Online marketing vs traditional marketing video diy,free download avs video editor full version for windows 7,landing page showcase cinemas - New On 2016

27.10.2014
That’s a long-standing debate that has marketers on both fronts defending the merits of each.
But don’t be too quick to dismiss what traditional media can do in support of your digital efforts!
Digital platforms offer a way for your business to reach out and make that much needed connection more meaningful for your audience, and it’s up to how well you actually know them.
Depending on who you want to speak to, you can tailor-fit your marketing efforts accordingly. On the other hand, if you want to speak to Millennials (those born in the 1980s to the 1990s) and members of Generation Z (those born in 2000 to today), it might be best to focus all your efforts on forms of media that they are most comfortable with such as video, blogs, email and mobile initiatives. Digital campaigns makes it easier to track and measure specific goals for your marketing efforts. This is in stark contrast to traditional marketing where it’s harder to track who actually switched to another channel when your commercial came on, who took the time to read your ad in the newspaper or how many actually opened the direct mail you sent them vs.
The arrival of smartphones and the unprecedented accessibility it offers has reshaped the way audience consumes media. Fact is, mobile is now the leading medium around the world—and digital strategies can easily be a part of this growing platform. The beauty of digital marketing is that it gives businesses direct response for their efforts. Consider something from traditional marketing that will complement your business—flyers or posters work well for small businesses. As part of the copy, add your website address or social network sites as your call to action.
This means that you can reach your audience via digital and traditional media and ensure that you can track the results easier. Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years.
Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business! One of the most common mistakes in marketing is to put too much time, money and effort in one tactic. I am a big believer of creating synergies between online and traditional marketing .Here are 3 personal examples where offline marketing doesn’t feel like a victim! I am so surprised by a common behaviour in networking events.  Introduction and some conversation usually results in exchange of business cards.
I believe only with this combination of traditional and online, you can make the most of attending to networking events. OK I may be biased with this, but this involves a pet project of mine so it’s hard to be neutral. I recently had an idea that combined a few interests of mine: Meeting people, enjoying a great meal and technology. In this instance the online platform MeetUp  helps to organise  the  offline meeting, resulting in a unique dining experience.
In our modern society, we are always looking for ways to expand our business and find the new trends buyers are searching for. Many people believe that if you do not have a lot of money, you won’t be able to market effectively.
A great way to do this is through a logo, mascot or a spokes person like I mentioned earlier.


Expanding your business takes time and it does not happen by sticking to one marketing method. Collective Marketing is a group of internet marketing specialists and entrepreneurs that share their collective knowledge and informative findings with their content hungry readers. It is extremely important for any business in today’s society to understand the difference in both online and traditional marketing practices and strategies. With over 2 billion internet users in the world as of the end of 2011, its no wonder that the internet is becoming the main go-to for marketers world-wide. So now that we know what each includes, what is the difference in online and traditional marketing? The thing to remember with marketing is there is NO one cookie cutter way that works for everyone.
Even stalwart traditional marketers know that they cannot compete the Internet’s potential to reach thousands with just a single post. Printing something on a billboard or paying for some ad space on a newspaper with a call to action that pulls focus to your online initiatives can be a great way to expand exposure.
For instance, if you want to reach out to Traditionalists (those born between the 1920s to the mid 1940s) and Baby Boomers (born in the late 1940s to mid 1960s), you might want to consider that these generations might appreciate a combination of digital and traditional efforts. And if you have a limited budget, getting these results can go a long way towards showing you that you’re doing something right for your product or brand.
So for your Seriously Simple Marketing Hack , let’s try mixing a bit of traditional for your digital marketing strategies. When deciding whether to focus on traditional or digital marketing techniques, think about the audience you are hoping to reach out to.
This mostly results in ignoring other tactics that would support and make marketing initiative a success.
You can easily organise a local group or find one of the thousands already meeting up face-to-face. I set up  Social Dinner Club to create unique dining experiences featuring a new cuisine, a new restaurant and a food blogger. I know couple of groups and businesses who are working to tap into MeetUp as this website is a great tool to bring people together, yes offline!
Looking for synergies in online and traditional marketing is a great way to leverage your initiatives so please keep this in mind when you’re working on your next big initiative.
There are only a few, if any, companies that want to stay small and have a small client base. Marketing is the best way to get your company noticed and there are many ways to market effectively. It is difficult for people to connect with an entire company, but people can connect with a single person. Having a spokesperson can be extremely helpful for some companies who want a way to easily connect with visitors and buyers. If you can get your customers to see you as happy and likable, you can ensure that you will have a loyal client base. After awhile, everyone will start associating one of the 3 choices above with your company and it will have incredible effects on your sales.
Being favored by your local community is an excellent way to get your name known and it will certainly build you a strong client based.
Gone are the days that the majority of consumers are searching the Yellow Pages or local newspaper for info on their local purchasing decisions.


Because consumers want information available at their finger-tips at any given moment, it only makes sense to have a presence online.
Based on that you should be able to decide which marketing efforts will best help you attain your companies revenue goals. You want to ensure you are getting the best bang for your buck and at the same time increase your brands presence. Comment below and let me know what has worked for you in the past be it traditional or online marketing. But depending on what your business actually needs, another question worth exploring would also be: how can digital and traditional marketing work together for your brand?
An integrated print and digital marketing campaign can work really well in gaining a high ROI and reaching a wide audience. As more of the marketing budgets are shifted to online, usually traditional marketing tactics became victims of this oversight. But event application of Facebook made it much easier to organise your housewarming or find out more about that birthday party.
MeetUp is usually a great first stop to find a group you are interested or start one and find like-minded people.
I would love to hear your thoughts or maybe we can talk about them in one of the Social Dinner Club events! As long as you have the skill, time, and you are willing to take risks, you can accomplish any sort of marketing plan. People love companies that stick to their roots and show that they care for their customers.
By attempting multiple avenues at once, you can ensure that your company will expand and grow to the level that you have always wanted. Now, by no means do I believe that traditional marketing is 100% dead, as there are a lot of instances that it works.
Cold calling is one of the most ineffective methods of business development in my opinion.  I suggested building relationship with Department of State and Regional Development (DSRD). In busy lives, it is hard to catch up with people frequently but Twitter is a great tool to carry a conversation online and LinkedIn is the default choice in business.
Yet among the noise in Facebook including friends, game and page invitations, and the events may get lost.
One great marketing methods many people use is building authority in the common search engines like Google, Yahoo, and Bing. While this is surely helpful, it cannot bring your company to its full potential if that is all you use. You want to create  BRAND recognition that soars outside of your geographic region – create a buzz.
You must put time and effort into other resources like social media, networking websites and forums. DSRD was managing the marketing and bringing in the attendees and we concentrated on delivering a strong presentation. We followed up with white papers, and e-newsletters to manage the relation.  Combination of the offline marketing of presenting at a seminar and adding value to the relationship with online follow up resulted in new clients.




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