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Businesses are required to pay more attention on marketing their products and services via mobile and add mobile marketing as an important aspect to their marketing campaigns. In Simple words mobile marketing is any sort of marketing or advertising which is directed towards mobile devices such as smart phones or tablets. There are many advance mobile marketing technologies available today, but many businesses are still sitting on the sidelines using traditional techniques. Mobile Apps: The smartest way for businesses to live on their customers Device- A Mobile App. When customers are regularly getting personalized special messages, relevant coupons and other information or entertainment from a brand, they will become more connected and therefore more loyal to that company.
Without question, mobile marketing provides businesses with direct access to their customers in ways which weren’t possible earlier. Tamara Leigh LLC’s optimized approach to Mobile Marketing empowers your company to join the mobile revolution in reaching your customers wherever they are and whenever they are interested in your offerings. Mobile Marketing enables you to get your marketing message right inside your audience’s pocket. At Tamara Leigh LLC, we always start with your customers and uncovering their interests, motivations and behaviors. Enter your email address to subscribe to this blog and receive notifications of new posts by email. A nadie se le escapa ya en este pais, sobre todo viendo la evolucion que se ha producido en otros mas avanzados, que dentro de poco, la mayor parte de los accesos a internet en Espana se llevara a cabo mediante uso de internet y moviles, utilizando telefonos inteligentes y tabletas.
Para orientar una campana de marketing a dispositivos moviles es necesario saber como hacer que esas campanas sean en efectivas, o dicho de otro modo, lleguen al mayor numero de usuarios moviles posibles y ofrezcan buenas tasas de conversion.
Lo primero es necesario, a traves de Facebook Ads, hay que elegir el tipo de usuario de Facebook hacia los que vamos a dirigir nuestra campana publicitaria. Tambien es conveniente que toda la campana de marketing y publicidad online se encuentre integrada para movil y su comercio electronico.
When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. If you don’t already have a small business mobile marketing strategy, or it’s been on the back burner and you haven’t done much with it, it’s time to shift your priorities. Smartphone and tablet screens are smaller and your website has to be able to function on reduced screen real estate.
Keep the overall design simple and clean, and avoid Flash animations—they don’t play well with mobile platforms.
If possible, avoid drop-down menus—they’re difficult to near impossible to work on a small screen. Place information that’s important for mobile users, like your address and a click-to-call phone number, near the top of the page.
The key to benefiting from mobile search is to make sure that when people are looking for your products or services in your area, they’ll find your business.
Make sure you’re easy to find on social media by listing your address and phone number on your Facebook page, and claim your business location on Google Places, which can be linked to a Google+ account. Allocate a budget for mobile search marketing, which is separate from Web search marketing. In much the same way you build an email marketing list, you should also be working on a text or SMS (Short Message Service) marketing list. You can promote your text club on your website and social media pages, and in your retail location if you have one. What type of companies do you think the “text clubs” mobile promotions works best for? Seems like something that a lot overlook but at the same time, I don’t think it works for everyone.
SMS is such an intimate and immediate form of communication that it only makes sense to use when the end user, your customer, gets real value out of it. If your business relies on local business, this type of marketing should be integrated into your business today.
Mobile marketing is cheaper and if correct messages are sent, it can bring instant customers and boost up your sales. We think text clubs and SMS marketing in general is a really useful and friendly way for local businesses to build up their customer base at the point of sale or local events.
All of these things were built to help people be successful, and we’ve really tried to minimize the promotion of Signal within them. That means diving headfirst into a pool that not only has changing water levels, but a changing shape as well. For a long time, the term “native advertising,” was an amorphous one with a definition that changed depending upon whom you asked. Short message service (SMS) has a sturdy future for the simple reason it was designed primarily for the mobile platform. This mobile age is one of the few instances in life where being a reactionary can pay off big time. Even more noteworthy than the notion of responsive advertising is the notion of full integration between mobile and social. The old tenets of successful SEO, such as “offer useful content,” apply to mobile marketing as well.
