Promotional mix plan example,marketing proposal template ppt nature,best 3d animation software for beginners free,best software to create photo slideshow with music - How to DIY

31.03.2016
Above-the-line promotion included television and cinema adverts, which reached a wide audience. Subscribe to our newsletter for current business news including lesson plans and activity ideas.
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Once all of the above areas have been considered for their likelihood of reaching your specific targets, we will draft a detailed budget.
The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion. Product: It is the tangible object or an intangible service that is getting marketed through the program.
Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment. So how does a marketer strategize to attain success in a marketing program, using these 4 P’s?
Offering specificity introduces the contextual customization of what needs to be done to address the questions raised in each of these 4 Ps of Marketing.
These strategies set out how the objectives would be achieved within the designated budget set by the management team.
NIVEA FOR MEN promoted the new launches of its products through a mixture of above-the-line and below-the-line promotion. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skincare.
This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth.


Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). If the price outweigh the perceived benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted, but if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.
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This focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN.
In the 1980s, advertising in men's style and fashion magazines along with product sampling was a major promotional tool. The brand also benefited from press advertorials in popular men's magazines, making the daily usage of their products more acceptable. Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits.
This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet.
Advertising may include using specialty packaging to showcase products, utilizing promotional products for your company, or online ads. In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same. It is a major reason why in the UK the brand is still the market leader in the male facial skincare market. In the 1990s, the company used radio, television and press advertising together with sampling. NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Powerleague to build positive relationships with men.


This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories.
A certain amount of crossover occurs when promotion uses the four principal elements together (e.g in film promotion). However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition.
Since 2000, there has been a greater emphasis on consumer needs and an increasing use of experiential activities in the promotional mix.
For example, the distribution of free samples encouraged trial of NIVEA FOR MEN products which drove purchase.
Experiential marketing is about engaging consumers through two-way communications that bring brand personalities to life and add value to the target audience.
It also allowed the brand to build and maintain a consistent dialogue with men, which helps to drive sales. These promotions have helped build up brand awareness and consumer familiarity which reinforce the NIVEA FOR MEN brand presence. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. There is a dedicated NIVEA FOR MEN website to support its products and provide information to educate men on their skincare needs. To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors.
To enhance the brand a tool called a 'Configurator' was created on the website to help customers specify their skin type and find the product that best suits their needs.



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