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20.07.2014
If you are a Startup or small organization, then you need some send bulk emails to your customers, leads, subscriptions etc. Whenever a customer or prospect opts in to hear from you, it’s their own choice to receive communication from you. When a customer or prospect opts in to your mailing list you should have a statement about how often you plan to send an email so that customer is well aware of your mailing frequency. Mailing frequently without anything new to offer would increase the likelihood of customer or prospects to unsubscribe without giving it a second thought. So always remember to frame a very catchy subject line that immediately grabs the attention of the reader and generates an interest to go through your email. Its really amazing how certain companies and organizations come up with awesome creative ideas that really capture your attention. Its really annoying to see funny email IDs that people post in their resumes to apply for a job.
Yet sometimes it’s those same long lists of features that end up making the app hard to grasp, or in some cases ultimately useless.


Vibe Community BlogThe Vibe Blog is a collection of knowledge, learning and best practices from the 100,000 strong user community of Vibe, curated and presented. You have to send emails for alerts, activations, retention, engagement, on-boarding, promotions, updates and what not.
Under each category they have emails from different kinds of companies (different industry verticals as well). But believe it or not, these seemingly easy tasks are a nightmare for every digital marketer. Thus if the leads are not generated in right way, chances are that your message ends up in trash or reported as Spam. Subject line is one of the most important components of an email as most of the subscribers base their decision to open your message based on the subject line alone. Or can you get more strategic and target different offers or messages to different segments, or portions of your list based on location, prior purchases, etc. Despite of all the social media frenzy, 50% of the marketers still believe that emailing is the best way to engage.


Straight to the point – Explain within the first two sentences, the value proposition you have got to offer the reader.
Good signature – Make sure you have your contact info in the signature in case the reader wants to quickly contact you. This is because we keep making the same mistakes over and over again and we don’t even know we’re making them. You can use it to increase brand recognition… E-mail Marketing in 8 StepsStep 1: What You Want to AccomplishWhat will be the purpose of your e-mail marketing campaigns? You can use to increase sales, building relationship, increase brand recognition…Step 2: Choose the Right SoftwareWhen you know what you want to accomplish with e-mail marketing campaigns, you will already have a picture what each e-mail will must  contain.
You must decide what will be contained in that messages and when will be sent a certain message.



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