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Fortified with strongest visual design fundamentals (color theory, hierarchy, contrast and action mapping), Converting Landing Page best practices can take your business to the highest conversion rates ever.
The landing page’s main goal is to convert visitors into customers, for that reason the template is specially designed and has got many features designed specially for the landing page. Special landing pages features (table of comparison, “featured in …”, “what other people, are saying about the product or service”, “reasons why your competitors is using the product or service”). Last Updated on: March 16, 2016 Devesh Sharma 10 CommentsA well converting landing page is a highly specialized ad copy that is there to guide the person that comes to a landing page to make purchase.
Not just that, landing page can also be used creating custom templates are used to sell apps, themes, plugins, and consulting appointments. WordPress it the perfect platform to use for this, but only a handful of themes comes with a well designed landing page. At WPKube, we are using Genesis Theme Framework by StudioPress, which comes with a simple landing page only good for “thank you” or “start here” page.
A proper landing page should be designed separately from the main site, and should not include any external elements such as header, navigation bar, sidebar, footer, or any external links, that may distract the visitors from your message. Social proof – add some kind of social proof such as testimonials and social media buttons. According to a recent study done by Hubspot, only 48% marketers build a new landing page for each new campaign, companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. Some time ago, I wrote an article on the top landing page plugins that are available for WordPress.
OptimizePress is a powerful theme for create landing pages, sales pages, membership portals. It is much more than a theme because it also comes with a plugin version, so you don’t need to worry about changing your theme. Optimize Press is a full fledged WordPress theme with options to create landing pages, blog pages, training areas, and membership sites.
Other things you can do with OptimizePress includes – creating webinar pages, download pages, and Overly optimizer that lets you create awesome looking popups for your site. Additional features include: responsive design, shortcodes, intuitive options panel, mailchimp integration, and extensive theme documentation. One big advantage of purchasing theme from ElegantThemes, is that you will get access to 86+ other application themes (4 premium plugins), each designed for different niche.
Permatex is designed specifically to generate leads via your site through the use of custom forms.
JustLanded is an incredible theme that will supercharge your WordPress website and it is not limited to just landing page, you will get blog option, contact page, powerful admin options panel, and more. This is a powerful lead generation and online marketing theme designed to provide you with all the building products required to sell a product online.
There are plenty of them as well, and technically using a plugin would be much better option, as it will allow you to add landing pages without changing your current WordPress theme.
Sure, OptimizePress is an expensive but then again it provides a complete solution along with a membership feature, so you don’t have spend extra money on membership plugins. A lot of premium themes come with a landing page template that is great for a PPC campaign or whatever else. I’m using the Divi theme by Elegant Themes and it allows you to build great landing pages.
Disclosure: This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). Below I've put together a list of some our most favorite WordPress guides and how-to tutorials. WPKube is an online WordPress resource which focuses on WordPress tutorials, How-to’s, guides, plugins, news, and more. Founded by Devesh Sharma, the main goal of this site is to provide amazing information on anything and everything WordPress.
June 19, 2015 by Brendan Mace 12 Comments I just HATE when gurus make promises, and then don’t deliver. You gotta make the steak sizzle in a pan (so to speak), if you wanna attract strangers to your product.
I think my point is that there are dangerous tricks that you can apply to your landing pages, that must be handled with care. The problems occur when you promise 6 figure bank accounts in the next 20 minutes, and then dump low-grade spam after they impart their email. It’s practically all DONE-FOR-YOU but leaves a little flexibility to make the page unique to your offer. The concept of this plugin is simple, it starts you off with a bunch of templates that are proven winners. Add those techniques into your new fresh headline, and you can quite easily create your own high converting landing page in the next few minutes. It’s the exact theme he uses to sell WP Profit Builder, and made over $1 million with it. Filed Under: Case Studies, Tutorials About Brendan MaceFor more information about this author, check out his Google+ page! Dude that is awesome, have you tested having the email only vs having both name & email? I am beginner in affiliate marketing, and I got interested from the few demonstration in the video tutorial, but I will want step by step guide on how to setup everything, any help from you? If you are looking for great landing page templates that can convert your visitor into customer, here are 85 landing page templates to increase the conversion rates of your website.
Hardboiled Landing Page is a clean and awesome template that features, Jquery Galleries, sliders and form validation. Vertigo is an awesome premium landing page which will work great in promoting an app launch. It focuses on the key elements used in successful landing pages: the product itself, building trust, providing an option to buy your product and an easy way to contact you. Versuz is a landing page template designed for any kind product or service promotion, general sales page, marketing with above the fold featured area that contains slider, opt in form, video and call to action.
