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Whether it’s the Pope’s Twitter posts or your neighbour’s dog’s Facebook page, nearly everyone uses digital marketing to big themselves up – and businesses are no exception! Digital marketing is basically the promotion of products or brands, via one or more forms of electronic media. There are different career areas within digital marketing, including social media marketing, which is concerned with attracting high numbers of internet followers on social media through a distinct online presence.
A typical day in a digital marketing job includes activities such as designing website banners, conducting keyword research, reporting on web statistics, keeping up with current digital trends and new social media platforms being set up to rival Facebook, Tumblr and Pinterest etc., as well as contributing to company and industry blogs and managing e-communications. You can access a digital marketing career through both the graduate and non-graduate route but unless you have lots of practical, hands-on experience in this line of work, the non-graduate route is a trickier option.
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Those who pay close attention to the ever-changing world of online marketing have noticed that certain positions have risen and fallen as the industry has matured. In broad marketing jobs, such as those described with terms related to ‘content strategy jobs’, ‘social media marketing jobs’ and ‘digital marketing jobs’, the growth has largely been positive. These numbers line up nicely with what research has uncovered about the intentions of businesses in the industry. At BrightEdge, we have written repeatedly about the exploding importance of data-driven content and SEO management jobs.
What intrigued us the most about the decline of these particular job titles, however, is that PPC and content are still integral parts of any successful online marketing strategy. The answer to this lies in a recent industry growth that we believe is just beginning– the hybrid marketer. Closing the gaps within your organization and filling your positions can be an effective way to meet this modern need, but this can be a challenge. Offer training sessions both at your organization or provide employees with reimbursement for attending outside classes on the subject. Encourage collaboration and develop projects that call upon the abilities of those from different departments.
Bring leaders from the different departments together and encourage them to work together to develop common agreements about language and strategies to help everyone see eye-to-eye. Marketing professionals themselves, however, should be focusing on developing their professional skills to fill these open positions. The online marketing industry continues to change at lightning speed, and these changes are reflected in the marketing jobs offered.
Whatever field you are in now, continue to invest in your professional development by securing industry certifications, like the BrightEdge SEO Certification.
We understand everyone is different, we discern people’s individuality, strengths and challenges and we play to them.
It is vital that our staff are continually developed and supported during their time with WMG. WMG has developed a core framework through which people can gain knowledge from colleagues through internal training. There are opportunities to spend time working in different departments to learn how the different areas of SEO and digital marketing work and interact. WMG gives employees a competitive remuneration package in line with the industry standards and we hope that, in addition, all the extras that are available make WMG stand out as a place to work.
Regular pay reviews are made by senior management in line with the development, roles and responsibilities taken on by employees.
We believe it is important for us to work and enjoy time together to make a successful and happy community.
Paycare – You get funding towards consultants and medical bills through this policy and can even book a massage and claim the costs back! New Starter Lunches – All new starters are taken out for a welcome lunch with their colleagues.

