Description: This highly significant map of the world eluded examination by modern scholars for nearly four hundred years until its re-discovery in 1901 by the Jesuit historian, Joseph Fisher, in the library of Prince von Waldburg zu Wolfegg-Waldsee at the Castle of Wolfegg, WA?rttemberg Germany. It had long been suspected that Martin WaldseemA?ller, a professor of cosmography at the school in St. The purpose of this little book is to write a description of the world map, which we have designed both as a globe and as a projection [tam in solido quam plano]. Martin WaldseemA?llera€™s Universalis Cosmographia secundum Ptholomei Traditionem et Americi Vespucci aliorum Lustrationes [A Map of the World According to the Tradition of Ptolemy and the Voyages of Amerigo Vespucci] was designed on a single cordiform projection and engraved on twelve wooden blocks (21 x 30 inches each; 54 x 96 inches overall) at Strasburg and printed at St. In Plate IX of the map, numbering the plates from left to right, the top row first, WaldseemA?ller re-asserts that he is particularly delineating the lands discovered by Vespucci. A general delineation of the various lands and islands, including some of which the ancients make no mention, discovered lately between 1497 and 1504 in four voyages over the seas, two by Fernando of Castile, and two by Manuel of Portugal, most serene monarchs, with Amerigo Vespucci as one of the navigators and officers of the fleet; and especially a delineation of many places hitherto unknown. Vespucci claimed that on his first voyage he made discoveries along the coasts of Honduras and the Gulf of Mexico. In describing the general appearance of the world, it has seemed best to put down the discoveries of the ancients, and to add what has since been discovered by the moderns, for instance, the land of Cathay, so that those who are interested in such matters and wish to find out various things, may gain their wishes and be grateful to us for our labor, when they see nearly everything that has been discovered here and there, or recently explored, carefully and clearly brought together, so as to be seen at a glance. This mapa€™s greatest claim to immortality, however, is contained in the simple word of seven letters, America, the earliest known use of that name to describe the newly found fourth part of the world, placed on the southern continent (present-day South America) of the world map only by WaldseemA?ller.
More than four years had elapsed since Amerigo Vespucci announced what he claimed to be the discovery of an entirely new continent, and as yet that new continent had no satisfactory name.
In the first years of the new century, a group of scholars decided to produce a revised edition of the Cosmography of Ptolemy (#119) to meet the urgent need for new maps, according to the new discoveries.
Martin WaldseemA?ller, a native of Freiburg in the Breisgau and appointed Professor of Geography at St. Toward the South Pole are situated the southern part of Africa, recently discovered, and the islands of Zanzibar, Java Minor, and Seula. The name appeared in Halmal, a semi-divine mythical forefather or ancestor of the Amelungen, or royal tribe of the Ostrogoths, which was called A–mlunger.
Returning to the map, it is curious to note that while the name America appeared on the new continent (South America) of the new hemisphere on the world map, WaldseemA?ller did not choose to use it on the small inset map of the western hemisphere, where South America is labeled Terra Incognita. By selecting the name America for a major portion of the new discoveries, WaldseemA?ller was not unaware of the contributions of Columbus and intended no denial of the credit properly due him.
Plate I, in the upper left-hand corner, contains an inscription that explains WaldseemA?llera€™s ideas as to the location of the lands discovered by Vespucci and Columbus. Many have regarded as an invention the words of a famous poet [Virgil] that a€?beyond the stars lies a land, beyond the path of the year and the sun, where Atlas, who supports the heavens, revolves on his shoulders the axis of the world, set with gleaming starsa€?, but now finally it proves clearly to be true. Instead of a€?19 degreesa€? he should have written a€?29 degreesa€? which, when added to the 23 degrees of the tropic, would have made the a€?52 degreesa€? given in the a€?thirda€? voyage as Amerigo Vespuccia€™s farthest south.
The remarkable geographical features of the WaldseemA?ller map are, however, more important than the giving of a name to one of them. These close approximations to geographical actualities were natural corollaries of Amerigoa€™s great a€?discoverya€™ of a a€?fourth part of the worlda€?.
WaldseemA?ller places a land to the west of Isabella Insula [Cuba], as do many of the other mapmakers of his time, La Cosa, Cantino, Ruysch and Caveri (#305, #308, #313, #307). To the south, the long attenuated form given to both Terra Ulteria€? Incognita and to America, the west coasts of which are, as it were, rolled back to indicate WaldseemA?llera€™s lack of knowledge of these areas. Leaving the New World discoveries, one cannot help but notice the striking resemblance between WaldseemA?llera€™s a€?Old Worlda€? outline and that presented by Henricus Martellus Germanus in his map of 1490 (#256). Although many of the ancients were interested in marking out the circle of the land, things remained unknown to them in no slight degree; for instance, in the west, America, named after its discoverer, which is to be reckoned a fourth part of the world. In addition to Caveri, Martellus and Ptolemy, other sources synthesized by WaldseemA?ller include the narratives of Marco Polo, whose data concerning the geography of eastern China and the adjacent islands, though already known to the world in the map of Fra Mauro (#249), the Catalan Atlas (#235) and in globes such as those of Behaim (#258), are now for the first time embodied in a popular printed sheet map; and the Northmen, whose explorations in Mare Glaciale and in the neighborhood of Greenland were known from the maps of Claudius Clavus and those of Donnus Nickolaus Germanus. Thus, derived chiefly from Caveria€™s map (#307), itself based in many particulars upon the Cantino world map of 1502 (#308), the WaldseemA?ller production of 1507 transmitted the features of both to an impressive list of succeeding maps, globes and globe gores reaching to 1520 and well beyond. Of the same year as the map itself, and displaying its features, was the previously alluded to printed globe issued by WaldseemA?ller, known today only by two sets of globe gores on uncut sheets. WaldseemA?ller, himself, continued his cartographic production beginning with a revised edition of Ptolemya€™s Geographia (eventually published by others), which included a Supplement composed of 20 maps claimed by some scholars to be a€?the first modern atlas of the worlda€™. The regression of WaldseemA?ller to the Columbian conception of Cuba as a part of the continent of Asia was without question confusing to those who saw the map of 1516 with its specific legend. One can hardly overemphasize the significance in cartographic history, therefore, of the printed WaldseemA?ller productions of 1507 - world map, insets, and globe gores. The name America (applied to present-day Brazil) appeared for what is believed the first time on Martin WaldseemA?ller's 1507 world map a€” the so-called Baptismal Certificate of the New World.
AMERICA, we learn as schoolchildren, was named in honor of Amerigo Vespucci a€” for his discovery of the mainland of the New World. Traditional history lessons about the discovery of America also raise questions about the meaning of discovery itself.
And yet, despite the issue of who discovered America, we are still confronted with the awesome fact that it was the voyages of Columbus, and not earlier ones, that changed the course of world history. Carew is resurrecting the ideas of Jules Marcou, a prominent French geologist who while studying North America argued, as did other 19th-century writers, that the name America was brought back to Europe from the New World; and that Vespucci had changed his name to reflect the name of his discovery. Like Marcou, Carew wants us to believe that America was not named after Vespucci, but vice versa; that Vespucci had, so to speak, re-named himself after his discovery, gilding his given name by modifying it to reflect the significance of his discovery. Some scholars believe Vespucci was named after Saint Emeric, son of the first king of Hungary. As was the custom of the Florentine nobility, Vespucci received an education that featured special instruction in the sciences connected with navigation a€” natural philosophy, astronomy, and cosmography a€” in which he excelled.
During the first half of the 20th century, scholars discovered further evidence that clears away the cloud of misunderstanding and ignorance by which Vespucci has long been obscured.
The voyage completed by Vespucci between May 1499 and June 1500 as navigator of an expedition of four ships sent from Spain under the command of Alonso de Hojeda is certainly authentic. Under Portuguese auspices he completed a second expedition, which set sail from Lisbon on May 31, 1501. Vespucci not only explored unknown regions but also invented a system of computing exact longitude and arrived at a figure computing the earth's equational circumference only fifty miles short of the correct measurement. The new geography included in its appendix WaldseemA?ller's large, stunning map of the world, on which the New World is boldly labeled AMERICA a€” in the middle of present-day Brazil.
The baptismal passage in the Cosmographiae Introductio has commonly been read as argument, in which the authors said that they were naming the newly discovered continent in honor of Vespucci and saw no reason for objections.
Even though the Latinization of Americus fits a pattern, why did the cosmographers not employ Albericus (hence the assumption that "Alberigo" was Vespucci's authentic Christian name), the Latinization that had already been used for Amerigo's name as the author of the Mundus Novus? Did America get its name through oral tradition when those who had sailed with Columbus or Vespucci circulated stories that gold was to be found in the Amerrique Mountains of Nicaragua?
The coast at the foot of the Amerrique Mountains that faces the Caribbean Sea is called the Mosquito Coast, named for the Mosquito Indians, who live there still. The Caribs, traveling far from their Carib or Cariay coast, could see the Amerriques in the distance, and these mountains for them could have signified the mainland. Rodney Broomea€™s recent book, Terra Incognita: The True Story of How America Got Its Name (2001), in which he argues for the Amerike theory, is a very good read, but ultimately lacks the hard evidence to support the authora€™s claim.
An early version of this essay appeared in The American Voice (1988) and a section in Encounters (1991).
In late May 2003, the Library of Congress completed the purchase of the only surviving copy of the first image of the outline of the continents of the world as we know them todaya€” Martin Waldseemullera€™s monumental 1507 world map.
Martin Waldseemuller, the primary cartographer of the map, was a sixteenth-century scholar, humanist, cleric, and cartographer who had joined the small intellectual circle, the Gymnasium Vosagense, organized in Saint-DieI?, France. Thus, in northeast France was born the famous 1507 world map, entitled Universalis cosmographia secunda Ptholemei traditionem et Americi Vespucci aliorum que lustrationes (A drawing of the whole earth following the tradition of Ptolemy and the travels of Amerigo Vespucci and others). While it has been suggested that Waldseemuller incorrectly dismissed Christopher Columbusa€™s great achievement in history by the selection of the name America for the Western Hemisphere, it is evident that the information that Waldseemuller and his colleagues had at their disposal recognized Columbus's previous voyages of exploration and discovery. By 1513, when Waldseemuller and the Saint-DieI? scholars published the new edition of Ptolemy's Geographiae, and by 1516, when his famous Carta Marina was printed, Waldseemuller had removed the name America from his maps, perhaps suggesting that even he had second thoughts in honoring Vespucci exclusively for his understanding of the New World. A reported one thousand copies of the 1507 map were printed, which was a sizeable print run in those days.
