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Lord Smith has a strong financial services background and a wealth of experience gleaned from a wide range of positions.
Prior to joining GIB as Chief Executive, Shaun Kingsbury was responsible for European activities at Hudson Clean Energy Partners, a leading US clean energy private equity firm.
Caroline Angoorly joined NY Green Bank as Managing Director and Chief Operating Officer in March 2014. Before joining NY Green Bank, Caroline led GreenTao LLC, a specialized business growth, project development, financing, strategy and execution firm. Caroline has lived and worked in Australia, the US, Singapore and Hong Kong – doing business in all these places as well as The Philippines, India, China, Taiwan, Myanmar, Thailand, Japan, Indonesia, Guatemala, El Salvador, Mexico and Western Europe.
Richard is a member of the Energy Efficiency team with primary focus on smart grids and policy overview.Richard spent 9 years at JPMorgan mostly in leveraged finance and 2 years advising the Department of Energy and Climate Change on commercial matters affecting policy. Mark Giulianotti has 20 years experience in international banking and energy project finance and joined the UKGIB in March 2013.
Mark joined Bank of Scotland in 1991, and has worked in various corporate and project finance lending capacities in the UK, Hong Kong and Singapore.
Nathan has focused in recent years on the commercialisation and development of growth strategies for "green", low carbon and smart business strategies for cities and regions in the UK.
Jonathan has over 20 years’ experience in the Technology, Design, Property and Construction sector, as well as in Finance and Investment in Strategic Development working with both the private and public sector. Jonathan has overseen the development of projects, particularly for two funding mechanisms: REIF (Renewable Energy Investment Fund) and UK GIB (Green Investment Bank).
A large part of Jonathan’s role is liaising between the public and private sectors for project inception and development. Until recently, Jonathan also carried out a similar role for the City of Edinburgh Council, for strategic property and investment development. Jonathan created Project Edinburgh and the String of Pearls projects for the City of Edinburgh whilst on secondment from Standard Life from 2004 to 2008.
Having created a number of development frameworks, projects and investment opportunities with the Project Edinburgh Design Team; Jonathan and the team then secured major investment interest in the city from global investors and developers. Prior to joining the Green Investment Bank as Managing Director, Waste and Bioenergy, Chris was Head of Capital Markets and UK Origination and Advisory within the Infrastructure & Renewables team at NIBC Bank. Owen Kelly was appointed as Chief Executive of Scottish Financial Enterprise (SFE) in January 2008. Owen’s role focuses strongly on representing the industry to governments and regulators in Scotland, London and Brussels. Ross Martin is SCDI’s 8th Chief Executive, with a wide and diverse background working across the Scottish economy in the public, private and social sectors. Ross has been driving the development and diversification of Scotland's economy for over a quarter of a century, through the transformation of public services, his support for a wide range of SMEs, or through his more recent policy work at the CSPP helping to create the conditions for sustainable growth. Ross is also an occasionally practicing high school teacher, an adviser to Adopt an Intern, which he helped to create, and previously an adviser to BIDS Scotland, the national network for the country's fastest growing local economic partnership, the Business Improvement District. Ross is a regular commentator on the politics of the economy in print, broadcast and of course social media, and has developed a reputation as an energetic and informative leader of mature and reflective policy debate. Before joining New Energy Finance at the start of 2007, Angus was a financial journalist for UK national newspapers for 18 years.
Greg was previously CEO of Sterling Waterford Securities (SWS), a South African asset management and advisory firm, where he was involved in a number of financial innovations in the renewable energy market and carbon emissions trading market. Dr Brenda Park has worked on a range of renewable energy projects from feasibility studies to large scale wind farm planning applications. Leonie is responsible for driving and promoting Sustainable Business opportunities within the mainstream global lending portfolio at ING. Iain is the Director responsible for public sector lending in the EE team (eg Outdoor Lighting) and will also look at the banking aspects of other EE areas such as Smart Metering and District Heating. Matthias Zoellner was born in 1953 and has a degree in Economics from Bonn University, Germany.
Here, my friends, is the bracket you’re up against in your effort to win a free Landmark subscription. FIRST ROUND WINNERS: Kentucky, Purdue, Buffalo, Valparaiso, Texas, Notre Dame, Wichita State, Kansas, Wisconsin, Oregon, Wofford, North Carolina, Mississippi, Baylor, VCU, Arizona, Villanova, North Carolina State, Northern Iowa, Louisville, Providence, Oklahoma, Michigan State, Virginia, Duke, St.
SWEET SIXTEEN: Kentucky, Buffalo, Texas, Wichita State, Wisconsin, North Carolina, Baylor, Arizona, Villanova, Northern Iowa, Providence, Virginia, Duke, Stephen F. ELITE EIGHT: Kentucky, Wichita State, Wisconsin, Baylor, Northern Iowa, Virginia, Duke, Gonzaga.
Grab a snack and your favorite beverage and settle in near a TV during some of the tournament games. If hired, your first assignment is to interpret this email sent out recently by Beverlee Roper, first district county commissioner in Platte County. Heard an interesting observation recently by someone in regard to the wild and crazy growth projections school districts like Park Hill and Platte County R-3 have been spouting recently. When even those observers on the left side of the aisle are questioning projections of exploding enrollment, you know the school districts have a bit of a credibility problem on their hands.
Guy Speckman, publisher of the Savannah Reporter, has been on a roll with observations about public school spending, hitting home runs on a weekly basis.
The book entitled The Silence, The Series and The Season of Sungwoo by our man Chris Kamler becomes available this week. While many of us see an intersection of two state highways and think that would be a great place for a revenue-generating, respected public-serving entity like a QuikTrip, many folks at Parkville see an intersection of two major highways and think that would be a great place to plant a pawpaw tree or build a tribute to the hummingbird.
Oh, and there’s more than just a scathing state audit facing some folks within the St.
