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09.02.2016
Not long ago I did a mobile marketing workshop for the local chapter of the American Marketing Association. With a sigh and a sense of rising disappointment with my fellow marketers I pull out my phone and scan the code, almost afraid of what will happen. I’d love to hear your thoughts on the AMA and how this profound a fail can still be happening. This entry was posted in barcodes, Mobile Web, QR Codes and tagged American Marketing Association, B2B, call-to-action, fail, flash, marketing, mobile, QR code on August 30, 2012 by kmcivor. The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante. Die Mobile Marketing Association Austria, die osterreichische Landesorganisation der Internationalen Mobile Marketing Association, hat im Rahmen der MMA-Generalversammlung den Vorstand neu gewahlt.
Anyone that knows me knows that I don’t shy away from speaking my mind when I feel passionately about something. Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox.


The Mobile Marketing Association (MMA) has announced the launch of its Canada council during CTIA Wireless 2010. It is interesting to note that MMA already has established councils in UK, Austria, Germany, Spain, South Africa, Turkey, Philippines and India.
MMA’s objective is to bring the entire mobile marketing ecosystem together under one roof and create a sustainable model for marketers using the mobile channel while ensuring the best possible consumer experience.
Digitcom, established in 1991, sells and supports Avaya, NEC, Cisco, and Nortel voice & data solutions, including the Avaya Partner, IP Office, and Communications Manager (S8300 ), Cisco Unified Communications Manager, and Unified Communications Manager Express (and UC500), and Nortel Norstar, and BCM 200, BCM 400, and BCM 450. It was well attended and they didn’t hiss at me or continually clear their throats so I think it we well. And wisely, they put some instructions next to the QR for those members of the marketing world who don’t know what to do with a QR code. It’s a page that uses Flash and apparently is also needs the latest Flash player because I need to download a new version to see the content. By encoding the main url into the QR you lose the ability to track how many people scan the code and you can never change the destination url without having to create a new QR code.
However, this site has flash components that are dicey on Android devices and not supported at all on iPhones.


MMA has been trying hard to establish its global presence by adding regional councils in all major developed nations.
IMO, MMA Canada council setup is a welcome move and I expect that many more Canadian companies will join as members in the coming months.
Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion. Josef Mantl (JMC), Alexander Oswald (Futura) und Gerald Smech (Google Osterreich) wurden im Vorstand wiedergewahlt. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.



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