Advertising strategy of coca cola ppt,professional photo presentation software youtube,marketing plan for 3 years - Try Out

Colgate Palmolive in Thailand has started giving out ice creams and candy at annual events like Oral Health Month to remind target consumers, especially kids, to take better care of their teeth after eating sweets. What is The Inspiration Room?A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film.
Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Creative excellence has always been at the heart of Coca Cola’s advertising and they have decided that content is now the key to marketing in the 21st century on a social web. On a social web people can easily share ideas, videos and photos on social networks such Facebook. Ensure that the content communicates your message that is congruent with your mission and values. This means you need to allow the story to evolve as you interact and converse with your customers. Storytelling has moved on from static and synchronous to multifaceted, engaged and spreadable. This provides a blueprint regarding moving on from just developing white papers, to trying some content that is more visual, courageous and engaging in web world that has embraced multimedia and interactive content. We need to move towards a genuine consumer collaboration model that builds buzz and adopts a more iterative approach to content creation. Consumers ideas, creativity and conversations have been set free with the evolution of social networks, learning to leverage and wrangle those conversations to increase your brand visibility is now a vital part of your marketing.
That is a good question, The risk is more on if it works, something they haven’t done before and how! Jeez, I hate to be a killjoy or, worse, a Luddite, but how does all this help sell Coke again? I get that it’s possible and that people are willing to watch and share stuff that’s free and requires no forethought or follow-up, but what does this have to do with marketing?
We’re really trying to focus on content at my company, and whilst I embrace the principle, the thing that I find difficult is coming up ideas for what kind of content to release.
The lesson I get is that we should do experiments and creativity in our work either it is any strategy or content. While I understand why Coca Cola is doing this, a recent spot showed they’re not quite there yet.
You’re spot on in that it is still highly relevant and in fact, Coca Cola was way ahead of its time. This is not just story-telling, but inspiring story-making that engages customers on a very personal level. With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls?
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data. In 2013, the internet passed newspapers to become the world's second-largest ad medium, behind TV, according to this chart from ZenithOptimedia.
The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research. Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report. UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report. Just five companies (Google, Yahoo, Microsoft, Facebook and AOL) control 64% of all online advertising spending, according to a new study. ZenithOptimedia also expects 2009 to be the year China overtakes the UK as the world's fourth largest ad market, on the back of 5.4% growth.
The latest forecast from ZenithOptimedia predicts that global media spend will decrease by 6.9% during 2009, writes Brand Republic.
The firm now expects positive growth to return in 2010, with the global spend forecast to rise 1.5%. While marketing budgets across the board are feeling the pinch the IPA's latest data shows that online remains the only sector experiencing positive growth.
This month has also seen further evolutions in digital convergence - a trend we have been tracking in Digital Intelligence from the very beginning. As consumers we're now used to the idea of things being connected and able to fulfil many roles - so it was no surprise this month to see that Facebook now takes over 45% of the UK's social networking traffic. A new forecast from ZenithOptimedia predicts that online advertising is on course to take 10% of all global adspend during 2008, writes ClickZ. Online adspend in the UK is set to reach ?3.4bn this year, up 27% from 2007 according to new findings from eMarketer, writes Brand Republic.
Online adspend is already topping 10% of the media channel mix in several countries, and ZenithOptimedia are predicting that worldwide it's now on course to top radio by next year. In the UK our own analysis now puts online above direct mail, and we remain confident in our 2005 prediction that online would overtake TV adspend in the UK by the end of the decade. Although online can build brands as powerfully as it can generate direct sales, the success of search engine advertising continues to be a key driver in the refocusing of marketing towards the web across Europe. How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Market research is often needed to ensure that we produce what customers really want and not what we think they want.
Secondary Methods.A  For more information about secondary market research tools and issues, please see my handout. Personal interviews involve in-depth questioning of an individual about his or her interest in or experiences with a product.A  The benefit here is that we can get really into depth (when the respondent says something interesting, we can ask him or her to elaborate), but this method of research is costly and can be extremely vulnerable to interviewer bias.