The Library of Congress's Geography and Map Division acquired in 1903 the facsimiles made of the 1507 and 1516 maps.
Library of Congress and specialists in the Library were encouraged to investigate the opportunity.
The 1507 world map is now the centerpiece of the outstanding cartographic collections of the Library of Congress, as it would be for any world class cartographic collection. The Librarya€™s acquisition of the Waldseemuller map represents an important moment to renew serious research into this exceptional map, to determine the sources which made possible its creation, and to investigate its contemporary impact and acceptance.
Through agreement with Prince Waldburg-Wolfegg and the government of Germany, the 1507 world map by Martin Waldseemuller is to be placed on permanent display in the Library of Congressa€™s Great Hall area in the Thomas Jefferson Building.
DESCRIPTION: The existence of sets of gores for making into a globe had been surmised for some time from the discussion in WaldseemA?llera€™s CosmographiA¦ Introductio. That which adds special significance to this young Germana€™s representations of the new lands, so far as a study of globes is concerned, is the repeated recurrence of his particular outlines or contours in the globe maps of the first quarter of the century, produced by such cartographers as Johann SchA¶ner of NA?rnberg (#328), and by those of his school.
In a little tract, printed in Strassburg in the year 1509, there appears to be a reference to a globe which may be that constructed by WaldseemA?ller. The twelve such gores, measuring 18 x 34.5 cm, corresponding very closely to those described by WaldseemA?ller were for a long time in the Hauslab-Leichtenstein collection and are now in the University of Minnesota, Minneapolis. The world outline is a simplified reduction of WaldseemA?llera€™s large map of 1507 (#310) with relatively few names but (when mounted) sufficient for illustrative purposes.
Martin WaldseemA?ller, theologian and cosmographer, and Matthias Ringmann, a humanist poet, were brought to the monastery of St.
Although it is likely that the simple globe gores, their model or a€?Marquettea€? of the New World view, would have been available with each issue of the Cosmographiae, the large 12 sheet wall-map, would have been too expensive to be sold as widely. Considerable speculation, misinformation and some misunderstanding has surrounded these globe gores and the large world map. As independent financial advisors in the UK, with a high level of customer service, IMC have access to a full range of financial products, but their old website just didn't reflect it! IMC's previous website was outdated and didn't reflect their level of service and expertise - we had to design and build a user-friendly site that reflects the IMC brand and promotes the business. We provided IMC with a holistic website design and build solution to bring the quality of their website in line with the quality of service IMC's clients receive face-to-face. Each of the above services were vital to create the IMC website, but what about after the website has gone live?
IMC said that feedback since launch has been 'amazing' - this is down to a host of reasons: a great looking site which is user-friendly, an easy-to-use CMS and high-quality, ongoing support from the team here at Formoda! We provided IMC with a modern, responsive website which customers find 'easy to navigate and quite intuitive'. The site runs on our bespoke CMS, which IMC described as 'simply great - it couldn't get any easier' to use.
As with all of our clients, we continue to provide IMC with ongoing support with any bugs or amends they wish to make.
While continuing to service our existing client accounts, we've also taken on some fantastic new accounts with exciting projects both on and offline.
Of course, we couldn't do all of this without our incredible team, which has grown in strength over the past 12 months. We'd like extend a huge thank you to all our clients for your continued support - we wouldn't be here without you and will be fondly thinking of you all when popping the champagne and cutting the cake a little later today. Tasked with redesigning their wedding brochure, the driving force behind this was a desire to evolve the brand experience to offer a more truthful and accurate representation of Penton Park's unique offering. Converting initial enquiries to viewings, with the intention of ultimately, increasing wedding venue bookings. Ensuring couples understood the brand, ethos and wedding offering ahead of viewing the estate.
In addition, we ensured the brochure detailed key information, clearly answering clients' questions, and displayed easy to understand costings, leaving no surprises to deter them from committing to a date. Essentially, we repositioned their offering so that Penton Park's visual identity was more in line with that of other prestige competitors. Since Penton Park started using their new brochure, they have seen a significant increase in bookings.
Furthermore, an absolute testament to the brochure is that Penton Park recently received a booking from an international couple.
For Penton Park, not only are they seeing an increase in bookings, but they are also saving time and money. As a full service creative agency, we can help take your business forward with beautifully designed, visually consistent promotional material to suit your marketing strategy - online & offline. When considering a new website, performance might not be at the top of your list of 'must haves'.
Web performance optimisation is the act of streamlining your website to increase your site's speed. According to research, a 1 second delay in page load time equals 11% fewer views and a 7% loss in conversions.
With the average (unfocused) attention span of humans dropping to 8.25 seconds from 12 seconds over 15 years, it's had a significant effect on our patience. Getting your users on your site more frequently and getting them to stay for longer will ultimately have an effect on your site's conversion rate, allowing you to get the most out of your ecommerce platform, increase subscribers, propagate brand awareness and more. Google and other search engines look at site and social statistics to determine whether your site is the right fit for a searcher's query.
At Formoda we thoroughly optimise code and content to get your website to your users as quickly as possible.
At Formoda we recommend hosting your website in the country where the majority of your visitors will be from.
When you have a particularly high traffic website, are hosting many files, or have a global audience we can integrate Amazon Web Services (AWS) technologies. Darren Heath, world-renowned F1 Photographer, approached us to build a website to showcase his photos. Caching is simply the process of storing data that has already been generated once so that it is quicker to retrieve the next time it's requested.
For appropriate client-side caching, pages and data sent from the web server need to be sent with a correctly configured cache-control header. Reducing the amount of images your website uses and their quality can provide quick improvements to your site's speed.
All images contain metadata such as which device took the photo, when it was created and other unnecessary image data that isn't used when the image is used on a website.
If we have piqued your interest on why performance is important and you're concerned your existing site might not be fast enough, why not contact us for a FREE site speed audit to determine where the slowdown is? Formoda is a brand-focused, full service design and communications agency based on the banks of the Dart in Totnes, Devon.
We're now looking for a talented, enthusiastic Graphic Designer with agency experience to work on a wide range of projects, both print and digital. Our office will be closed over the Christmas period from 5pm, 23rd December and re-opening 4th January. Colehouse Farm offer luxurious, spacious and award-winning holiday cottages set in 56 acres of farmland in the heart of Devon. A high bounce rate on the homepage, with the majority of users not navigating past the homepage. Since launching the home page design refresh, there has been an increase in booking figures for these holiday cottages. Colehouse Farm saw a 59% increase in sessions on the website, as well as a 74% increase in page views only four months after the design refresh went live. We also found that people were staying on the homepage for longer - 45% more time compared to the previous period. A healthy budget helps you to go down the gift route - make sure it's right for your target audience and try to make sure it's something functional. Chocolate, booze and biscuits are always nice, but a branded mug warmer or diary will be on their desk for the next year. Saying that, if you're thanking an entire team, but don't want to blow the bank, a hamper will really make their day.
And we know it's a lovely gesture, but we'd suggest leaving it to your Great Aunt Agnes to send goats and chickens to Africa on your behalf.
The trick with Christmas marketing is to get in there early, no matter what you're selling. We can provide you with a holistic marketing solution, making use of all of the channels you use to get in touch with your customers.
We're now looking for a talented, enthusiastic Junior Graphic Designer with agency experience to work on a wide range of projects, both print and digital. Google is just the latest of several 'big' names that have refreshed their visual identities for the 21st century.
The definition of a logo is "a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition". Google's globally recognised logo was given a face-lift to create a more contemporary look: For the first time in the company's history, the logo has changed from a traditional serif typeface to a sans serif one.
Let's take Coca-Cola as an example: They have managed to establish one of the most recognisable identities across the globe, meaning you know the brand without the logo in sight. Going back to Google, we can also see changes to other parts of their identity during the redesign process.
So, a great identity is essential to any business: without it, companies would struggle to be recognised and remembered - the key to creating a successful company. Having a strong brand foundation is crucial to a successful business and it's important to ensure the right messages are sent out your customers. So there you have it: each element of a brand's overall identity explained in bite sized chunks. Last weekend, our Ops Director Toni joined 1,300 colour-crazy people in running (as well as dancing and walking) 5k in support of local charity Rowcroft Hospice.
Toni says "This wasn't just my first 5k, it was also my first Colour Rush, which made for an unforgettable day.
Overall, more than £70,000 has been raised for the hospice, which will help to support adults with life-limiting illnesses and their families in South Devon.
There's still time to donate and, in doing so, support Rowcroft Hospice's vital work of providing care and support for the patients.
Formoda is a strategic, integrated full service design and communications agency based on the banks of the Dart in Totnes. We currently have an exciting opportunity for an Online Marketing Manager to join our team based at our head office in Totnes. You will have a diverse and varied set of responsibilities - from developing online marketing strategy and managing social media platforms, to developing content and strategy, managing the integration of wider online marketing activity, working closely with colleagues across all other departments to ensure joined up activity and excellent creativity, as well as keeping a close handle on campaign performance. It should go without saying that you have a passion for the digital world and keep a keen eye on all the latest trends, developments and thinking within the space, always looking at how you can make these work for your clients. If you feel you are the type of person who can fit into our busy working environment and would love to help us grow our Online Marketing offering, then we would love to hear from you! The Colour Rush is an annual fundraising event in support of local charity Rowcroft Hospice, which serves the people of South Devon by providing specialist care to patients with progressive, life limiting illnesses.
With 2 tonnes of paint (including NEON), Paignton seafront is set to be engulfed in a super bright cloud of rainbow madness on Saturday 12th September. Rowcroft Hospice is hoping to reach an all-time high in Colour Rush funds with a target of £85,000. If you would like to sponsor Toni on her multicoloured escapade (and support Rowcroft Hospice's vital work of providing care and support for adults living with life-limiting illnesses in South Devon), please give generously.
