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November 17, 2011 by RBDenterprise Leave a Comment Retail store marketing means coming up with new ideas all the time and this time of the year, we all need window display ideas for Christmas. It’s best to remember that while theme is important, elements that enchant those who see it is what will make them stop and come in.
Using correct props, period kinds of additions in the displays to convey the feeling you want those seeing it to feel. Another great thought for the holidays is to use a window to not only sell your products, but to help a charity as well.
Martial arts schools are often thought of as a destination product for people who want the instruction, but that’s just one part of the market.
Many people love the idea of martial arts, but don’t necessarily love the work that is involved in learning their preferred discipline.
If you see complimentary products for your martial arts, then put these items on display in a clear location on your grounds. Your customers are your greatest asset, so be sure to reward them for the work they do in promoting you. Creating a business of the month can help you create new excitement for your academy because you’ll offer a targeted group of employees a special discount each month.
Many parents love taking their kids to learn the martial arts, but they don’t love waiting with the younger siblings of those who might be enrolled. Raising money for local charities helps the less fortunate in your community and gives your academy a way to encourage others to help out as well. Local media outlets are always looking for a feel-good story, so provide them with one by composing press releases about the results your students have achieved. A focus on providing low-cost or free self-defense classes can help to raise enrollment rates in other categories.
Talk to your parents and adult participants regularly to see what they like and don’t like about their experiences. Offer at least one class a month where a student can bring a friend for free so that even more fun can be had together.
If your students feel like ambassadors and have the power to hand out free VIP passes, then you’ll get a lot of extra exposure.
MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. A Buyer Persona is a fictional representations of your ideal customer, based on real data, customer demographics and online behavior, along with educated speculation about their personal histories, motivations and concerns. Visualize a detailed picture of your target market (Buyer Persona) in order to create content for them… Who are they? Joe Realtor, age 55, specializes in selling homes to first time home buyers in the California Central Valley. After you have taken the time to write these profiles take some time to write down the 10 most common questions these people are likely to ask you. Analyze the search terms that drive prospects to your website, how long they stayed at the site, what content they viewed while they were there and what forms did they fill out.
Known as ‘lead intelligence’ this information will help you make better decisions when identifying the characteristics of your focus market and types of content you need to create to nurture your new prospects. Joe Realtor’s may land on an article at your site using the keyword – how to drive traffic to a website.
Based on that activity you learn that your prospect’s persona is mainly interested in how to drive traffic to his website, and how to market using social media.
The more details you are able to include in your Buyers Profile, the easier it will be to create content for your target market and where to promote that content. Now that you have constructed your Buyers Persona, and Buyers Profile, you have a better understanding of your audience. First, make a list of all the content you have at your site, along with the forms that the content takes; blog articles, videos, reports, case studies, webinars, etc. Study this spreadsheet looking for patterns – Are there certain topics you are creating a lot of content about, maybe some topics you have created very little content about.
Based on the information you have gleaned from the spreadsheet, start plugging in the holes… the missing information that your Persona is searching for. Identify your Buyers Cycle – What are the key stages that a prospect goes through before becoming a customer? Based on how much traffic, leads and clients you are trying to generate each month, decide when, where and what type of content you need to create to accomplish your goals. Note the keywords (or tags), the stage in the buying cycle, the call-to-action, or other inbound marketing goals that each piece of content must address.
Make note of important dates or external events that are good hooks for specific topics or types of content.


