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It’s now being coined “Social Network Marketing” and it is already providing network marketers like you and me the ability to tap into a virtually unlimited source of prospects, creating the kind of income you were promised when you signed up but at a much greater speed and with less painstaking footwork, if you get my drift. Now if you’re afraid of using a Social Network Marketing Strategy to prospect online, then stop reading because there are a lot of things you need to understand with social network marketing before you jump in and it’s not for the faint of heart.
It’s important to keep an eye out on your competition and see what the successful ones are doing. Social networking is a hands-on, every day business and it requires some time for learning and application. When you make the decision to get into social networking you’ve got to build your persona or your brand for yourself in order to make people believe that they Know, Like and Trust you. No one is going to take your business seriously if your friends are posting pictures of you at a party looking a “bit on the drunk side”, right?! About April Ray Online Marketer and Lifestyle Trainer specializing in Network Marketing, Direct Sales, Multi-Level Marketing, and Home Business. Il mondo e cambiato ed adesso non sono piu le aziende ad avere il coltello dalla parte del manico, o forse si? Buon Lunedi, sei pronto a ricominciare la tua settimana lavorativa?Questa settimana voglio farti partire con il sorriso. E’ da tempo che si sente parlare di Content Marketing e Social Media Marketing, sembra quasi sia scoppiata una moda. Ok, ti dico sin da subito che il content marketing e il social network marketing non sono solo di moda, ma sono esattamente cio che funziona attualmente. Attualmente, il modo di acquistare degli utenti e cambiato radicalmente per via dell’accesso rapido e semplice ad una quantita inimmaginabile di informazioni.
Ti rechi su facebook per scrivere un cruentissimo status contro il fato che ha deciso che la tua TV dovesse morire, ed hai anche ragione. Ma, tralasciando le fatalita, molto probabilmente, tra i commenti di cordoglio da parte dei tuoi amici, riceverai una o piu segnalazioni di marchi di televisori indistruttibili o ancora (e forse piu apprezzati) segnalazioni di centri di elettronica aperti di sabato sera o assistenza tecnica super veloce 24h al giorno.
Il potere e passato totalmente nelle mani degli acquirenti, non e piu l’azienda che cerca di convincerti ad acquistare un prodotto, ora sono gli utenti che si informano, conoscono e si scambiano opinioni.
Consiglia qualcosa ai tuoi utenti, fornisci loro una nuova visione o utilizzo dei tuoi prodotti, prova a spiegare come risolvere un problema frequente… insomma trova il modo di aiutare il tuo target. Il trucco sta nel riuscire a capire come creare, in modo regolare, tanti contenuti di qualita e che siano adatti a soddisfare le esigenze dei tuoi clienti. Per aiutarti a fare questo, ti consiglio di investire 20 minuti del tuo tempo nella realizzazione di un piano editoriale e qui ne trovi un esempio. Come puoi leggere in questo articolo, la chiave di tutto nel Social Media Marketing e l’ascolto.
Devi assolutamente imparare ad ascoltare i tuoi utenti, monitorare i tuoi canali di network online, e capire dove intervenire magari con un commento o su quali argomenti focalizzarti per accrescere la percezione del tuo brand online.
Come hai notato, l’evoluzione del mondo tecnologico ha fornito al business uno spazio piu ampio in cui muoversi.
Lo so che sembra fantastico e soprattutto semplicissimo, ma non correre troppo, non essere troppo euforico.
Contributo molto interessante, soprattutto per la parte finale: gli investimenti necessitano di tempo. Come si crea una buona strategia di email marketing per aumentare il fatturato della tua azienda? Welcome to 1to1 Media — a multimedia resourcefor CRM and Customer Experience Professionals. I spent the past two days at the Corporate Social Media Summit in New York City, hearing from companies like Dunkin' Donuts, Chobani, Adobe, General Mills and others about how they have built and continue to build their social media strategies. By taking a step back from the nitty-gritty details of each social platform (Facebook, Twitter, Linkedin, Google +, Youtube, Pinterest, Instagram and whatever comes next), you can focus on what actually matters--the relationships you have with your consumers.
The emphasis on the social relationships above the social networks will endure as new ways to communicate with consumers come into vogue and others fade away.