Wikipedia defines e-commerce as the "trading in products or services using computer networks, such as the Internet". So as you can see, this multi billion-dollar industry is already fast becoming one of the most important ways for a company to sell their products or services to an international market.
But we're not just going to dazzle you with fascinating facts on the history of e-commerce, the real purpose of this article is to introduce you to the latest trends in the industry, so you can make sure your site caters for new movements and technology. In 2014, market-leaders such as Apple and Samsung introduced phones that were bigger than they have ever been before and this trend has carried through to 2015.
With that in mind, you may not be surprised to learn that experts predict a huge rise in people making purchases on their phones - as long as the user experience is easier than ever!
When apps first came about, companies went crazy and it seemed like every business you could think of was launching a mobile app. Many high street retailers have recently re-launched enhanced versions of their original apps, which are doing much better this time around. It is expected to be revolutionary for e-commerce because you can use it to pay within apps with one touch of a button, ensuring it's a fuss-free way to make purchases (Apple, 2015). It's becoming more evident in recent years that online stores are beginning to use video marketing to encourage customers to make purchases. Often if a customer is searching Google for a product of service, any company that has a video embedded on their website will rank highest on the search results. Companies such as Ted Baker and Karen Millen have taken this one step further by introducing virtual stores, which give customers across the globe the true shopping experience, by allowing them to browse and navigate around their stores.
The recently funded start-up Trillenium are taking this to the Oculus Rift virtual reality platform that Facebook bought for $2bn, which means you'll soon be able to 'virtually' wander around a shopping centre, socially with your friends. If you're looking for inspiration for your online shop, we'd love to chat through some ideas! Formoda is a strategic, integrated design & digital agency delivering impact through effective creative. We currently have an exciting opportunity for an Account Executive to join our Account Management Team based at our head office in Totnes. You should be a university graduate with a background in business, marketing or management.
You will need to be able to advise clients on strategy, develop and plan integrated campaigns and practically manage the account and deliverables with the production teams' support. Your performance will be evaluated based on your ability to deliver work on time and to budget, create good relationships with your clients as well as up sell to your clients. If you feel you are the type of person who can fit into our busy working environment then we would love to hear from you! Nowadays, more and more people are using their mobile devices to go online - Internet searches, browsing social media channels, checking emails, booking holidays, reading the news and doing online shopping (even ordering the weekly shop!) are now carried out across a multitude of devices. Historically, people would use their desktop computers to perform these tasks but online behaviour is changing - and so it's vital that websites keep up with this fundamental shift! In the past, you might have had one website for desktop users, and another one specifically for mobile users. Google rolled out its 'mobile-friendly' update back in April, and now boosts the rank of responsive sites within mobile search results. The most important piece of information to take away from this update is that Google recognised (and acted upon) the huge increase in mobile usage. Aside from the search benefits, a responsive website will help to increase conversion rates. Another great thing about making your website responsive is that you can control where the conversion elements are placed on both mobile and tablet devices. In addition to this, user experience can be crafted to each device, ensuring that individuals feel considered. The number of devices, platforms and browsers that need to work in harmony with your site grows every day and it's essential that your website is able to keep up with these changes. At Formoda, we can work with you to create a responsive website solution that not only fits your business' needs but also ensures you're staying ahead of the competition. Over this past year, we have been incredibly busy servicing both existing and new clients alike; we've launched some fantastic projects and have lots more exciting work in the pipeline. By strengthening our service offering we're able to continue doing an excellent job for each and every one of our clients. For now, we'd like to thank each and every one of our clients for your continued support - without you, we wouldn't be where we are today! Our new office is bigger than the previous one in The Byre providing more space and allowing us to grow our business further. We can't wait to show off our new premises - just give us a few more weeks to put on the finishing touches! It's that time of the year again - Christmas songs are blasting from the radio, the smell of mince pies is everywhere and present shopping is looming. As we're getting into the festive spirit, we just wanted to give all of you the heads up on our Opening & Closing dates & times over the holiday season.
In addition, Formoda will be closed on the afternoon of Friday, 5th December so we can enjoy a well-earned Christmas party.
As the largest owner and operator of commercial bamboo plantations outside of China, EcoPlanet Bamboo is leading the industrialisation of bamboo. Formoda has been working with EcoPlanet Bamboo for a number of years and we were excited when they asked us to re-design and develop their website in order to better display the company's position as global leaders in the development of sustainable bamboo as a raw resource. The new site needed to be high-impact and engaging, drawing users in and clearly showing the scope of EPB's operations whilst of course always remaining on brand. Full-screen video on the home page, which is a striking visual display of what EPB are all about.
The new EcoPlanet Bamboo website is fully responsive, meaning the content reshapes to provide optimal user experience (easy reading and navigating with minimium need to 'pinch-and-zoom') across a wide range of devices and screen sizes.
We've received lots of positive feedback on the new EcoPlanet Bamboo siteClick here to check it out - we'd love to hear your thoughts! Naked Faun is a brand new jewellery company that specialises in providing jewels and treasures sourced from different cultures around the globe. We have since worked with Naked Faun on a range of marketing material, including sleek business cards (with a spot UV finish), luxury packaging (with embossed and silver metallic foil finish), and a template for regular email updates and promotions. Jazmin Page - is the latest member to join our Graphic Design team after graduating from Plymouth University in 2014 with a BA (Hons) in Graphic Communication with Typography. Formoda are urgently seeking a middle-weight PHP developer to join our growing team in South Devon. You'll need to have drive, ambition and at least 2 years agency experience, understanding commercial demands and working well under tight deadlines.
We are looking for enthusiasm and attention to detail, someone who is keeping pace with current technical trends and can help us to push the limits for our clients. Formoda are a strategic, integrated design and digital agency delivering impact through effective creative. It was with slightly more bravado and enthusiasm than actual fitness that David, our Creative Director, entered his first cycling sportive on Sunday, 22nd June.
The Dartmoor Classic is now bigger than ever with 3000 entrants and the (medium length) 67 mile course over some of Dartmoor's iconic hills, marks it as a firm favourite amongst the nations cyclists. A gentle, rolling first few miles are soon forgotten as the climb to Haytor begins only to be followed by hill, upon hill, upon hill. Last Saturday (21st June), our Technical Director Rich was part of a successful Guinness World Record attempt right here in Devon. Organised by Skydive UK at Dunkeswell Airfield near Honiton, 279 participants took to the skies, the majority jumping for their chosen charity. Rich is hoping to repeat the jump one day, to support Tamba (Twins & Multiple Birth Association), a charity close to his heart as the Dad of twins. We are seeking a person who has great computer skills, an extremely enthusiastic nature, an obsessive attention to detail and wants to grow with us as we continue to expand. You'll be looking after our office, staff and client support so multi-tasking and organisational skills are a must.
Taking care of our office and team will mean that you'll be dealing with a broad range of tasks such as telephone calls, general administration, HR, hospitality for clients, managing office supplies, digitising our filing system and so much more.
Within your role, you would need have a strong customer service approach as you will be handling domain names, hosting, basic technical issues and general support for our website customers.


We can offer you a competitive salary, friendly office environment including office social events, regular friendly reviews along with opportunity for progression. So, if you are dynamic, ambitious, outgoing, organised and if you have excellent administrative and interpersonal skills then this could be the position for you. QI Properties Asset Management (QIPAM) is a UK based investment company that provides clients with quality residential stock throughout the UK.
As part of an ongoing relationship with QIPAM, Formoda recently designed an informative sales brochure to promote their Quantum Property Bond. We began by reviewing their draft content and then re-worked it into sales-driven information, which was visually presented in the brochure. The brochure has been well received by both QIPAM and its clients, thanks to its high-quality, superior design. Over the past year, we have been working closely with Boyce Brixham to update the firm's branded material and establish visual brand consistency across all of their marketing collateral - both online and offline. As part of this process, we were asked to re-design their website as their previous online presence was visibly dated and neither showcased their properties in the best possible light, nor accurately conveyed their range of skills. The new website design is very modern with large wide-screen images on the Home Page to set a very Brixham feel.
The all important property search pages include Grid, List & Map result views and the ability to refine the search results with advanced filtering options. Overall, the website design is clean with a clear user experience and local imagery; all of this helps to quickly establish Boyce Brixham as Estate Agents with local and professional experience and knowledge. The website was built using the Homeflow platform, which provides website infrastructure and CMS for estate agents. Since launching, the new Boyce Brixham website has generated a lot of positive comments from clients, staff and locals.
Castle Keep LLC is a bond investment company that specialises in promoting US property-based investments. We wanted to create a visually impactful document, with simple but effective graphics, and clearly displayed information. Bearing this in mind, our team of designers used striking imagery of the US property market to draw people in, and created clear and easy to read graphs to get the key information across. Fisher found the only known remaining copy of this map securely bound up in an old book bearing the bookplate of the 16th century German mathematician and geographer Johannes SchA¶ner.
Die, located in the Vosges Mountains of France, had made a map of the world in the year 1507. Die in a an original issue of about 1,000 copies (a thousand copies represented a large edition for this time, immediately preceding post-Columbian world maps, such as Juan de la Cosaa€™s, Cantinoa€™s and Caveria€™s (#305 thru #309 - were all manuscript maps). All this we have carefully drawn on the map, to furnish true and precise geographical knowledge. A Florentine cosmographer, he sailed in 1497 with a commission appointed by Ferdinand and Isabella to investigate reports that Columbusa€™ administration of Hispaniola was inept. He also credited himself with three other voyages by 1503, when he made his last, an investigation of the coast of Brazil for Portugal. Taken together, these inset hemispheres form the most comprehensive and most nearly correct representation of the world displayed on any map known to have been constructed up to the year of 1507. Besides this world map, WaldseemA?ller also introduced the name America in two other media, in the previously mentioned Cosmographia Introductio and on his globe (thought by some scholars to be the so-called Hausslab-Linchoten globe (#311), both also produced in the year 1507).
It happened that in the Vosges Mountains in the little town of Saint-Die, there was a college under the patronage of the studious Duke Renaud (Rene) II of Vaudemon, of Lorraine, the titular a€?King of Jerusalem and Sicilya€?, who was there resident.