Catch Landing is clean and premium landing page template with unlimited color schemes (it comes in 7 pre-made color schemes), 3 layouts each, and 2 backgrounds for each color to choose from (light and dark background).

Faze is a simple yet elegant responsive landing page perfect for advertising your app, software, retail product or company. Focpress Responsive App Builder Landing Page has great structure and clean, professional design as well as a variety of page templates allow it to fit to both transactional and reference landing pages. IceApps is a beautiful, simple, yet complex landing page for your apps, freelancing agency or clients. LandingSpace is a HTML template that helps you to present your application in a modern and stylish way. Puree is a Responsive App Website Template that allows you to quickly and easily set up a site for your next project that works on all kinds of browsers, devices, and screen sizes. This is a very fun design to get everyone in the mood for what treats they might get by coming to your page. Electron is a clean and responsive landing page with maximum focus on your product, it’s features and benefits, product images and videos plus a fully working (and validating) newsletter signup form along with fully integrated share buttons for all the popular social networks.
Thinkfast is a general landing page template, can be used for product promotion, general sales page with above the fold featured area and call to action. INKA Landing Page is designed with a flavor of retro and fanciness designed on 1140 Grid Layout. Fine Dining is a Landing page that capture the feel of a delicious restaurant, hotel ,coffee shop or any other your prestigious business.
Everix Landing is professional and clean landing page template, it has unlimited color themes (comes in 8 pre-made color themes), 4 layouts each + 1 layout without slider. This responsive landing page is designed to give your users the best optimal site on whatever browser, tablet, or phone they are on. Pipilia Landing Page is a modern web theme, it is built with the latest web standards HTML5 & CSS3 . This HTML Landing page is best suitable for small Hosting companies that need minimalistic and clean design, to feature their hosting plans and packages. This brand-new theme designed for several uses: selling any medications for weight loss, vitamins sets, video courses on healthy living, books and everything related to the topic of weight loss and health of the female body. Invokr is a premium landing page template specifically designed to promote your products or services.It comes with a targeted slide down contact form which allows you to focus your visitors on getting them to take the action you want and in turn increasing your overall conversions. Donation is premium and high conversion of landing page template made for charity fundraising or donation page. Suitable for social media company which serve social media Services or easily can be modified for another business, creative, portfolio page, or any purpose.
Everyone knows the best time to shop is after Christmas so we have produced this beautifully clean landing page ready for you and your visitors. VizualTV is a landing page template designed for entertainment service, TV and movie subscription services, but it’s also suitable for any kind product promotion or landing page. Simpler Landing Page is a premium landing page with lots of features and customization options. BundleBuzz is a clear Call-to-Action Bundle Landing Page designed to offer Bundled Packages. XMAS Season is a Christmas special deal promotion webpage for any kind of product you want to sell. Parkway Drive is an clean landing page, excellent to promote software or company.Inside the package you are able to use one ofParkway Drive also contains testimonials and image carousel. Lanza is a professional and clean landing page template, for promotion of your product or software. This is a single screen landing page template for a mobile app on iPhone, Android or Windows Phone devices. Hosted is a stylish and clean landing page with expandable login panel best suited for hosting services. Delicious Landing is professional & clean landing page template, it comes in 4 color themes, 6 layouts each, every one of them has 2 backgrounds (light-dark gray).
Shopland is a landing page with 3 different sliders ideal for selling any kind of products with unlimited countdown offers.
Multitasking landing page ProfitHunt is designed to advertise products or services and suits any goals. Code is very well documented and easy to find changes you need to do in order to personalise this template. Golanding is an effective landing page that can really grab your visitor’s eyes on the product that you advertised.
Landed is an attractive landing page with vibrant colors and can be used in various ways to promote your product or simply show off your photography. Superbia is a landing page template with clean and minimalist design, suitable for selling services or products such as theme, e-books, apps etc. That is a really comprehensive list and being able to compare so many landing page designs on one page is incredibly helpful.
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It has got clean structure and professional design as well as many extra page templates, which allows you to use it as sale platform as well as an informational landing page. The template is highly and easily customizable, so it will be perfect for your product, service or company.
Without it, majority of sites running online won’t survive, because the entire point of creating a website presence is to generate more leads to the main business. For example, most of the personal and blogging themes available on ThemeForest and MojoThemes, does not come with a landing page template.
It is very clear that you need to use a third-party plugin or theme, if you want to create a proper landing page that converts.
