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The fact is most of us cannot afford to shoot a $5,000 to $50,000 music video and there’s no guarantee that if you invest that money it will be recouped in sales or a record deal. A great alternative route to go is to make a cool and interesting viral video to support the release of your project. If your song is on digital store sites like Amazon, Rhapsody, Google Play & iTunes people have the option of purchasing your music right from the video site if you put the buy link underneath the video!
ComScore ranks YouTube as the top online video property as of January 2012, with over 152 million unique visitors, in comparison to VEVO with over 52 million viewers followed by Facebook with over 45 million viewers. There are also tons blogs and music news sites that would love to post a quality video from indie artists so what are you waiting on?
With the digital age of video there are dozens of artists that we all know that have leveraged the power of viral videos to launch their career. SoSoActive is an interactive media company that offers entertainment, culture, fitness, family and political opinions for the millennial generation.
Unspun Consulting Group Mobile App Marketing – All You Need To Know & Why It Is So Important! Since the one-million-app mark was reached in 2011, the app marketing competition has only got fiercer.
Apps are an integral part of our lives and an even more essential part of the digital marketing world.
With the help of ASO, you can create an app store listing that entices new users and makes your app noticeable. Being an app marketer, you have total control over the message copy, but not much room for custom styling. Banners: They appear at the top of the screen and automatically vanish after a few seconds.
Alerts: They take up a more bigger, more central place on the screen and require action from the user. Since the user is already engaged with your app, when you trigger in-app messages, it allows you to interact with your current users at a more granular level.

Also try sites like Vimeo and Daily Motion, because they have lot of loyal users and YouTube is not allowed in certain countries like China. It doesn’t take a ton of money you can get started with a flip cam, or even use your smart phone and with one click you have a created a viral video. We all download apps each day…there are millions to be downloaded (more than 1 million mobile apps in the Apple Store & Google Play Store) But how many do we really utilize? Ok, you are in business and you want to create an app for the convenience of your users and reach to the more mobile tech savvy audience.
Like any other form of marketing, you have to identify who and where your target audience and how you can reach them. Social media websites and social networking communities are also great ways to promote apps.
Partners like Facebook facilitate you in investing your marketing budget to reach users using mobile ads.
So, once you have new users via mobile ads and acquisition campaigns, you have to have a plan in mind to retain them. These messages are typically aimed at re-engaging latent users through directing them to desired actions – updates, coupons, offers, etc. In such messages, you have full control of the copy, you can customize the styling to match your branding and have ornate calls-to-action.
While for you, it is targeted marketing, for them, the message is an idea, offer or relevant suggestion. With a multi-faceted coordinated coherent approach, you can have a brilliant mobile app marketing campaign that will drive your business forward. In the interest of providing a the best experience possible for the majority of our users, we are sorry to say we had to move on from fully supporting this browser.
You can do a quick survey on which campaigns have been most successful, cost per user etc and fine-tune your campaigns and finances accordingly.
You can also take the embed link (and YouTube link) and add it to your website, blogs, & social networks.

Although standard display banner ads continue to remain relevant and a very centric component of Digital Advertising, content marketing is quickly on the rise and essentially becoming King.When I initially started my career within the Publishing realm (and eventually shifted towards working specifically on the digital side), sponsored content was still a fairly new product for both brands and publishers to fully comprehend. When it comes to display banner ads, the metrics are pretty transparent; Total number of impressions, total number of clicks, average click-through rates, etc.
Basically, you either knew if someone saw the ad or they didn’t and whether or not they actually clicked-through to the destined landing page.
But, How Does Content Marketing Really Help?Many brands have shifted their marketing campaigns towards telling a story that ties into their product or service.
As both a writer myself and a Marketing Manager at a startup tech company called Mogul, I’m aware of both sides of the trade. I have recently become infatuated with the power of storytelling and how brands are incorporating storytelling into their marketing strategies. People want to something to connect to and this is why content marketing works and how it can significantly help brands provide readers with the image that they want them to paint in their head.Why is Content Marketing Important?Brands need to leverage this marketing strategy in order to do more for their audience than just have a banner ad image stuck in their head.
Though I am not at all opposed to print or digital advertising (especially since I know from experience that they work), I urge brands not to dismiss the impact that content marketing has and how much can be done through content marketing. The key is, you just have to make sure that you creating the right content with the right message coming across to your readers. Facebook Twitter LinkedIn Buffer Pocket Get Instant Access To Our Latest IssueReceive The Latest Issue Of Fridge Magazine Packed Full Of The Strategies Business Owners Are Using To Add Value To Their Business Right Now, At Absolutely No Cost To You. Send Me A FREE Issue Lindsey Lazarte Contributor • Lindsey is an experienced Digital Advertising Sales professional and freelance writer based in New York City. In her spare time, she enjoys running, traveling, and drinking ridiculous amounts of coffee.

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