With 25+ years in sales and management, Lynn Albro is focused on internet marketing for Realtors and small business owners. As a real estate agent, you probably spend a lot of time yearning after your competitors’ book of business—wishing it was your sign that was going up in the neighbors’ yard—and generally wanting more seller clients, their listings and their referrals.
As a real estate agent, it has probably occurred to you that a predator could be a problem.
With each New Year, I take time to reflect on a lifetime of lessons I’ve learned on the front lines of living and building a thriving career. Social media is an inescapable part of life today, and a key component to marketing virtually every industry on the planet, including real estate. Making a great first impression in a business meeting  is essential and you have a very short time to make that impression. You can market in Facebook, but you have to be willing to pay for advertising to drive traffic to your business page (to get LIKES or promote an event).
Early on in the process of planning your internet marketing strategies, you need to get a clear picture of your target market; define and identify exactly who they are, then write a clear and concise description of your ideal client. With Thanksgiving only a couple of weeks away, it’s time to start thinking about our store’s window displays.
Just putting a bunch of toys around may get kids to look, but making a mannequin look like a child opening a gift with delight will make their parents remember the same feeling and buy the toys to give their own children the same memories. A Macys store in San Francisco has a window display to help adopt homeless pets at the holidays for the SPCA. Some people might want instruction and could be looking for the best martial arts academy in their community.
Honesty is always the best policy, so just be forthright about what skills you can train and what you aren’t so comfortable doing. A free introductory lesson can help a prospect see your teaching style, see their preferred martial art first hand, and get a taste of what to expect.
This will let people be able to see the value in what it is that you provide and you can even let people try items before they buy if you want.
If they bring in referrals, then offer them discounts, free products, or other items that they might want. The way to make this marketing effort successful is to find a way to provide value to the business that you feature. You’ll get lots of free exposure for a job well done and that will help create a lot of goodwill. Families will love seeing loved ones be recognized in their community for their accomplishments and the press will love having good content that will drive extra sales. People have a general feeling of unease in this modern world, but if they have a chance to learn how to defend themselves, they can feel more confident and have less anxiety about daily life. Use this opportunity to find out about what organizations a household may affiliate with so you can focus more marketing efforts on similar target groups.
You might get more sign-ups in time, but you’ll get the immediate benefit of encouraging social interaction while getting a new household in through your doors to experience martial arts for maybe the first time.
Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. And, when it happens it’s always a good idea to go back to the basics in order to get the creative juices flowing. Joe realizes that he needs to establish an online presence in order to get more leads, his current website is just not doing that job and he doesn’t know how to make it happen. Think in terms of the problems they face, what type of information they might typically search for, what do they really need most, and what trends influence their business or personal success. While he is at your site he reads an article on How to Leverage Social Media for Business, and opts-in for an eBook on How to Market your Business on Facebook. Now is a good time to audit your existing content looking for holes to fill with new content.
Create a spreadsheet that lists all of the content by date created, title, keyword (or tag), type, Buyer Persona, as well as the number of times visitors have landed on that page, and number of times visitors have exited from that page. Maybe you have completely ignored one type of Buyer Persona while spending a lot of time creating content for another. Depending on the audit results, you should be able to identify a list of future topics for blog articles, webinars and eBooks. It’s kind of like a roadmap for content creation, showing you what kind of content to create, what topics to cover, which Buyer Personas to target and often to publish the best support your inbound marketing strategy. Plan at least 3 months in advance… better yet it might be beneficial to plan your content for a whole year in advance. Fill in the dates on your calendar or spreadsheet with details about this content you are going to create.


For instance… coming up on New Years you may want to create content that is a review of the year, or talks about upcoming trends for the New Year.
For instance… take a look at a webinar presentation, you may find several blog articles in there that enable you to share details or data from the complete presentation.
Specializing in SEO and Social Networking, she is a creative problem solver, and loves to help! You can never have too many safety ideas to keep you out of harm’s way, and I have 12 more for you today.
Sure, you represent friends, family and colleagues, but how do you position yourself and showcase your business when you meet new people? Whether used for networking, collaborating or sharing information, today’s social media can deliver volumes of diverse content with lightning speed to massive audiences. Becoming a recognizable name is important to boost your credibility and increase your professional network.
Here’s why you shouldn’t give up on your Social Media Marketing even if your stats are down. In fact, the first 30 seconds of any meeting are critical, and of those 30 seconds, the first 4 seconds are crucial. If you have a front window space, then using it to best advantage to draw customers into your store is key to a successful holiday season. Think of the scene at the beginning of “A Christmas Story” with all of the kids gaping into the store window looking at all of the toys they want Santa to bring. Think of a quiet, snow filled forest: trees covered with white snow, white lights twinkling, silver ornaments. It brings people into their store and not only helps their own store, but a great charity and cute pets as well.
If they like more, they’ll likely sign up right then and there for a series of lessons. Make sure to secure the items so they don’t disappear, but you can use existing materials for a no-cost method of marketing.
If they leave you good online reviews or share your information with others over social media, then you can offer a different series of benefits. You could volunteer to help them in some way, provide free lessons, or even offer a training session about discipline. You can also create your own fundraisers, such has holding a charitable tournament or by giving paid demonstrations where the funds go directly to a good cause. In return, you get a lot of good free press that shows how great of an instructor you or your academy is and get more leads. You’re also providing a good thing to your community that may generate free press about your events, which just enhances the power of this marketing effort.
It’s also a great way to form relationships because you can ask about presentations or help these groups might need and that will just foster goodwill in your direction. They’ll feel even more special when you give them the authority to hand out free stuff on your behalf.
What follows are five steps that should get you back on the right track with lots of content creation ideas for months to come. All you have to do is Google a name and if your client or prospect has done on anything on the internet, you will have access to what they are all about. You might also identify great pieces of content that can be re-purposed into other formats (i.e. They remembered your name from that garage sale you held a few years back, and they want to speak with you about selling their home.
This doesn’t mean dropping big bucks on a public relations agency — it can actually be free! You might need to re-focus and adjust but never stop having an active social presence for your business, big or small.
If you can provide value to your community and show that value through your marketing efforts, then you’ll begin creating higher levels of success.
Lunch classes can bring in a professional crowd, will classes after 5pm will attract most of your target groups.
The goal is to create a good mix of content types, topics and personas to make sure you’re covering all of your segmented personas. According to a recent Harris Poll, more people have received a “tangible benefit” thanks to social media networking this year than they did in 2010.



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