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Right off the bat, the researchers found that six out of the eight variables they tested had some kind of effect on follower growth. Scary Good Creative Video: ‘Carrie’ Promo Spooks New Yorkers – It may be a little early for trick or treating, but a new campaign rolled out of the proverbial pumpkin patch this week and tricked one of the most cynical consumer groups, New Yorkers. More Sharing on E-mail Than Facebook, Twitter – Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist, a company that specializes in giving consumers incentives to share deals online. Study: How B2B Marketers Use Twitter – Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail and DNN Software. How Twitter’s Ad Business Went From Zero to $500 Million in Less Than Four Years – Remember when Twitter didn’t want to be in the ad business?
The World’s Most Influential CMOs – The number of influential CMOs has increased nearly 50% from last year. Editorial Unease Rises As Content Ad Links Proliferate – For many editors — especially those who don’t interact much with the business side of the house — the feeling is that the revenue generated by link generators is not worth the sacrifice of editorial dignity.
A Scientific Guide to Effectively Saying ‘No’ – “I can’t” and “I don’t” are words that seem similar and we often interchange them for one another, but psychologically they can provide very different feedback and, ultimately, result in very different actions. How Small Businesses are Dropping the Ball on CTAs – The “Small Business B2B Call to Action Study” of 200 websites found that companies routinely fail to include special offers and related incentives. 7 Tools for Finding Great Content to Share – Finding and sharing great content is an essential part of social media.
5 Ways to Increase Customer Engagement Using Science – With digital marketing and loyalty programs, we have the tools to drive customer engagement in a way that’s empirical and scientific.
The Story Behind 118-year-old Brand – In its 118-year history, John Deere’s The Furrow has become something of a legend in two exceptionally disparate communities: agriculture and brand publishing. 8 Important e-Commerce Stats – Like most large industries on the Internet, the e-commerce space has become more competitive as new businesses, platforms and complimentary services enter the market. Where to Place 30 Elements on Your eCommerce and Why – The product detail page is where the magic is supposed to happen.
Google On Original Content Related to Product Descriptions – Google will try to show users the appropriate version that matches what they think the user is looking for. 6 Tips for Finding Prospects on LinkedIn – Social selling produces better results than cold calling and allows you to easily reach the decision-makers.
3 Google+ Power Users Reveal their Secrets – If you’re still in the dark about value proposition of Google Plus, prepare to be enlightened.
On “10 Content Marketing Tools for Creation, Distribution and Analytics,” Cara Posey said, Lee, this is a great list.
On “5 Habits of Digital Marketing Agencies That Get Results,” Ava Christi said, While the digital revolution has given marketers great new ways to be creative, it has also demanded that they become more statistical and analytical in order to prove ROI, which has proved difficult in the past. Content marketing has been a thing for long enough that it has a history of trends, approaches and evolving best practices.
Reputation Capital Media Services is a Baton Rouge, La., marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Sign Up for the Rep Cap Email NewsletterGet the monthly Rep Cap email newsletter for the latest content marketing news and ideas. This week, marketers and business leaders flocked to Cleveland to attend Content Marketing World, where Julie Fleischer, director of content strategy of innovation at Kraft, was awarded the Content Marketing Institute’s “Content Marketer of the Year” award for 2014. Kraft Says It Gets Four Times Better ROI from Content Than Ads by Jack Neff at Advertising Age: “It was only two years ago, when Kraft split from Mondelez, that the company really started getting its act together in content, said Julie Fleischer in a keynote speech at the Content Marketing World in Cleveland on Tuesday. Reputation Capital Media Services is a Baton Rouge, Louisiana, marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia.
Any marketer is aiming to have its content in order and this is the moment when Evernote can contribute.
Have you ever wished a tool that contains all the information you need from your favorite blogs, news sites, online magazines? Words had always a power over the users, but photos and videos have lately proved to have a genuine impact. This platform is like an all inclusive menu, here you can plan your content weekly, include notes and comments, whether from you or your colleagues, have all the tasks assigned to you and projects that you are working on.
You are proud of your content and you know you did everything to have a catchy and efficient content, still it doesn’t attracts your audience enough to share it.
Every marketer struggles with content distribution to a certain extent, and Outbrain is posed as the best solution to the problem. EURid, the company behind .eu domain name extension, has just released its 2016 Q1 progress report.