As Guy Speckman, publisher of the Savannah Reporter, wisely says in his column in our Other Voices item on this page, it should be a wake-up call for all local governments and the elected officials who serve on governing bodies. It’s time for those who serve on boards to stop nodding heads in agreement at every proposal placed in front of them and start asking some tough questions of those who serve underneath them. Based on what I’m about to remind you, there would seem to be reason to at least put this topic on your radar. In a story we did last April, The Landmark reported that Platte County R-3 had re-hired Westbrook and Co.
Reik explained he used a rubric to determine which company was the best firm to meet the needs of the district. In that same Landmark article from last April in discussing why he recommended taking Westbrook over the lower bidder, it was reported that Reik said Westbrook officials are very helpful.
Congressman Sam Graves came walking into The Landmark office Friday afternoon carrying his lunch, which was a bag of fast-food from Sonic. We saw this play out in 2011 and 2012 when projections of rapid and enormous growth in student enrollment at Platte County R-3 were making the rounds. If that’s the case, Park Hill is now projecting a growth rate of as high as 666 students per year. We do know of a common denominator involved in those earlier wildly incorrect growth projections made at Platte County R-3 and the new ones being made at Park Hill. Architects make good money off of the construction of large, new, expensive buildings, am I right?
Even one of the biggest government bureaucrats around, first district Platte County Commissioner Beverlee Roper, has been known to preach repeatedly against public debt.
Check out the letter to the editor on this page for the first return volley against Reik’s comment.
My guess is that if R-3 had a very low amount of debt per student, proponents of the proposed tax increase would be touting that as a very positive sign of the district’s fiscal health and past financial management practices. After many hours of thoughtful deliberation (in other words, in a 30-second conversation that consisted of yelling to each other while walking out separate doors of a building), Chris Kamler and I have decided upon a date, place and time for his book signing event in Platte County. His book is about the Kansas City Royals and that Korean dude who flew in during the Royals’ magical 2014 season. We’ll have the official Landmark Newspaper Plinko board set up for anyone willing to give it a whirl. You’ve read stories in this fine newspaper about crimes occurring at Platte County hotels in what is known as the KCI corridor along Interstate 29.
Last week’s event that you saw on our front page featured gunshots when perpetrators fired at a person who had spotted someone in his pickup in a hotel parking lot. If hotel staff members are debating whether a situation warrants a call to 9-1-1, that’s when they need to call 9-1-1, Lewis said. Sheriff Owen backed up the KC police official’s concerns about shoplifting in the corridor. So public transportation, the lack of which is cursed by economic development officials who blame it in part for a perceived shortage in available workforce, has its downside in the law enforcement arena.
FYI, Lewis mentioned the Kansas City Police Department’s North Patrol division leads the Kansas City metro area in the number of vehicles stolen while the engine is running with the doors unlocked.
Does the Quality Platte County R-3 Schools committee realize the owner of the consulting firm they hired has compared their election campaign to O-rings under a toilet?
A reader sent me this question: If the Platte County R-3 proposal is so great why do they need a nationally-known political consultant to make their case? Word on the street is that the Quality Platte County R-3 Schools committee will be using a political consulting firm in an effort to help it pass the proposed 43-cent tax levy increase in the April 7 election. The political consulting firm that has been contacted by Quality Platte County R-3 Schools? Laura Hulett, deputy treasurer for the Quality Platte County R-3 Schools committee, would not verify whether the committee has hired a consulting firm. Two weeks ago I reached Roe on his cell phone to ask him whether his company has struck a deal to assist the R-3 pro-tax group. Roe told me he didn’t know if his company has a deal in place with the R-3 pro-tax committee. These are the types of conversations that two guys who generally don’t give a crap have with one another. If you take some time to digest the situation in its entirety, let’s not be totally shocked by the alleged partnership of R-3 pro-taxers with the normally anti-tax firm of Axiom. Axiom did work for a Kansas City zoo tax proposal not too many years ago, so this wouldn’t be the first time it has consulted on the pro-tax side of an issue. Sources inside the administration building say Nancy Armstrong, new county clerk, has disposed of at least one of the employees she had inherited from previous clerk Joan Harms.
Check out the coverage of a couple of important local business stories on our front page this week by assistant editor Valerie Verkamp. And what about the gunfire outside a Platte County hotel after a witness approached three black males who were allegedly performing smash-and-grabs upon vehicles in the parking lot?
No matter how hectic a day I might be having, when I see someone about to walk in the front door of the local license bureau office I realize my day isn’t so bad after all.
There are some interesting-looking dudes and dudettes doing business at that location every day. Kansas City-area community centers are throwing out vending machines and switching to healthy food snack options, so from now on you’ll have to sneak in your own Twinkies and Ho Hos. Some of the early reaction by county commissioners to the four proposals for Shiloh Springs Golf Course that came in from potential management firms is fascinating.
Beverlee Roper, first district county commissioner, must have had a good night’s sleep the night before because she actually seemed focused and on point for most of the Shiloh discussion.
Other than that Groundhog Day reference which thankfully was ignored by the other two commissioners, Roper made some common sense comments and observations, which means by next meeting she’ll be ready to run from the stances she took this week. Roper pointed out it looks to her that Shiloh was designed postage stamp style on a piece of property, rather than flowing in a more unlimited manner that a golf course designer probably would have liked. Duane Soper, second district commissioner who is a golfer and user of the Shiloh course, countered that he thinks Shiloh can one day make money. Now is the time to start focusing on ways to cut losses, move on and get rid of the annual financial drain. There’s a lot of studying that will need to be done to sift through the gory details of Martin’s proposal, but my first reaction? And here’s another benefit, especially for supporters of the parks department who may not be avid golfers.
As you’ll see in our story inside this issue, Parkville and Platte City have police budgets that amount to an expenditure of $229 per resident.
According to information gathered by DJ Gehrt, city administrator for Platte City, Riverside’s police budget equates to $1,006 per resident of Riverside. As your Landmark heads to press Wednesday, we’re being told the thermometer will hit 70 degrees later this afternoon.
