Site marketing strategies 4ps,internet advertising trends 2013,hosting video youtube - For Begninners

07.03.2014
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Achieving engagement with a customer or fan base is not so much about tactics such as Facebook or tools like Radian6, but how these are best leveraged to enable meaningful interaction with the consumer. We also have a new guide by Andrew Campbell describing how to create a customer retention plan, again part of a long-term process to build relationships.
The people that have already bought from you are super-special, I mean really special when you think about it. There are multiple ways to generate insight, some of it should be engrained in your business day-to-day, other elements should be done at key times of the year.
Get data from those masses who do nothing on your site, tools like 4Q and Kampyle are great since they're low commitment, fast and anonymous. Email surveys are good if you lack a steady stream of data and prefer to ad-hoc, mass questioning of your database, annually for example. With the proliferation of social media usage, the idea of message amplification is really key, I feel.
We're talking about the consumers experience of your product or service and how they feed that back. Reactive - Zappos are the best example we hear of a customer obsessed brand who put tools and process around their consumer.
Proactive - Think Dell as past masters at this, and where Gary Vaynerchuck pushes with his The Thank You Economy book.
Each approach isn't mutually exclusive, after all they're just processes dependent on how an organisation wants to (and can) work. Of course, capturing and using data is at the heart of informing the creation of tailored content for the consumer.
Useful content is at the heart of such a content strategy, on-topic content enables you to demonstrate a continued relevance to consumers who are buying certain types of products from you, or at least they're giving you indicators as to what is motivating and helping solve problems in their world.
This approach has obvious potential for re-promotion of your products in the right way, and at the right time, adding value and re-engaging re-affirms relevance and earns you that right.
A platform to share - One of the most powerful ways to remain valuable is to enable the consumer to connect and share with other like-minded consumers, this allows the like-minded to flock together and simultaneously deliver ongoing insight for the brand hosting the platform. It's a complex space, our recommendation would be to start with simpler tools such as Office Autopilot where the focus is segmentation of a lead database (based on whatever makes sense: preferences, subject of interest, product type) since this enables the communication of the most relevant content.
This table summarises our recommendations on content marketing KPIsA related to retention (Engage) and other parts of our RACE framework.
No other CRM provider can match Microsoft's investment in research and development and that reflects the sheer volume and breadth of new enhancements in this latest update. With a new drop down panel listing each supporting category it replaces the need to scroll through menu items. Updated form navigation – perfect for longer record forms, a new control quickly navigates to any form tab. Microsoft are rolling out several performance improvements to speed up the responsiveness of the application. The new form rendering, or turbo forms as they're described by Microsoft, involves changes to how CRM forms are constructed, loaded and how scripts are managed. Using the mantra, 'design one, deploy everywhere' Microsoft will release new mobile apps for a unified experience across all devices.
The new release improves the integration with Microsoft Exchange enabling CRM users to track emails on any device and email app that supports Exchange folders. With tracked folders, using any Exchange folder in the Inbox, simply drag an incoming email to that folder and it’ll be tracked CRM.
Office 365 users can now use Office Groups to share files, emails, conversations, calendars, and Microsoft OneNote resources across multiple Office products and CRM – even if not all the group members are CRM users. CRM integrates with Office Groups by adding a new ‘Items Shared With Group’ tab to records which shows the recent conversations, calendar entries and other activities collected from Outlook and OneNote. This means Dynamics users can now collaborate on a CRM sales opportunity with people in your business who aren’t using Dynamics CRM.
With this release, Microsoft is enabling users to share more information with the introduction of OneNote embedded inside Dynamics CRM. Use OneNote on any device to create notes containing text, drawings, photos, voice recordings and connect these resources to a CRM account, contact, opportunity or any other CRM record.
Using this new integration salespeople can take meeting notes in OneNote and file this against the appropriate CRM record. In a web browser, OneNote is appears as an extra tab in the activity wall and is shown across CRM tablet and mobile apps. As the title implies, MSE extends from purely listening to helping businesses to proactively engage with contacts from this interface through your business social profiles.
Users will now be able to move back to an earlier stage in a process flow, even if it was on a different entity.
In v7.1 database administrators can use a new date field type to track purely the date of an event without the need to also specify a precise time in hours and minutes. Administrators have a new dashboard to measure the performance of components than run on each entity which involve long running queries.
Measure individual component trends over time and follow CRM suggestions to optimize performance.
