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This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy. Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls. Validation: Like the example above, they provide a strong sense of trust by including a set of logos.
Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path. Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not.
Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up). Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat. Visual chunking: The page is broken up very well vertically, aiding the consumption of information. Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility.
Privacy policy: You should always include a privacy policy when asking for an email address. Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling. Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach. Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with.
How are the logos connected: Are they just hotel names to help you understand the point of the page?
Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout. Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through. Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design.
Directional cues: The use of arrows guides people through how they should interact with your page. Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information. Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get. Trust and Action: I would also test putting the major media logos directly before asking for the action. Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive). Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up). Benefits: I was most of the way through the page before I could answer the questions about why I would want this. Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC.
According to a pretty scholarly classification you may find in Wikipedia, landing pages fall in two major categories: reference and transactional.
As you will probably agree with me, all landing pages meet both criteria: they inform the visitor upon the offer as well as incite actions from his side. What needs to be clear before launching any landing page in the www is the nature of the desired visitors’ action.
This is a chain of events that we desire to happen once a lead reaches the platform displaying the promoted product or service. Typically, a landing page has to catch the visitor’s attention in the first 3 seconds of entry. The landing page has to be consistent with the hints provided by the original ad, or vice versa. As we have promised, let’s tour some nicely designed and effective landing pages of B2B and B2C.
123RF makes a clear statement of purpose in this landing page with the image slider and the four median boxes. Strong calls-to-action, emphasized slogan and an impressive list of endorsements – this is the right combination for a landing page and this page has it.
This page may be a little too crowded, but it’s in the tradition of landing pages for apps.
As part of our ongoing efforts to spread the gospel about single-purpose dedicated landing pages and Conversion Centered Design (CCD), we partnered with the awesome folks at Themeforest.
To get their design community excited about the new Unbounce landing page category we ran a contest, offering up a total of $11,400 in cash prizes for the best conversion-centered landing page templates in a variety of categories and verticals, from real estate and law, to agencies and startups. All in all, we received 39 submissions, many of which would make an excellent starting point for your next landing page.
Conversion Centered Design star G10v3 blew us away with Approach, the winningest Envato Template. If the reader wants to find out more, they can keep scrolling and will eventually be met by a button that brings them back to the form.
Jen Gordon’s Convert travel landing page package comes with seven variations to customize and test.
She’s packed a ton of value in there, making it easy to appreciate the pride Jen takes in her work. Nutzumi uses parallax design and smooth scroll beautifully, as though the page were built with those features in mind and not added as afterthoughts.


The mobile templates were designed effectively as well, with a logical order of information, big buttons for fat fingers and just the right sizing of everything.
I’m still not entirely sure what a fisherman has to do with B2B ebooks, but the image is meant to be replaced anyway. There’s a lead gen form at the top, then a pricing grid further down with a CTA for each plan.
This startup template is very on-trend with many of the tech startup designs coming out of Silicon Valley and beyond. The huge header block with a single hero image and parallax scrolling give the page a clean look while showing off the product. The pricing grid is used as another piece of information that could trigger a conversion decision, but doesn’t include sign-up buttons. Aside from the nav links on the bottom (which I’d get rid of – links are leaks!), the only way to interact with the page is by filling out the form. Xstyler doesn’t get too fancy with this landing page template and that makes sense for the industry it’s intended for. The phone number in the top right is dividing attention from the form a little bit, but customers in this industry may be more accustomed to inquiring over the phone. For her startup template, Jen packs “18 Design Techniques to Drive Conversions” into one template, rather than offering multiple variations. Although the Twitter widget Jen’s embedded serves up some solid social proof, it’s jam-packed with links to other pages.
The focus is a bit scattered, but it leaves plenty of space for the kind of info that students need to decide whether to request a brochure. The neon accents on this page may not turn everyone’s crank, but that glowing CTA is hard not to stare at.
The most important points are highlighted in red and the most relevant page sections are pointed to by arrows that are playfully carved out of the white space.
After that, DonateFuture follows up with pretty much every trick in the book to gather donations – quick updates on progress, easy-to-read icons showing advancement toward the goal and photos of other people just like you who have donated. In this case, I don’t think the smooth scroll from the bottom to the top is necessary, but it’s great to see a focused goal. As Director of Campaign Strategy, Corey Dilley is charged with making sure that Unbounce's marketing campaigns drive measurable results. Myflat is just awesome and the form on the upper right hand side of the screen captures attention. These are nice templates for capturing emails, but I was really hoping you would have SOME OTHER TYPES of templates! Although the screenshots we chose were of the lead gen versions of the templates, many of the winners of the contest have a clickthrough version as well, which don’t have a form. Between the templates within Unbounce and the new ones on ThemeForest, there are many without forms. Unbounce pages are 10x prettier, but I get the feeling that leadpages simple and data driven templates work better. Those designs are really inspiring, I’ve used one of those landing page for my website. In terms of design landing page must be very attractive, professional such as good catchy call to action buttons, clear headlines.. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA).
They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button).
And it’s nicely backed up by a well written explanation of some of the core benefits directly below. Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
They have the same message and the same color to let you know which areas to pay attention to. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes. Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about. I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description. They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one. The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor. This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend. When offering a video solution, you should really be using a video to demonstrate what your product is about. The white background with orange headers and black body text stands out easily and the action is easy to see. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point.
Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits. Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate. Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come.
I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion. Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user.
We all know the basic facts – that these are the pages a visitor reaches after clicking on a banner ad or a promotional link, and that they play a crucial marketing role by converting leads into customers for the business. If they are to be called reference, pages have to display information that is both appealing and relevant to the visitor (text, multimedia). If the landing page has virtually no navigation option except for the CTA button, visitors will force their exit. Visitors have to find on the landing page what they were first promised in the ad they clicked.