That being said, I wouldn’t mind having to kick my pickup into four-wheel drive at least once this winter. The Quality Platte County R-3 Schools committee, the campaign organization promoting passage of the 43-cent tax levy question on the April ballot, is already at work. In 2012, Platte County R-3’s levy increase proposal was soundly defeated 55% opposed to 45% in favor.
We will assume that’s a Platte City address, though the paperwork does not list the city, state or zip. Deputy treasurer is listed as Laura Hulett, who is employed as a public relations person by the school district. Missouri Ethics Commission finally posted a copy of the agreement it reached with the Park Hill School District after Park Hill was found to have committed an ethics violation (see Landmark front page in Jan. Conditions were a little weird covering President Obama’s trip to the region Thursday.
I don’t know who was in charge of deciding in what setting this speech would be held, but it turned into a barn-like event inside what they called the Anschutz Sports Pavilion. This was my fourth time covering an Obama appearance in the KC area, Valerie’s third.
Tuesday night I headed to City Hall in downtown Platte City for a meeting of the economic development subcommittee. These various Platte City subcommittee meetings, while often newsworthy, are also often very short. We did get to hear a presentation from Bo Woodruff about AMVETS’ fundraising efforts to acquire a tankchair, which is a heavy duty off-road wheelchair. If you’re wondering how acquiring a tricked out wheelchair for community use winds up being tagged as an economic development discussion, join the club. While I strongly support the acquisition of the contraption, hope the fundraising effort is successful, and agree the wheelchair would be beneficial to local disabled persons, I would not anticipate a flood of new economic activity being generated because of it. Next on the agenda for the economic development subcommittee was an item dealing with shredding of older city documents.
Platte City Mayor Frank Offutt let it be known that the city turns 175 years old in 2015 and there will be some kind of celebration--or at least an observance of some sort--tentatively set for Saturday, July 4. The mayor also informed the economic development subcommittee that an anchor from the USS Platte, a former fleet oiler vessel, is available to the city. The mayor indicated the anchor will be placed in the city’s small park next to the Platte River at the foot of Main Street, which has a name but most of us only know it as the small park next to the Platte River at the foot of Main Street. It has been great to have the skills of assistant editor Valerie Verkamp back on The Landmark news beat the past couple of weeks. Occasionally it becomes time to clean out my news notebooks, review those sticky notes attached to my desk and place any news nuggets into this column space before I forget to get them distributed to the fine readers of this newspaper. From a PPC Marketers perspective, Startups are looking for every  advantage they can find to help launch their product or service to their prospected audiences. In this post, I will discuss a few reasons why having a PPC Marketing Consultant at the disposal of a VC can be a pretty good decision. Today where new companies are spurting up all over the world and advertising budgets are usually at a minimum, PPC Marketing can make a difference.
In some cases, a VC's portfolio company might be in need of some "new and fresh" ideas of an outside consultant in order to "kick start" revenue growth. Perhaps, those companies who already have "in-house" staff that would not need to hire a Full-Time Consultant, but need an expert to come in and evaluate everything could be a very "cost effective" solution. For a Venture Capital Firm, whose main interest is to make sure their portfolio companies are profitable and continuously growing, having an experience PPC Marketer at their disposal is "no-brainer". When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. One of the biggest influences in starting your own business is not a big advertising budget, but testimonials and referrals from past clients or colleagues. There are many weapons of choice in PPC Marketing, but try and stay focused not only on budget but also what you need to on-board and keep a client happy. When it comes to starting your own PPC Marketing Consulting Business, it's important to leverage your strengths, learn from past client experiences and above all else be transparent. Case Studies have always been the best propaganda tool put out by the advertising platforms in order to stimulate interest and convince advertisers to start spending Ad dollars with them.
There has been this _"soft, fuzzy" Aura_ that all interactions within Social Media platforms will eventually lead to a customer later in the cycle. All online advertisers need to realize that Social Media (even though cool and popular) is not the same as PPC Marketing. Don't get me wrong, Internet Marketing Conferences are a "No-Brainer" to attend whether your a newbie or seasoned professional. Ahh, ever feel like you have signed up for a gazillion different services that offered free trials and not sure which ones to use? SOLUTION: Before you signup with anyone, don't focus on the Free Trial, or the awesome "swag" you received from the conference. Case Studies are a great source for understanding the successes of a particular experience that allow the reader to adapt to new ideas and strategies. If you are a Startup that needs "Big Agency Results" from a small budget, hiring a larger agency is not exactly the best alternative. I have seen too many times when Startups spent too much too early and it completely ruins their chances for sustainable growth.
I know it's important to get as much feedback as possible when starting or launching a new company, however getting advice from people who think they know PPC Marketing because they read an article or attended a conference can be a slippery slope. SOLUTION: Soak up all of the feedback you can get and label these new ideas as "TEST" Campaigns and analyse the heck out of them. How many times have you seen Marketing Directors simply create excel formulas which magically forecast the future of online marketing revenue based on a single monetary amount. Since starting my PPC Marketing Firm back in 2008, many of my clients have been start ups which needed "Big Agency Results" from a small, boutique firm.


It's no surprise that eBay's Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it's search listings. Since eBay has lost revenue to Google Panda, they are opening doors to force advertisers to pay their way to the top. In a recent article in the Inside Adwords Blog, entitled "Charge up your phones with call-only campaigns" Google rolled out "CALL-ONLY" campaigns where advertisers can have their text ads just show a phone number, short description and a call button.
Well, the first thing to optimize is the CTA (Call-to-action) for this, as we already know consumers will make a phone call and not click.
