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This course provides students with a good knowledge and a sound grasp of the basic concepts of marketing and their application in real life. This module helps students to develop an understanding and awareness of the environment in which a business operates, particularly from the economic perspective.
This course sets a minimum standard of the acquisition of skills in recognizing and expressing data in numerical terms for the solution of marketing problems. This course enables students to recognize when legal aspects are involved in their work and to know how to communicate, with and utilize the services of legal advisers.
The course aims at developing the student’s communicative skills, fluency and critical thought. The module provides an understanding of the finance function in a corporate context which focuses on methods of internal management of funds and investment decision making together with related topics and an understanding of the underpinning theory.
This course provides candidates with a sound appreciation of behavioral concepts and their application to Marketing.
This course is designed to provide students with an understanding of human resource management (HRM) functions within organizations, including an appreciation of the roles of both HRM specialists and line managers in designing and implementing effective HRM policies and practices. This course provides sufficient practice to students in the qualitative and quantitative analysis of marketing situations, both to develop their powers of diagnosis and as a contribution to the creation of firm bases for decision making. This course provides adequate knowledge to students to gain a level that will enable them to perform adequately in a single functional area within marketing by gaining a deeper knowledge of different theories and marketing practices. This module provides students with a better understanding of the routes and methods by which a business communicates with its stakeholders and various markets and the ways in which such routes and methods may be evaluated. This course explains to students how to develop the necessary skills to become a better manager: It focuses on the executive stance, executive success patterns, executive success skills and executive responsibilities. Moreover, our BSc is recognised by the CIM(UK) for direct entry on to the Professional Diploma in Marketing.
The aims of this course are to increase and refine the strategic management skills of the students, most of whom are already in management posts. We pursue this aim through the experience, intelligence, and wisdom of our carefully selected Members of Staff, all of whom are in high managerial positions in Industry, Banking and Business.
The course emphasises strategy formulation and implementation as it occurs in each of the functional areas and in the organisation as a whole.
While strategy formulation focuses on questions of direction, implementation investigates the most effective means of working in those directions. Business Administration - Marketing is the three year program that enables students to learn about key management skills and the promotion of products, companies and businesses. Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies.
Il programma BSBA Marketing si propone di fornire una conoscenza completa dei principi e la pratica di marketing, sviluppare la capacità di analisi di prendere decisioni di marketing strategico, e migliorare le competenze manageriali che possono portare a compimento i piani di marketing. If you are a marketer who wants to further your knowledge of marketing while also refining your general business knowledge, then the MBA Marketing could be for you.
During the course, you will develop key leadership skills such as creativity, innovation, collaboration and problem solving.
This challenging course will expose you to all areas of business through a diverse range of modules.
A minimum 2:2 Honours degree from a UK university, or recognised international equivalent qualification, and usually two years’ relevant work experience (minimum one year).
International applicants will need a good command of English at the equivalent of an IELTS score of 6.5.


