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29.12.2013
The rapid growth of social media presents a unique challenge for employers as well as employees. Therefore, it is best to know what are the possible advantages, disadvantages and best practices of social media in the workplace, thus avoiding any office communication mishaps that can vary between a simple misunderstanding and a career-ending problem. It expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
It increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft. It may result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material. It may result in lost productivity, especially if employees are busy updating profiles, etc. Now, that we have discovered the main advantages and disadvantages of social media, why not discover some of its best practices allowing us not only to benefit from the social media in the office but also in our careers. Fully understanding the company’s policy concerning the social media, not only the written policy but also the stated and unspoken rules of conduct as well. Being extra careful when mixing personal and professional and avoid embarrassing someone and understanding the boundary between public and private spaces. Before writing anything to anyone, ask yourself if you would mind seeing this post on the newspaper pages. Contribute positively to a conversation by posting interesting things and asking useful questions.
Respect privacy, never reveal any information that someone shared with you in another channel unless it was posted on a public space.
Let me start by stating that you can’t second guess social media and must adopt a positive attitude towards social media use for your company.
First, when customers have a positive and regular communication experience with your company through social media, your company is then given more credibility. Second, the more people you engage with on social media, the more interactivity, and the more word-of-mouth (WOM) communication about your company occurs. I hope you now have a reinforcement or new glimpse of the importance of CSR and how it can be achieved through social media activity. Social media can boost your business because it is a free way to market your company and gain marketing research about your customers. Recently, we shared LUMA Partner's insane infographic showing how complicated social media has become. The largest problem with LUMA's graph was that it was created in June of 2011, long before Pinterest became nationally popular. Never mind: hosting provider InMotion Hosting made a graphic a few months ago that included Pinterest and a few others, this time in the form of a periodic table.
It's still confusing, cluttered and ever-changing, but the periodic table provides at least some hope of creating a strategy to navigating the big social media networks. Once again, this is not every social media tool ever created in one graphic, so that's why ___________ isn't on the chart. It has been almost a decade since Congress passed the Sarbanes-Oxley Act in the wake of the Enron, Tyco and WorldCom scandals, seeking to put in place a variety of measures to protect investors and address standards of behavior. But the social media explosion - from email and Facebook to blogs and Twitter – is making a hash of once-resolved issues and creating all kinds of new dilemmas.
No wonder companies are rushing to build new defenses and adopt new policies to reinforce ethical behaviors and learning how to use social media to react to real-time problems.


A year ago, the Society of Corporate Compliance and Ethics and the Health Care Compliance Association looked at what organizations are doing about social media issues.
Technology search firm Robert Half in April asked chief information officers about social networking policies; 38% said their companies have tightened social networking policies, while 17% say the policies have eased. A survey commissioned by Microsoft in December 2009 found that 79% of hiring managers and job recruiters reviewed online information about job applicants, and 70% of U.S. Corporate and union attorneys went on alert early in November 2010 when word spread of the NLRB’s unfair labor practices complaint involving the Facebook posting. Social media behavior “can have real legal and economic consequences for businesses,” writes attorney Michelle Sherman in a Social Media Law Update Blog for law firm Sheppard Mullin Richter & Hampton LLP.
It has become increasingly common for major companies to issue specific directives on social media behavior.  While most encourage employee efforts to put companies in a positive light, they also spell out acceptable conduct. James Hyatt, a retired reporter and editor for The Wall Street Journal, has been writing about business ethics and social responsibility issues since 2005. As frightening as social media might be to business, clearly it has proven to be a powerful tool as well. Social media is no longer a word or concept that is associated with only the millennial generation.
The future of technology is not only evolving with the way we communicate with others, but it is also evolving with the way that society functions and the government governs.
Social media has become a common tool of our communication and has had an everlasting effect on our social skills and the way we communicate with others.
About UsAssociation Acumen, LLC is a full service association management firm that manages all aspects of an association’s programs and services for state, national and international organizations. Without a pre-existing framework for determining what is proper for social media use in the workplace, companies have to rely on a trial-and-error approach to social media etiquette.
Never write something out of anger, spite or personal vendetta, and never overstep your boundaries.
When you establish the positive communication in the first essential step, the WOM about your company will increase. This will allow you to efficiently manage your Search Engine Optimization tactics and transcend your company’s presence in cyberspace.
It also has the potential to go viral, which reinforces the value of WOM as mentioned earlier. Put it this way, if you were going to try to tell your grandmother how she could advertise her organic blueberry business online, this is what you would use. Over the years, once-controversial practices about disclosure and ethics have become generally accepted standards.
At the same time, individuals are rethinking their casual attitude about exposing personal information on the Web.
Twenty-four percent of those surveyed said an employee had been disciplined in their organization for activities on Facebook, Twitter or LinkedIn, more often in the not-for-profit sector. FINRA, the successor to the National Association of Securities Dealers Inc., stresses that social media postings can violate industry rules about promoting investments and soliciting customers. Creating policies to address some of the potential problems is necessary, but more importantly businesses should look at training employees in the use of social media so 1) they don't do something wrong, even outside of work 2) they know what activity could be recognized as doing it right.
Can you really put that much trust in every single employee to always say spmething positive or beneficial to the company? It’s a concept and communication line that has spread into other generations like the baby boomers and generation X.


Passports, credit cards, and commercial inventory now have chips the size of a grain of salt that track our locations and purchases.
Facebook, Linkedin, and Twitter are new ways in which we share our thoughts, passions, and events within our personal lives. We learned that the younger generations rely on technology and social media more than ever to communicate. Now more than ever is time for you to increase your social media skills and adopt usage of the sites that will benefit your company the best. I cannot utter the importance of adopting strategic, effective, and up-to-date marketing strategies online.
Giving increases your reputation, so be sure to engage with your community to gain followers. There were a few major social media outlets that seemed near impossible to miss, mainly 2012's darling child Pinterest.
And in Washington, government agencies are adopting new guidelines defining acceptable social media behavior. But half of the respondents said their organization had no policy regarding employee online activity outside of work. It’s a concept that has taken our ever evolving communication world and spun it into the next dimension. Software has been developed that helps with facial recognition of individuals and is used by security and police agencies throughout the world to help detect criminals on the run. Corporations and businesses now use social media as a way to target an advertisement to different demographics and promote their businesses to a larger demographic. I am not saying go and get a social media profile for every single social media site out there.
Social media has become a pillar in which the corporate and social world interacts, but in the future it could be the sole way we communicate when it’s not face-to-face. All of these technologies are helping further develop the capabilities in which our society functions and protects its citizens. Governments and security agencies have stepped up their knowledge and tools to keep up with our ever evolving world.
Use your data analytics of the target audience you wish to seek and are currently contacting.
We won’t be able to stay away from new social trends and new technology no matter how hard we try.
Corporate Social Responsibility (CSR) increases a company’s reputation in two major ways.
And when and if an employee of a company is on a social media sight while working, if the company allowed it for work purposes.
With the real time updates of software, information, news, and business strategies, an effective SEO strategy and data analysis are essential for your company to succeed.



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