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23.03.2015
March 21, 2013 by Kinley McFadden Leave a Comment One of my first posts on affiliate marketing in what will be a series of posts on affiliate marketing on this blog, and I’ll try to cover the basics of setting up a successful affiliate marketing business in this. This particular article though, will be more of a 101 on affiliate marketing, but I’ll dwell into some of the more technical stuff later on. You’ll probably come across a ton of different ways that affiliate marketing is defined on the internet.
The great little infographic on the right actually does a pretty good job describing the different processes involved in affiliate marketing, and how the whole thing works. From an affiliate’s perspective, affiliate marketing is a great way to earn online, and if done right, can be quite lucrative. The affiliate marketing page on Wikipedia does a great job in identifying the ‘four core players’ in the affiliate marketing business. The Affiliate – the publisher, which could either be an individual promoting the merchant’s products, or an organization. One of the biggest advantages of starting an affiliate business is its relatively low start-up cost.
Other than that, you need a sound understanding of what your customers’ needs and what would appeal to their interests.
You also need to be able to pull in a lot of highly-targeted traffic, so be prepared put your marketing hats on!
Affiliate links usually place a cookie on the customer’s computer, which are usually valid for an ‘x’ number of days. Understandably then, affiliate marketing requires the affiliate to get as much visibility, exposure and traffic on his blog as he possibly can.
Affiliate marketers usually use a wide array of different internet marketing methods and SEO techniques to maximize their earnings.
Internet cookies, unique to every affiliate, are generated and used to track the movement of buyers so that sales can be attributed to each affiliate.
Well, for starters, there’s the aforementioned Amazon Affiliates – a program widely regarded as the best in the business. Like many of the other forms of online earning, affiliate marketing certainly isn’t some get-rich-overnight scheme. For me, the key to success for any affiliate is his or her ability to pull in highly-targeted traffic.


Are you an affiliate marketers, who’s just started off or been in the business for a few years? Best Email Popup Optin Tool For 2016: SumoMe, LeadPages, Optin Monster, Bloom or Thrive Leads? Affiliate marketing is a highly popular emergent marketing practice in which a business model rewards an affiliate marketer for each customer brought about by the affiliate’s own marketing efforts. Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. I've done well in my "bricks and mortar" business where I go to the office and see clients. If you're not ready to dive right in yet, one way to get learn more about Affiliate Marketing is to take a free course.
I intend to cover many other topics related to affiliate marketing in successive posts, so watch this space. Merchants are able to maximize their sales for virtually no extra cost or overhead (such as marketing costs) by offering affiliates an incentive, which is usually a small percentage of each sale that is made through the affiliate’s marketing efforts.
For instance even a single sale worth $1000 could bag the affiliate quite a bit of money, depending on the percentage offered in the program.
The network acts as an intermediary between the affiliate and the merchant, allowing affiliates to choose from and participate in an affiliate programs. The initial investment could be as low as nothing, if you opt to host your blog on a free blogging platform. Self-hosted blogs provide a lot more flexibility, customization and options especially in terms of SEO and the ability to get more targeted traffic – something that is vital to your success as an affiliate.
Any purchase made on the merchant’s website during this time earns the affiliate a commission on each of the purchase. Specifically, the affiliate needs a large amount of targeted traffic, as well as a high CTR and a high conversion rate. These include a different SEO (search engine optimization) techniques – specifically on-page optimization, off-page optimization and keyword optimization that is targeted towards getting organic (search engine) traffic, paid search engine marketing, social media marketing, email marketing, content marketing, as well as writing product reviews and informative articles, to name a few. The Amazon Affiliate Program for instance – one of the most popular, successful and widely-used affiliate marketing program out there – functions on a similar PPS (pay-per-sale model). A sale generated through the affiliate’s efforts, the visitor is directed to the merchant’s website, and a ‘successful sale’ is only counted at the end of the sales process, which usually ends when the customer purchases the product by making a payment – at which point the affiliate earns the commission for the sale.


This Guardian article for instance is a good example of how affiliate marketing can be quite lucrative. It takes time, perseverance, the right knowledge, access to the right set of tools, patience, maybe even a bit of an entrepreneurial knack and business know-how, but it is certainly possible to make some serious money as an affiliate, and maybe even quit your day job down the road! With the increasing trends in internet usage and penetration, affiliate marketing appears well poised to make a kill. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. The network also determines the mode of compensation (more on this later), and hence includes tools used to track and monitor sales and performance, generate reports, process payments, etc. The Amazon affiliate program actually switches between a volume based payment model and a category-specific payment mechanism for different products, as illustrated in the table below. However here is a list of 10 of the best, most popular affiliate programs out there, compiled by ProBlogger. But like the article above, you’ll find plenty of examples on the internet of affiliates promoting products as their day-jobs, and where people are making big bucks as full-time affiliate marketers. While some businesses and companies charge a fee for affiliate membership, there are countless others that let you sign up for free. But many marketeers fall prey by not being able to create that network which will generate the revenue. There is absolutely no obligation afterwards, but if you're like me, it'll whet your appetite for Affiliate Marketing.
We will speak in detail about how affiliates can accomplish this in a future post on this blog, so stay tuned.
I've put in a number of hours, but I'm told, once I get it all set up and going I will only need to spend 1-3 hours a week.



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