Kelvin Jenkins is a professional blogger that shares his advice on online marketing and SEO.
Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel.
Mobile usage continues to rise worldwide as consumers purchase more and more smartphones, which is exactly why that growth isn’t stopping anytime soon.
With mobile and mobile apps playing such a significant role in the successfulness of a business, let’s take a look at some of this year’s top mobile marketing trends and what they mean for mobile apps and the businesses utilizing them. Because location technology has improved so much this year, companies can better target their audiences.
A great personalized way of doing this is incorporating native advertising into their mobile app marketing strategy. This means businesses looking to better connect with their consumers and market their brand to a wider audience — including several potential clients — should look at ways to use social media apps for ad campaigns.
Businesses are able to capitalize on mobile video platforms to connect with their audiences similar to Facebook. The craze of 2014 is wearable technology, and we don’t see that craze ending in the near future. Misfit is one such company that had to make a strategic decision to stay ahead of the curve, and so far its choice has been a good one.
Technology advances and people’s wants change every day, which also means mobile trends regularly change and businesses have to keep adapting to these trends. With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. I think that we can add another mobile marketing trend, which is an increase in the use of mobile analytics tools for optimizing the mobile marketing campaigns.

This could be a classic case of applying what we know about web advertising to the mobile environment but it appears that even the web portion has escaped the brains at Microsoft or, more likely, their agency. This entry was posted in Forgot Mobile, Mobile Advertising, Mobile Web, User Experience and tagged advertising, banner ad, Microsoft, mobile on November 8, 2011 by kmcivor.
Apparently the app was poorly designed and failed to execute what the consumer was hoping for.
With the rise and rise in the use of mobile devices, going mobile must be the ultimate focus of most businesses. The ultimate aim of mobile marketing is to reach their customers on their devices whenever they search for information using their smart devices. In the past several years mobile marketing has became a main marketing tool for many businesses and they are taking full advantage of it. Over 90% of the text messages are read within 3-5 minutes of being received, which means companies will have instant access to their customers.
Thus businesses can send them customized messages based on their customer’s location and drive them to their stores and get additional sales.
The use of mobile phones to search for information has incredibly increased over the years.
The business benefits from the ongoing purchases that these customers make, the information they can gather from the customers on how to improve their products or services as well as the free word of mouth marketing. Thus, Businesses practicing mobile marketing are best going to gain more customers and good market share.
We approach Mobile Marketing as an opportunity for new strategies, innovation and creativity. Debido a ello, las campanas de marketing orientadas a dispositivos moviles tienen cada vez mas importancia. Aqui os dejamos una serie de consejos para que vuestra campana movil sea un exito para redes sociales como Facebook, una de las redes sociales mas utilizadas. Entre las posibilidades que tenemos para elegir, se encuentra el tipo de dispositivo que esta utilizando el usuario en las redes sociales, ya sea una computadora de sobremesa, un portatil o un dispositivo movil, como un telefono inteligente o una tableta.
Cada dia son mas los usuarios que chequean sus correos electronicos desde dispositivos moviles. De ese modo vamos a lograr que toda la campana la reciban los usuarios en sus dispositivos moviles.
Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. According to StatCounter, the search engine giant is responsible for 96 percent of mobile searches worldwide, and 57 percent of mobile ad revenue. If consumers can’t read or navigate your site on a mobile device, they’ll head for the nearest competitor with a mobile-friendly website.
If your site is built with WordPress, you should check to make sure this option is enabled on your dashboard. These lists, often called “text clubs” to emphasize exclusivity, can be used to send customers special offers, discounts and promotions.
You can also use interactive smartphone technology like QR codes or NFC tags that let shoppers sign up for your SMS mailing list with a wave of their phones. Chamber specializes in helping SMB's grow their business on the Web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.
When do you think we have reached the stage when we got so much SMS that it feels like the cold-calling phone sales people ringing you up on a daily basis?
