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15.05.2014
Instantly Create a Professional International Marketing Director Resume in Less than 10 Minutes. Resume Resources: We are glad to offer this free International Marketing Director resume sample free of charge. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Regardless of this incident, Loreal does have a consistent layout and look in all of their advertising globally.
One could argue that with Loreal’s global brand presence, awareness for their products is high and adaptation is not necessary. But another reason the success or better validity of celebrity endorsements could be unpredictable is due to international marketing. Here is a very interesting commercial that features Snoop Dogg as a suave singer in a suite for a German phone carrier.
All of the examples above show celebrities not in their award winning acting or singing ability but not all celebrities stray away from their core image. Back in 2010 I looked at the mobile market dynamics and OS market share statistics in the US and Europe, as all marketers talked about was Apple, iPhone apps and Apple’s products. In those days Android had started eating slowly, but steadily iOS market share, and Symbian OS was still dominating Europe. Last year was full of lawsuits, clever advertising, product launches, failed mapping headlines, and a whole lot of drama between Google, Samsung and Apple. In 2012 Samsung established a very strong position as an Android developer fighting against Apple and received strong support from the Android community … and from a part of the media as well. Samsung became almost a symbol of fight against overly-confident Apple, but there are much more great Android developers out there including ASUS (creator of the highly successful Google Nexus 7 and Nexus 4), HTC, Sony, etc.
Samsung, Apple and Nokia were named the top three vendors with Samsung shipping 30% of the handsets in 2012. According to Kantar Worldpanel ComTech, Android has shown strong growth in Europe and Australia in 2012 and is holding now 61.1% of the EU5 and 55,8% of Australian market share. Symbian OS, Bada and Blackberry’s RIM have suffered the market changes most in developed countries. Anyhow, Apple has still a very strong ecosystem and it has done a brilliant job on introducing Apple products in all aspects of user’s life from home stereos and in-car assets to music and apps. There has also  been a lot of speculation whether Nokia made the right choice of choosing Windows phone OS instead of Android. Android is going strong, but we might see a change from a role as a market challenger to a leadership defending OS. I am Pauliina Jamsa, a 32-year-old multi-lingual Finnish Digital & Mobile marketing expert with International business background - I have lived in many countries and speak 7 languages. Pinterest is a social photo sharing network that allows people and brands to create image collections, Pinboards, based on their interests, hobbies, products, beliefs, humour, art, events and more.
The average Pinterest user spends almost 16 minutes on the site per visit compared to 16.4 min.
50% of the Pinterest users have children, almost 70% of Pinterest users are female, and 97% of Pinterest’s Facebook fans are women. In Europe Pinterest has grown exponentially since May 2011 becoming the fastest growing social network.
Even if the unique visitors decreased in France and the UK between December 2011 and January 2012, engagement on Pinterest increased by 1740% and 20%, respectively.
Pinterest is currently the fastest growing social network in the US and Europe, and it is very interesting from a brand perspective.
It is very important that an organization considers its environment before beginning the marketing process. 2.Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc? The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. More specifically you’ll be at looking elements such as where a business is in terms of the current business cycle, and whether or not you are trading in a recession.
The sociocultural environment embodies everything which is social and cultural within a nation or society. In a more general sense consider influences such as the increase in life expectation of Western consumers, and demographics which is the study of populations. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Translating marketing materials and brand names involves a lot more than just a literal word for word translation. When Chevrolet introduced its car the Chevy Nova into the Spanish market the sales didn’t do so well. The list goes on with examples of marketing translation mistakes that highlight the need and importance of getting translations checked by native and professional translators. If you want to stand out from the crowd when taking your product abroad, you should invest in the services of a professional native language marketing translator.