There is a quote from one of my favorite movies that truly struck a cord with me through the years and it's never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. Back in 2005, when I was managing the PPC Strategy for an Automotive Catalog Company, I relied on Google and Yahoo to compliment a TV Show on the SpikeTV Network which was promoting the products from the Catalog. In order to maximize this strategy, here are a few things that need to be addressed before the advertiser spends a penny. Today, our population lives in a seamless world of receiving information from smartphones, tablets and computers. Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the old saying _"Fish where the Fish are"?_, well that is an understatement these days. Alright, it's quite obvious that these INSURANCE COMPANIES are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. This chart tells us many different stories on the evolution of how these companies expanded their PPC visibility over time.
Based on this chart, it's obvious why Statefarm is not spending as much as Geico on PPC because they are dominating in Organic Search.
Typically, it has been the 3rd party software companies that provided BID MANAGEMENT SOLUTIONS for Adwords and Bing Ads platforms.
Another concern about Google's new Bidding Guide is their contradiction to the Quality Score Model which they have evangelized for years to advertisers. George has more than 20 years’ experience in the energy sector, particularly nuclear generation, transmission and distribution, asset management, construction and risk management. Andy is a chartered mechanical building services engineer with particular interests and experience in energy masterplanning and turning the concepts of sustainability and low carbon living into practice. Andy was appointed Executive Director of the Edinburgh Centre for Carbon Innovation in 2010. Previously, Andy worked in the private sector in the emerging international carbon and biofuel markets, working with companies to develop both strategic and practical management responses to emerging opportunities and legislation.
His public policy work has focused on developing effective national and regional policy frameworks that support the reduction in dependence on fossil fuels and greenhouse gas emissions. Jon Mallen-Beadle is currently the Managing Director at The Gateshead Housing Company, previously he was the Director of Finance and Corporate Services. The Gateshead Housing Company was assessed by the Audit Commission in February 2009 as providing an excellent three-star service that has excellent prospects for improvement. Michael O’Neill is the owner and Director of Craighall Energy Limited, based in Glasgow. Michael has a wealth of experience in both onshore and off-shore engineering, main contracting in the construction sector and for the past 6 years has been focussed on the utility and energy sector, holding senior management roles in the commercial, project delivery, network design and strategy departments within both ScottishPower Energy Networks and the wider ScottishPower Corporate Body.
Michael draws upon significant experience in the development and implementation of new business models, procurement strategy and advice, management of multi-skilled design teams and strategic engagement in the development and delivery of partnerships within the private and public sector. Graham Pinfieldis Project Manager for the EU funded STEP UP project for Glasgow City Council. Currently Chairman of SSE, which is the second largest producer of energy in the UK and has the largest renewables portfolio in Britain, he has a comprehensive knowledge of energy trends. A long-time renewable energy investor and advisor, Shaun was a founding partner of Pulsar Energy Capital. Caroline is a senior energy and environmental industry executive with over 20 years of domestic and international experience in business-building, strategy, operations, project and asset management, investment, project finance and M&A.
He was previously with Augusta & Co, where he was head of the project finance debt advisory business. Hehas an accounting degree from Napier University of Edinburgh and is a Member of the Chartered Institute of Bankers in Scotland.
Previously, as a Partner at Grant Thornton UK LLP, Nathan worked with public and private sector organisations, across a wide range of projects and programmes in social, environmental and economic infrastructure.
This has involved the development and coordination of the Scottish Green Investment Portfolio (SGIP) assisting the accessibility for finance for Low Carbon and Green Sector projects, development and planning of new funds and delivery structures for Energy, Waste and Community Renewable projects. He advises on the development of teams to progress projects and investment structures and sourcing Public and Private finance and delivery interest for major projects. Ross chairs the Scottish Waterways Trust, which is working to bring this wonderful piece of our industrial heritage to life encouraging engagement across the canal network. Ross lives in Larbert, in the heart of Scotland, and enjoys playing golf, walking and swimming as well as travelling to find inspiration for further change! He has overall editing responsibility for the company’s newsletters and analysis on clean energy, carbon, gas and power.
He also worked as a senior economist for Centre for Economics and Business Research, a leading London based think tank, and as director of a start-up FSA authorised financial services firm. At SWS, he initiated the listed trading market for carbon credits on the JSE Securities Exchange and played a key role in creating new financing structures in the formative stages of the biofuels and voluntary offset markets.
She has an extensive academic background in solar photovoltaic (PV) research and development and has lectured the MSc module in Advanced Renewable Energy Engineering at Heriot-Watt University giving her a broad knowledge of a range of renewable technologies. She recently completed a feasibility study for an airfield site in England, which is now being taken forward as a 40MW development for which Brenda is designing the solar farm and supporting planning and grid connection processes. As Head of Strategy he is responsible for the bank's corporate and investment strategy, including covering GIB's non-core sectors and reviewing potential areas for expansion. In his early career Bill worked for both Shell and McKinsey before spending 10 years as a private equity investor. Before joining the commercial side of the bank Leonie Headed the Environmental Social Risk Management team and introduced the new topic of sustainability risk management. He started his career in the German bilateral cooperation with assignments in Bolivia and Dominican Republic. You hear that term quite often this time of year when the NCAA Tournament Selection Committee is making choices for at-large berths into the men’s college basketball championship tournament. Unless the city has evidence of wrongdoing--which it apparently does not have at this point, despite some occasionally unsavory accusations--Nan should let this one go.
The eye test also says the current mayor squirms a bit in her chair when Jones speaks up at meetings.
Roper fired off the email to a circle of friends and alleged supporters, at least one of whom wanted to be sure that I saw it. Either way, if you’re a taxpayer to the Platte County R-3 district you helped pay the tab. This observation came from the Line Creek Loud Mouth blog, a blog not known for conservatism, by the way.
We pay people administrative salaries, yet give them menial job tasks that could be done by far less expensive employees. We’ll have some available for purchase in The Landmark office, 252 Main Street, Platte City. This time, there is no McDonald’s included in the site plan for the intersection of Highway 45 and Highway 9. Joseph School District had been using the same auditing firm, Westbrook and Company, that Platte County R-3 has used for years? Employees who work at management levels inside school districts and other units of government often develop friendly relationships with particular firms.