On Plate V (the Caribbean area) of his map, WaldseemA?ller wrote: These islands were discovered by Columbus, an admiral of Genoa, at the command of the King of Spain. For there is a land, discovered by Columbus, a captain of the King of Castile, and by Americus Vespucius, both men of very great ability, which, though in great part lies beneath a€?the path of the year and of the suna€? and between the tropics, nevertheless extends about 19 degrees beyond the Tropic of Capricorn toward the Antarctic Pole, a€?beyond the path of the year and the suna€?.
Since Columbus never explored as far south as the equator, the words a€?it proves clearly to be truea€? are clothed with meaning only in the light of Amerigoa€™s voyages into the southern hemisphere, not at all in the light of the a€?firsta€? of the a€?four voyagesa€?, from which the dispute ultimately arose as to which could claim priority upon the shore of the new continent, Columbus or Amerigo Vespucci; for that a€?firsta€? voyage, like all the voyages of Columbus, was entirely north of the equator. In addition to the previously mentioned accuracy and a€?noveltya€™ of the hemispheric insets, and the picturing of the new southern continent, with its surprisingly correct general contour, the inset map presents a portion of the northern continent as well, and the two are correctly joined together by a narrow isthmus.
One is tempted to loose sight of this revolutionary advance over the previously dominating world conception of Ptolemy in focusing all the attention to the single feature that has made WaldseemA?llera€™s map so famous, the first appearance thereon of the name America.
This area may represent the coast of China copied from Marco Polo, and placed here in the belief that the new discoveries were in and near Asia.
In extending the South American coast to 50 degrees South (high-lighted by the implantation of a Portuguese flag), WaldseemA?ller avoids committing himself as to the possibility of a passage by sea around this new continent by continuing its land to the edge of, and actually into, the map frame (compare this abrupt treatment with his depiction of Africa, where he is willing to go outside of the preset form of his map frame in order to accommodate the full extension of the continent and thus substantiate the Portuguese proof of a passage to the Far East). As can be seen on the accompanying comparison illustration, except for the southern half of Africa, in both projection and general geographical contours the Old World of WaldseemA?llera€™s 1507 map seems to have been virtually copied from Martellus. Another is, to the south, a part of Africa, which begins about seven degrees this side of Capricornus and stretches in a broad expanse to the south, beyond the torrid zone and the Tropic of Egocerus (Capricornus). At least twice Henricus Glareanus copied WaldseemA?llera€™s world map and insets in manuscript. Two maps in this Supplement show the New World discoveries, Tabula Terre Nove and Orbis Typus Universalis. In his great and very important world map of 1516, WaldseemA?ller showed the landmass abutting upon the western border of the map, as in the two above mentioned maps, but here gives it the name Terra de Cuba Asie Partis.
The representation in these of the American continents separated from Asia by a broad ocean in the midst of which lay the island of Japan was a splendid synthesis based upon such known particulars as the narrative of Marco Polo, the voyages of the Portuguese to North America by way of the Atlantic and to India by way of the Cape of Good Hope, the discoveries of South America by Vespucci and Cabral, the Spanish discoveries in the West Indies and the Caribbean, and above all, perhaps, the notable manuscript maps of La Cosa, Cantino, and Caveri.
The only known surviving copy was purchased, in 2003, by the Library of Congress for $10 million. Further, other discoveries of America have been credited to the Irish who had sailed to a land they called Iargalon, the land beyond the sunset, and to the Phoenicians who purportedly came here before the Norse. Specifically, Marcou introduced the name of an Indian tribe and of a district in Nicaragua called Amerrique, and asserted that this district a€” rich in gold a€” had been visited by both Columbus and Vespucci, who then made this name known in Europe. To define it Carew echoes Marcou, who quotes from his correspondence with Augustus Le Plongeon.
He has been wrongfully portrayed as a crafty opportunist ever since the mid-16th century when Bartholomew de Las Casas accused him of being a liar and a thief who stole the glory that belonged to Columbus.
Around 1490 he was sent to Spain by his employers, the famous Italian family of Medici, to join their business in fitting out ships. At the beginning of 1505 he was summoned to the court of Spain for a private consultation, and, as a man of experience, was engaged to work for the famous Casa de Contratacion de las Indias (Commercial House for the West Indies), which had been founded two years before in Seville.
The first or traditional series consists of the widely published letters, dated 1504, purportedly written by him.
After a halt at the Cape Verde Islands, the expedition traveled southwestward, reached the coast of Brazil, and certainly sailed as far south as the RA­o de la Plata, which Vespucci was the first European to discover. It was, however, not his many solid accomplishments but an apparent error made by a group of scholars living in St.
This map is the first known map, printed or manuscript, to use the name America, and also the first to depict clearly a separate western hemisphere, with the Pacific as a separate ocean. But, as etymologist Joy Rea has suggested, it could also be read as explanation, in which they indicate that they have heard the New World was called America, and the only explanation lay in Vespucci's name.
Their substitution of Americus for the well-known Latinization Albericus might mean that they wanted a Latinization that would fit and explain the name America which they had already heard applied to the New World. The Indians in the Caribbean did have a word for the mainland, given in the LexicografA­a Antillana (Antillean Dictionary, 1931) as babeque and defined as the name that Columbus understood the Indians to say when they were pointing to a land beyond Haiti and Cuba.
It constitutes an incredible Anglicization of the New World a€” and would, for obvious reasons, infuriate Carew.
He purportedly gave one of the islands he explored to a friend, another to his barber, and also promised some Italian friars that they could be bishops. However, even if the name America were known in Bristol in 1497, Hudd has taken a majestic leap to suggest Ameryk's name as its origin. That map has been referred to in various circles as America's birth certificate, and for good reasona€”it is the first document on which the name America appears.
He was born near Freiburg, Germany, sometime in the 1470s, and died in the canon house at Saint-DieI? in 1522. That map, printed on twelve separate sheets from wood block plates, when assembled would measure more than 4 1a?„2 feet by 8 feet in dimension. However, the group also had acquired a recent French translation of the important work Insuper aquattor Amerigo Vespuccii navigationes, Amerigo Vespucci's letter detailing his purported four voyages across the Atlantic Ocean to America between 1497 and 1504. Instead, in the 1513 atlas the name America does not appear anyplace in the volume, and the place of America is referred to as Terra Incognita (Unknown land). This single surviving copy of the map exists because it was kept in a portfolio by Johannes SchoI?ner (1477-1547), a German globe maker, who probably had acquired a copy of the map for his own cartographic work.
Throughout the twentieth century the Library continued to express interest in and a desire to acquire the 1507 map, when, if ever, it was made available for sale. Through the combined efforts of several Library of Congress specialists, and many other members of the Library's staff over an 11 year period, the map has made its way to the Library of Congress. The map serves as a departure point in the development of the American cartographic collection in addition to its revered position in early modern cartographic history. The mapa€™s well announced acquisition provides us an extraordinary opportunity to appreciate the earliest of early depictions of our modern world. The Library of Congress is proud to have obtained this unique treasure and is anxious to have this great cartographic document receive the public acclaim and the critical scholarly inspection that it so rightly merits. This call for further scholarship on the map, its impact, and the sources used to produce it is not meant to suggest that previous scholarship is lacking. Both the globe and the large world map were doubtless printed in large numbers and widely distributed. It is this reference that the Prince of Liechtenstein, as noted above, has taken as a reference to the gore map, a copy of which is in his collection. Although a text on WaldseemA?llera€™s later wallmap, the Carta Marina (1516), says that 1,000 copies of the 1507 wall-map were made, it is unlikely that this number were issued, given the survival rate of the one bound copy now in the Library of Congress.a€? The globe map and book had an enormous influence on other geographers, notably Appian, SchA¶ner and Fries, and advanced the science of globe-making and map making particularly in Germany and the Low Countries. The Kraus-Bavarian State Library copy -- in 1960 at Sothebya€™s in London, a set of the gores was offered bound into a Ptolemy atlas of 1486. The Offenburg copy -- following the publicity regarding the acquisition of the copy above by the Bavarian State library in 1992, in 1993 two researchers, Dr. The present example was discovered in February 2003 when the owner, on reading an article in the Frankfurter Algemeinen Zeitung on the Munich copy, realized he owned a similar map amongst his large collection of books and ephemera. To present the various strands of information relating to the genesis, execution and influences of the WaldseemA?ller gores, the following timeline brings together the principal events in the lives of WaldseemA?ller, Ringmann, Vespucci and their circles. So IMC asked us to create a responsive and modern website, which reflects their experience and professionalism while also providing a detailed introduction to all of their services.
We also set IMC up with Webmaster Tools and Google Analytics, so they can effectively analyse their website traffic and usage data to measure return on investment (ROI) and make intelligent marketing and business decisions.
They have a great team that make things happen, and they are always so professional and supportive. As Easter approaches, we're once again reminded that our company has grown another year older - and is now only a year away from double-digits!
We've been contending with innovative business ideas, technical challenges, tight (!) deadlines, high-end print specifications, brand developments and more' and we've loved (almost) every minute of it! Our Client Services team is bigger than ever before to make sure we continue to provide a consistently high level of service while our company grows. Before you think it was all just a big joke, we do in fact have some BIG news in the pipeline over the coming 12 months. By doing this, Penton Park hoped to engage and educate couples to the point that they were 90% committed before booking a viewing. In order to design a brochure that really worked hard, it was vital to understand the major driving forces behind Penton Park.
We simplified their brand message, and evolved this to create a more high-end, luxury and visual product.
They directly attribute this to the new brochure, and are finding that the couples who choose to view the house are already completely sold on the venue. On the back of receiving the brochure, they booked a flight to visit the house, pencilled in a date, and confirmed their booking the day they visited. All of their booked viewings are with couples who really understand their brand, ethos and offering. Creative flair and engaging content are vital of course but did you know that a slow website is likely to cost you in lost revenue, reduced user engagement and lower search engine rankings?
Read on to discover what impact this can have on site usability and conversion rates and gain insight on what can be done to improve it. Website performance is even more important on mobile devices - users who are on the go expect the same level of responsiveness with 71 percent of users expecting sites to load on smartphones just as fast as they load on desktop computers. An alarming 88% of online consumers are less likely to return to a site after a bad experience, making it even more important to ensure your visitors have the best user experience possible. The knock-on effect from providing a better user experience means that your site will undoubtedly rank higher. Having the website hosted on a server closer to your visitors will significantly reduce the TTFB. AWS provides a comprehensive range of capabilities, from file storage to virtual servers and because the same technologies are used to power Amazon's range of global e-commerce sites, you can be sure they are robust, reliable and well supported. As his website attracts tens of thousands of visits per month from 180+ countries, he needed a scalable solution for the storage and delivery of his high-resolution photography.