Red Planet Marketing Xmas Convention Update The entire team at Red Planet Marketing had a fantastic time at the Christmas Convention 2014 held on 9th December at the Emirates Stadium. Red Planet Marketing Xmas convention announcement Red Planet Marketing Ltd has some delightful news!
We have confirmation of our Xmas convention taking place at the Emirates Stadium, London on Saturday,  6th December 2014.
Red Planet Marketing all set for the Owners Meeting The calendar is full of activities for the team at Red Planet Marketing in 2014.
I felt a huge amount of security in my ability to build my career once I was through the Business Development Programme.

The system is so good it has been transferable to any client that I have chosen to work with.
We have moved into new clients this quarter and we are recognising the achievements of those who have, or are successfully transferring and hopefully give those of you about to do so some great tips!
This ability to adapt and change has kept the Organisation growing and I’m really proud and also excited to see the Organisation diversify into even more new things as the year progresses. Having the opportunity to change a child’s life by going in the field and getting them a sponsor is a rewarding feeling for all the Field Representatives involved.
Having the new channel of events opens up so many opportunities for people to open offices and we have great funding for some amazing events across the UK like The South Bank Show in London that runs for a month, the Royal County of Berkshire Show, Cambridge Town & Country Show and a huge variety of other festivals. Its early days for this campaign but it looks exciting and with such a worthwhile cause look set to be a fantastic campaign for the future!
Nothing succeeds like success Success is never a matter of blind luck as it is all about hard work and positive thinking.
The latest in the success trails is the wonderful achievement of Rahul Jain and Satpal Oshan. An Invitation for the Royal Garden Party at Buckingham Palace The Marketing Manager Alex Pinker of Red Planet Marketing Ltd has received an invitation for the Royal Garden Party at Buckingham Palace, on Thursday 12th June 2014. This prestigious event is being held to commemorate the 150th anniversary of the British Red Cross Society, United Kingdom.
The Red Planet Marketing Ltd- Upcoming Events- Abu Dhabi Grand Prix The managers of the Red Planet Marketing team will be invited on all expenses trip to the Emirates to be part of the thrilling Abu Dhabi Grand Prix that will be held at the Yas Marina Circuit on 23 November 2014. Red Planet Marketing Ltd- A day out at the races The Red Planet Marketing team will enjoy a day out at the race. The Red Planet team will hit the VIP area of the Sandown Park Racecourse to cheer the winners on 5th July 2014.Tables are already booked and we are looking forward to a thrilling day at the races with a lot of cheer , laughter and jubilation in the air. On Facebook, I follow family members and close friends but few of those people show up in my Twitter stream.
People want to follow accounts that are trustworthy and authentic so its important that your profile properly reflects who you are and what you do. On the other hand, Tweets that used Facebook or Instagram links were less likely to be retweeted. With an eye on Facebook’s struggles in the last couple years, Twitter has also made a point of noting that the service is in large part a mobile service, and that its ads have always worked for mobile users. For the 2013 CMO Influence Study, research was expanded to include the top 500 companies from the Forbes Global 2000 list. In other words, the phrase “I don’t” is a psychologically empowering way to say no, while the phrase “I can’t” is a psychologically draining way to say no.
We can draw upon the techniques developed by BF Skinner, called “operant conditioning,” to fine-tune our marketing program for maximum effect. Data analysis of over 18,000 small to medium e-commerce sites help paint a picture of current marketing and consumer behavior trends in the e-commerce space; and one that will give store owners a better chance to reach their business goals.
So in some cases, the original source of content is not always the most important thing, demonstrating the growing importance of context for SEO. Here are just three people among the hundreds who spent the time to make a positive contribution to the conversation, left lengthy comments and have provided real insights as to the power of Google+. Some tools I know, some I’m trying out (like Little Bird) and others I have yet to try. Before diving into a topic, it’s important to outline what readers can expect from the newsletter. We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged. As marketers look for new ways to boost their content savvy, get more Web traffic and connect with their targeted audiences, it’s always helpful to stay on top of the latest ideas and improvements in the practice. Traditional online advertising focused on pathos to get an audience to act, and it’s the tactic behind many questionable click baity ads dominating the sponsored line-up.
Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers. Fleischer gave the keynote speech and discussed Kraft’s success in using content marketing to reach consumers.