The district chose an auditing firm with a price 26% higher than an equally qualified bidder. Platte County Sheriff Mark Owen dropped in our office Tuesday afternoon and commented he was on his way back to his office and had lunch sitting in his car. The Landmark was at a meeting of the Park Hill School Board in December when it was remarked the district has grown by about 150 students per year over the past 30 years.
That seems the stuff of fairy tales, fantasies, and revenue projections at the county golf course. The common denominator is that there has been input in developing those projections by the architectural firm Hollis and Miller. If you don’t know what The Landmark Plinko board is, check out a recent picture posted on my Facebook page. Thugs are breaking into vehicles and stealing items in what the police call smash-and-grab crimes.
It was recovered near 82nd and Troost in Kansas City, unoccupied, obviously with holes in the windshield. It pisses me off,” said Major Roger Lewis, division commander of the North Patrol Division for the Kansas City Police Department, about the rising number of crimes in the KCI corridor.
Owen says since the public transportation bus stop was put in near Wal-Mart on Barry Road shoplifting in that area has seen a marked increase. Kansas City police and the Platte County Sheriff’s Department have formed a task force to study the issue of crime in the KCI corridor and what steps can be taken by law enforcement to prevent incidents and to solve the ones that do occur. The only sources declining the opportunity to confirm it are the official spokespeople for Axiom and the campaign committee.
Axiom Strategies has built a name for itself by fighting against things like tax increases, not in favor of them. Roe was in Texas that day, a state where he is spending much time in helping to guide the likely presidential campaign of Texas Senator Ted Cruz.
Not only did it have an ill-advised, poorly-timed proposal it was trying to sell, but to make matters worse R-3’s pro-tax increase campaign was outfoxed and unprepared in 2012 when its levy question was hammered by voters 55-45%. Dairy Farmers of America announces it is moving out of Platte County the same week that Valerie was already doing a feature story on efforts the Platte County Economic Development Council makes to retain existing businesses in the county.
Gotta say I think a reality show or video podcast based on the adventures of the attorneys and defendants who enter the hallowed halls of the Owens Lee Hull Jr. See our front page story for more details, but I’ll summarize some of the highlights that hit me while sitting in on their discussion Monday. A couple of times she actually sounded like the promising 2012 candidate Roper instead of the hugely disappointing officeholder Roper. Like many of us with no emotional investment in the sport of golf, Roper doubts Shiloh will ever make money. He also said he does not want the county to sell Shiloh, using the defense that taxpayers have already spent $10 million over the years at the golf course.
That fits the wishes of Soper and others like him who don’t want the course to go away.
Getting rid of Shiloh frees up many $$$ that can be used on other park projects, projects that wouldn’t be developed by private industry. Based on some questions they’ve posed in an online survey, it looks like the Vote Yes side has determined its magic number is 2,000, as in they believe it will take 2,000 yes votes for the issue to pass. That same address on NW 126th is listed as the address for the organization’s treasurer, Vic Perrin. 14 issue) in last year’s laptop levy campaign that was hammered by voters 61% opposed to only 39% in favor. Under the deal, Park Hill must adopt a procedure that, in the future, the superintendent or his designee will review all publicly-funded informational items related to ballot issues prior to distribution.
As you know by now and can see on our front page, the president came to Lawrence for a speech at Kansas University.
Yes that sounds indoors, I understand, but there were doors open on the backside of the audience next to the media tables.
Of course since we featured Bo and this topic on the front page a couple of weeks ago, Landmark readers are well aware of this topic.
It did seem like an odd setting for Bo’s fine presentation, but apparently the city leadership believes every potential topic for the full board of aldermen needs to be vetted by some subcommittee. On Tuesday night there was at least one piece of newsworthiness to come out of that hour of our lives that we’ll never get back. Please duly note the dates of the Big 12 Tournament and let’s not schedule your book signing to conflict with those days. If you missed her byline there for a bit, it’s because Valerie was enjoying a winter-time tropical vacation to an undisclosed location. There is absolutely no truth to the rumor that her boss back at The Landmark ordered the attack by the squishy fish assassin as some sort of payback for leaving him temporarily overworked. However, they have to be careful no to "bet the farm" too early especially when VENTURE CAPITAL FIRMS are investing.  With all of the popular marketing tactics of growth hacking and social media being forged into the generalized marketing strategy, its important not to lose focus on the basics. Having a PPC Marketer available_ (of course with a solid reputation and a high level of past successes)_ can take the ease off of everyone, because it eliminates all of the pain of vetting out different vendors and references, etc… so they make a smart decision on who to hire.
However, I have learned over the years that software that contains the latest "bells and whistles" will not make you a better marketer.
This is especially true during the on-boarding process where the client would be inclined to feel more comfortable with someone who is already familiar with their particular industry.
These bad experiences range from (1) "too good to be true" expectations (2) Inaccurate Ad dollar allocation (3) Poor reporting and analysis. Here are some 3rd party companies that I highly recommend in order to stay competitive and keep your clients happy. We need to connect the dots of all sources and identify (1)what worked, (2)what didn't worked (3)why didn't work and (4)what to try next. In some instances, there are obvious benefits of using these platforms (if used correctly). Unfortunately, this "fuzziness" has made its way into PPC and advertisers must realize (or remember) that PPC is a little more hardcore than that. PPC is a different monster and it's very deceptive for Google to have performance  metrics such as "Interactions" and "Interaction Rates" as options in their reporting columns, when all they are, are traditional clicks. When launching a new Startup Company everyone involved is excited and eager to start building their empire.
However, entrepreneurs that are new to this space can easily feel overwhelmed with everything from SEO, PPC, Landing Pages, Social Media, Pay-Per Call Services, Analytics, Automation, etc…. Once that has been established, then "fine-tune" your Advertising and Social Media Strategy.
