Just because a site is new and shiny and “everyone else is doing it” does not mean that you need to follow their lead.
Put simply: is the audience you want to reach even using the social network you’re considering in sufficient numbers to justify your investment?
If you’re a nonprofit you have a slightly better chance (assuming you have good stories to share and can keep your followers engaged), but for businesses you need to work hard to provide consistently valuable content.
While coupons and discounts certainly help, they are not the only way to create unique experiences for your fans. Many of these sites require photos or videos even to participate, and increasingly photos are the most popular type of Facebook content (at least in terms of engagement within the site as measured by likes and comments).
Most businesses can find a way to tell their story visually if they really think about it, but if you don’t already have this content around and ready to post, the effort required to create it is an important point to consider as you decide whether or not to adopt a particular site or tool. For businesses you would probably like social media to generate new leads or sales and for nonprofits you might want to raise awareness of your cause or identify new donors.
Not all social media sites are created equal when it comes to driving the actions that lead to these outcomes. Twitter is (generally speaking) a better channel for breaking news and demonstrating your knowledge and expertise in your industry. Facebook is better for building relationships with your existing customers (unless you have a lot of ad money to burn) and Pinterest might help to drive sales but it’s also (possibly more) useful to see what other people are pinning and generate new product ideas.
Do these behaviors match up with what you’re hoping YOUR customers will do and what you’re hoping to get out of your social media efforts?
And it goes without saying but if you have limited resources you simply can’t be everywhere all of the time. In many cases having a great presence on one social network that is a great fit for your business may be worth far more than having a dozen or more scarcely updated outposts on every new site out there. This post is also available in: SpanishRecent research from comScore shows some major changes on the social media landscape in Latin America. While this site does not rank among the top 10 social sites in large Latam markets like Brazil, Argentina and Mexico, overall Pinterest has grown by 2,500% in Latin America: from 77,000 unique users in November 2011 to 2 million unique visitors in November 2012. The document-sharing site has grown by 97% in Latin America since November 2011, boasting 6.6 million unique monthly visitors one year later.
This blog social site ranks among the top 10 social media sites in many Latam countries and overall has grown by 86% in the past year to reach nearly 12 million unique visitors a month. This site is similar to Pinterest that allows users to store and share images that they like with other users.
To find out how we can help you reach Latin America via social media or any other type of media, please contact us. About the authorUSMC IS AN ADVERTISING TECHNOLOGY COMPANY WHICH OFFERS AUTOMATED, SCALABLE AND RELEVANT DATA-DRIVEN PLANNING AND EXECUTION OF MEDIA MARKETING CAMPAIGNS.
Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013.
Download article as PDF A Facebook friend recently asked about accepting friend requests on social networking sites, and I promised to discuss the matter. Should you unwittingly accept a con artist as a friend on Facebook, you’ll give that person greater access to your personal information and the personal information of your friends.
Facebook tells me that it’s their birthday, and when I visit their profile pages, I have no idea who they are. In this manner, I fine tune my friend list, so that when I do reach 5,000 Facebook friends, most of those connections will have real social networking or business networking value to me. Closed Networking Approach - You connect on LinkedIn only with people you know or whom your respected contacts introduce to you. Open Networking Approach - You connect on LinkedIn with as many people as possible, since your objective is maximize your reach and visibility on the business networking site.
Facebook, LinkedIn and Ning call themselves social networking sites, while Twitter does not. These social networking platforms are extremely popular, but in my opinion, there’s little real social or business networking taking place on these online networking sites. Sure, people are connecting and communicating on these sites, but few so-called social networkers are developing the important relationships that lead to the introductions, recommendations and opportunities they desire.
Social networking sites are used quite a lot to substitute for email, to share content, and to market products and services. Download article as PDF Ning seems to be gaining popularity since restructuring in 2010, and since smoothing some of its rough edges.
Many Ning social networking sites are easier to navigate and operate than those of Facebook or LinkedIn. I’ve been developing my network on Ning, writing about Ning and watching Ning go through changes for several years.
In 10 Tips for LinkedIn Social Networking, I stated that “your LinkedIn profile is your resume. Save your Ning profile is a text file on your computer desktop, so that you don’t have to recreate it from scratch each time you join a Ning site.
Ning groups tend to have a narrower focus than the overall site, and browsing group membership is a good way to locate the people you most want to meet. Before inviting a member to connect, greet them and ask a friendly question in a comment on their profile wall to determine if they’re active.
The friends you make on one Ning site will be friends on all the Ning sites you have in common.
You can broadcast messages to up to 200 Ning friends at one time, but I myself very rarely use this feature. Before sharing content with your Ning friends, ask yourself whether the content is truly valuable or whether it just another form of spam. Invite your friends to connect with you on other social networking sites, such as Facebook, LinkedIn and Twitter. One you’ve formed a relationship with another Ning member, use private messages rather than profile comments to communicate with each other, unless of course, you want your conversation to be displayed to the public.
Invite outside contacts to join your favorite Ning sites, but don’t use Ning invites. The most popular social networking sites can be defined by how many registered users they have. That is a total of 2,308,000,000, or just over 2.3 billion registered users of social networking sites world wide. Also launched around 2006, Twitter has become popular because of its ease of use, and is often called the SMS of the Internet. Twitter is also popular for sending direct messages to each other privately on mobile phones. Ranked third for registered users, Google Plus, or Google+ is the search engine giant’s most recent attempt to break into the social networking arena. For people serious about search engine optimisation, Google Plus is a must because Google Authorship linked via your Google Plus Page is now a factor in Google’s search results. Registered users invite people; whether registered or non registered users to become a connection. Tagged launched in 2004 and focuses on finding new friends, rather than most other social networking sites which focus on existing relationships.
