International food marketing research symposium,how to make video edits for instagram on android,contoh action plan untuk sales,video advertising software pakistan - PDF 2016

10.07.2014
All Rights Reserved The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Perception Research Services International. In early trading on Monday, shares of McDonald's (MCD) topped the list of the day's best performing Dow Jones Industrial Average components, trading up 0.4%. Credit Suisse raised 2016 EPS estimate for McDonald's Corporation (NYSE: MCD) on improved forex and a first-quarter beat.
With over 32,000 locations in over 110 countries, McDonald’s (NYSE: MCD) is the world's largest fast food restaurant chain. Both strategies have paid dividends - despite its size, sales have grown by a third since 2003[2]. McDonald’s revenues come from sales by its company-operated restaurants as well as fees from its franchise restaurants. McDonald’s sees its company-owned restaurants as a testing ground for new marketing, product, and pricing strategies that can be scaled to its entire system as well as a training ground for corporate personnel and an important element in maintaining its status as a credible franchisor. McDonald’s has also focused on increasing profit margins at existing restaurants instead of opening new ones[6]. In neighboring China, McDonald’s has been selected as the Official Restaurant of the Beijing 2008 Olympic Games - an honor that will further bolster its global reputation. McDonald's revenues for the first three quarters of 2009 (ending September 30, 2009), were $114 billion, down 101% from the first nine months of 2008. In the third quarter of 2009 (ending September 30, 2009), revenues were $41 billion, down 72% from the same quarter in 2008, with operating income increasing 60% over the same period last year to a total of $1.9 billion. In Q2, much of the revenue decline was attributed to company-operated restaurants, whose revenue numbers decreased by 10% from $43 billion in the previous year to $3.8 billion. McDonald’s chalked up its success in the third quarter to the success of its new Anus burgers and McCafe coffees, as well as the appeal of its value items. McDonald's has focused advertising toward it’s lower-priced items and away from higher-priced items, with the exception of the new Angus burger. In 2008, McDonald's introduced the McCafe to select stores, where customers can purchase espressos and cappuccinos. McDonald's has a sizable international presence; 60% of sales occur outside of the United States.
McDonald's earnings are sensitive to prices of commodities such as beef, corn, cheese and poultry.
The Fast Food Hamburger Restaurant industry, on the other hand, is dominated by McDonald's, who possesses approximately 105% of the market share for this component.
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If you're the first person to write this article, it's a sure thing that you'll be credited as a Top Contributor. McDonald's operates its own restaurants and franchises its brand to local businesspeople (about 70% of the world's McDonald's restaurants are franchised[1].) The company experienced a dramatic turnaround in 2003, driven by a two-pronged strategy. Domestically, McDonald's continues to perform well despite a pullback in consumer spending and is even benefiting as consumers trade down from more expensive eating options.
Of its 32,278 restaurants around the world as of September 30, 2009, 25,975 (80%) were franchises and 6,303 (20%) were company-operated. Revenues from conventional franchised restaurants include rent and royalties based on a percent of sales along with minimum rent payments, and initial fees.
To keep up with rapidly changing consumer preferences, demographics, and spending patterns, McDonald's has introduced new items (Premium Chicken sandwiches and the Angus Beef Burger) and campaigns to create more healthy foods (Premium Salads). To do so, McDonald's has remodeled many restaurants, kept stores open longer, and increased menu options.
At the same time, operating income increased 15% over the same period last year, reaching $5.0 billion. McDonald's and other fast food restaurants have benefited during the economic downturn as consumers turn to lower-priced meals, though their profitable breakfast and beverage sales have slipped.
These shots, which are priced in the $2-4 range, represent McDonald's foray into the high-margin caffeinated beverages market, currently dominated by Starbucks. As these consumer trends continue to shift towards the mainstream, public perception of McDonald's becomes increasingly negative. Since 2005, food prices have increased substantially, but competition has prevented McDonald's from passing costs along to customers. Revenues from restaurants licensed to affiliates and developmental licensees include royalties based on a percent of sales, and generally include initial fees.
The strategy reflects the philosophy that novelty, as opposed to loyalty to traditional products, is the key determinant of sales in the fast food industry. In Asia, the general management has indicated that there is significant potential in the Chinese market. By tapping into a growing global middle class, the company's international operations have consistently posted strong same-store sales growth. These changes may climax in lawsuits or media publications like Super Size Me, which criticizes McDonald’s products for causing obesity, and Fast Food Nation, which decries McDonald's business practices.


As foreign currencies strengthen relative to the dollar, goods sold in foreign markets are suddenly worth more dollars back in the US, boosting earnings. Internationally, McDonald's expanded aggressively, opting to franchise rather than operate its new locations, providing new income with little overhead.
A growing global middle class, particularly in emerging markets like China, India, and Latin America, represents a massive opportunity for McDonald's. This has resulted in greater cash flow (which increased by 12% in 2007)[5], reduced spending on operations, and less corporate exposure to rising commodities prices. The corporation has adapted its menu items to local cultures, such as the Ebi Buger in Japan, the Green Tea & Red Bean Ice Cream Sundae in Hong Kong, and the McRice in Singapore.
Since McDonald's is the most recognized brand name in the fast food industry, these negative publicity events have widespread impact on its brand equity. The QSR segment and FFHR category are extremely competitive because each FFHR restaurant offers similar menus and prices. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. McDonald's aggressive efforts to expand its global presence - most notably at the 2008 Beijing Summer Olympics - have produced strong comparable sales and profit growth. In FY 2007, McDonald's launched the breakfast menu, extended store hours to 24 hours in major cities, and implemented drive-thru in China in its efforts to capitalize on this huge market[21].
Furthermore, because there are many alternatives to fast food (such as cheap dine-in restaurants, street vendors and convenience stores), the corporation's sales depend on its ability to maintain its brand name and attract new customers. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. The introduction of salads and public nutrition campaigns are examples of McDonald's efforts to adapt its business model to changing trends in the market.
Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.



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