First released in 2014 the Unified Service Desk pulls customer data from multiple sources which now includes Parature knowledge base. Service teams can utilise Parature knowledge base capabilities to reduce issue handling time from the CRM Unified Service Desk while they work on a case record. Apply default entitlements for individual customers to have these automatically set when a new case is created to save user time and ensure conditions are enforced. As we featured in a recent post CRM previously required users to manually select a predefined entitlement record but now this action can be automated each time a new case is created.
In comparison to some earlier releases (CRM 2013 springs to mind) CRM administrators have the flexibility and freedom to determine when this is applied.


If you have CRM sandbox or non-production instance you can use this to test the upgrade before it’s applied to your live system. The great news is that this preview instance won’t consume any of your CRM storage capacity and it can simply be deleted when it’s no longer required.
Look out for admin updates from Microsoft about the upcoming and consider adding more people to your CRM distribution list. Bookmark the update page on Microsoft's Customer Service Center to keep up to date with CRM releases. If you are still working with Dynamics CRM 2013 or an earlier version check our summary of the most significant recent improvements. As a leading Microsoft CRM partner Preact will help you plan your upgrade and benefit from these latest CRM features.
If you are as interested in CRM as we are, join our mailing list and you’ll receive product news, useful CRM articles, webinar invitations and promotional offers.
An SEO site audit is one of the most important tools in identifying your website’s current SEO standing and overall rankings potential. In most cases, an SEO audit looks at the technical infrastructure of a website, the on-page and the off-page elements that affects a website’s usability, overall search engine visibility, and conversion rate optimization (CRO). Put simply, SEO site audit gives you a comprehensive picture of the effectiveness of your website and the marketing strategies you have out in place. It's also worth mentioning that SEO site audits should be conducted regularly, at least every year. Google and other search engines are always updating their algorithms in a bid to better the search results. Google Panda, which was introduced in 2011, looks at the quality of the content in your site. The only way to recover from a Panda hit is to perform an SEO site audit and make necessary changes.
Google Penguin was created in 2012 with an aim of hitting sites that create unnatural backlinks. In the past, you could cheat the algorithm by creating a horde of self-made links and using anchor texts. Basically, a comprehensive audit looks at site accessibility (robots meta tags, robots.txt, XML sitemap, site architecture and performance among others), indexability (whether your webpages are indexed, whether penalized and why), on-page ranking factors (URL, content and HTML Markup), off-page ranking factors (backlinks, popularity, trustworthiness and social engagement) and finally competitive analysis. Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice. Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company. Resource dedicated to local SEO consulting programs and educational-based resources for all levels.
Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear! Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly. Sample hr questionnaire employees absenteeism, Questionnaire format for absenteeism of employees. As Seth describes in the quoteA above, open and maintain conversation, ask questions, listen, build better products and market in a more relevant way - add value to the relationship with the consumer.
What insights do we have about our customers, their needs from online services and perceptions of our service? They paid you money - they bought into what you said and now have a unique perspective of what it is like to journey from finding you, to evaluating you against the competition, then deciding to purchase anda€¦ then what?
The questions we'd suggest that you ask are surrounding satisfaction with the process, what it's like to deal with you from an outside perspective. It's the most common form of insights gathering though done last minute when things feel broken, it's certainly better than no insights, just.
Build relevant data capture at key buyer stages so that you learn more about your consumer as they near purchase, and beyond. It's not that everything has to be commercially orientated either, though personally I'd ensure it ties back.
If you can engage any visitor on at least some level, then worst case, you can see how well your content and messaging resonates with an audience.
Do you understand the gap between your customer needs and your delivery and how do you improve and prioritise satisfaction? As a business tools like Twitter and Facebook are channels back to customer service, no matter what they customer wants, apparently.
Dell's approach is to listen to the whole market and seed out unhappy (and happy) customers in order they can pro-actively solve customer problems. Both require tools, customer process and at the more progressed, Dell, high-end a CRM software or community of some form (see question 5 and 6). Blogs are a way to centralise this, to form the content hub, then repurposing your content into Facebook, Twitter, LinkedIn and Google+ represent additional ways to reach (with permission) and so re-connect.
It's right-side up marketing in that sense since it has an inbound effect over interruptive outbound promotions that feel random to the recipient. How do we create an integrated communications lifecycle, integrating channels, content and marketing around the customer?
Marketing automation can help here and Dave has reviewed marketing automation tools before in this post. The power is layering on purchase intent (inferred through click behaviour and explicit through web forms) to then tone up or down promotional intensity and the strength of offers as relevant to the consumer.
