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05.12.2015
Ni las redes sociales han podido desbancar el email marketing como el canal mas eficaz para conectar con tu cliente potencial. Segun un estudio de ExactTarget, el 56% de los usuarios de internet interaccionan con marcas solo por email, comparado con el 1,3% que interacciona solo por Twitter y el 0,7% que que lo hace por Facebook.
Bastente impresionante si consideramos el subidon que existe alrededor de las redes sociales en la actualidad, ?verdad? Asi que, tanto si justo empiezas tu primer negocio, como si llevas anos publicando un newsletter en tu empresa, la conclusion es que ahora NO es el momento de dar marcha atras en tus acciones de email marketing. El reto no esta en aplicar email marketing y mandar un newsletter… El reto esta en que tus emails generen ventas y atraigan clientes potenciales. Como ya sabes, la mayoria de las personas no estan listas para comprar desde el primer punto de contacto.
Por otro lado, no dependes de si consultan o no su Facebook o si se guardan tu tarjeta para futuras colaboraciones. Para difundir sobre tu negocio o empresa ya no necesitas gastarte una millonada comprando espacios publicitarios (falcas de radio, inserciones en periodicos, opis, folletos, etc) o patearte la ciudad atendiendo a tus clientes potenciales uno a uno o pagar miles de euros por un costoso plan de marketing. Puedes alcanzar tu mercado objetivo con un simple click por unos pocos euros al mes con tu newsletter. No solo eso, sino que ademas te permite obtener nuevos clientes, retener clientes existentes alargando su valor vitalicio y, por tanto, hacer mas dinero.
El email marketing es una herramienta al alcance de todas las empresas y emprendedores, sea cual sea su sector, posicion economica o el tiempo que lleven en el mercado. Esta es la gran razon por la que los estudios demuestran como las grandes multinacionales siguen invirtiendo en sus campanas de email marketing. Desde un punto de vista empresarial, se trata de una rama del marketing directo que resulta barata y que da resultados. Sin embargo, con tanta gente apuntandose al email marketing, debes ser listo y saber aprovechar e implementar tus envios estrategicamente. Publicar un newsletter the permite hacer crecer tu lista de suscriptores y, por tanto, de clientes potenciales y existente a los que puedes vender y mandar acciones de marketing una y otra vez. Por supuesto que aun puedes vender de uno en uno para cerrar acuerdos y ventas con clientes ocasionales, pero ahora ves como el email marketing aporta y acerca clientes potenciales a tu empresa sin que tengas que invertir tu valioso tiempo y esfuerzo. Y piensa en las cosas que puedes hacer y en las actividades en las que te puedes centrar con todo el tiempo que liberes. Por otro lado, la publicacion de un newsletter te permite mejorar el embudo de ventas de tu negocio. Otra de las grandes ventajas de publicar un newsletter es que te permite revelar mucho mas sobre tus capacidades profesionales que la misma recomendacion de un amigo o un encuentro cara a cara. Con un newslleter donde ofrecieras, en el caso de ser asesor financiero, consejos sobre finanzas personales, que expresara la personalidad y carisma de tu empresa y mostrara tus puntos diferenciales con la competencia, ofreces una muestra de lo que realmente es trabajar contigo o tu empresa y te permite ensenar la calidad y nivel de tu trabajo. Ahora, dependiendo de tu modelo de negocio, es probable que te reunas con tus clientes potenciales (bien por telefono o en persona). Y a medida que tu lista de suscriptores vaya creciendo, aumentara la repercusion y difusion de tu empresa.
Aunque las redes sociales poden jugar un papel muy importante en lo que a difusion se refiere, centrar unicamente tus esfuerzos en conseguir el maximo de seguidores en las plataformas sociales y dejar de descuidar aplicar una campana de email marketing estrategica puede salirte caro. Para empezar, no posees realmente los datos de contacto de tus seguidores por lo que tus esfuerzos estan a merced de la politica de uso de cada plataforma que, como ya sabes, vela por la privacidad de sus miembros y evita exponerlos a acciones que ellos consideran spam. Reconozcamoslo, Facebook no va a existir para siempre. Otro factor desventajoso es el poco control que tienes sobre la visibilidad de tus comunicados.
En definitiva, el social media merece todo el bombo que despierta, pero cuando hablamos de resultados y efectividad, el email marketing es el ganador. Sin embargo, aplicar email marketing con eficacia no se trata de mandar un par de newsletter irregulares para luego desaparecer por tres meses hasta dejarlo aparcado y enterrado bajo una montana de pretextos. Debes comprometerte con el, con la calidad y valor de tu contenido y ser estrategico en su implementacion.