Interestingly, it has been found that consumers tend to be more influenced by commercials that they a€?zapa€? through while channel surfing even if they only see part of the commercial.A  This most likely results from the reality that one must pay greater attention while channel surfing than when watching a commercial in order to determine which program is worth watching. In a crowded product market, as companies are increasingly falling short of ways to differentiate their products from those of the competitors, Image Advertising seems to be a way out. Ads are no longer informative tools, but, as Poisez aptly points out, there has been a “shift in attention away from the physical aspects and functional benefits of products to their symbolic associations, expressiveness”.
The first step in understanding Image Advertising is to understand the image being created, i.e. A combination of these characteristics can be used to identify what the brand ultimately stands for. A closer look at the brand identities of each of the brands helps assess how successful their advertising campaigns have been in creating a brand image in tune with it, while being sensitive to the value system of the target audience. The analysis of Pepsi, 7 UP and Mountain Dew from the portfolio of PepsiCo puts forth some interesting aspects about the evolution of these brands.
Pepsi began with the Yehi hai Right Choice Baby campaign, which has been one of the most memorable campaigns of the brand, featuring celebrity endorsers such as Shah Rukh Khan among others. Yeh Dil Mange More campaign was again a great success, having balanced the emotional as well as the functional appeal of the product.
In its early days, 7 UP inherited the global Fido-Dido campaign for promotion in India as well. The Coca Cola campaign in India, however, has been different from that of Pepsi, even though they both share similar product traits. Sprite - the other brand from the Coca Cola stable – began its journey with the campaign titled All Taste No Gyaan.
This analysis brought to light the roles played by each brand in the company’s overall advertising strategy.
The brands in the portfolio of Pepsi and Coca Cola play an important role in terms of the overall impact they have on brand recall and consumer loyalty. 1Baker, Erdogan and Tagg, 2001, “Selecting Celebrity Endorsers: The Practitioner’s Perspective”, Journal of Advertising Research, Vol. This Report has been carried out in order to assess the difference in media advertising of Coke, an exclusive product of The Coca Cola Company in Nepal and the UK.
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. The above images show two completely diverse type of advertising, in two different countries. Above is the marketing communication model which implies how the communication flows from a sender to a target audience (Receiver). The coca cola companies in both of the countries follow the same process to undertake the marketing communication, just the matter fact is about the way the consumer perceive or ways of decoding the encoded messages. Encoding: – How the target audience perceive the message, influential or un-influential? So far the theories of IMC[4] is concerned the basic model which can be assess for these two different types of advertising, are “Hierarchy of Effects” model, AIDA[5] Model, Innovation Adoption Model and Information Processing.
Marketing mix is the mix of four elements that have been developed in order to market a particular product. The strengths of a business or organisation are positive elements, something they do well and is under their control. Being a market leader, as Coca Cola is a key to their success as it boosts reputation, profit and market share.
Competitive pricing is a vital element of Coca Cola’s overall success, as this keeps them in line with their rivals, if not above them.
Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola pass on some of the benefits to consumers. Coca Cola’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Experienced employees are key to the success of Coca Cola helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola.
Coca Cola has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola’s reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps Coca Cola deal with any problems, ride any dip in profits and out perform their rivals. Coca Cola has a high percentage of the market share, meaning it is ahead of many competitors. Coca Cola’s distribution chain can be listed as one of their strengths and links to success. Coca Cola’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Coca Cola’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. Supplier relationships are strong at Coca Cola, which can only be seen as strength in their overall performance.
Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Coca Cola’s R&D work is low and insignificant, which is a major weakness in Beverages Manufacturing Company as it is constantly creating new products. The lack of business alliances is a major weakness for Coca Cola, as they will struggle to get deals, favours and partnerships. Good companies need loyal employees, but Coca Cola has a poor relationship with staff which affects performance. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola. A limited customer base is a major weakness for Coca Cola as it means they have less people to sell or market to.
Coca Cola’s weak supplier relationships also have an adverse effect on success, as it cuts ability to negotiate.
Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. The changes in the way consumers spend and what they buy provides a big opportunity for Coca Cola to explore.
The growth of the Beverages Manufacturing Company industry is an opportunity for Coca Cola to grasp. Coca Cola has the opportunity to enter a niche market, gain leading position and therefore boost financial performance. Grasping the opportunity to expand the customer base is something Coca Cola can aim for, either geographically or through new products.
Forming strategic alliances and joint ventures is an opportunity for Coca Cola to maximise profit and gain new business. Coca Cola has a number of highly skilled staff, which is an opportunity for them to explore as expertise of their staff can help Coca Cola to bring the business forward.
Threats are factors which may restrict damage or put areas of the business or organisation at risk.
Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola.
Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to Coca Cola’s performance. Not keeping up with changes in technology could be detrimental to the future of Coca Cola as they could slip behind their rivals.

The actions of a competitor could be a major threat against Coca Cola, for instance, if they bring in new technology or increase their workforce to meet demand.
A slow economy or financial slowdown could have a major impact on Coca Cola business and profits. The following SWOT analysis looks at Coca Cola UK which is operating in Beverages Manufacturing Company industry. Being a market leader, as Coca Cola UK is, is key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of Coca Cola UK’s overall success, as this keeps them in line with their rivals, if not above them.
Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola UK pass on some of the benefits to consumers.
Coca Cola UK’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Experienced employees are the key to the success of Coca Cola UK helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola UK. Coca Cola UK has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola UK’s reputation is strong and popular, meaning people view it with respect and believe in it.
Being financially strong helps Coca Cola UK deal with any problems, ride any dip in profits and out perform their rivals. Coca Cola UK has a high percentage of the market share, meaning it is ahead of many competitors.
Coca Cola UK’s distribution chain can be listed as one of their strengths and links to success.
Coca Cola UK’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Coca Cola UK’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals.
Supplier relationships are strong at Coca Cola UK, which can only be seen as strength in their overall performance. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola UK. Grasping the opportunity to expand the customer base is something Coca Cola UK can aim for, either geographically or through new products.
Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola UK.
Price wars between competitors, price cuts and so on could damage profits for Coca Cola UK. A slow economy or financial slowdown could have a major impact on Coca Cola UK business and profits. The Nepalese market for Coca Cola, in general, practice group marketing advance with product variations in the past. Be short of Information: Nepalese Coca Cola marketer lacks broad information about consumer characteristics. The above points clearly point out that the notion of market segmentation is at first stage in Nepal. As per the diagram and the data available from the sources Coca Cola stands in the left hand side and in the middle, which means it has a good quality having reasonable price where as its closest competitor Pepsi Cola stays as in the middle of the crossed line, which means it has same price but having bit down in quality. The United Kingdom has approximately, around per capita income of $ 36,298 in 2010, where people are in large numbers of buyers and sellers.
By dividing a category into segments, businesses can identify different groups of consumer wants. The figure above has been extracted from a researching website, which reveals the difference between two products. Philip Kotler discussed five issues of marketing strategy in his 9th edition of Marketing Management.
The CCGB is highly aware of health, environment and community and have a theme of responsible marketing.
Not targeting or inspiring children to consume the drinks that may leave impact in them through television. Fulfilled local and community laws that prevent children to be impacted through television who are less than 16 years, following the restriction that has been set by OFCOM’s limiting advertisement. Always aware of advertising where there is large number of under aged children becomes the audiences. Publicity and Offering low calorie or sugar in cinemas, leisure parks and any other dine in restaurants, which encourage consumers to have healthy drinking. Not at any cost the company is ready to offer or accept offer where the audience becomes children under 16. Continuing to listen to the parents’ concerns about impact of online marketing to children who are under 12. Using own industry leading template to assess suitability of digital campaigns and web sites. Targeting community to take part in sports related events and activities for healthy and fit life, e.
While introducing a product there has to be a good product management, designing, development plans, testing and deployment.