Well, that's not only confusing, but also detrimental to making progress on what matter most: Generating Revenue. However, you need to be careful not put to put too much emphasis on the successes of these studies because of the substantiated factors which often lead inaccuracy. Often, these studies are done by a small group of people which may have biased opinions based on data collected. Selling a product or service requires as much research as possible before advertising dollars are spent.
They are also in a position to find many lucrative ways to get you to spend money with them. Understanding and implementing good Quality Score (which is essentially relevancy from the Keyword Level all the way to the Landing Page). For example, you will need and probably be expecting a daily and sometimes hourly communication within the first couple months of the relationship. Too many times, outside influence from the top of the corporate chain which trumps those who are experts in their field often leads to failure because they do not understand the online searching behaviors of consumers.
However, eBay has opened the door to "Black Hat" type practices that force Sellers to spend money on "FAKE Stats" in order to get better visibility.
In addition, shoppers on eBay are naturally attracted to listings that have many watchers and views, often believing that popularity indicates a sought-after item that they should be looking at too._ " So now, there are companies which allow Sellers to BUY WATCHERS AND VIEWS in order to help their eBay Rank.
However, according to some online forums, the sellers are sounding off on this dirty practice. Just like Link Buying in the 2000's, companies are finding ways to make money off of "holes in algorithms" and the only people who suffers are the advertisers.
In this day and age, it makes complete sense, however one has to wonder if this new option has _ANYTHING TO DO WITH DRIVERS WHO CONTINUE TO LOOK AT THEIR PHONE WHILE DRIVI_NG. So, in order to do this effectively, these ads need to cater to mobile users who are planning to make a call. To help you find your campaign later, you might want to indicate in the name that this is a call-only.
I actually won the 2008 Semmy Award for this article entitled "Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising" where I highlight the importance of "bridging the gap" between online and offline media so that the user experience is seamless.
Furthermore, it is these same devices in which people are making decisions and are engaging in impulse buying behaviors that all advertisers need to be following. Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets?
Today, there are many different oceans, lakes and ponds that we need to be fishing in, if we want to capture everyone online. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising.
Statefarm provides the largest amount of keywords, while Geico and Progressive are similar.
But, the biggest takeaway for me is the GEICO dominance in PPC Spend starting in January of 2013 and ending on June 2014. What's most interesting _(as in other charts above)_ is the strong push in June 2014, especially for Statefarm. However, Google is pushing their own "new and improved" best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. More recently they have been awarded Investors in People Gold Standard and the Health and Wellbeing Award. The setting up of Keelman Homes provided both the company and the Council with added flexibility in terms of appropriate delivery vehicles. With over 17 year’s industry experience, he also holds an Honours Degree in Quantity Surveying and a Master of Laws Degree (LLM) in Construction (specialising in the Law of Contract and EU Procurement Law).
At present Craighall Energy have Clients that include Scottish Government, Scottish Canals, Glasgow City Council, University of Strathclyde and Luddon Construction.
He is currently responsible for development of commercial and economic models for a range multi-million pound, low carbon and renewable energy investments; helping to identify and support funding and grant applications, forecasting CAPEX, OPEX, NPV, IRR and Simple Payback.


One of the key deliverables for STEP UP inGlasgowis an enhanced Sustainable Energy Action Plan for the city. I was able to take away information from them which I can now put into practice for myself. He is also Chairman of The Weir Group plc, Glasgow 2014 (the Commonwealth Games Organising Committee, and Non-executive Director of Standard Bank Group Ltd. He also advised 3i on a number of European renewable energy transactions including its €170 million acquisition of GES, where he was a Non Executive Director.
She knows the energy, resources and environmental sectors, especially power and fuels markets and projects across generating technologies and clean tech, as well as environmental instruments, markets, regulation and policy. His key policy specialisms in government were EU and international relations, and communications.
He works closely with BNEF’s 120-strong team of analysts and researchers, and takes a particularly close interest in topics such as project finance, renewable energy jobs and marine energy. Brenda's solar expertise includes resource analysis, system design, energy yield calculations and shading analysis along with overall technical support and advice. As co-MD of Energy Efficiency he is jointly responsible for the bank's investment activities in the energy efficiency. Most recently Bill was Managing Director at Hudson Clean Energy Partners, a leading clean energy investment firm, where his responsibilities included European origination and global energy efficiency activities. He held several positions on the Board of Scottish and Southern Energy plc (SSE) and had previously been Commercial Director of Scottish Hydro Electric plc since 1995.David was presented with the degree of Doctor of Laws, honaris causa, from the University of Dundee in June 2014. He trained as chartered accountant with PWC before moving into their project finance and privatisation team, where his highest profile deal was the sale of CrossCountry Trains to Virgin Rail. In 1982 he joined Kreditanstalt für Wiederaufbau (KfW), as a loan officer in the Western Africa department. Check out the ample parking space available on Platte City’s Main Street at most hours of the day. Do you know how much money the park tax will generate this year if it ends 14.6% ahead of 2014?
Second place gets an autographed copy of Landmark columnist Chris Kamler’s new book The Silence, The Series and The Season of Sungwoo. Basically, our contest is won or lost in the later rounds because later round victories are rewarded with more points than the early rounds. Parkville--home of golf carts legalized as street vehicles, parks, nature areas, parks, nature areas and did I mention parks--can be a bit quirky when it comes to proposed development. You were elected to lead, not to be led by the paid professionals on staff at whatever public entity you’re serving. Don’t just list the elected position on your resume and think warming a seat at meetings is all you need to do. But Westbrook’s reputation is no doubt taking some hits after what has been revealed in St.
Joseph School District’s experience, it might be time to re-evaluate some things like longstanding relationships with particular firms, not only in the field of auditing but in other service categories. So incorrect, in fact, that the district has trashed those earlier numbers and toned down its most recent predictions of growth to a level less likely to trip the crazy meter. The tone at Park Hill has changed in recent weeks, not surprisingly at a time when the district is now pushing the need for a major facility expansion (see last week’s front page).