Laura Ribas es consultora en marketing online, conferenciante y formadora quien ensena a autonomos y pequenas empresas como atraer mas clientes, generar nuevas fuentes de ingresos y aumentar beneficios gracias a internet. Totalmente de acuerdo en que lo que mejor funciona es el email marketing, pero tienes razon en que lo mas dificil es la constancia en la gestion, creacion y envio de las newsletters. But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole.
For marketers looking to adjust to Facebook’s new algorithm changes and decreased organic reach, a shift in mindset is needed. Facebook ads are one of the most powerful lead generating platforms for small businesses today.
It may take a little trial and error, but once you find that sweet spot where your ads are consistently producing results, you’ll be hooked! You’re following around users who have visited you, regardless of whether the tracking mechanism is a pixel, email address or Facebook user id. Consider multiplying upon your strengths by getting your email subscribers to be fans, your fans to to visit your site, your web visitors to be fans, your web visitors to be email subscribers and so forth. Voluntary Arts is the operating name of The Voluntary Arts Network (VAN) which is registered in Scotland as Company No. Investing in Internet marketing is a smart move for small business owners – you can reach lots of people without spending a lot of money, giving you a pretty big bang for your buck. You know your business needs to have a great website (hopefully one that’s optimized for the search engines, as well). It happens to a lot of people – they start posting on their business’s Facebook page, or start sending out an e-newsletter, and then, sooner or later, the updates stop. No one likes a pushy sales pitch, so don’t make your marketing content all about you and your products or services. Internet marketing has been shown to be a cost-effective strategy for many small businesses.


When not steering the ship here at bMighty2 you can find him out with his two daughters chasing them down a mountain either on a mountain bike or on skis. One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. I think for small business owners, the problem of how to advertise is very important for them.
Recent Comments5 Reasons Why Real Estate Agents Should See Themselves as a Business on How to Use PR to Build Your Real Estate Business.Are You a Realtor or Are You a Brand? There are certain things you need to do when starting and email marketing campaign, in order to increase the chance of reaching and engaging your target audience. A welcome email adds a nice touch and reminds people that they are now included in your mailing list.
There are so many mail clients and the appearance of your newsletter will vary greatly across platforms.
Recent PostsSocial Media Marketing for BeginnersSo many businesses want to get involved in Social Media Marketing. Pero las estadisticas continua mostrando que la mayoria de las personas confian en el email marketing para estar informadas sobre productos, servicios, promociones, novedades y noticias. Eres bien recibo ya que cualquiera que se suscriba a tu lista esta levantando la mano para saber mas sobre tu empresa. Ofreciendo esta publicacion gratuita, colectas los email de tus clientes potenciales para construir tu lista y con cada publicacion tienes una oportunidad de contar a tus prospectos sobre tus fantasticos producto o servicios. Pero tu newsletter habra hecho ya el trabajo inicial por ti. Asi que si a alguien le gusta el contenido, estilo y conocimiento que presentas en tus envios, es probable que esten listos no solo para reunirse contigo, sino tambien para firmar de inmediato.
Bajo este prisma puedes atraer la atencion de los medios, siempre ansiosos por gente experta y novedades. El email marketing te permite monitorizar con precision el porcentaje de conversiones, calcular su ROI, aperturas, clicks y demas. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. Now the only option to reach fans is to pay for Facebook advertising which can be hit or miss and leaves organic reach all but non-existent. Divide your monthly Facebook ad spend between boosting posts for increased reach and ads to drive traffic directly to your website.
Include periodic invitations to sign up for offers, but craft the wording in a warm, personal way that your audience can connect with.
Specifically, “Page Post ads” that drive traffic to a free, valuable giveaway (such as a free video training, eBook, or cheat sheet) are extremely effective. Here are a few tips for making sure your Internet marketing efforts pay off, no matter how much money you invest in them. Beyond that, however, your platform choices seem endless – social media, e-newsletters, and video marketing are just some of the options available.
Offer helpful hints and tips, link to interesting articles and websites, and ask for feedback from current and potential customers. That means consistent branding across all platforms, and messages that don’t contradict each other. Along with being a huge advocate for small businesses his extensive background as a small business consultant gives him a unique insight into small businesses and their unique challenges and needs. As they do not have big budget, how to get their website expose and create sufficient traffic to make sales is a challenge. Many new realtors will quickly lose enthusiasm when they encounter their first major roadblock, or waste money by spending too much on marketing before they had properly built up their business, only to find that they ran too hard out of the gate and didn’t keep anything in store for the long haul. Real estate is a business, and if you want to succeed, you can’t do it without a proper business plan.
