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Set & Forget Marketing™Keep in constant touch with your salon clients without having to lift a finger, using automated text and email marketing campaigns. It might seem like a large staff is necessary to run a complex multi-channel campaign, but that is no longer the case. Software helps marketing teams accomplish more. When franchises are spread out geographically, maintaining a consistent brand message can be a challenge.
As customers use the Internet, advertisements, email, direct mail and more to make purchasing decisions, it becomes increasingly important to reach them in a personalized way that will make an impact.
Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Easy, automated and effective, Set & Forget Marketing™ offers email marketing software features that you program once, yet reap the rewards all year long. Stand out from the clutter and maintain lasting connections with highly personalized, timely and targeted communications, triggered by your client database. Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until they are ready to buy, then passing the most qualified leads over to sales. Marketing automation solutions can track detailed data of your site visitors, including who is accessing your site and what they are most interested in. Marketing automation helps marketers focus their resources on the most valuable sales funnels while allowing them to control the cost of marketing initiatives according to real-world performance.
Increased business intelligence through integrating web activity analytics and response rates with your CRM system.
In order for marketing automation to work effectively, it requires change management within your organization.
When implemented properly, marketing automation can optimize the entire marketing process, from campaign planning to execution and analysis.

Digital marketing has exploded in scope and complexity making it practically impossible for marketers to efficiently and effectively reach target customers without a fully implemented marketing automation system. Couch & AssociatesCouch & Associates are a group of dedicated and experienced marketers that provide valuable insight into the world of technology-based products and solutions. Triggered by client information in your salon software system such as the date of their last visit or their birthday, all you have to do is set up your campaigns once and they will automatically deliver personalised communications to your clients throughout the year.
One of the benefits of using software is that it allows you to schedule marketing campaigns, helping to create messages that reach the right audience at the right time.
However, automated software makes it simple to deliver personalized campaigns to a variety of audiences.
With automated software, you can accomplish your campaign goals with fewer resources, while delivering custom marketing collateral at the level of personalization that customers have come to expect.
Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. Automatically send birthday messages to your clients that are celebrating, visit reminders to those who haven’t been in for awhile, and so much more! Marketing automation streamlines sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
It provides insights on enterprise visitors – those who disclose their identity and those who abandon your website.
It helps marketing teams design, deliver and track campaign and customer behavior, using analytics to predict outcomes. Systems between marketing and sales must be integrated, organizational relationships may need to be altered and ongoing executive expectations need to be continuously managed.
Just because a company buys marketing automation software does not necessarily qualify them to use it.

With all of the options available today, having a solution to help streamline efforts can make a major difference in productivity. Even when teams are based in various areas of the country, with automated software they are able to created coordinated campaigns, ensuring that messaging stays consistent within various regions.
Marketing automation eases and simplifies the lead management process, making it easier to track the activities of leads and scoring these leads based on their interactions with your website.
It’s also important to create a methodology that supports both process and execution in order to effectively measure what works and what doesn’t.  Executing a marketing campaign without measuring or analyzing it, lacks intelligence to identify what criteria will lead to success. B2B marketers sometimes neglect to recognize this and start looking for results too early, reverting to old practices (sending email blasts and buying lists that don’t work) instead of taking control of the buying process and increasing opportunities for ROI.
With automated software, it’s possible to create coordinated campaigns without having to expend large amounts of resources to do so. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers. This technology typically works in connection with CRM systems like Salesforce, and is most effective when integrated with a comprehensive inbound marketing strategy. It helps marketers prioritize their leads, keeping the communication channels with the lead open, informing them when the prospect is “hot” and ready to be sent to the sales team. A simple analogy would be to think of marketing automation software as an all-in-one integrated solution (integrated marketing) for automating and managing marketing campaigns and processes.

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