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Airlines shrank commission of some online travel agencies which also had influence on Ctrip. About CeciliaCecilia is a writer at CIW, graduated from Nanjing Normal University, majored in English. Qunar, Alitrip and other online travel companies now provide various online ticket service. Hi Cecilia, I already know that China Online Air-ticket Market Exceeded 2014 but I need to know what kind of online technique used in china. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The greater demand in improving living standard and personal image of Chinese consumers not only benefits the beauty industry, it also leads to rapid development of apparel, footwear, hat and bag industry; iClick released the “2014 China online retail market study part 3 – apparel, footwear, hat and bag industry”, providing in-depth interpretation of this industry, along with practical recommendations for marketers.
China's apparel, footwear, hats, and bags online retail market has maintained its upward trend.
China advertising market in Q3 2013 grew steadily due to the slight recover of macroeconomic and the coming of sales season.
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China Good Quality Portable Hardness Tester, Brinell Hardness Tester and Vickers Hardness Tester International Trade Site. If you are new here, you might want to subscribe to the RSS feed for updates on this topic. In China online travel OTA market, air-ticket, hotel and vacation service had different performance in Q3 2014. The total market share of these three enterprises by revenue accounted for almost 72% in OTA market.
It is expected that by the end of 2013, Asia-Pacific would become the second-largest digital ad market in the world, surpassing Western Europe by nearly $2 billion. Baidu remained its leading in China advertising operators, and keyword advertising was still the top advertising choice.
Portal websites had broke the traditional business model of selling ads, integrating other resources such as social network, videos, entertainment and life services.
However, it is a little bit complicated to get access to the Chinese online advertising market since it has a lot of specialties and local media ad networks dominating the market due to the absence of Google and other issues.
In order to spend the budget wisely in the Chinese online advertising market, today we would like to give you a guide to the online advertising market in China.Why should international companies invest in the Chinese online advertising market?Due to the booming prosperity of online shopping and increased internet users in China, increasingly large amounts of spending flows into the online advertising, compared with the weakening situation for the traditional media in China.

According to the statistics of CNNIC, the population of Chinese internet users in the end of 2012 has reached to 564 millions, including 420 millions mobile serving users.The annual trading volume of E-commerce in China in 2012 is around 6 trillion CNY, including 800 billion CNY online retailing business.
According to the estimation of Ministry of Industry and Information Technology in China, the trading volume of E-commerce in 2015would exceed 18 trillion CNY, which indicates the huge potential of online advertising market still need to be explored. The population in Beijing and Shanghai are both around 24 million in 2012, with the internet penetration rate of around 70%. In order to gain sufficient premium inventory to launch display campaigns effectively, it is important for advertisers to choose the right partner.Joinville works closely with large pools of ad partners, ad networks and RTB ad exchanges in China, therefore Joinville can provide advertisers with sufficient both premium and cost effective inventories to target the Chinese audiences within or outside China. In addition, it is also possible to target the foreign groups living in China as well with the technology support of Joinville.Ongoing change of the payment models in the Chinese online advertising marketThe online advertising marketing in China is right now in an ongoing change when it comes to payment models in online advertising. CPT (cost per time) used to be the dominant price model for the online advertising market in China, which is a fixed charge model without considering the actual advertising results into the pricing. Comparatively, CPC and CPM are getting more and more popular and even accounts for more than half of ad revenue in 2012, which are widely used by Google Adsense and Baidu Promotion.

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