With CloudFront, your content (be it images, videos, files) is replicated across many servers around the world. If your site has a large amount of data to search we recommend using a dedicated search service such as Algolia. This involves storing a pre-generated version of the page and serving that to all website visitors to help significantly reduce the time the page takes to load. This simply means storing website data on your computer so next the time you visit it, everything loads much faster. One of the most important values here is 'max-age' which controls how long the resource remains stored on your device. However, images take up 64% of the average web page so it's important to keep the right balance between having sharp imagery and the impact it could have on your website's performance. A sprite image consists of all your icons placed side by side in a single file, we then tell the browser which section of that file to use to display the correct icon.
Running all your images through an optimiser or compressor (such as ImageOptim) helps strip out all that redundant data reducing file size significantly.
All data that's served by our web servers is configured to be compressed using a technology called Gzip. We will put together a comprehensive report that scores your site on the factors discussed above and provide advice on how you can improve your site's performance and conversion rates. Established in 2007, we've rapidly built a reputation for effective creativity and delivering results.
As Christmas fast approaches, we just wanted to give you the heads up on our opening and closing times during the holidays.
We'll be periodically checking our email accounts during the holidays, so if there is anything important it won't be missed. The team will be enjoying a well-deserved Christmas party - mulled wine and festive songs at the ready!
Before you know, it's the end of November and you haven't even thought about the Christmas marketing for your business yet. Most retailers make more than half of their sales in the 3 months before Christmas and sales in-store fell by 2.1% in the UK last year - everyone is going online to shop.
In fact, the UK spends the most money in Europe during the festive season, 59.2% of which is on gifts. Logos come in all shapes, colours and sizes; from typographic marks to symbols and everything that falls in-between. Up until that point, the logo hadn't really changed since 1999; some small changes were made back in 2013 but these were very subtle. Rather than going for a drastic change, the company recently made a change to their word-mark, again, to freshen it up. The brief for Eric Olson, the creator of the Klavika font (the original Facebook typeface) was to create a new customised word mark that had a friendlier look but was still identifiable as Facebook. The colour scheme has been slightly revised to "maintain saturation and pop", while new elements like their website icon, an upper case 'G' that uses all 4 'Google' colours, and the Google dots have all been introduced.
People often think that a brand is made up of a few simple elements like a logo and a website; but there is a lot more to it than that.
For example, a Coca-Cole Executive once said "If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. Of course, this is our opinion and others' might differ but we hope that this has given you an interesting insight into the world of branding.
We have an extremely exciting opportunity to play a pivotal role in developing and driving innovative online marketing strategies for our exciting portfolio of clients. Working across industries from prestige property to sports photography, we offer everything from web design through to social media, strategic marketing campaigns and print design. The ideal person will have experience creating online marketing campaigns for a variety of brands and have a strong understanding of Google analytics and community management.
There's a huge amount to get stuck into from day one and lots of areas for you to add value and make a great reputation for yourself!
Toni is planning to join hundreds of colour crazy people who will walk, run or even dance a 5k route along Paignton seafront.
Jess Goodwin, Events Co-ordinator at Rowcroft says "The funds our Colour Rushers raise will go towards providing care to over 2200 people facing life limiting illnesses across South Devon every year, as well as supporting their loved ones and carers. Amazon was launched in 1995, but wasn't able to turn a profit until 2003 - that's 8 whole years! However, because of this surge of activity, only a few apps actually took hold and became successful. The focus is now on improving the user journey and experience, to drive sales, increase consumer interaction and to encourage repeat purchases.
It was launched in the US on the 20th of October 2014 and in the UK on the 14th of July 2015. It has become the nearest contender to the in-store experience and, in fact, by 2017 (according to Cisco), it is anticipated that video will count for 69% of all consumer Internet traffic. Given the limiting patience of modern audiences, video is a great way to grab the attention of existing and future customers, and show off the full potential of the products or services. Using 360-degree panoramic photography, consumers can 'walk around' in a similar manner to Google Street View and can click on any item they see, which then opens the product on their e-commerce site. This is still in the early stages, however it is thought that it will become more and more popular for large retailers, and customers who enjoy the in-store experience but can't physically access the stores that they would like to. While we make sure that we keep up with latest industry trends, we also understand that they might not be right for every business.
Working across industries from prestige property to sports photography, we offer everything from web design through to social media, strategic marketing campaigns and print design for our wonderful set of clients. Simply put, a responsive website responds to its environment and optimises its content for the screen size it's being viewed on. In a nutshell, this means that if your website is mobile responsive, it should be placed higher in the search results, and most certainly above those that aren't mobile responsive. Naturally, Google want their searchers to have the best experience possible when using mobile devices.
The bottom line is, if a website isn't responsive, then it is very unlikely visitors will convert when using mobile devices. This gives you ultimate control in guiding customers through a strategic sales funnel towards both products and services. It is proven that when a user has a positive experience on a mobile device, they are more likely to buy a product or use a service.
With more and more people using their mobiles and tablets to search and make purchases online, you have to cater to that audience by having a mobile responsive site.
Increase your conversion rates and take potential customers away from your competitors (chances are, they're not making use of responsive designs)! Our team has not only grown in strength but also in size with new staff coming on board in all areas; additions to the Design, Tech and Client Account departments, as well as an Office Manager, means we are now even better placed to expertly look after our clients (and team) alike. Unsurprisingly, with all these new additions to the team, things were getting a bit crowded at The Byre, so we moved to a new, bigger studio space at the Waterside in Totnes over the Christmas period.
As you all know we have been very busy this past year with lots of projects and we've also taken on a number of fantastic new members of staff. In a great central Totnes location overlooking the river Dart, the new Formoda office is situated on The Plains just next to The Waterside Bistro.
With a modern, clean interface, the site is easy to navigate and quickly conveys EcoPlanet Bamboo's mission and objectives. Formoda were recently tasked with creating an iconic brand for Naked Faun that would reflect the unique nature of the products. This gave our designers the idea to incorporate ancient rune-like lettering, giving the brand a simple and clean look, with a traditional crafted element.
We also designed the new Naked Faun website and built it on the Bigcommerce platform (a great ecommerce & shopping cart solution).
As we've continued to expand our service offering and embarked on exciting new projects for a number of different clients, our team has grown with us to allow us to continue to offer the high level of service that we have become well known for.
Alongside her studies, she managed to squeeze in plenty of work experience and has collaborated on multiple design and digital projects. With over 10 years of business support and customer service experience gained across a variety of sectors, Nic has excellent organisation, administration and multi-tasking skills.
With a fantastic team made up of creatives, developers and project managers, we're continuing to increase our scope of services and make a real difference to our clients.
From web design through to social media, advertising campaigns and print design, Formoda is one of the South West's leading creative agencies. As anyone who knows Dartmoor will attest, the views across all of South Devon are stunning.
Each person left the Beech 99 aircraft at 15,000 feet and had 60 seconds of free fall to take in the spectacular views of our beautiful county. Don't worry, we don't expect you to know everything and will provide training and support to help you grow in your role. Visual brand consistency was a crucial element, as was creating a striking document that clearly conveyed the key selling points to the customer. Our team designed an impressive graphic layout, elaborating on the fundamental content through simple, yet eye-catching imagery.
Established in 1925, the Independent Estate Agents pride themselves in their local knowledge and professional expertise.
The same size images are again used on the property details pages to really showcase the amazing local properties marketed by Boyce Brixham. Property details pages include a trove of information including key features, full property descriptions, floor plans, brochures, EPC details, location and more.
It's a great example of a modern, sleek yet usable website design for Estate Agents and sets a new standard in a market where agency websites are often neglected.
This volume contained twelve sheets, each 21 x 30 inches, which when laid together disclosed a large map of the world 4 feet 6 inches by 8 feet, which was designated by one of its own inscriptions a carta marina, dated on its own face 1516, and bore the name of Martin WaldseemA?ller as author.
Henry Harrisse had made this conjecture in his Discovery of North America, which he published when the world was celebrating the 400th anniversary of the discovery of America. As farmers usually mark off and divide their farms by boundary lines, so it has been our endeavor to mark the chief countries of the world by the emblems of their rulers. While certainly not the only large world map produced during this dynamic era of exploration, the Universalis Cosmographia was one of the first large engraved and printed maps to depict the recent Spanish and Portuguese discoveries of the Mundus Novus.
Much of what Vespucci claimed to have seen on this and other voyages was later called into question by both his contemporaries and, later, by historians. He wrote a letter describing his third voyage that was circulated throughout Europe as a tract called Mundus Novus [The New World], and later was included by WaldseemA?ller in his Cosmographia Introductio (the Solderini letter, see illustration below).
To avoid confusion hereafter the main portion of the map will be referred to as the a€?world mapa€?, designating the two small representations of the eastern and western hemispheres, placed above the world map, as the a€?insetsa€?. The term used by some of the map-makers, Land of Brasil, was confusing, for Brasil was the name of an imaginary island located somewhere in the Atlantic, according to popular belief, when there had been no thought of a continent.
Walter Lud, Secretary to the Duke, and a wealthy man, had established a printing press at St. And at the mouth of the Orinoco River is the following: All this is sweet water, a statement based upon the well-known story of Columbusa€™ discovery of the fresh water of the Orinoco River (there is the same reference found on the Bartholomew Columbus map (#304) which has Mar de aqua dolce along the northeastern shores of South America).
In other words, on his 1507 map, WaldseemA?ller unmistakably showed that in his own mind he ascribed proof of the existence of the new continent to the Portuguese voyage of Amerigo (the a€?thirda€? of the a€?four voyagesa€?), and that Columbus never detoured from his conviction that he had actually reached the shores of Asia (accepting the longitudinally shortened world of Ptolemy, et al), and that it was the acceptance of Amerigoa€™s proof of its existence more so than Amerigoa€™s supposed priority which caused him to name the new continent America. However, as can be seen above on Plate I of the world map, the two continents are inexplicably separated by a hypothetical strait, connecting the two great oceans. Contarini (#308) and Ruysch (#313) distinctly record their belief on their maps that the contemporary explorers had reached China, as does the Columbus map and the letter of Columbus explanatory of his fourth voyage record the same view (#303, #304). Curiously enough, though, while accepting the Portuguese delineation of the New World and South Africa, WaldseemA?ller reverts to the Ptolemaic conception of North Africa and Asia as refined and expressed by Martellus, rejecting the more accurate rendering of contemporaries such as Caveri.