To get a quote or to enquire about something else, please complete the form below and we will get back to you. Review resume writing services, resume professionals, resume examples, resume objectives, resume tips, example resume formats, and helpful resume articles on this comprehensive site. In almost any magazine you will see the faces of Beyonce, Jennifer Lopez, Eva Longoria, Gwen Stefani and many top models wearing their products. Even some celebrities that are used in US advertisements are used in global ads such as the UK ad for foundation with Julia Roberts below. In some instances they will use models that fit with the demographic of the country they are advertising in and adjust language appropriately.
But to really communicate with other countries who see cosmetics and hair care as a vital part of their hygiene, this can really be beneficial to ensuring message delivery and accuracy. Brands that seek to improve their brand equity and name recognition can benefit from a celebrity marketing their products if they really fit with the brand image. Many celebrities have expanded their marketability overseas, especially in Asia and Europe. The entire commercial story line doesn’t really make sense but what really is disturbing is seeing a rapper sing a ballade in German. It’s a pretty cheesy commercial for an energy drink that is made around a football concept. Well some would argue that if for example Brad Pitt was endorsing Starbucks in the US and the Japanese coffee above, there are conflicting messages by the same celebrity. But is this battle really that strong or did these two companies take advantage of the tension between Apple and Android fans to fuel the fire and get their names out there?
700 million of the handsets were Smartphones, yet even if the global smartphone shipments increased by 490,5 million units (43%), the saturation in Western Europe and North America impacted the slower growth. Company’s Smartphone sales were mainly fueled by its record sales of the popular Galaxy models (396.5 million) yet the total handsets it sold were 400 million. The growth has been significant in Britain, France and Spain in the EU5, but increase has been slow in Italy and its market share has decreased – surprisingly – in the USA.
The biggest growth in EU5 happened in Italy and France, yet the iOS market share decreased 1.7% in the UK and Spain.
The launch of the iPhone 5 in 2012 was a disappointment for many, and especially Apple’s infamous maps have created headlines. And the OS with the biggest market share tend to get challenged by the smaller OS – just what happened to Symbian and Apple. Based in London, I am currently working as Digital Marketing Manager for Microsoft Dynamics. Some Nokia internal OS experts suggested QNX instead of EPOC as the basis for Symbian, but.. The idea is to connect people through the things they find interesting and get inspired by. According to Comscore, in January 2012 the UK had the highest number of unique visitors in Europe (245,000), Germany had 67,000 unique visitors, and Spain had 62,000 unique visitors. You have a possibility to target people according to their interests in real time without being their “friends”, provoke a stronger response with images as people are very visual, and obtain social recommendations when people “pin” or like your image. For example, ecommerce sites and brands can use Pinterest to pin their products (fashion, clothes, shoes, accessories, interior designs, household items, wedding items, baby products, etc), travel companies and hotels can pin location pictures, food manufacturers can pin beautiful dishes, pet food companies can pin cute animals, etc. As we saw from our lesson on the functions within an organisation all departments use information technology or technology in one form or another. Does technology allow for products and services to be made more cheaply and to a better standard of quality? If your government is socialist then perhaps there is a policy to tax more and to invest in the public sector. Obviously if you are studying marketing there is a huge element of economics within the topic itself, and you should be no stranger to the principles of economics. There are plenty of examples of society and culture on the marketing teacher website, so we recommend that you go to our lesson store and look through some of the consumer behaviour pages. The following few examples highlight how things can go horribly wrong when a company or brand name is translated badly or introduced into a target country with little or no research beforehand. When marketing the product in Germany, they failed to realise that mist is slang for manure in German.
Just because a brand name is successful in one country doesn’t mean that it will automatically transfer to another country and language.
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They have six research facilities all across the world and are constantly coming out with new products. Celebrities can be seen to alter a brand’s credibility and enhance its brand appeal, as noted in our previous blog post “Celebrities dual messages overseas”. The ad didn’t have to be adapted since English is the common language however this ad was pulled in the UK due to heavy use of air brushed retouching that was offensive to a British politician. However, consumers are often skeptical of this type of marketing since celebrities are of course paid and therefore credibility can sometimes be compromised.


These celebrities are paid very well, sometimes even better than in the US and for less work. He mouths the Japanese voice over (which you can clearly see) but at the very end says one word in English “Fresh”. Of course not all products in Japan are offered in the US but credibility could decrease if American consumers saw the Japanese ad. Apple shipped 135.8 million iPhone units (19%) strengthening its position in North America, but the company failed to reach developing markets such as Africa as well as certain European countries.
That being said, Apple has made “switching” to other OS a bit easier with the introduction of the new cable, which means the things you bought for your previous iPhone are not compatible with iPhone 5 or any other new model Apple launches.
If Nokia would have picked Android as an OS, what would differentiate it from other Android developers in Samsung’s shadow?
There is a lot of hype around the platform, but is it really necessary to invest again money, time and resources in another social network? Users are able to browse other users’ collections, re-pin images for their own Pinboard, follow other users, and like their photos.
Interestingly 45-54 year old users represent 17.9% of the user base, which is a high number compared to other social networks. What comes to the growth, from May 2011 to January 2012 Germany had the highest growth rate of 2956% in Pinterest, followed by Spain (1348%), and Italy (794%). With a proper preparation, the social photo sharing platform may be very beneficial for sales,  and looking at the demographics, it is great especially if you are targeting women and more mature demographics.
Smart phones such as Android and iPhone are now common – all – garden, and we are used to being able to access information and communication technology instantly no matter where we are.
Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces.
On the other hand if you have a more conservative or Republican government then the free-market is left to take control, taxation is less and there is often a smaller public sector. As we saw from our lesson on the marketing environment there is a macroenvironment, and internal environment and the microenvironment. Some notable examples would include the influence of learning, memory, emotion and perception, motivation, lifestyle and attitude and consumer culture. When they realised why this make of car wasn’t selling so well in Spanish markets they eventually renamed it the Caribe. Beside financial and consumer response, there is also a risk that marketers take specific to their celebrities. The interesting thing is that not all celebrities are endorsing global brand products; in fact most of the celebrities that do international endorsements are doing them for smaller regional brands.
But just the fact that he was in the commercial makes it appealing to the Japanese audience.
And it has become much easier today to learn about celebrities and their overseas advertising thanks to Youtube and the internet. Pinterest allows users to share pins also on other social networks, which increases the social visibility. The list goes on, but as with other social networks stop and think before you start pinning. During studies or at work we have access to information on quick PCs and over the Internet, with faster broadband connections arriving in many parts of the world. Have a look at the six living generations in America, social environment and class, the impact of your birth order on how you behave as a consumer and take a look at the eight types of online shoppers.
It is safe to say that they are a powerhouse when it comes to cosmetics and that transcends into their marketing efforts. Even if a celebrity seems to fit all the brand guidelines now, it doesn’t mean that they will forever. Surprisingly, Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined together, and the apparel retailer referral traffic from Pinterest increased 289% between July and December 2011.
Pinterest has a lot of potential, but if not done properly the end result may not be what you expected. Our logistics and warehousing functions use forklifts and lorries as well as order tracking technology and software. Unfortunately, we have seen examples of this such as Lance Armstrong losing his endorsements due to taking performance-enhancing drugs. To be successful as a brand you need a proper Pinterest strategy to reach right people, and if you have a good strategy  – an image can be worth a thousand words. The customer service department will use communication technology to talk to customers but will also have access to internal systems, such as technology to simplify credit control and stock control for example.



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