Today, I am going to share a number of premium WordPress themes that will allow you to create high quality landing pages, sales pages, squeeze pages, membership pages, and more. Easily create professional and high converting landing page in minutes, without touching any code. This theme is ideal for bloggers & marketers who have a single product to promote (such as an ebook or iphone app).
The theme comes packed with a dozen of great features such as mailing list ajax form, pricing tables, responsive design, 2 HTML subpages, and google fonts.

It also features a number of different variations on the layout for landing page and can be customized with drag & drop editor. It comes with a straight forward and easy to use controls, so you can modify the theme in a matter of minutes. Kodax is not just designed for selling products, it can also be used for blogs, portfolios, and company websites. Each theme I listed above has it pros and cons, so rather than simply choosing any random theme, look at them all, and see what suites your purposes. This plugin is great choice for creating landing pages, as it comes with a good amount of pre-designed templates, marketing pages, mini-squeeze pages, and more. You may also want to check out our roundup of 10 Best list building plugins to grow your subscribe base. The WordPress theme Simple Leads come with landing page that could be used as a sales page and you also get all the other theme features.
You only retain customers, though, when you actually leave them with a good taste in their mouth. You will get incredible opt-in rates with this style of squeeze page, but what you do after that is equally crucial. Some of these pages are specialized to create sales, but in this case, we’re talking about email landing pages (also known as squeeze pages). They want to fill in the blanks, and after all, it only takes a second to fill in the email, and get the answers. But unless you provide your subs with actual value that delivers, they won’t be ordering again. They’re used by some of the top gurus in the game, and are cloned, so that you can install one of these landers in the next 60 seconds.
Demystifying and simplifying the art of squeeze page design and what makes an effective high converting squeeze page. In most cases, you can improve your opt-in rate by removing the name field, and only collecting emails.
Reason: Google ad words AND Facebook ads teams will probably not approve any ad leading to this landing page? This template is divided into sections: Head, Sliding Banner, Services, Featured Slider, Testimonials and Contact Form with Social media integration. The theme is build upon a responsive 960 grid and features an image slider and a Twitter ticker. It’s packed with awesome features that will allow you to showcase your product or service in a professional manner and by doing so, increase your conversion rate. Showcase your apps to increase downloads or to display your skills with this easy to edit theme.
Sliddr used advanced and unique animation techniques to create a small site with real eye catching power.
This is clean and professional design with many features to help you to promote and sell your app. Get higher conversions with this beautifully clean and minimalistic landing page design with super clear CTA (call to action) areas repeated down the page in strategic areas to fire visitors off to your selling page such as the android marketplace or the apple store.
It has a very clean and modern look with a newsletter section, twitter section as well as a free trial button. This template will adapt on any screen from a widescreen monitor to a mobile phone so the template responds dynamically to optimize viewing for that screen size. VizualTV coded with valid HTML5 and use 960 grid CSS for the layout so it’s flexible to rearrange element position. There are 11 fully independent sections that can be arranged in any sequence to create a variation of your own choice.We have provided the Video based documentation to help you understand and customize the code. Christmas are coming and people will look for presents, offer them nice and Christmasy placeto buy them!
Template comes with 5 color versions including pricing table, working contact form and working newsletter. All elements have been designed and positioned in a method to get your message across and tailored to client goals with ROI in mind. App Showcase is a professionally designed theme including many features to help you to promote and sell your app. With an eye-catching design, the call-to-action high-up the page and an impactful splash intro this theme is sure to convert your visitors into customers. Converting Landing Page drives conversions using proven techniques like the Gutenberg Principle, F-Pattern and AIDA. Though, you can easily add new opt-in forms from other service provides, if you have a basic knowledge of HTML and CSS. You can easily make customizations like changing color, text size, fonts, images, etc, via intuitive user interface. Just edit the text a bit, and you can have your very own 55.6% squeeze page in the next 15 minutes. One, the landing page is personalized with a photo of me and the misses, so it makes sense to have a more personalized opt-in box.
Depending upon your requirements, the template can be used as a stand-alone squeeze page, or a micro site.
Simplicity and flexibility of modularity setting, operation of e-mail forms, integration with modern services and easy color changes make our Landing Page an indispensable tool for business owners, Web developers and members of affiliate programs.
One big advantage of using this plugin is that the landing pages are well-coded and light weight, which means they load quickly and convert more.
With above-the-fold-layout, product sliders, image gallery and working subscription form, the template can be potentially used to convert your visitors into buyers.

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