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A video posted to YouTube received more than a quarter of a million minutes of attention and, even without a call-to-action, earned nearly 2,000 clicks. If a blank video is posted on YouTube, and by that I mean void of images, sound - just a white screen for four minutes - would anyone watch it? Of course, the video may have been initiated in error, or the viewer may have had it playing in the background unaware it had begun due to the lack of sound, or perhaps some people watched it for a while thinking something was going to eventually happen. However, of the findings Solve CEO John Colasanti says that while views have become "the holy grail" for many marketers and that they are a "seemingly simple and easy way to measure the power of content", he believes they are "a false indicator of success". Republication or redistribution of BizReport content is expressly prohibited without the prior written consent. BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies.
Winner of 8 Cannes Lions, this public service announcement challenges us to open our eyes to our bias and prejudice. In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’.
Straight out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? At the 2015 Super Bowl, McDonald’s certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents. In March 2015, Durex launched a new social media campaign that encouraged couples to spice up their love lives by switching off their smartphones.
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment. DC Shoes’ video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views. This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.
Now a staple of the UK festive calendar, this year’s John Lewis annual Christmas ad premiered on YouTube, ahead of its first terrestrial showing, a sign that more brands are putting digital first.

This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex. To mark the 100th anniversary of the iconic chocolate selection box, Cadbury’s ran a new social media camapign to find a new Milk Tray man. To co-incide with ‘Back to the Future Day’, Toyota reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills.
Diese Statistik zeigt die Ergebnisse einer Auswertung zur Lange der erfolgreichsten viralen Werbevideos auf Youtube.
Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year.
But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot.
This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and heart-warming gestures rather than cash. Mattel has created a yearlong ad campaign aimed at young parent, launched with the “Imagine the possibilities” video which has gone viral.
In the video, couples are shown a this brand new solution that can help them pay more attention to their partners and reconnect with them. Turning this on it shead, US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process. To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm. Shot inexpensively with an improv-heavy style, the spot follows a mustachioed protagonist learning to love his new puppy that he finds at the pet shop, creating create brand (and puppy) love. The UK retailer spent ?7m on the moon-based tear-jearker, with a campaign that included a smartphone game and merchandise, The department store also used its profile to raise hundreds of thousands of pounds for Age UK.
The Kimberly-Clark tissues brand posted a Facebook video featuring Chance, a dog with a disability who is adopted by Michael, who like the dog had lost the use of his legs, and “Chance” became the unlikely best friends. The promote the launch of Toyota’s Mirai hydrogen fuel cell vehicle, the car maker put out a teaser video on YouTube featuring Michael J Fox and Christopher Lloyd discussing how the films futuristic predictions compared to the real 2015.
The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

Im Zeitraum von Januar 2011 bis Mai 2013 waren rund 39 Prozent der erfolgreichsten viralen Werbevideos auf Youtube zwischen 30 und 90 Sekunden lang.
Since the video was posted to YouTube in November, 2014, more than 100,000 people have 'watched' it. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. The poignant three-minute YouTube video set up a giant X-ray screen in Santa Monica, California, on Valentine’s Day.
Directed by Agency Droga5, each clip in the montage features unconventional pairs of animals: dogs and elephants, chimps and horses, even tigers and bears. The ad managed to win big on Twitter by playing to the Internet’s collective fondness for all things offbeat. A group of strangers were invited to bond with each other over dinner, but in the dark, filmed (with infrared cameras) discussing their lives, hobbies and interests, and when the lights go up express their surprise at the people they were talking to.
But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views. This was followed up with tweets that pledged to giveaway all other products advertised during each ad break- from Toyota cars to superglue.
The ad has faced criticism for oversimplifying the problem of domestic abuse, but it still contained a powerful anti-violence message.
This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.
However, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas came forward to take up Burger King’s idea of a mash-up burger for World Peace Day.
The video was promoted via instream advertising, and Solve was charged if a viewer watched the video for 30 seconds or longer. It found real people of different genders, abilities and sexual orientations and had them perform little dances behind the screen. By November 2015, the short and long versions of the ad had been viewed a million times on YouTube in total.
The agency ended up paying a total of $1,400 as 46% of viewers clicked the ad and watched a blank screen for 30 second or more. The ad helped people realise that everyone holds biases, even if they aren’t aware of them.

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