About the author: Elizabeth Soltesz is a Marketing and Social Media Specialist at 1to1 Media. We can notify you via email of any additional comments to this post by entering your email below. I look to 1to1 Media and its partners as a trusted source of information on integrated marketing trends. 1to1 Media is a proponent of Extreme Trusta€”proactively acting in customersa€™ best interests.
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I’ve heard a lot of people complaining that there is a lack of measurement and ROI tracking around the use of social media. I have set up a social media dashboard or KPI report which helps me with tracking social media metrics for my blog and in a business context a set up like this can also help you to measure ROI on your time spent on participating in social media activities.
Last month I created a social marketing survey to get a feel for how people are currently using social media and marketing tools. The survey produced some interesting stats on how individuals and companies are using social marketing in New Zealand. If you’re interested in Social Media and what will come in 2009 then Peter Kim has compiled thoughts from several well respected marketers into a great document you can read here. Dwindling budgets will suddenly make low cost social media look like the pretty girl at the ball. In 2009 marketers will find their accidental spokespeople (employees & customers) and give them ways to amplify their voices. Live conversations with consumers, empathetically executed, can have far bigger payout and viral word of mouth impact than most social media tools. Organisations will allow the most passionate individual within an organisation from any division to lead social media efforts.
Location awareness will be the mobile utility of the year as more and more  consumers use their GPS-enabled phones & mobile social software to find great stuff to see, do and buy wherever they may be at any given time.
Just when you thought search was saturating or mainstreaming, we think there’s going to be an explosive new functionality which make search even more valuable. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Marketing your business through social media is quickly becoming a necessity rather than an option. If you have several employees, select the right people to take care of your social media marketing. Clipping is a handy way to collect and organize the most important slides from a presentation. As Rob Fore says, “Success leaves Clues.” There’s no shame in doing what the leaders are doing. It’s not like having a blog where you can write an article 2-3 times a week and be done with it. Just because you have a personal Facebook page where you are interacting with your friends all the time, and you totally get what it means to be social, doesn’t mean you should start marketing your MLM business opportunity on your personal page. Everyone and their mother is saying how hot YouTube is right now and it ain’t showing any signs of slowing down. As one of my teachers would always say, “You Can Be You Better Than Anyone Else Can.”  That being said, as tempting as it may be to just show a screen capture video or a picture of your smiling face, you will never achieve the level of success that I know you want to achieve if you don’t go out on that limb and get your face in front of that camera and speak your peace for all the world to hear. You can be the next YouTube superstar if you’re willing to get in the know….and if you are CLICK HERE to get started. I train and equip aspiring entrepreneurs with tools to effectively leverage the internet to generate limitless leads and put more money in their pockets.
Scopri come utilizzare il Content Marketing sui social network per attirare nuovi potenziali lead!

Immagino che piuttosto tu sia interessato ad una strategia di marketing online che funziona!
Le parole chiave nel tuo mix di content e social media marketing dovrebbero essere qualita e quantita, e non una o l’altra. Stiamo parlando di marketing ed anche se si tratta di operazioni da fare online c’e bisogno di impegno, costanza e soprattutto tempo. Non voglio dire che non e possibile, perche potrebbe accadere con una buona social media strategy. While every speaker provided insight on how to maximize each social channel- what made my heart skip a tweet was Adobe Director of Strategy Jeff Feldman's concept that social doesn't equal social networks. Jeff explained that social media is the oil that makes the engine work; it's not the machine itself.
So, despite the high-tech nature of the Corporate Social Media conference, my key takeaway is to remain focused on the actual relationship you have with your consumers inside and outside of social networks.
Any use of materials, except for social media sharing (Tweets, Facebook posts, etc.), without the prior written consent of 1to1 Media is strictly prohibited. Using Facebook Connect & Open Social Platform, shoppers will be able to see what friends are recommending, buying and rating integrated into the shopping experience. If you are out of ideas, you can always find inspiration online or from family and friends.
You will probably find that most of the successful leaders are on all of the popular social sites all the time, and I mean All Of The Time!
Yes, it’s the same concept, but you must keep your business completely separate from your private FB page.
So keep it separate and brand yourself as the expert in your industry, people will take you seriously and want to do business with you.
It is one of the most popular platforms today, so if you’re going to get into social network marketing, you had better figure out how to make some good videos that showcase your beautiful face! Whatever you choose, don’t be a social network marketing moron, do it right or don’t do it at all!
E non solo perche potrai guardare la partita ma anche perche avrai avuto il piu lampante esempio di Social Marketing. Semplicemente sto dicendo che devi essere paziente ed i risultati non tarderanno ad arrivare. Spesso e volentieri in questo mestiere ci troviamo di fronte a imprenditori che vogliono fare soldi a gratis, o peggio che si aspettano grandi risultati nel brevissimo termine.
But more than any push-channel, Twitter will give customers, advocates and critics unprecedented access to corporate personnel and vice versa. But don’t let that scare you, there are a lot of tools out there designed to make the process easier and less time consuming. Bill Tolany from Whole Foods explained the need to have real conversations with your consumers on social networks in order to build authentic relationships. People need to get to know you and you need to offer something to your fans that provide value, so you gotta get busy and figure out what that “value” looks like. Now to me, making the videos is the easy part, but if your not sure how to create one there are tones of programs out there that will give you the step by steps. The ideal social network activity for your brand should be 70 percent conversational and only 30 percent promotional! Whether we like it or not, making videos has become an integral part of marketing today, it’s in e-mails, on social network sites, on websites, just all over the place, so let’s not miss out on that money train.

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