Secondly when it comes to the growth level of a product life cycle, there the focus has to be initiated towards customization, enhancement, versioning, implementation and deployment and testing to penetrate the market of the product. Lastly, when the product gets fully mature in terms of product life cycle it tends do decline because of lack of research and single taste. Coca Cola in UK is the top soft fizzy drink, which holds almost about the half of the market share of its kind.
The figure above shows the CRM value chain, which implies the keeping of customers with highly interaction and align it with profitability.
The coca Cola company in Nepal has not yet applying such kind of strategy as customer relationship management whereas the Company in UK uses different strategies for customer relationship management.
The way to manage customer relationship is to use the portals such as sales-force to keep up with the latest changing behaviors of the customers.
There should be and correct feedback from the distributers on the actions of retailers, which will assist to develop their competency and reliability. As already discussed about online absence of marketing strategies in Nepal, it has to overhaul the strategies that lead towards up fronting of market. There should be extra attractive and fascinating and active participation towards social activities to strengthen the brand. Coke in UK has to be active in all the online promotional activities to attract the consumers. CCGB and CCE should start more aggressive marketing of its Coke as they have very good growth and future prospects while there is not much growth in the carbonated beverages sector. BNL should start a campaign to persuading government to provide it the support to penetrate the prospective market.
So has the the Old Spice brand and many other businesses who are embracing social media as part of their marketing strategy. What I like is that they have actually outlined their new strategy which I think helps position them mas a leader despite other brands maybe embracing it sooner on a large scale.
Its time now we as brands start to be more engaging with our customers and work on creating a difference with our brand idea. It pays the rent and is your bread and butter marketing (should be easy to do and only consumes 50% of your time)20% of your content creation should innovate off what works.10% of your content marketing is high risk ideas that will be tomorrows 70% or 20%…. Email should be one of the first digital elements in the marketing mix and is often forgotten. It’s the ONLY way Old Spice achieved any sales (the viral stuff afterwards was gravy, at best). Content marketing and social media marketing has become a powerful tool for business and the five points you mention are excellent, especially the power of dynamic storytelling.
In my opinion, multi-millions of dollars in social media investment should provide a stellar impact. I was watching a spot with my 10 year old and it was cool: there were many 2-3 second videos of people showing kindness and paying it forward. New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10).
The data was calculated by entrepreneur Darren Hermen, using figures from ZenithOptimedia on October 3, 2011, which stated that worldwide digital advertising accounted for about $64.03bn.
In addition, revised forecasts from ZenithOptimedia now expect online to take 10% of this year's global advertising spend. Soon both Sony and Microsoft will have video-on-demand services for their various multi-function gaming devices, and both firms are now bringing in content partners to widen their offerings.
Perfect timing then for us to tell you about a little Facebook app we've built to send you our latest news and headlines. The firm has revised its last forecast from March to take into account the current economic problems.
Online is expected to show strong growth despite a slowdown in US and Western European total adspend. Double-digit growth will continue for the next three years with online advertising expected to exceed ?5bn by 2012. That's why this month our Company Focus looks at Google, with a round up of the top ten news stories from the search giant. The company now expects global online advertising to overtake radio by 2008 - a year earlier than they predicted in December. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon. Marty Fishbein, a marketing professor, went on sabbatical to work for the Centers for Disease Control trying to reduce the incidence of transmission of diseases through illegal drug use. Common sense suggests, for example, that if you buy a 64 liquid ounce bottle of laundry detergent, you should pay less per ounce than if you bought two 32 ounce bottles.
This article highlights the major tenets of Image Advertising, by looking at the advertising strategies adopted by PepsiCo and Coca Cola in India. As the primary mode of communication between a company and its prospective customer, an advertisement must connect to the consumer, and create in his mind an attractive image of the brand.