Marketing Management is designed to serve as an introduction to the theory and practice of marketing.
The theories and principles of organization and management, as well as their application in business and industry are thoroughly discussed.
Experience has shown that, since much business information and market intelligence takes a numerical form, only a few problems can be dealt with effectively without an adequate understanding of statistics and statistical method. Specialist ability is not sought but main attention should be paid to the sections of Contract, Trade Practices, Sales of Goods and Agency.
It entails reading and listening comprehension practice tests, exploring texts and motivating students to take part in conversations and discussions of various lengths and levels. Different ratios are combined to assist students realize the necessity of different financial considerations regarding an effective decision making like ROI, budgeting, etc.
Marketing is concerned specifically with the influences affecting customer and supplier behavior in a wide variety of roles and situations and it is, therefore most important for students to apply this knowledge this knowledge in their work.
It aims to give the learner a solid foundation concerning a variety of HR aspects including management of personnel from the recruiting stage to retirement. It is designed as a course in understanding information systems and the technology that comes with them. From a number of different cases, students will empower their ability to judge and propose new actions.
This course explains the importance of Public Relations in business by examining the types of media, corporate public relations functions and its application to the business environment. By then completing the required CPD hours they can acquire the title of Chartered Marketer! Superior management is the result of certain attitudes, knowledge, and skills that combined in unique persons to secure an organisation’s survival, growth, financial returns, and continuous adaptation to changing circumstances. Lecturers and Tutors are encouraged to be venturesome, authoritative and contentious so as to keep challenging all students involved.
The collapse of the Eastern Socialist economies and the growing, stiff, competition from China and India has made managers in the advanced countries of Europe reconsider their marketing strategies. Strategy formulation is concerned with an analysis of the interaction of external (outside the firm) environmental factors, with internal (inter-firm) strengths and weaknesses, and with the goals and values of the organisation’s key managers. Marketing is a very dynamic field and graduates will gain a clear understanding of consumer behavior, sales promotional tactics and the extremely important field of logistics. Il programma migliora anche la capacità umana di pensiero critico, problem solving, comunicazione interpersonale, l'analisi quantitativa e l'automazione dei processi aziendali critici.
Even if your industry is self-explanatory in many ways, investors and vendors who do not necessarily understand your perspective will need a plan before they will trust you with their business.Fortunately, there are many tried-and-true tropes that you can use when you are formulating a marketing plan that will translate between industries. You will look at business and organisations within the context of marketing examining how marketing can help develop a competitive edge for your company in an increasingly fragmented marketplace.
You will learn how to integrate cutting-edge research and practice across all key business areas to achieve business transformation, whether you work in a public or private sector organisation.
The MBA Marketing is grounded in principles that underpin business today and will give you a fresh strategic approach to the issues managers face.
Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs.
Additional this course will provide an overview of how economic factors affect internally and externally an organization. The functions of management (Planning, Organizing, Staffing, Directing, and Controlling) and the different ownership with their strengths and weaknesses form part of the course coverage.


The course focuses on advanced concepts of information technology and the role that IT systems play in the business world. The entire scope of the field will be examined with emphasis placed upon areas of specialization, media relations, and simultaneous multi-public workings. The aim of the course is to help turn managers into generalists, a requirement for any successful manager operating in global competition. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Here are some of the best resources available for you to anyway and why you should use them.Government SourcesResources such as those provided by the Small Business Administration are among the best resources that you can use to formulate your marketing plan.
You will also study the future of marketing in terms of trends and modern practices that affect how competitive an organisation will remain. Major components of the course include networking, databases and data structures, data communication, risks of computerization and the use of the internet in an organization.
Essa esplora marketing come un sistema completo per guidare il processo decisionale relativo ai prodotti e servizi. Because everyone is trying to get contracts with the government, the marketing plans that they put a stamp of approval on create many trends in the world of business plans.Government sources will also help you to cross over your business plans into the public sector if you so choose. To keep ahead of continuing shifts in environmental trends and maintain company policies and priorities appropriate to the Cypriot and world market places, managers must be able to formulate and implement successful competitive strategies. Le esigenze e le influenze del business, clienti e concorrenti sono tutti esaminati in quanto creano un ambiente dinamico per il marketing.
Government standards for business plans are usually much higher than those of private companies depending on the company that you are trying to influence.
If you can pass muster with the government, odds are that you will not have trouble within the private sector either.Smart InsightsThis website has one of the most extensive libraries of tips on business plans and marketing that is available online. The true value of this site is the ability to find absolutely anything that you want to at the drop of a dying. Whatever holes you have in your business plan will easily be filled when you find articles from highly reputable sources in a timely fashion.ImforzaImforza is a go-to website for online entrepreneurs that are looking for funding from outside sources. Among the resources are many business plan samples that span over a number of industries and time periods. No matter what industry you are in or how intimidating your potential investors are, Imforza will give you the ammo that you need to impress them with the right statistics.
You will also learn how to format your business plan to speak directly to C level employees who do not have time to go through a great deal of work before they make a decision.
Reading through all the resources that are here will definitely improve your chances in creating a marketing plan that will work with any investor. She is a contributing writer to this and other blogs and also writes email newsletter articles, press releases and web content. Prior to her writing career, Natalie worked in various fields including real estate, equipment leasing and banking.




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