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MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. A closer look at effective B2B email list building tactics that work according to correspondents. Registration during purchase is one of the list building tactics that is considered very effective. However, part of the process is also to continue sending product updates and to generate more sales through email marketing.
Online events such as webinars, contests and competitions are the second most effective way in building an email list. The good old website registration page is the third most effective way in building an email list. According to the same report, paid search is the fourth most effective way to build an email list. The latest edition of the European Buyersphere found B2B marketers increasingly look for content so make sure you offer possibilities to sign up for your email lists where they find the information they seek.

In its B2B marketing benchmark 2011, the company found email is the third most important lead generation channel for B2B marketers. Prior to the purchase of an item or a subscription of any service, the customer is typically asked to register his information for quicker access to his account in the future. When people show interest for these online events, they are required to register and sign up on the website before being allowed to participate. In the survey, 37% out of the respondents indicated it is very effective while 51% of the same pool of people indicate that it is somewhat effective.
30% of the participants indicate that it is a very effective method while 55% of the subjects indicate it is somewhat effective. Although it is not considered to be a very effective method by most participants of the survey, 47% of respondents indicate that it is somewhat effective. He's a digital marketing and business consultant with hands-on international experience, proven results and a 100% customer-centric view. Although this process is just part of the registration, companies are able to obtain the contact information of these potential customers and use the information for marketing purposes.

Social media is an alternative in gaining attention and building the company’s email list. An integrated social and email approach can lead to better results for list building purposes. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992. Include email registration possibilities on your corporate blog (considered a somewhat effective tactic by 69% of respondents) and for B2B marketing certainly also look at LinkedIn and online communities.

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