These exercises were performed on a few brands each from the stables of both PepsiCo and Coca Cola; Exhibit 2 depicts the results of these exercises. Featuring Sachin Tendulkar and many other leading stars at that point of time, this was also one of the longest campaigns carried out by Pepsi. However, with changing times and a contextual difference in India, a much more focused campaign was required. This product too has the appeal of being the drink of a daredevil or the No Fear personality. Coca Cola had a presence in India before 1977, but was subsequently forced to exit the Indian market. It was remarkably well executed, and appealed both at a product level as well as at an emotional level. The company has similar marketing strategies across geographies and usually doesn’t depend on celebrity endorsements. This appealed greatly to the youth who don’t like to be preached and relish their sense of ownership and decision making. Not every brand took the centre-stage: some were the core brands, while others were used as defensive shields and offensive attackers to fight off competition. The framework developed herein attempts to identify the importance of each brand in the portfolio and the role it plays.
For a start, the image of the brand must be consistent not only with its identity, but with the value system of the target segment. There are various approaches and marketing theories used in advertising through different Medias. It clarifies how the process works when the communication executes from another source to another.
Like in UK mostly the messages focuses on attracting consumer through standardised messages, whereas in Nepal, still tries to centralise consumer through other beneficial issues. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. In another word, it is the categorization of a huge market into recognizable and specific groups or clusters, in which they all have the same wants and behavior and action as per the marketing initiatives. The market information lets STP process to grow and to analyse the real situation to go further, after which a marketing decision can be undertaken. The socio-economic transformations and growth in Nepalese economy and political system have made Coca cola marketers conscious of market segmentation. Previous practice, premonition of organization and competitor’s strategy has manipulated segmentation.
It’s the tendency of consumer of what and how they see the company, which can some under any high end, middle end or low end of position.  While positioning has to be done in order to keep the company to a distinguish position to keep the corporate image. In general, it can be said as the living standard of people is quite high in term of economic scale. So, the segmentation is done as per quality, economy, service, looks, Heavy user, and moderate user, light user, Regular, potential, first time user, irregular, occasional, Hard core loyal, split loyal, shifting, switches, readiness to buy, Holidays and occasion stimulate customer to purchase, Attitude toward offering.

Here, the figure shows the difference attitudes relating to Coke and Pepsi and overall high rating goes to Coke, Which means in market consumers have keep Coke in top level more than its closest competitor Pepsi. Marketing and advertising communications are focused on (point-of-sale), radio, TV, hoardings, truck backs. In this stage, every company has to suffer a lot, because the success depends upon the labour and effort done in this stage. So, the appropriate measure to rectify is to re-engineering, maintaining and supporting technically. Though the trend can be seen like, there are some certain strategies, which is still avoiding it to reach its overall objectives like grow in sales, market share, brand value, corporate value.  The world, as it is changing towards the technological tendency, likewise the business has to bend. This behavior is devoted to sustain customers by addressing and delivering brand image and value in compare to the competitors.
It assists to update the knowledge and field of existing and prospective customers to the company. Once consumers have finished eating, the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. The challenge here isn’t one of tech medium but of message, so a TV spot with compelling and meaningful content is worth a lot more than an endless social conversation about, well, nothing at all. Would love to see what someone with their kind of budget and experience is capable of producing.
Coca Cola develops emotional connection with customers and attracting their attention through different ways.
Very surprising that that would fall prey to this type of ad content considering their many years of decent branding. After my product was named one of 10 most innovative I received a ton of inquires from distributors and it continues daily.
By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list. South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.
UK internet advertising spend reached ?4.78bn in 2011 to account for 28% of total advertising spend in the UK, according to figures compiled by the Internet Advertising Bureau.
Newspapers however will continue to decline, falling to 22.7% below their 2007 peak, by 2011. All forms of media will see cuts except for online which is predicted to grow 8.6% worldwide this year to $54bn (overtaking magazines for the first time).
Search-related marketing accounted for 60% of all UK online adspend in 2007 and is forecast to top ?3bn by 2012.
By understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, we learn that (1) companies that introduce new products must be well financed so that they can stay afloat until their products become a commercial success and (2) it is important to please initial customers, since they will in turn influence many subsequent customers’ brand choices. However, we will also need to analyze our own firm’s strengths and weaknesses and those of competing firms.