We build SMS apps for social entrepreneurship purposes that do very well in building subscriber lists, while at the same time generating a lot of engagement. With other methods of marketing it can take time to get a response but with the mobile it’s very fast.
One challenge that companies routinely have is getting their customers to make the decision to visit their website when they add it to a print-ad or product packaging. Customers do not have to clip the coupons, print them or remember to bring them to the location. And the true marketing benefit of being able to use SMS is that text message based conversation that happens in real time. New innovations and trends alter the landscape on a near monthly basis, and its up to the keen marketer to see his mark and take it down. The concept itself sprang up after PPC ran its course and folks realized plastering pop up ads weren’t making a dent. Looking at all the social trends is key, finding out what people are sharing and “liking” is even more important.
At the moment, 40% of Facebook’s total revenue comes in mobile form, and Twitter and YouTube aren’t far off. It is crucial to provide the user with seamless, relevant, useful content, as this is the most effective way to get shares and go viral. Since there’s basically an app for everything these days and new ones are developed daily, it’s no wonder predictions are made for there to be more than 4 billion app users worldwide in 2017.
And it’s not just targeting a large group of their audience, but the capability of targeting individuals.
Businesses are using mobile app marketing techniques to create a more personalized experience for their users.
Through location technology and knowing a user’s mobile history, businesses can target each user with relative mobile apps and sites. The average smartphone user downloads anywhere from 25-40 apps, but then only regularly uses half or a third of those. With the Starbucks app, customers pay for their coffee and track their purchases on their smartphones. It’s a way to stay connected with friends and family, a way to get and share information, and a great way for businesses to reach their consumers. Facebook for example lets you quickly set up mobile app ads to push to users.  Other tactics could include Facebook remarketing, promoted tweets, LinkedIn sponsored updates, Stumbleupon paid discovery and other tools or maximum exposure. Adapting isn’t a new concept, and like the example above with Misfit, it’s very possible for a company to do.
They just mean businesses need to continue evolving and improving with technology and the times, and businesses must fully understand the needs of their customers to make sure their mobile apps and mobile marketing strategies are meeting those needs. The use of mobile devices will continue to rise and those that ignore it will be left behind! The data gathered from mobile analytics will give you insights that will allow you to take action in a variety of areas. Given the gravity that success for Windows Phone carries for the Redmond giant this may be inexcusable. Warning message aside, there is nothing that treats us to Windows Phone 7 and all its glory. Like other mobile marketing tactics, the user experience needs to be thought through; the whole experience needs to be considered. Mobile marketing is no longer the future trend, it is scenario that should be considered or focused on presently.

But if your business isn’t reaching customers through mobile-based marketing, you are missing out huge opportunities.
Instead, to maximize effectiveness, you should capitalize on the unique characteristics and opportunities presented by the mobile platform, such as location-awareness features, impulse-related usage, interactive screens, varying screen sizes, and the personal connection that users feel to their mobile devices. Whether advertising, couponing, QR Codes or other types of mobile marketing, Tamara Leigh LLC customizes our solutions for your specific audiences and your stated business goals in order to drive the greatest results. Hay que tener en cuenta que una pantalla de un movil inteligente o una tableta, no tienen las dimensiones de la pantalla de una computadora de sobremesa. Un buen ejemplo de esto es crear codigos QR que lleven a la Fan Page, cupones de descuento exclusivos para los usuarios de Facebook o cualquier otra cosa que se nos ocurra. However, mobile users are increasingly turning to services like Yelp for reviews during business searches, and the majority already searches for product information from their phone in-store – 84 percent of them, according to a Google study. SMS marketing is highly effective—according to Nielsen, 97 percent of all text messages, including marketing, are opened and read, compared to an average email marketing open rate of 10 to 20 percent depending on industry. Megan specializes in reporting the latest business news, helpful tips and reliable resources and provides advice through her column on the Chamber blog. So I think small business need to deeply consider about mobile marketing and if possible they must all come up with a mobile version of their website.
Google also has introduced mobile seo in organic search also added enhanced campaign in Google ad-word for sponsors search.