This thing better have some pictures in the early pages or I’m going to need a shock collar to get through it. The plan is to set up shop on the sidewalk in front of The Landmark office that Friday afternoon, maybe around 2-ish or 3-ish, and hang out through the early evening hours. Suspects--police say there were four black males involved--opened fire at the witness through the windshield of the suspects’ stolen Mercedes.
Lewis made the comment Friday morning while addressing a group of hoteliers in a meeting called for the purpose of talking about the recent criminal activity that has occurred on and around their properties. The more public knows the better steps they can take to protect themselves and their property. That’s why the type of vehicles most often hit are pickups and SUVs--vehicles most often driven by folks who would have a weapon inside. One night last week, Lewis said, a clothing store in Zona Rosa was hit with a $10,000 loss in one shoplifting incident. Axiom is a very successful multimillion dollar company now with a national presence and a lot of irons in the fire. Armstrong had walked out of the office, apparently so she wouldn’t have to see the carnage she had ordered. Well, except the part where she announced for no apparent reason that she went to college with the daughter of the mayor of Punxsutawney, Pa. Martin wants to run Shiloh by aligning a group of investors to operate the course as a non-profit for a few years, then mentions he would make a $1.2 million offer after three years to buy the course from the county. The private sector has done a fine job of handling golf courses in Platte County in recent years. My guess is we’ll be back again the next time a president, Obama or otherwise, comes to the area. Give me a meeting that is not time-consuming yet has some news value in it and all is right with the world. Despite the 87 other things I needed to be doing at the time, I headed down there anticipating--hoping for is probably a more accurate description--a 30-minute meeting, tops. After the mayor’s presentation about the 13-ton anchor from the aptly named USS Platte--which has been out of commission since 1999--being available, the committee recommended the city spend the $3,000 to have the big-ass anchor shipped here from New Orleans. With that said,  one of the fastest ways to gauge a businesses prospected audience and "move the needle" is with intelligent Pay-Per-Click Marketing. In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations.
Not only would it be easier for Strategy, but also for Storytelling and ongoing Optimization.
Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Furthermore, with all of this data-mining going on, we still need to focus on the biggest metric of all: $$$ Revenue $$$.
However, one must remember that no one is going to put out a Case Study that shows a "bad experience" and that often times, these documents manipulate the data in their favor.
However, many times entrepreneurs get "overwhelmed" when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Remember, your in Startup Mode and need to squeeze as much as you can within the limited budget.
Google is notorious for suggesting keywords and increasing budgets to maximize your visibility.
In this post, I will dive into some of the specifics of this new and questionable practice.
So, before advertisers start selling items on eBay, they need to know what is going on "behind the scenes". According to Google, they state "_With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. Ideas such as “Give us a Call", "Agents are standing by", or “call to make an appointment". AdWords will use this web page to verify your phone number, and the domain of this URL must match your display URL. Keep in mind that your CPC bids should match the value of a call to your business, since all clicks on your ads will start a call from the device where the ads appear. Nowadays with Social Media Advertising, anyone can leverage current events within a matter of minutes for as long as it's shelve-life is still relevant in peoples minds. Recently in the news, a new study finds that Lemons have shown to reduce the risk of cancer, amongst other great benefits. In the PPC landscape, advertisers have always dealt with Saturation, increased competition and rising advertising costs in order to keep themselves relevant. PPC Marketers not only have an obligation to stay on top of this ever-changing industry, but they also need to convey these opportunities to their clients so that they can "fish where the fish are".
In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years.
However,  it's hard to imagine that (3) different advertisers are bidding on over 253k+ of the same terms, yet as you will see shortly, their respected budgets are far more different.
Geico and progressive have weaker Organic Visibility, so they are spending more money in PPC to get their visibility. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? If Google can provide Bid Management that is comparable to 3rd party companies, advertisers will take that additional expense and spend it with Google. Craighall Energy is leading on the design, cost planning and delivery plan for an integrated, multi-million pound, combined heat and power (CHP) and district heating (DH) solution in both the City Centre North and wider North Glasgow areas. He is also focussed on both the environmental benefits of integrated energy solutions and has a personal and keen interest in developing solutions that offer wider community and social benefits as well as supporting necessary returns on any capital investment. He has held positions on various private and public boards including the Financial Services Authority and Financial Reporting Council (FRC), and a number of key positions within the banking industry.
Shaun previously worked at Shell in Europe, the US and Asia and for Centrica’s retail power business in the US. Her particular expertise is project development and finance and over her career Caroline been involved in originating, structuring, negotiating, closing and managing billions of dollars of energy and infrastructure projects across the globe. Caroline holds geology and law honors degrees from Monash University and an MBA from Melbourne Business School (partly undertaken at Columbia).
He spent two years in Tokyo in the 1990s, promoting Scotland as an investment location.Owen joined the government service in 1988, shortly after graduating from Edinburgh University with an honours degree in Chinese. Leonie has more than 10 yrs experience in Sustainability though her work as a Management Consultant in which she worked with various multinationals, as an independent consultant in Costa Rica and through setting up the ESR and Sustainable Lending team within ING. In 1988 he moved to the European Investment Bank (EIB) in Luxembourg, where he was appointed Head of Division in the Lending Directorate –first in charge of operations in Latin America, then in Asia. If past performance is any indication, Landmark office manager Cindy Rinehart is considered among the front runners to come in last, but if that happens any potential prize will go to someone else.