In order to get ahead of the game, you need to seek out real estate training from an experienced and trustworthy mentor. The best way to set yourself apart is to create a brand for yourself that shows that you are different from any other agent in your area. If you don’t know the ins and outs of important details like disclosures, transaction terms, legal issues, and housing laws, then make sure you take the time to brush up before you start making contact with clients. This kind of freedom can be liberating, but it can also lead to a lack of productivity, and a loss of income. As a new realtor, this approach is invaluable, as your first few customers can make or break your real estate career.
Sure, it sounds simple, but more often than not, Realtors forget about the importance of finding new clients once they start to achieve a certain level of success. Learn more advanced marketing and business strategies used by Top Realtors in our free eBook chapter. This traditional online promotion technique is still alive and capable of helping you meet your goals on a limited budget.
It can have a personalized message or a special offer that is available solely for new subscribers. People can go through all of the headlines and the points you are trying to make, choosing to pay attention to the content that they like the most.


Many small businesses overlook the importance of sharing something unique and something that makes going through the subscription process worth the effort. There could be a link to a web-based version of the newsletter, as well as social media links. It is a nice idea to stick to a schedule but you should also be sensible about the value of each newsletter. Puede que no tengan en ese momento la necesidad de tus servicios o no tengan los recursos para trabajar contigo. Es por este motivo por cual, como emprendedor y empresario, es TU trabajo tener fresco en las mentes de tus clientes potenciales tus productos o servicios para que, llegado el momento, seas el referente que les venga a la cabeza. Les demuestras de manera regular tu profesionalidad y capacidad de solventar sus problemas.
Here are tips from the latest Social Media Marketing eBook from Top Rank Blog featuring some of the top Facebook marketing experts.
It’s best to just focus on a couple of tools, at least at first, so that you can keep up your online marketing efforts without being overwhelmed. Whatever platforms you choose for your online marketing, you need to keep it up in order to reap the benefits. Consistency is key, and it will help potential customers remember you when it’s time to make a purchase if your online and offline marketing reinforce each other. In short, you don’t stop in doing your efforts promoting your product or service on the Internet. We'll help you get the most out of your marketing dollar and bring out the marketing superhero in you! The best way to figure out which real estate company is right for you is to conduct some local research to find out which companies have won the most awards, which have the strongest marketing infrastructure in place, and which will offer the type of management support that you need in order to build your career. You might understand all of the financial details of making sales, but there’s no match for insider knowledge when it comes to tracking down leads finding actual buyers.
Not only does this type of claim demonstrate a lack of credibility; it also demonstrates that you lack the type of specific expertise that most potential clients are looking for.
But it’s not enough to simply sell yourself as an expert in general real estate knowledge. The best way to maintain a high standard of productivity is to set goals for yourself and establish a routine that will help you manage your time effectively. If you treat them right, they could turn into the best salespeople any business could ask for.
You could be swamped with clients one day, and then find a week later that all of your business has dried up. The creative use of fonts and font sizes can direct the eye towards the most important parts of the email and help the audience navigate. If you are trying to increase your popularity and boost loyalty through email marketing, this approach will be vitally important. You could share special offers or information about upcoming campaigns exclusively through your newsletters. Identify patterns and try to understand which parts of your strategy succeed and which ones are failing miserably. If you find it difficult to come up with the right words, or you just don’t have the time, consider outsourcing your Internet marketing efforts. Seek out someone in your office who has already had significant success in your area, has a similar professional style to yours, and is open to doing some learning of their own.
You should set aside time each week to perform important tasks like cold calling, building client relationships, and looking after your marketing plan. You need to be constantly seeking out new leads, even when it feels like you already have too many, in order to ensure that your real estate business is successful not just today, but tomorrow, next week, and ten years down the road.
Don’t waste the time of your subscribers and you will maximize the results of the campaign. We know that selling properties is complicated business, and that earning a huge annual income isn’t something you can achieve overnight. You need to have a clear idea of how you are going to find prospective clients, how you will catch their interest, and how you will turn that interest into sales.
A good mentor-student relationship can be of benefit to both parties, so don’t be afraid to ask for help from someone you respect and admire. Demonstrate that you know your stuff by giving out handouts like homebuyer’s guides and market information pertaining to your niche in order to build up your reputation as an expert in your chosen area of specialization. If you don’t, these tasks could get left by the wayside and your business could seriously suffer.
So in order to help you get your new real estate business off to a running start, we’ve put together a list of 10 killer tips for new real estate agents.
In order to truly sell property like a pro, you’ll need to build a personal brand that out-shines the brand of the agency you work for.



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