Through measurement and then improvement through testing against objectives, it's only as complex as it needs to be for your organisation.
With regards this last point, Microsoft has stated that unsupported script customisation will likely break. Search query terms include additional ‘Older Than’ criteria for minutes, hours, days, weeks and years.


For example, after a lead is converted to an opportunity users can now move the process back to qualify status if needed.
For example, if an opportunity decision timeline is set to 6 months it’ll automatically remove a standard discount % field value. Schedule your preferred date for the upgrade and if circumstances change this can be rescheduled. In short, SEO site audits offer insights on how to improve your law firm's website to rank high in search engine results. There are many reasons why your law firm or legal practice should perform regular SEO audits, or invest in an SEO site audit from a professional SEO company. As an online marketer, you need to be informed of any algorithm changes so you can make the necessary changes to the content on your website. For a site to rank high, it must have original content – Google has way of checking that you are the creator of the content. If your website is returning a 404, 403 or any other error to the visitors, the only way to tell is through an audit.
The meta descriptions and the title tags are the first thing that a visitor will see the moment they visit your site. To create these conversations and build relationships is challenging - the biggest challenge in marketing perhaps. You thank them if, they're lucky, reward them somehow, just re-sell to them or simply ignore them?
Did you even meet the customer's requirements and is there a quality gap from the users reality. But better is designing insight capture into the marketing and sales process in a robust way, for example using email sequences since it brings the consumer to the marketing table.
This can be as simple questions built into existing enquiry, purchase and post purchase forms. You can easily ensure that commercial goals tie to customer engagement or marketing KPIs by developing a simple matrix. Commercial sales are the end goal, and yet they're still preceded by a number of KPIs that are more manageable and meaningful to those working on the front line.
How this is done is dependent on what kind of organisation you are in terms of budgets and resources available. Layer on segmented email communications to such solid social media programme and you're pioneering brand communications!
This is an area being pioneered by high-end, fully integrated marketing automation platforms like EDialog and Eloqua, and being made accessible to the rest of us by companies such as Genius, Office Autopilot and Marketo. Integrating email communications, SMS and outbound with direct mail is pretty obvious and totally possible with these platforms since you get to design the communications sequences for each segment, and sub-segment. Focus on the basics as to what content, tools and techniques drive re-engagement, referral and re-purchase evidenced by your measurement dashboard. If a popular site shares a link to your site, Google will take it that your site should be highly ranked. While a genuine link from a known site is good, getting many links from low quality sites is also effective.
Here elements of Google Webmaster Tools and Analytics are key to check a site's health and overall crawl and indexing rates, which indicate trust in a site. There are no quick tips we can give here, but we can offer this structure which will step you through the decisions you need to make to work towards long-term relationships. The first step is to understand how they perceive you based on the service and experience you have provided.
Of course you can target particular groups of customers with email, so they're powerful in this sense. Think about using tools such as Get Satisfaction for feedback too since it offers you progression into a feedback community and crowd-sourcing.
Using this approach allows people at different levels, with different perspectives, within an organisation to see the value in an engagement or retention programme.
Being useful adds an incomparable value to a consumer relationship post purchase as well as keep you front of mind.
Marketing automation is a huge area and different platforms have strengths in different areas. If an unknown site shares a link to your site, it is not going to count much – unless many small sites vote for you. So you need to harness insights A you have about this super special group of people, and what insights could you have to help you do a better job to generate more sales?
You can also use the "Watch don't ask" approach of using analytics to see what customers click on or don't click on.
For example, take the idea of customer making a second or third (repeat) purchase vs a referral of your brand to friends, both matter, both will tie to traffic to your domain and so can be tied to sale. Two reasons - you're connecting the consumer with others, and deepening their experience of subject area.
Marketing automation includes analytics and intelligence gathering, automating lead generation and conversion and advanced cross-department workflow. So long as the KPIs can be tied broadly to sale (question 1) then discussions with management are much simpler and meaningful at the commercial level. For the customer, repeat purchase can manifest in 'lifetime value' commercial goals as well as 'new vs returning' visitors for the marketers using in Google Analytics. The practical start point is to take a lead from B2B marketers who focus around the automation of lead generation and lead conversion, with "get lead, convert lead" being the mantra, focussing mostly on email and outbound telemarketing in its simplest sense. You can just as easily use other counters of engagement, such as use of Facebook (usually more customer orientated) and any owned web property such as customer forums or groups.



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