You understand in an instant what the service is and how you can use it (Search, Sign Up, Pay-As-You-Go, Buy Subscription). There is contrast, good slogans in each section and it brings a lot of information without forcing you to read everything (the small font does it all). Plus, it includes a minimum amount of text and uses a demo video, as it’s a known fact that people prefer watching a short film than reading.
However, the decision to divide the page in segments makes it easy to navigate through all the elements. I personally like that this page doesn’t tell you everything right away, but invites you to discover. You understand the message in a split second, as your line of sight quickly scans the first row and arrives at the CTA button.
A bold slogan, CTA buttons that you can’t resist clicking and a very good endorsement, this is the combination to success. Laura has a bachelor degree in Communication Science and spends most of the time pursuing her passion for design and writing.
Here’s the list of winners, along with some insights into why we thought these landing pages were a cut above the rest.
The mobile landing page is just as stunning as the desktop version and the format makes sense – headline, key benefits, product shot, then form.
The pages rely heavily on Conversion Centered Design, taking advantage of in-your-face directional cues and making great use of traveller-recognized social proof mechanisms, like Trip Advisor reviews.
They communicate just as well as their desktop counterparts and adhere to the golden rule: 1 page, 1 purpose. The good news is that all the buttons in the pricing grid smooth scroll back up to the form, which has a couple of handsome suits staring down at it, directing you to fill it out. ConversionLab has offered FORK in both lead gen and click-through style formats – with desktop and mobile versions of each – in several different colors.
The Manhattan Education template doesn’t strive for beauty, but it delivers what a prospective student would expect from an education landing page. I’m a big fan of the directional cues provided by the students staring directly at the form. Further down the page, key points are highlighted with the same color, offering the viewer’s eye some guidance through the different sections of the page. Due to its incredible ability to convey emotion, video has been used effectively to elicit donations on TV for years.
Corey's digital marketing stripes were earned by leading teams at ad agencies, online publishers and tech companies since 2005. I work in product comparison with affiliate partners which is equally as conversion oriented, yet you have no templates for that vertical at all. Is there something specific you’re looking for that would make the templates more suitable for an affiliate campaign? What I’m after is a small selection of conversion optimized product comparison tables.
One feature of leadpages that is really good is that they rank and sort their landing pages based on conversion rates. I appreciate the work and time these creators put into these projects – very inspiring.
It helps you to generate more leads.Today we are showcasing more than 30 beautifully crafted Landing Page Templates PSD here. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner).
Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce. Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached. Try showing characters using the appropriate devices, or acting out things related to using the product. When it comes to designing a landing page yourself however, matters seem to be far more delicate than you would have expected after going through how-to documentation. Watch out for the following in the gallery below: visual communication, branding and trust indicators, content effectiveness, calls-to-action. As for this one, it’s very effective in terms of endorsement (see the bold testimonials) and truly speaks the language of the audience with figures and trust indicators (number of community members, amount of money they earned). The light grey background is unobtrusive and puts the highlight on the essence, that being the image. It does have navigation, but a vertical one, by scrolling, which considerably reduces bouncing rates. Notice the two calls-to-action, at the top and bottom – this is a foolproof method to make the message persistent without overcrowding the page.
You can find everything you may be looking for: features, benefits, testimonials and even a guarantee of a refund if you are not happy with the result. What I don’t find so enjoyable, however, is a video that starts automatically (a feature I generally avoid) – even if Andrew Powers is not only skillful but also handsome! The paragraph arrangement resemble a newspaper layout and is quite suggestive for the purpose of the CMS. I also like that they put their context of use in the center of the page, with a screenshot of the way their pages look and infographic-like indications. She works for 123ContactForm, an online form and survey builder that helps users create beautiful forms for any web page. The design itself is lighthearted and fun while giving ample space to show off the product and its benefits. This is why today, we have chosen to share a collection of actual landing page examples for inspiration.
What I personally think they can improve on is the list of stock photography categories, it’s a bit stuffed. Highlighting the benefits for the customers instead of the product’s features is another vanquisher. The CTA buttons are a bit too weak, though, and the lady in the bottom right corner causes a mild distractin; with too much surprise on her face, does she look like she is able to negotiate a business matter? Generally speaking, the essential recipe is to make your landing page express this offer as clearly and as enticingly as possible. Download sourceOne Page App Landing PSDOne Page App Landing Free PSD Template is a flexible, multi-purpose template for applications based on Apple iOS and Android. This App Landing Page PSD Template with neat and modern style & design and excellent mobile app showcase with plenty of features.
It may be used for different variety of sites: landing page, creative agency, business company, portfolio and many more.



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