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For more information and a full list of topics, please visit the Keynotes & Workshops section. Professional Presence, by Peggy Noe Stevens, is a must read for all graduates about to embark upon their professional careers. The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students. Student athletes inherit a brand that includes descriptors like rugged, fit, and competitive, and this brand can take you a long way if you manage it well. If you have been playing sports for as long as you can remember, it’s time to reflect on the benefits of your athletic experience and how that will affect what happens next. Additionally, every university athletic department publishes a student athlete handbook, many of which are online, and high school students would be remiss if they didn’t take a look at what they can expect in terms of accountability policies about academic standing and behavior. For college students who want to expand their network beyond their own campus network, The AthleteAlumni Network is an effective networking site where students can connect with a mentor, learn about job and internship opportunities like the 10-week Wall Street Summer Internship Program, and join a community of career-oriented student athletes. Last week I lunched with a banking employer who was on campus to conduct interviews for full time jobs, and I learned that she likes to hire athletes. Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog. This handy resource will help put readers at ease on how to handle a variety of business situations they will likely encounter.
The question is, if you are a student athlete, do you know how to leverage the highlights of the student athlete brand while demonstrating what is also unique about you? As a middle school student, were you vying for spots on travel teams, attending summer camps, and spending time in private lessons?

Once in college, athletes must stay in good academic standing with the division, conference and the university. This book covers the span of a student athlete’s career including suggestions for how to take advantage of the professional network of alumni athletes from their university. She mentioned that her firm groups students into one of three categories: students with relevant internship experience, campus leaders, and student athletes. Colleges are looking at this brand when they recruit high school students, and employers are impressed with this brand when they recruit undergraduates for internships and full time jobs. With fourteen years of experience in college career services, Nicole’s expertise includes career counseling undergraduates, graduate students, and alumni from liberal arts, science, engineering, business, and education. It is also a good refresher for seasoned professionals on the importance of manners and strong communication skills. For example, if you consider yourself a team player, has this also helped you in working on a group project in a class? Many colleges require their athletes to maintain good grades while taking a full time course load, which can be up to five courses per semester. It will be important to recall when you started playing sports and why you continued to participate as a teenager. Before you can play at the college level, prospective student athletes should review the ultimate guide to eligibility: 2009-2010 NCAA Guide For The College-Bound Student Athlete. Teams and athletic associations post alumni athlete contacts for students and provide online resume books of their student athletes for employers and alumni interested in hiring them.
Some of the qualities she mentioned were positive attitude, team player, good time management, meets deadlines, competitive, motivated, driven, and the list went on.

The brand of a student-athlete is definitely an interesting topic, one with a backdrop of the thick NCAA rulebook that naturally limits the level in which an athlete can actually profit from his or her brand. Sure, most students will say that their parents signed them up, but at some point, you probably had a chance to make your own decision. For example, if you are creative, does that help you come up with effective strategies for game play?
Of course, there is also a small percentage of students who didn’t have a choice because their parents really wanted to see them go all the way. Finally, is there something that you can attribute to your personality that affects your success both as an athlete and as a student? For example, good time management is necessary to be successful in both of these roles simultaneously. The brainchild of visionary Peter Palermo, the site was designed with Peter’s son, a 13-year-old star athlete, in mind. With more than ten years in planning and promoting events in the sports and entertainment industry, Palermo endorses personal branding as an effective strategy for student athletes of all ages. Furthermore, his site provides access for students involved in a wide range of sports as well as students from diverse backgrounds who may not otherwise get noticed through the usual channels. You can also check out other websites that cater to specific sports or types of events and tournaments like All Star Junior Golf Tour, Premier Basketball Report and TCS Rising Stars Events, offering students the opportunity to present their brands to a wider audience.

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