A third instance, in the east, is the land of Cathay, and all of southern India beyond 180 degrees of longitude. The transmission of the Cantino-Caveri concept through the members of this notable group created one of the mainstreams of interest in the history of cartography. Thus this ingenious geographer not only preserved the geographical concepts of WaldseemA?ller, but also carried the representation of hemispheres a step further by the experimental construction in 1510 of the first known maps of the northern and southern hemispheres on a circumpolar projection. The world picture in the maps and globe of 1507 - the representation, that is, of an American landmass widely separated from the Asian coast with Japan lying between the two - had become the accepted canon in geographic theory and cartographic expression.
The new picture compiled from these varied elements and presented to the literate world in printed form became a factor of the highest importance in developing a new concept of the earth and its divisions, rendering obsolete the Ptolemaic geography that had been accepted and revered since the second century of the Christian era. In 2005, this treasured map was inscribed in UNESCO's Memory of the World Register, and is the first document in the United States to be so honored.
By the time we are adults it lingers vaguely in most of us, along with images of wave-tossed caravels and forests peopled with naked cannibals. They were of course preceded by the pre-historic Asian forebears of Native Americans, who migrated across some ice-bridge in the Bering Straits or over the stepping stones of the Aleutian Islands.
The 1497 voyage by John Cabot to the Labrador coast of Newfoundland constitutes yet another discovery of the American mainland, which led to an early 20th-century account of the naming of America, recently revived, that claims the New World was named after an Englishman (Welshman, actually) called Richard Amerike.
To rob people or countries of their names is to set in motion a psychic disturbance which can in turn create a permanent crisis of identity. Vespucci was probably in Seville in 1492 when Columbus was preparing for his first historic voyage, as well as in 1493 when Columbus returned. In 1508 the house appointed him piloto mayor (pilot major, or chief navigator), a post of great responsibility, which included the examination of the pilots' and ships' masters' licenses for voyages. Pohl's biography, Amerigo Vespucci, Pilot Major (1944), and GermA?n Arciniegas's Amerigo and the New World (1955; tr.
Addressed to his patron, Lorenzo de' Medici, the Mundus Novus (New World) a€” the title alone revolutionizing the European conception of the cosmos a€” was translated from the Italian into Latin, and originally printed in Vienna; the other letter, addressed to the gonfaloniere (chief magistrate) of Florence, Piero Soderini, was a more elaborate work.
Since Vespucci took part as navigator, he certainly cannot have been inexperienced; however, it seems unlikely that he had made a previous voyage, though this matter remains unresolved.
In all likelihood the ships took a quick run still farther south, along the coast of Patagonia to the Golfo de San JuliA n or beyond. The entire New World portion of the map roughly represents South America, and when later mapmakers added North America, they retained the original name; in 1538, the great geographer Gerard Mercator gave the name America to all of the western hemisphere on his mappamundi. In ignoring the possible intention of these words as explanation, most scholars have ignored the simple fact that place names usually originate informally in the spoken word and first circulate that way, not in the printed word.
Why did they ignore the common law in the naming of new lands: the use of the last names of explorers and the first names of royalty?
It is almost certain that Columbus first heard the name of the mountains pronounced by a Carib. Las Casas believed for a while that this must be Jamaica, but later decided it was the name for the mainland.


No proof exists to substantiate his claim that Cabot actually honored the Welshman by naming America after him. It is also the first map to depict a separate and full Western Hemisphere and the first map to represent the Pacific Ocean as a separate body of water. The large map is an early sixteenth-century masterpiece, containing a full map of the world, two inset maps showing separately the Western and Eastern Hemispheres, illustrations of Ptolemy and Vespucci, images of the various winds, and extensive explanatory notes about selected regions of the world. In that work, Vespucci concluded that the lands reached by Columbus in 1492, and explored by Columbus and others over the ensuing two decades, was indeed a segment of the world, a new continent, unknown to Europe.
In the1516 Carta Marina, South America is called Terra Nova (New World), and North America is named Cuba, and is shown to be part of Asia. That portfolio contained not only the unique copy of the 1507 world map, but also a unique copy of WaldseemuI?ller's 1516 large wall map (the Carta Marina) and copies of SchoI?ner's terrestrial (1515) and celestial (1517) globe gores. In 1999, Prince Waldburg-Wolfegg notified the Library that the German national government and the Baden-WuI?rttemberg state government had granted permission for a limited export license.
The map provides a meaningful link between our treasured late medieval-early Renaissance cartographic collection (which includes one of the richest holdings of Ptolemy atlases in the world) and the modem cartographic age unfolding as a result of the explorations of Columbus and other discoverers in the late fifteenth and early sixteenth centuries.
Major segments of this world map have not received the concentrated scrutiny that the American segments have received. WaldseemA?ller states in a legend on his marine chart of 1516 (#328.1) that he had printed his map of 1507 in one thousand copies, but only one of which is now known to exist.
WaldseemA?ller and Ringmann started work on a new edition of Ptolemy's Geographia that was to combine Ptolemaic maps with a new set of modern maps. By 1890, it had been acquired by the Prince of Liechtenstein and studies by Gallois dated it to 1507 following the realization that it was the lost globe described in the St. References to accurate factual information are principally taken from 19th century sources, much of the 20th century work on the subject being a reiteration of earlier work by Humboldt, Da€™Avezac-Macaya, Fischer, Varnhagen and Harisse. We're helping IMC to review their data and ensure they're making the most of their online presence!
It offers an in-content editing functionality, which makes it far more user-friendly and flexible than other solutions like Wordpress. We've been pushing ourselves and our clients beyond the limits of what's "comfortable" - and it's incredibly satisfying when the end product delivers great results.
In addition, the Design and Development teams have both been joined by talented and enthusiastic new staff members.
With all that company growth and a weighty workload, our plans have simply been delayed a little bit but we're now back working full-steam towards our very exciting but secret plan. As a unique family run business, we wanted to know their motives, unique selling points and all the stories in between!
These clients are fully aligned with Penton Park's vision, hence why there is a higher conversion rate! Wait time is a key factor that strongly affects user experience, reducing this will increase return visitors and the amount of time they will stay on your site. Both should be optimised as a lower TTFB is proven to have a positive effect on your search engine rankings whilst PLT is an important factor from a user's perspective. Our main web servers are hosted at a purpose-built data center in Maidenhead, UK which provides good connectivity throughout the UK and western Europe. We integrated Amazon's S3 file storage service to provide unlimited storage and Amazon CloudFront to provide the fastest possible load time for his images and static assets.
When a user requests your content, their request is routed to their nearest geographical server which helps reduce the response time so they get the content faster. Algolia uses their powerful indexing algorithms to provide relevant results at the speed of a keystroke without the need to maintain your own hardware.
A secondary advantage of the Formoda caching system is that you can make amends and edits to your site without them going live immediately.
Without client-side caching, for every page you visited your browser would need to re-fetch the website's assets, many of which could be unchanged, wasting time and bandwidth. The use of sprites cut down the amount of files your browser would have to request from the server as many images can live in a single file.
This process removes any unnecessary whitespace and characters, reducing file size significantly.
By compressing the pages, there is less data to send from the server to your browser, in some instances up to 70% less, which can have a dramatic effect on page load time for your users. But it can be easy to make sure your customers feel special, sometimes a simple email campaign or email newsletter will remind them that you're there.
Josh Higgins, Facebook's Creative Director said of the change, "While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign". It is the mark of a company, person or organisation that is easily identifiable and creates part of an identity for the company or individual.
Although the new logo is seen to be a big change, Google did experiment with various styles that were much more abstract, but ultimately decided to reject these in favour of a logotype that retained their distinct multi-coloured sequence. Each stand-alone element needs to be coherent and work together in establishing the identity. And even with the logo gone, the colour, shape and typeface ensured that the cans were instantly recognisable as Coca-Cola products with the iconic red and historic dynamic ribbon.
These additions have been applied to everything surrounding Google meaning they have adapted their identity. It is more than just the visual aspect of the company; a Brand is the 'biggest part of the picture'. In the book The Brand Gap, Marty Neumeier says, "A brand is a person's gut feeling about a product, service, or company. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business".
Give someone who has never seen anything related to your brand a piece of your collateral without your logo; then ask them if they know what your brand is.
Collectively, we're addicted to cake, enjoy a good social outing and engage in daily battles to get our favourite songs on the studio's Spotify playlist. Well we're here to assure you that there's much more to it than this, and like all things digital, the industry is ever-changing. It is expected that many smaller sites will also begin to follow suit after seeing the success of the larger brands (Econsultancy, 2015).
However, with the increase in contactless bank cards, in the next couple of years, it will become more and more mainstream, as time-restricted consumers use it as a convenient way to make purchases in a matter of seconds.
It is a very clear response from modern consumers on how they wish to make their journey through the buying process: Make it fun. Working across a range of devices (mobile, tablet and desktop), responsive sites aim to provide optimal viewing for the end user. Whilst this change is important, a variety of other key factors also continue to be used to rank search results such as site relevance, freshness of content, site performance and user experience.
Returning searches with high quality and relevant content, websites that are easy to read (no pinching and zooming!) without horizontal scrolling is a high priority of theirs. Responsive design ensures that users have optimum interaction, easy reading and navigation, minimum panning, resizing and scrolling and clear call to actions.
We can't believe it's been 8 years now since we started out in the midst of the recession and have since built a creative agency that is continually going from strength to strength.
We're working on some very exciting, top secret plans for our 9th year while continuing to produce the best possible design and digital work for our clients.