Fresh Fruit and Free Sandwich Friday – Weekly fresh fruit is supplied to the office for employees. Annual Race Day – Employees have the opportunity to attend an annual race day typically held at Wetherby, York or Doncaster. Quarterly Awards – Every quarter there is an award ceremony where the best performers in each department are awarded prizes for their efforts. Segway and Supper – An amazing outing to the Ripley Castle grounds where we were taught to use Segways. Summer BBQ and Games on The Stray – This is a popular and sociable event where you can drink and eat on The Stray (a parkland in Harrogate).
Charity Sporting events – We have a regular calendar of events to help raise money for charity, St Michael’s Hospice Harrogate being our charity of the year. Charity Walk – We often have charity walks, most recently a group of WMG members did a 27 mile trekfest challenge.
Children in Need – This is always well supported thanks to the amazing enthusiasm of some of the staff. Sport Relief – Again there are some fantastic events on offer that get us all involved, even arm wrestling! Christmas Jumper Day – Staff pay ?1 during the festive period to wear their Christmas jumpers to work, with the profits going to charity.
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There is also search engine optimisation (SEO) which deals with finding strategies to increase the number of visitors to a website, enabling it to become higher-ranked in search engine results, pay per click (PPC) campaigns, mobile marketing and affiliate marketing.
If you opt for the graduate route, all degree subjects will allow you to entry onto a digital marketing training scheme but there are some particularly useful subjects to think about studying, such as digital marketing and social media, marketing, business, journalism and creative design. A digital marketing apprenticeship trains you to become a specialist in all electronic and digital marketing techniques and develops your communication and research skills.
As the industry and SEO marketing strategies have changed, so have the jobs of the marketers themselves. Content strategy and social media marketing were both putting up very strong numbers throughout 2015. Seventy percent of businesses say that they will be producing more content than they did a year ago.
Specifically, marketing jobs related to ‘Google Analytics’, ‘website analytics’ and ‘seo specialist’ have seen strong growth, particularly since late 2014 and through 2015. The industry is producing incredible amounts of content, and for brands to remain ahead, they must find ways to remain relevant. We would venture to say that these fields are very specific– they deal with very particular silos within the marketing industry. In the years to come, this idea of marketing professionals who are not relegated to a single area of online marketing will only become more essential and will likely impact all areas of the industry.
When online marketing first began, it was heavily segmented, just like traditional forms of marketing.
A recent survey found that 30 percent of respondents said that finding candidates with the right qualifications to be a nightmare. Online courses, reading about specific areas of marketing and self-training opportunities will all help you boost your resume to better fit the needs of brands in need of hybrid marketers. Looking at the titles and the responsibilities can help us better understand the trends occurring and how they will impact the field in the coming months and years. It will help hone your SEO strategy and execution skills and differentiate you from other candidates. What makes us different is we encourage, develop and promote our people to be the best they can become.
Join us and you will become part of a team of like-minded people, with shared goals, interests and passions and that’s heady stuff. If you think you’ve got what it takes, send us your CV and a covering letter that’s so good we can’t ignore you!

We aim to enable people to enhance their skills and knowledge in all areas, because all of these skills are important for the future of their career progression. In these meetings we set realistic objectives to aid development and use PDPs to improve long term career progression. Discretionary bonuses are paid out quarterly in line with profits, and have never been missed in over 10 years.
As a result, we have a number of health and well-being benefits to ensure our employees maintain a balanced and healthy lifestyle. On the last Friday of the month everyone orders a sandwich of their choice from a local deli and this is paid for by WMG.
This is a great way to wind down, get to know colleagues on a more personal level and enjoy the odd bet and a couple of glasses of fizz!
More recently, it has become a smart affair in one of the amazing Harrogate hotels, with a great banquet and drinks all supplied by WMG.
We work tirelessly to get full staff participation, even if it is just an excuse for fancy dress! 2016 will pave the way for a larger, more modernised office with a host of facilities to enable creative flair and even more exciting and successful client delivery. It is an ever-growing method of promotion and it’s why companies use digital marketing techniques to advertise and promote their products to as large an audience as possible.
Due to the competitive nature of the digital marketing industry, studying one of these related subjects could increase your chances of gaining a place on a digital marketing training scheme.
You’ll work alongside people experienced in digital marketing staff, gain job-specific skills, earn a wage and get holiday pay and you’ll also study part time towards a related qualification. Digital marketing also put up some of the strongest number last year than it has since 2012. Within specific sectors, 90 percent of B2C marketers and 93 percent of B2B marketers say that they use content marketing. Data is the key to understanding exactly what customers want to read and how they are responding to the material you produce. PPC ads are still an important part of online marketing as they exist across nearly every platform and can still do a good job of enticing clicks and spreading the brand.
Now, however, brands are realizing that all of these different silos need to be able to work together.
Fortunately, there are a few things you can do to help your current employees build their cross-silo skills.
Our people genuinely like each other, they work together, succeed together, evolve together and have a lot of fun together. As part of this, there is a monthly training allowance that can be requested for special specific training or seminar attendance.
Properly using data will allow you to pinpoint your valuable content and create a more efficient and productive marketing strategy. Content production must work hand-in-hand with those designing PPC ads to ensure that the content aligns with the targeted audience.
The reason for this popularity has been its success rates– 72 percent of marketers believe that branded content is more effective than advertising in a magazine. Similarly, content producers need to be able to work with social media experts to make sure that the material meets the needs of the audience on these platforms.
This general growth of the industry has likely been an important factor in the popularity of these jobs. Your email marketers must work with your social media strategists to share videos or other interactive content.

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