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A Workplace Engagement Specialist, PHD works for this national organisation to deliver their annual recognition awards programme in partnership with The Sunday Times. Microsoft, Wal-Mart, Ford and Gap among the iconic American brands that committed a marketing blooper in '05.
Microsoft, Wal-Mart, Ford and Gap -- four of the top iconic American brands -- have one other attribute in common: They each blew it in 2005 when it came to getting out their message. Did Wal-Mart's holiday ad featuring Beyonce actually resonate with the retailer's core customers? Microsoft Is Microsoft (Research) calling its own customers "dinosaurheads?" The idea behind Microsoft's ads that feature office workers with heads of a dinosaur is to tell the company's business customers that's it's time to upgrade or risk missing out on new features and benefits. Ford The automaker made a tremendous marketing blunder last year when the company pulled ads of some luxury brands from Advocate magazine, a publication that caters to the gay community, because of pressure from a conservative Christian group. Ford's recent marketing message focuses on emphasizing innovation at the company while earlier it said it stood for quality.


Passikoff said Ford's rival General Motors (Research) should be in the "Hall of Shame," too. The Gap O'Keefe said Gap (Research)'s decision not to advertise the Gap brand on television over the holidays was a blooper. Motorola (Research) has successfully revived its once struggling brand image, O'Keefe said. He has not published an official list for 2005, but these four companies would rank high, he said. They're attempting to break into new markets and making mistakes along the way," said Robert Passikoff, branding expert with Brand Keys Consulting. Wal-Mart's attempt to tweak its merchandise and marketing mix to appeal to an more upscale consumer is a mistake, he said, adding that Wal-Mart's Christmas ads this past holiday featuring singer Beyonce at home with her family opening gifts were a bad idea.
My Card" campaign which features well-known celebrities such as Robert de Niro and Ellen DeGeneres talking about the role of the brand in their lives.


Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. But I think they've proved to customers that they do mean it and they're serious about making the shopping experience easier by being innovative. They offer an online rebate program and the company's using customer suggestions to create new products," O'Keefe said. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc.



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