Whilst we are all moved in, we're still making improvements here and there and have some boxes left to unpack. We'll be periodically checking key email accounts and mobiles during the holidays so if there is anything important it'll get through - otherwise, we'd love to catch up in 2015! Since launching at the beginning of November, the Naked Faun brand and products have received lots of positive attention on social media with orders coming in thick and fast. Jaz's favourite areas of design are branding, typography and photography and she is already producing beautifully designed work for Formoda.
This combined with buckets of enthusiasm allow Nic to expertly look after our clients and the Formoda team in an effort to provide support where required and help us expand. Quarterly reviews take place in the pub (with breakfast), we'll give you Spotify Premium and we enjoy regular social outings as a team. Fuelled by a not inconsiderable quantity of energy gels, David eventually finished in four and a half hours, a few minutes from a gold.
This included creating attractive, but easy-to-understand charts and using clear, bold icons. There were twelve other sheets of the same size in the book, making another world map but containing no authora€™s name or date. And (to begin with our own continent) in the middle of Europe we have placed the eagles of the Roman Empire (which rule the Kings of Europe) and with the key (which is the symbol of the Holy Father), we have enclosed almost the whole of Europe, which acknowledges the Roman Church. In that letter, Vespucci proposed that the new lands ought to be called a a€?New World, because none of those countries were known to our ancestors . In the western hemisphere inset the two Americas are shown as a continuous landmass firmly joined together by an isthmus, unlike the representation in the world map where the two continents are inexplicably separated by a strait.
Die that he prepared the treatise Cosmographia Introductio, which presented this description of itself: An Introduction to Cosmography, together with some principles of Geometry necessary to the purpose. Both the inset and the world map illustrate another important feature, the representation of a great ocean even broader than the Atlantic, between the New World and Asia. However, this view is not supported on the WaldseemA?ller map either by the place-names found in the area of the new discoveries, or by the overall visual image presented by the placement of the new discoveries as totally separated by some distance from Asia.
One difference being that the WaldseemA?ller map is basically a a€?land mapa€™ and the interiors are somewhat filled-in, whereas the Caveri chart is basically a portolano, or nautical chart, with little or no interior detail. This Ptolemaic basis results in giving the map an extremely exaggerated representation of the eastern extension of Asia; in fact, the landmass of the Old World, alone, extends through some 230 degrees of longitude. All these we have added to the earlier known places, so that those who are fond of things of this sort may gaze upon all that is known to us of the present day, and may approve of out painstaking labors. In 1512 appeared, far away in Cracow, Poland, in the Introductio in Ptholomei Cosmographia of Johannes de Stobnicza, the inset hemispheres of the 1507 map, copied and reprinted by the Polish scholar without reference to their source (#319). From it evolved, indeed, today's concept of the geographical divisions of the continents and islands, and of the great waters that form our earth. A black African discovery of America, it has been argued, took place around 3,000 years ago, and influenced the development of Mayan, Aztec, and Inca civilizations. The naming of America, then, becomes essential to a full understanding of our history and cultural values a€” ourselves a€” especially when considered in terms of the range of theories about the origin of the name. Subsequently, according to Marcou's account, Vespucci changed his Christian name from Alberico to Amerigo.
Amalrich, which literally meant work ruler, or designator of tasks, might be freely translated as master workman. Moreover, as a reflection of national pride, a theory native to Hungary argues that the European explorers of the New World (or their priests) named it after this popular saint, in the old tradition of bestowing place names in honor of saints.
He also had to prepare the official map of newly discovered lands and of the routes to them (for the royal survey), interpreting and coordinating all data that the captains were obliged to furnish. Harriet de OnA­s) are among the best efforts that dispel the shadows to which he was relegated by those who maligned his fame. In the voyage of 1499a€“1500, Vespucci would seem to have left Hojeda after reaching the coast of what is now Guyana (Carew's homeland). His published letters had fallen into the hands of these German scholars, among whom was the young cartographer Martin WaldseemA?ller. WaldseemA?ller's 1507 map, lost to scholars until 1901 when it was found in a German castle, is now reckoned to be the first to show the name, and the earliest record of its use. Moreover, to read the passage in the Cosmographiae Introductio as explanation lends credence to the theory, argued by Carew, Marcou, and others, that the early European explorers called the new continent Amerrique or, perhaps, another name with a similar pronunciation. Their ignoring it, Rea claims, further supports the idea that they were trying to force an explanation and that the only one they could think of was a Latinization of Vespucci's first name. Columbus, who met the Indians of this coast, presumably heard the name Amerrique from them: he was looking for gold and the Indians gave him some, telling him he could get more to the west in the mountains there.
Amerrique, therefore, must derive from a Carib word, possibly one of the Carib culture words a€” not a word in the Mayan language, which was not spoken in Nicaragua, though it almost resembles in sound the Quiche Mayan iq' amaq'el meaning perpetual wind. The purchase of the map concluded a nearly century long effort to secure for the Library of Congress that very special cartographic document revealing new European thinking about the world nearly 500 years ago. Waldseemullera€™s 1507 map was a bold statement that rationalized the modern world in light of the exciting news arriving in Europe as a result of explorations sponsored by Spain, Portugal, and othersa€”not only across the Atlantic Ocean, but around the African coast and into the Indian Ocean.
Because of Vespucci's recognition of that startling revelation, he was thus honored by the use of his name for the newly discovered continent. Sometime later in history, the family of Prince Waldburg-Wolfegg acquired and retained Schoner's portfolio in their castle in Baden-Wurttemberg, Germany, where it remained unknown to scholars until the beginning of the twentieth century when its extraordinary contents were revealed. Having obtained this license, which allowed this German national treasure to come to the Library of Congress, the Prince pursued an agreement to sell the 1507 map to the Library. Although it is likely that the simple globe gores, their model or a€?marquettea€™ of the New World view, would have been available with each issue of the Cosmographiae, the large 12 sheet wall-map, would have been too expensive to be sold as widely. They were provided with at least six printed editions and certainly several manuscript versions of the Geographia.
The notoriety and mystery that has surrounded both the globe, map and large wall-map has often concentrated on the naming of America, but in truth, given that they named South America after Vespucci, who had sailed furthest around it, it is not unreasonable.
Vera Sack found a third example of the gores inserted into a copy of Aristotle published in Freiburg in 1541. We can also easily provide clients with extra, bespoke functionality without having to hack - it's details like this which can make a website even more appealing to users.
Attention to detail was paramount to creating a brochure that truly reflected the Rolfe family and their offering. There are also other Content Delivery Networks (CDN) that we can integrate with including MaxCDN and CloudFlare. Once you are happy with the changes, you simply click 'publish' and the content management system will regenerate the cache and start displaying your changes. It's important to try and find an appropriate balance so that resources are cached for as long as possible whilst not too long so as they become out-dated. Although the sprite file would be larger, reducing the amount of requests speeds up your site. So why was Google's update so widely broadcast while Facebook's 'redesign' seemed to slip under the carpet?
Along the same lines, it's clear that the recent change to the Facebook logo isn't an update to the identity, it is only a change to the logo. The logo, the identity, the company values, marketing material and public image come together to make up the brand.
If you did this with a Coca-Cola bottle and covered the logo, you'd still know the brand, wouldn't you?
With three in four Britons now shopping online (ONS, 2014), following the latest e-commerce trends is extremely important if you want to succeed and keep up with your competition.
The content, images and structure of the site remain the same, but with a little 'responsive magic' the website will adapt to its device.
The greater part of Africa and a part of Asia we have distinguished by crescents, which are the emblems of the Sultan of Babylonia, the Lord of all Egypt, and of a part of Asia. To the east of the continent in the inset is the Atlantic, to the west is another great sea with the island Zipangri [Japan, Marco Poloa€™s Zipangu] nearly in the middle of it but closer to the American continent than to the Asian. Mundus Novus [New World] and Terra Incognita [Unknown Land] were less real names than descriptions, though for many years these last two terms were quite prevalent on maps showing new discoveries.
The duke and several professors in the college used this press in their geographical project. The decision to display a large expanse of ocean west of the New World discoveries was, of course, pure conjecture on the part of WaldseemA?ller since, in 1507, the discoveries of Balboa and Magellan were still a few years off in the future. On the other hand, navigators unknown to modern historians, may have sailed along the coast of Florida at this time.
This lack of any substantive modification, of the Far East especially, is understandable in light of the scarcity of verifiable reports from this region and the focus of popular attention on both Africa and the New World.
This one request we have to make, that those who are inexperienced and unacquainted with cosmography shall not condemn all this before they have learned that it will surely be clearer to them later on, when they have come to understand it. To question the origin of America's name is to question the nature of not only our history lessons but our very identity as Americans. The records of Scandinavian expeditions to America are found in sagas a€” their historic cores encrusted with additions made by every storyteller who had ever repeated them.
The two men eventually became friends; Columbus later wrote that he trusted Vespucci and held him in high esteem. Vespucci, who obtained Spanish citizenship, held this position until his death in Seville in 1512. Nonetheless, both biographers disagree about the authenticity of his two published letters, key documents in a dramatic controversy: Arciniegas accepts them as genuine, whereas Pohl rejects them as forgeries. In the first series of documents, four voyages by Vespucci are described; in the second, only two.
Turning south, he is believed to have discovered the mouth of the Amazon River and explored the coast of present-day Brazil. This voyage is of fundamental importance in the history of geography in that Vespucci himself became convinced that the lands he had explored were not part of Asia but a New World.
Inspired to publish a new geography that would embrace the New World, the group collectively authored a revision of Ptolemy, which included a Latin translation of Vespucci's purported letter to Soderini, as well as a new map of the world drawn by WaldseemA?ller. Hudd opens with a reference to Bristol's 1897 celebration of the 400th anniversary of the discovery of North America by John Cabot (Giovanni Caboto), the Italian navigator and explorer who had sailed for England, laying the groundwork for the later British claim to Canada. The map must have created quite a stir in Europe, since its findings departed considerably from the accepted knowledge of the world at that time, which was based on the second century A.D. It is remarkable that our entire Western Hemisphere was thus named for a living person; Vespucci died in 1512. Yet, cartographic contributions by Johannes Schoner in 1515 and by Peter Apian in 1520 adopted the name America for the Western Hemisphere, and that name became part of accepted usage.