Nielsen will actually recognize the face of each family member when he or she sits down to watch). The model developed herein seeks to understand, among many other things, the evolution of a brand, and its role as an integral part of a company’s brand portfolio.
The average consumer gets lost in the vast sea of information, and is unable to differentiate one product from another. This led to the Keep It Cool campaign, which was targeted primarily at the youth and the teenager segment.
When the company returned to India post liberalization, it came up with an innovative communication and advertising strategy. But given the great fan-following, and in adapting to the Indian context, the company had to initially deviate from its set charter. Sprite has never depended on celebrity endorsements as a way to gain brand recognition or consumer recall. Therefore, Pepsi has to constantly respond to spoofs and threats from other brands by tweaking or changing its planned advertising strategy. It is, in fact, the complexity of the value system of the target segment of Pepsi and Coca Cola that allows for such a contrast in advertising styles.
In both of the countries, they follow entirely different theories in promoting the communication regarding the product. 5 (?0.05), whereas in the right side, from the UK which represents Coca Cola as a romantic cold drink. Initially, when a sender intends to send a message, the messages get encoded so that it can be presented through some media to the receiver.
Secondly, the stage which is called affective which starts affecting the mind of consumer like as per AIDA model it generates interest and desire to have or not to have it, in Hierarchy of effect model there emerges linking, preference and conviction towards the product. These are four elements that contribute to assess the market situation to up market the product. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. The SWOT analysis will give you a clear picture of the business environment Coca Cola UK is operating in at the present time. This has guarded the helpful assessment of market segments in terms of their magnetism and correctness. Market segmentation is easily done in respect of geographic, demographic, behavioural and psychographic variables. Even in secondary school,  the company is highly active in providing the resources to motivate the scholars to participate in physical and sports related activities. The most famous advertising offline media in Nepal is painting in the doors, walls, shutters. It’s totally diverse kind of trend that Nepalese marketers are facing right now which the marketing communication is processing. It is not just limited to the volume sold rather also includes the brand image, corporate image of the product. Like as going through the Nepalese market of Coca cola, we can find it is still in growth level because it has not reached in every household because of poor infrastructure and lack of marketing integration. Like in UK the data shows that Coca Cola market is in maturity stage as it has now focusing on research and development, product differentiation and still testing is going on for further expansion and diversification. There are lots of opportunities for the company to follow online strategies to upfront the market.
The report, so far, concerns and points out the totally diverse process of marketing communication.
But as far as conversations on Facebook that is growing steadily but an area I will be working on as well.
Overall ZenithOptimedia expects mild recovery in 2010, though neither North America nor Western Europe are expected to return to growth until 2011. In other words, in this case, knowing this fact will sensitize you to the need to check the unit cost labels to determine if you are really getting a bargain. Notwithstanding the scientific inputs that go into designing an advertising campaign, some campaigns make history while others fail miserably.
The fierce competition between cola giants PepsiCo and The Coca Cola Company (henceforth, Coca Cola) - and the advertisement strategies adopted by them in India to establish their respective brand images – offers an interesting insight into Image Advertising. This perception might actually be different from what the brand actually embodies – the Brand Identity. Instead of moving on to a complete emotional appeal platform, the company decided on a product based promotion campaign.
Hence the appeal was at a more subtle, emotional level, which was meant to convey a potential lifestyle statement. The initial campaign was unclear in terms of its appeal and the target segment, as a result of which the brand suffered some jolts in the beginning.
However with the current campaign of Open Happiness, Coca Cola seems to have achieved both an emotional as well as a mass appeal. The ads are designed to be very witty, and generally connect very well with the target audience by capturing every day moments.
Furthermore, the race for prime position involves a well thought out strategy with clear cut roles for each of the brands in a portfolio.
There are various factors such as cultural, social, geographical, demographical, political effect directly to the model of marketing communication. The advertising plan has been allocated and implemented in such a way, so that the target audiences of each of the country get influence to use the product. Then, as the media presents the message in encoded format through the media there emerges some noise which affects all the components of the communication process. Cognitive, Affective and Behavioral.  The “Hierarchy of Effects” model is about how consumers change through a gradual procedure as they perceive marketing messages that lead them to forward an action to take decision, whereas AIDA concerns with attention, interest, desire and action towards it. The last stage is the behavioral stage, consumer forward the action to buy or not to buy in all the models a consumer does the decision.