Davis compared the way most companies behave to Ptolemy’s Earth-centric model of the universe. But LinkedIn’s Jason Miller reminded me that the space is only crowded if you can’t differentiate your brand.
The practice of content marketing is not necessarily rocket science, but it’s significantly different than how most organizations are set up. They understand the ads that run in the newspaper, web portal or magazine they are reading, or in the TV show they are watching. She has more than 20 years of experience in writing and editing at daily and weekly newspapers, monthly magazines, news websites and, most recently, for a wide variety of private clients as a freelancer. At first sight it seems to be just an organizer and archiver tool, but it is much more than that.
If you haven’t heard until now about Apester, now it’s time because 2016 is the year of dynamic content.

Thus, Outbrain comes with the solution, you can have more viewers on any type of content marketing you design: videos, blogs, infographics, by exhibiting it as encouraged content with other linked options. The fact that once I had learnt the 5 and 8 Steps meant that I now had the skill set to work with any product, in any campaign plus in any country in the world.
This has been proven time and time again over my career and also though the careers of Owners within the Organisation.
Michelle Jawahall in London and Khilen Sheth in Manchester have been pioneering this campaign with increasingly exciting results.
In appreciation of their consistent performance and high achievements, they were invited to have a week long holiday in Ibiza on board a luxury 80ft yacht.
The race that will bring together some of the racers from around the globe will ensure a really thrilling experience for the team. After consistently hitting our quarterly targets we have decided to reward ourselves with a day at the races. I generally Tweet about two or three topics that don’t go together such as social media marketing and TV. With the creative juice of Stephen King and Hollywood behind it, the Sony promo for the upcoming Carrie remake is the biggest thing to scare up that many views since The Blair Witch Project.
Here are five modern marketing techniques that you should use and the science behind their effectiveness. For brand publishers, it’s a thing of wonder — a brand magazine born generations before the term ‘content marketing’ was coined, which sees its back-issues fought over — fiercely — on eBay.
Following these six steps when integrated into your business strategy will set you apart from other LinkedIn members.
I will humbly add ExpertFile to this list…another platform that is great for finding experts and reviewing expert content as well as a platform for companies and individuals to share their own content. Success in digital marketing is often the result of a mashup of tactics and technology from multiple sources, which means marketers need to think beyond their role, team and hierarchy to embrace the ideas, and, in some cases, the expertise of others.
Though most businesses use content marketing in one form or another, it is often treated as an after thought or chore. After just four months, the students who updated their sites multiple times were seeing from 3,500 – 7,500 unique organic visits monthly with 4,ooo – 5,000 being the average.
However, long-term brand loyalty, trust, and meaningful engagement will only come from injecting ethos and logos into content. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers. One word or expression can change the sentence meaning and place your content in a direction or another. You can design a library of social media upgrade ideas, create notes, to-do lists or a social media calendar.
These are great tools that will help you follow the latest trends, the most shared and appreciated contents, even help you produce your content. With this content marketing tool you can create surveys, quizzes, polls and other categories of interactive content. Nobody, and not just because it’s not easy to understand, but because it’s highly unprofessional. With more accurate suggestions, like synonyms, knowledge about the Future Conditional Tense or awareness related to the confused-words you are on your way to success. Great work never go unnoticed at Red Planet Marketing where success stories have always been the order of the day. Check my feed and there’s a good chance that my most recent Tweet fits into one of those two categories.
We also just launched our new visual dashboard, helping B2B marketers and agencies with content marketing analytics and assessing ROI for expert content marketing efforts as well as identifying new opportunities.
Many people simply create content or post things because they feel they are supposed to do so (i.e. Agile companies and even startups have an easier time with content marketing than longstanding companies because of this. No matter you are beginner or an expert, the quality of your content can convert your visitors into consumers and you must know this.
Making consumers part of the content you design it’s an easy way of engaging your audience.
They assigned attributes to the Tweets such as positive or negative and personal or news, factored in percentage of re-Tweets then looked at the follower growth on each account.  What they ended up with was a statistical predictor for follower gain. But you also could find an online shopping deal or a random odd fact and once or twice a week, you’ll find a personal note (usually a grumble). We are building a website that everyone will come to,’ he said, mimicking a misguided brand. After that, there’s Gmail, email, Facebook, Twitter, Instagram, and anything else people spend the majority of their time doing.

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