The uncovering of the 1507 map in the Wolfegg Castle early last century is thought by many to have been one of the most extraordinary episodes in the history of cartographic scholarship. In late June 2001, Prince Waldburg-Wolfegg and the Library of Congress reached a final agreement on the sale of the map at the price of $10,000,000. Waldseemuller recognized the transition taking place, as the title of his map notes and his placement prominently of images of Ptolemy and Vespucci, next to their worlds, at the top portion of the 1507 world map denotes. In 1949, the Liechtenstein map collection was bought en bloc by the famous New York dealer H.P.
The Aristotle formed part of the Grimmelshausen-Gymnasium library given to the Stadtbucherei Offenburg. There's no need for you to worry about this though, as we configure and monitor this so that you don't have to. Combining code files reduces the amount of requests the browser will have make for your sites assets, this and minification are done automatically for us as a part of our development process. In light of all this confusion, we've decided to take a closer look at what the language surrounding a 'brand' actually means. Neither Google nor Facebook have changed theirs during their recent Logo and Identity updates; keeping the same ethics, values and aims, they just visually enhanced the company. It uses contactless payment technology so that you don't have to carry your bankcard everywhere you go.
Because the website's front-end design and user experience change depending on the device used, the code behind the scenes is somewhat different to a non-responsive site. The part of Asia called Asia Minor we have surrounded with a saffron-colored cross joined to a branding iron, which is the symbol of the Sultans of the Turks, who rules Scythia this side of the Imaus, the highest mountains of Asia and Sarmatian Scythia.
Westward from that island is to be recognized the eastern coast of Asia, showing Catay, or Cathay, and other identifiable names. But now the fact that there was a new continent beyond the western ocean had become nearly common knowledge throughout Europe, and there was everywhere a subconscious demand for an adequate name, a universally acceptable name. In all its forms the underlying meaning was that of work; as for example, the word for work in Hebrew is amal, and in old Norse aml, the consonant sounds of which were retained in the verb moil. In this respect, WaldseemA?ller may have been led by the maps of La Cosa, Caveri, and Cantino to believe that this was at least a possibility, for he depicts a small portion of the northern mainland extending from the narrow strait in Central America to just north of Terra Ulteria€? Incognita [Florida].
Not many interior details are shown to speak of, but a large group of natives is shown at the Cape, and above them, a large vignette of an elephant.
As can be seen, Terra Incognita replaces America and it is placed up against a frame that avoids any speculation as to the size or shape of the new continent(s).
It appeared in feminine forms in Amelia and Emily; its masculine forms were Amery, Emeric, and Emery. In the face of the spurious charges that he was an ignorant usurper of the merits of others, the fact that Spain entrusted him, a foreigner, with the office of pilot major certainly bolsters his defense.
Until the 1930s the documents of the first series were considered from the point of view of the order of the four voyages.
On the way back, he reached Trinidad, sighting en route the mouth of the Orinoco River, and then made for Haiti.
Unlike Columbus, who, to his death, clung to the idea that he had found the shores of Asia, Vespucci defined what had indeed been found a€” and for this he has been rightfully honored.
He clearly never tried to have the New World named after him or to belittle his friend Columbus. Very different spellings for the same Carib word reflect variants that sound little like each other; thus, the variants of the name Carib are Canibe, Galibi, Caniba, Canibal and Caliban.
For his achievement Cabot received a handsome pension conferred upon him by the King, from the hands of the Collectors of Customs of the Port of Bristol. In 1479, four Bristol merchants received a royal charter to find another source of fish and trade.
The map sheets have been maintained separated (not joined, with each of the large maps comprised of twelve separate sheets) and that is the probable reason why they survived.
In late May 2003, the Library completed a successful campaign to purchase Waldseemullera€™s 1507 world map, after receiving substantial Congressional and private support to achieve the terms of the contract.
37 (1985), 30-53, is an extensive airing of the date of the printing of the 1507 world map and other Waldseemuller contributions.
But how you shall understand the globe and the description of the whole world you will hereafter find out and read.a€? Harrisse thinks it probable that a real globe accompanied and was sold with this little volume.
Ringmann, a supporter of Vespucci, had already published in 1505 an edition of Vespuccia€™s Mundus Novus, a vivid description of the New World which became a bestseller around Europe. The mystery of the globe map, its definition of Florida (before it was discovered by the Spanish), the Pacific (before any man had officially seen it), the coast of South America (before anyone had officially sailed along it) and the use of the name The Western Ocean in the Pacific, all suggest that the Portuguese may have been more active west of the Tordesillas Treaty Line before 1505.
Kraus, however the globe map was retained and offered by the Prince at a special auction at Parke-Bernet in New York on 24 May 1950.
In this article, we're exploring key terminologies used to describe brands, identities and logos. Major banks have also started to embrace contactless technology; according to The Guardian, Britain's banks have already issued 54m contactless cards and usage rates are soaring, with over 1 billion Visa contactless purchases made in the last year (Visa, 2015). There was no question whatever in the mapmaker's mind, therefore, as to the separate identities of the American and Asian continents. Here the northern coast terminates abruptly with open sea beyond approximately 50 degrees, with Newfoundland being shown as an island far to the east.
While the shape his Africa resembles reality more so than Martellusa€™, WaldseemA?ller extends the continent to beyond its actual 34 degrees South in a similarly misguided manner as Martellus with WaldseemA?llera€™s Africa reaching an inexplicable 50 degrees plus.
Gone, however, is that mysterious strait that had separated North and South America on the 1507 map.
But the question concerning the authenticity of these historic letters remains fundamental to the evaluation of Vespucci's achievement. According to the conflicting theory to which Pohl and other modern scholars subscribe, these documents should be regarded as the result of skillful, unauthorized manipulations by entrepreneurs, and the sole authentic papers would be the private letters, so that the verified voyages would be reduced to two. Vespucci thought he had sailed along the coast of the extreme easterly peninsula of Asia, where Ptolemy, the 2nd-century Greek geographer, believed the market of Cattigara to be; so he looked for the tip of this peninsula, calling it Cape Cattigara. Nonetheless, the name America spread throughout Europe and quickly established itself through sheer force of usage. One of these officials, the senior of the two, who was probably the person who handed over the money to the explorer, was named Richard Ameryk (also written Ap Meryke [Welsh] on one deed, and elsewhere written Amerycke) who seems to have been a leading citizen of Bristol at the time.
Not until 1960 did someone find bills of trading records indicating that Richard Amerike was involved in this business. To us, the 1507 map appears remarkably accurate; but to the world of the early sixteenth century it represented a considerable departure from accepted views regarding the composition of the world. The portfolio with its great treasure was uncovered and revealed to the world in 1901 by the Jesuit priest Josef Fischer, who was conducting research in the Waldburg collection. And from that fragile first glimpse of the world, so adequately described by WaldseemuI?ller in 1507, the Library of Congressa€™ cartographic resources provide the historical breadth and cartographic depth to fill in the geographic blanks left by those early cosmographers.
Works that have increased our knowledge about WaldseemuI?ller and the group in Saint-DieI? include: Joseph Fischer and Franz R. They exhibit the Old World, in the main, in accord with the Ptolemaic idea, and the New World with a close resemblance to the Caveri map record (#307), and that of WaldseemA?llera€™s world map of 1507. By April 1507, WaldseemA?ller and Ringmann had completed the booklet, Cosmographiae Introductio, to accompany the globe and wall-map.
Such information would have been kept secret by the Portuguese, and it is perhaps here in this globe that the secrets were first drawn up for a wider audience, particularly since Vespuccia€™s allegiance to Portugal changed when he became a Spanish citizen. The catalogue published a reserve of $50,000, but it failed to sell and was sold privately in 1954 to James Ford Bell for approximately $45,000.
They were offered for sale in 1991, and purchased by the Bavarian State library in Munich for approximately 2 million DM (in excess of $1million).
Hopefully, this will allow you to understand the difference, evaluate your own brand identity and how consistent it is.
So most of the time, what you see isn't a 're-brand', but more of a 're-identity' as companies update their visual components. A red cross symbolizes Prester John (who rules both eastern and southern India and who resides in Biberith); and finally on the fourth division of the earth, discovered by the kings of Castile and Portugal, we have placed the emblems of those sovereigns. This interpretation is similar to both Cantino and Caveri and helped keep alive the possibility of a northern access to the as yet unnamed Pacific and, of course, the riches of far Cathay.
Over to the left, on Tabula Terra Nove, apparently referring to the Pearl Coast and perhaps to Honduras, we read the surprising inscription: Hec terra cum adiacentib insulis inuenta est per Columbu ianuensem ex mandato Regis Castellae [This land with the adjacent islands was discovered by Columbus of Genoa by order of the King of Castile]. Its appearance undoubtedly ignited a debate in Europe regarding its portrayal of an unknown continent (unknown to Europe and others in the Eastern Hemisphere) between two huge bodies of water, the Atlantic and Pacific Oceans, and separated from the classical world of Ptolemy, which had been confined to the continents of Europe, Africa, and Asia.
Shortly after the appearance of the 1507 world map by Waldseemuller, Vespucci was appointed the first Pilot Major in the Spanish House of Trade (the Casa de la ContratacioI?n) in Seville, and in that capacity was responsible for navigational issues and concerns of Spanish shipping to the new western possessions, across the Atlantic. In 1903 an elaborate set of facsimiles of the 1507 and the 1516 maps accompanied by a scholarly study by Josef Fischer and Franz von Wieser appeared.
The North American region is nameless, but the South American region bears conspicuously the name America. And what is to be borne in mind, we have marked with crosses shallow places in the sea where shipwreck may be feared.
Gemma Frisius and Sebastian Munster edited versions of the latter, so that the WaldseemA?ller type, or Lusitano-Germanic Group, held the field until the advent of Mercator, Ortelius, and the Dutch school of the mid-16th century.
A statement that is in obvious conflict with the thrust of both the graphic productions of 1507 (map and globe) and the text of Introductio CosmographiA¦ referred to earlier - both prepared more or less as a testimony to Amerigo Vespucci. As soon as he was back in Spain, he equipped a fresh expedition with the aim of reaching Asia. But the Spanish government did not welcome his proposals, and at the end of 1500 Vespucci went into the service of Portugal. The Cosmographiae provided an introduction to the new geography of the world as laid out in the globe and wall-map, and included a Latin translation of Vespuccia€™s four voyages.



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