Coca-Cola GB carries out extensive market research to identify consumer wants in every segment of category in which it operates. Marketing communications and advertising are customised to suit to local sentiments – social, religious, ethnic. Creating a strong Google ad-words, which is called search engine enhancement, can be a good example. Moreover the factors like country’s economic status, matters in consuming the Coke in average in both of the countries.
Had they farmed it out to social mediastas on the internet via a contest for advice and ideas, they probably would have fared better and made a tremendous impression on their loyal customers garnered through many years with their conventional branding.
It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped.
A competing firm that targets babies, a shrinking market, is likely to consider repositioning toward our market. Though there is still some amount of emotional appeal to its campaigns, the principal focus is on the product - it being a preferred thirst quencher.
The recent campaign of Bheja Fry essentially leverages on the same emotional appeal where the Keep It Cool campaign has been somewhat tweaked to have a local appeal. Seedhi Baat No Bakwaas - its next campaign – instantly connected with the target audience by coming across as a brand that was different from the other, one that focused on the individuality of the consumer.
Such a situation can be critical with regard to the connection a brand establishes with its target consumer segment. This is how the consumers perceive the advertising in both of the countries, which are totally distinguished from each other. There are three stages of every model, which shows how a consumer reacts or responses towards a particular marketing advertisement.
The diagram below shows the market position of Coca Cola in Nepal, comparatively to its closest competitor PepsiCo Nepal.
For example, market research analysis of the demographics of consumers in Great Britain revealed a growth in smaller households. Innovative package and pack sizes are offered to give better value to consumers and ease of storage to retailers.
Online advertising can promote and leave impact of the brand in the social community sites like Facebook, Twitter, and Skype etc. While going through the various marketing models of communication, response models, marketing mix analysis, STP process, product life cycle, advertising media, trends, SWOT analysis, IDIC model of customer relationship management.
Online adspend already accounts for more than 10% of total marketing spend in the UK, Norway and Sweden.
The importance of a cover brand is that it allows for maintaining a planned advertising strategy.
Recent trend suggests at Mountain Dew taking up the role of a cover brand in the PepsiCo brand portfolio. The reports conclude that these two countries have different approach in meeting its consumer and prospective consumer.
Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, a goal that was believed to be more realistic. The exhilarating pace of evolution from the simple creative to the strategic takes your breath away.
The impact goes to the sender as upon the results being achieved or not, through the behaviour of consumers. A study of occasions when people drink sports drinks showed the importance of making it available in leisure centres. Moreover, Nepalese market tends to be creating the market whereas UK market focuses on attracting and keeping the current customers. For example, although we may have developed a product that offers great appeal for consumers, a recession may cut demand dramatically. Other research showed that the famous original Coca-Cola glass bottle is best targeted at restaurants and special party occasions. So far the PLC implies about these two countries Nepalese market are highly proactive within growth as it is in introduction phase of the product, whereas UK market is in maturity stage and developing towards the research and development. Market research into where specific products are consumed influences the design of pack types e.g.
Advertising media used in Nepal if getting out-dated as UK’s advertising media are technologically advance.
Nepalese market STP process are totally based upon its classical theory because the company doesn’t get the government and legal support, whereas UK’s STP is based upon recent research and marketing approach.
The online strategies are passive in Nepal as its developing and the trend has not yet been developed.
Overall, the report exhales that Nepalese Coke marketing is predominated by the perception of the people of the country having the GDP (per capita income) is about app.

Marketing service level agreement template
Small business social media examples
How to make online videos not lag mac

Comments to “Advertising strategy of coca cola ppt”

  1. ARXANGEL writes:
    With each and every marketing.
  2. FB_GS_BJK_TURKIYE writes:
    Have copied the folder to your transportable tracks, linear timecode right.