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21.03.2015
Promotion plays a role in the perception the possible target audience may have about your service. Services marketing is that elusive concept which stays incomplete without a thorough understanding of 7 Ps. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies? Training For Success marketing and sales development programs are designed for specific industries and tailored to meet your organization's specific goals, style and objectives.
We offer individual marketing and sales strategy coaching as well as customized training programs devoted to a variety of marketing topics. Le manager choisit le circuit de distribution du produit selon sa politique commerciale et selon l’attitude des consommateurs vis-a-vis de l’emplacement d’achat du produit et ce en etablissant une election pertinente des intermediaires. Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality? Services being intangible, processes become all the more crucial to ensure standards are met with.


These form the critical success factors for any service as evaluated by a possible customer. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. In addition, each program incorporates the skills and tools utilized by your top achievers.
Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience.
The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation. Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers. Process mapping ensures that your service is perceived as being dependable by your target segment.
Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence.


What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement.
Many different promotional tools are often used like internet advertisement, special events, endorsements which happen out of the store or in-store merchandising like branded boxes from Custom Boxes Now, plastic dump bins and digital signage.
Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success.
Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron? The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation.



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