The portion of the letter that needs explanation deals with some bizarre remarks Roper makes about development potential at KCI Airport. It has taken six years for the housing market to recover and the trend for the next generation is marrying later and not having more than one kid. Anyone that thinks public education is not a train off the financial tracks is simply ignoring the facts that are in front of us every single day. Also, Chris is hosting a book launch party this Friday night, March 13 at Dirk’s bar and grill in Platte Woods. Read the contents of a blistering state audit that was just conducted on that school district. Realize that the paid professionals don’t have the same level of ownership in your entity that you do. Reik said it is Westbrook’s thorough audit and helpful attitude that makes them the company many school districts turn to for their auditing needs. Change can be inconvenient for some staff members but overall change is a good avenue of protection for patrons and taxpayers. A stray bullet traveled through a first floor hotel room window and struck a sleeping guest in the leg. I’m not sure how somebody gets away with $10,000 in one night of shoplifting, but police say it happened.
A local school tax levy campaign is small potatoes in Roe’s world, as he let me know in our phone conversation. The question is, will the campaign have enough contributed money available to throw to Axiom for the firm to do the campaign any good? Getting Shiloh off the county parks department books would free up tax dollars for other amenities and services not offered by the private sector.
If the district commits any further violations within a two year period , then Park Hill will be required to pay the remainder of the fee.
Double garage-sized industrial doors--which allowed a pretty damn crisp wind to blow through on a cold day. It will require a crane to unload and place the massive object, and Absolute Crane of Platte City can do that for $800, the committee heard.
Hiring an experienced PPC Marketer can be a valuable asset to any VC that is looking to not only increase revenue for their portfolio companies, but also have the security and confidence of knowing they have the resource available to launch a new startup.
In this post, I will talk about some of the important tools, methodologies and overall client management needed to grow a successful consulting business. Non-Brand, or even simple things such as Promotions and Offers in text ads can have a negative effect on revenue. Too many times I have seen Sales Teams "promise the world" to clients in order for them to get their commissions.
In fact, here is a testimonial from Birchbox on the importance working with a smaller Boutique firm during the infancy stage of their business.
Currently, it appears that eBay is not policing this artificial inflation but lets all hope they can identify these cheaters. In this article, I will take a "deeper dive" into why it is so important to have a "stock portfolio" approach mindset.
Bosomworth provides some incredible infographics which showcase the the dominance of users on Mobile and Tablet devices.
Statefarm has the highest amount of keywords, yet they have one of the smallest PPC budgets. This project has ambitious plans to integrate a range of technological solutions (both renewable and low carbon) with potential for a city-wide district heating network, linking up social housing, new build and urban regeneration projects, university, hospital and municipal buildings and aims to tackle a number of socio-economic and environmental issues that exist between the stakeholders in the wider community.
He also founded and chaired the Low Carbon Finance Group, a group of the leading investors in the clean energy space. Leonie holds a Master in Environmental Science, Business Ethics and International Sports Management.
Currently he holds the position of Head of Division of the Environment, Climate and Social Office of the EIB. It is unbelievable that there are still folks who want to fight when it is suggested the rate be cut slightly to allow a portion of that half cent sales tax to fund more basic services, such as law enforcement.
Public education insiders were quick to totally destroy the last education reform issue on the ballot, and probably for good reason. Some things in there will anger you, frustrate you, amaze you, and most of all should put you on alert.
Realize that those paid professionals you may have come to believe will always be there are often thinking of their next step on the career ladder, the next job that they may see as bigger and better. Particularly in a case like this one, where a change would also have meant saving significant taxpayer dollars. Justice Center and the Pool Hall, with the hope being that borderline nut jobs and some slightly boozed-up folks will be more likely to buy a book. It seems like the incidents are getting more violent each week,” the sheriff told me later. Axiom can work wonders but it takes significant dollars, not chump change, to put its recommendations into action. Roper also was strong in expressing her desire to have the county explore the idea of selling the Shiloh property to a developer rather than mandating it be kept as a golf course. It should be noted this is not a lot of $$, but it sends a message that leadership at the district is not living up to ethical standards in elections.
And keep in mind because of the security factors involved in presidential visits, the media must be set up and in place for a couple of hours in advance of the speech.
In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on. However, if there is one (1) key takeaway from this article, please DO NOT ALLOW Google to create your campaigns for you!! This not only sets a bad precedent for referrals, it also "ruffles the feathers" with the PPC management team which is intimately responsible for the results. Now, with this information going viral through TV, Radio, Organic Search and especially Social Media, a savvy marketer could leverage this new study to promote their exotic Lemon Trees. Nowadays, it's a revolving door where PPC Marketers need to have the _"IF I CAN'T CONVERT THEM IN SEARCH, I WILL HAVE TO FIND THEM ELSEWHERE"_ mentality, in order grow the client's business. So, for us in Search Marketing, this is a major wake-up call to start spreading the budgets to capture as much of this opportunity as possible. With the combination of strong and effective TV Commercials and living in a world where everyone is watching TV and simultaneously using their smartphone, tablet and computer it's a win-win situation. Yet I don’t see these same insiders promoting any plans that will curtail the squandering of millions of dollars on public education waste that has been created nationally, regionally and locally. It’s your job as an elected official to look out for your local taxpayers and patrons because your paid professional is looking out for number one. Based on the established growth trend of 150 students per year, that level would be reached about the year 2030.
I wish I had a buck for every time this newspaper has had to put a verbal squeeze on law enforcement spokespeople to get basic public right-to-know information from them.
This is never good for an administrator’s job security nor for the district as a whole in trying to win over the hearts and minds of the taxpaying patrons it serves. So, yes, assistant editor Valerie Verkamp and I were basically locked in a deep freeze for hours that day. Your Landmark editor, crazily thinking, you know, that the president would be speaking in normal indoor conditions--in other words, not with an Alaskan wind blowing on the media tables--didn’t even wear a coat into the place. At least someone had taped a letterhead with the presidential seal on it on the door of the media’s porta potty (a unisex porta potty, pity the poor ladies, this thing had been abused if you know what I mean) to add a touch of class.
Whatever the reason, if we can effectively judge the caseload of the courts by the number of cars parked out front, the caseload has decreased noticeably.




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