Instagram is a way you can share what’s going on in your life with friends through pictures. These pictures can be shared on other social networking sites such as Flickr, Facebook and Twitter. There is also the option that allows for specifying a location with the photo and Instagram will check you in on FourSquare.
It would be impossible to keep up with writing content if you joined all of the social networking sites, even just these ten, so you are best to target your efforts to the top 3 social networking sites for business, which at the moment are Facebook, Twitter and Google+. Just a word of caution though, social networking can become very time consuming and can take you away from focusing on your core business. It is advised that you actually read the terms and conditions that these, and all other social networking sites have and make you agree to when you sign up to understand what rights you are assigning over every time you load content; text and images to them. Thinking IT can keep your social networking sites updated by linking them to your website, so every time you add new content to your website, the social sites get updated too; saving you time and money.
Pinterest got my interest going with a website dedicated to what is interesting on the Internet.
Find out what Facebook is in more detail and how to set up a Facebook account with simple steps.
Social networking and seo combined brings targeted potential customers to your business website. Businesses should find out just how inexpensive maintaining your social networking sites can be with Thinking IT. Comment Policy: Your comments are valuable to us but will only be posted if you use your real name.
What is Google Authorship Markup?10 Reasons Why Authors should link the Content they Write to their Google+ Profile. If you’re one of those people that read blogs on websites, you must have noticed how much more content has been written.
Thinking IT were great to deal with – the graphic design studio created all the images and designed our logo, while the copywriting department took care of the content! It also doesn’t hurt to run contests and giveaways or to offer some kind of special benefits to your fans to get them to stay tuned in.
In many cases exclusive content such as “behind the scenes” photos or videos or other “members only” content can help to create this same feeling of being part of a community that has special access.
If not, then YouTube, Pinterest, Instagram, Tumblr and really even Facebook may not be the best fit for you. Hopefully you know that you need to be thinking about more than “likes” and “retweets” to assess the return on your social media efforts. It’s also a fantastic research tool to identify new customers and a real-time focus group to address customer service issues and generate new product ideas.
Hopefully thinking through these questions will help you decide where it makes the most sense to invest your time and energy.
Between November 2011 and November 2012, the increase in unique visitors to social media sites was relatively small, just 2%. It’s grown by 43% in Latin America in the past year or so to reach nearly 3 million unique monthly visitors.
Regarding accepting friends on Facebook, whether using Facebook for business networking or social networking, the best approach is clearly to be selective, because of both privacy concerns and the 5,000 Facebook friend limit.
If somebody who invites you to become a friend appears suspicious, reject the offer and indicate to Facebook that you don’t know the person.
Regarding accepting friends on LinkedIn, there are two contrastingly different approaches that have gained acceptance within the LinkedIn community. LinkedIn recommends and approves of this approach, as it allows you to build a trusted business network. However, Twitter has features like messaging and re-tweeting that can facilitate social networking. Social networking sites are only infrequently used to build their users meaningful business or social networks. Be careful to bookmark the Ning sites you join, so that you can easily find your way back to them.
Creating your own Ning group is a great idea for networking and branding yourself, but follow-through is essential.
Most members of Ning sites are inactive, so don’t waste one of you limited invitations on them. I like to write a blog post or start a discussion and then share it with all my friends on a site. Your friendship will survive even if the Ning site disappears or one of you become inactive on the site.
This article will look at the top 10 social networking sites for business, which are the most popular sites used by consumers, looking to buy products or services from a business just like yours. It was launched in 2004, but was only really used by people at Harvard University, a few campuses in America and a few Universities in England. At the end of 2012, it is estimated that two business, professional people were joining Linkedin per second world wide. With Tagged, you are on the road to social discovery, meeting and socialising with new people from the 24 million registered users in 220 countries throughout the world.
Launched in 2000, deviantART is the largest social networking site for artists, with 65 million new visitors going to the site each month. You are linked to other users; who are your friends, so can recommend and be recommended to visit a place you are near. Others can be used for personal use, if you would like to share and interact with people who have invited you to join their network.
Most say that you are handing over the copyright rights to them, meaning that your images are now owned by them, to use how they see fit for their own purposes. Follow me on Twitter, plus me on Google+, like me on Facebook and visit my personal website.
That said, this site, in which users interact with each other by asking and answering questions, has grown massively in Latin America, more than any other social site—by 5,000%. However, by contrasting Facebook and LinkedIn, I hope to present and clarify a few of the issues. You are free to choose either approach, but, once you do, you need to follow your chosen approach consistently.
Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.
Asking questions also helps establish relationships, and profile commenting also helps create internal links back to your profile, improving your profile’s standing with search engines. I personalize the notification with a few additional words using the optional message area. To give you an idea of the growth of Twitter, there were around 1.6 million tweets posted for 2007, 400 million in 2008, and in 2012 it was estimated that Twitter users tweet 140 million tweets per day.
The site is not about getting friends but rather to display who you really are, sharing recipes, planning a special event in your life, renovating the home etc.
You can promote a restaurant with special offers, or a car yard that you got a good deal on a car with, it’s up to you.
The content management system makes it easy to list businesses; even with no prior experience. The site had 247,000 uniques in November 2011 in Latin America, and one year later reached nearly 13 million monthly uniques. Blog posts and discussions also link internally back to your profile and help with search engines. When people come to view the content, they’ll be presented with the option of joining. Although Google says they have over 400,000,000 registered users, the number would be skewed due to the integration with all of their other products.
The functionality within the website exceeded all expectations and thanks to some seo, the Trades Check web site is getting a huge number of visitors daily.
As a stand alone product there are about 100,000,000 active Google+ users world wide, however with Google being able to integrate into their search results; unmatched by Facebook and with an unrivalled range of other products, it has come along way, fast since the 2011 launch, so watch this space!
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