Statistics from Pew, for example, put mobile device usage in the United States at about 200 million people. Here are some mobile marketing tactics that should help to boost ROI in the ever-changing world of mobile. Some savvy marketer along the way had the bright idea to sugarcoat that pill and incorporate the message into the content.
And despite the growing embrace of smartphones in Latin America, some 69% of the populace still uses feature cell phones. Crafting advertising strategies around people’s long-term habits is almost guaranteed to hit that target consumer base. The most important thing marketers should keep in mind is not to overdo it; smartphone screens won’t handle much text. Even showing up to this particular party a mere few minutes late can result in being locked out of it for good. Doing this means their users are more likely to download the apps and visit the sites shown, which also means those businesses will better monetize their mobile visitors. It also has a loyalty program, My Starbucks Rewards, where customers earn rewards when they purchase with their phones and then can redeem their rewards for free Starbucks products. According to one study, social penetration (how much of the population is using a social network on a monthly basis) is around 40% across the globe and growing.
About two-thirds of smartphone and tablet users access their social network accounts from mobile devices, with Facebook being the top smartphone app accessed.
Video is a fun way of sharing information, not to mention easier for users to digest that information. Instead, they’re devices with apps that collect a user’s data and relay real-time notifications and feedback to them, and people are loving it. All that’s required is making some tweaks to their existing mobile app to fit their own wearable design. Its CEO said he knew only making fitness trackers would put him out of business within the next year, so recently Misfit partnered with Pebble to make the Misfit app and its algorithm technology available on a Pebble smartwatch. Partnering with other companies to give customers exactly what they need is one way of adapting. I think that analytics tools will be a large part of the equation as well, since it is vital to know how mobile plays into the customer journey.
The same warning just kept coming up repeatedly, like a pop-up from a spam site that doesn’t want you to go away, and I never actually got to the site.
Do NOT advertise on mobile devices if you’re not ready to give the user an experience designed for mobile. Approximately, with the average consumer spending nearly three hours on their mobile device per day, it is the best place for every business to get more engaged customers is via mobile. Brands can now present their products directly to customers through their apps and also build relationships with them. One of our most successful ventures has been the creation of a very effective text to give SMS donation utility that is integrated with Twitter, and which utilizes both short codes and long codes. And of these cellular, smartphone and tablet users, a healthy 74% rely on their devices for web browsing and news updates in real time. After all, this is inherently what Google+ is doing at the moment: building an all-encompassing SEO-based social platform. More apps are out there than people can handle, causing a serious case of mobile app burnout.
This app shows Starbucks understands its customers needs because it makes life easier for every on-the-go Starbucks customer by helping them more quickly get in and out with their coffee, not to mention a chance at free stuff which all customers love. Because video is such a strong mobile traffic driver, businesses need to start producing awesome video content. Now instead of a sports band, users can wear a regular-looking watch and with one glance can see the time, their number of steps and other activity the Misfit app tracks. But the best way of being prepared and adapting to these changes is staying up to date with the mobile industry, taking the time to really understand mobile trends and making mobile a top priority. No question that consumer have different behaviors when using a mobile device versus a laptop or desktop computer so real-time insights (as you mentioned) are huge. These apps contain advertising slots that the developer hopes to sell to advertisers in order to generate a positive return. It seems Microsoft has lost a few big battles with its search engine, no social media answer, and its operating system is an apple wannabe that will never be. This works very well for our smaller, successful local nonprofit clients who don’t have the big fundraising budgets of the larger, national nonprofits.
A good business owner knows that he should not miss on this traffic by optimizing his website for these gadget users.
Of course, the modern marketer is likely well aware of this fact and has a concomitant strategy to help boost that return on investment. With this happening, a business needs to make sure if they create an app for their consumers that they create a useful app their users can really connect with.
As for those who don’t already have a mobile plan of attack in place… well, it’s now do or die time.
There should NOT be certificate validation at the entry point to a site where I may just want to browse products in relative anonymity.

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