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From the technology perspective, companies often buy into software that will help to achieve their business goals.
The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC).
The Business Strategy perspective has most in common with many of the lessons and topics contained on this website, and indeed within the field of marketing itself. Customer Relationship Management is the establishment, development, maintenance and optimisation of long-term mutually valuable relationships between consumers and organisations. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. The most successful email marketing campaigns are those that provide timely content based on the current needs of the consumer.
Developing email marketing campaigns in response to social media actions allows brands to more effectively engage consumers by providing content that’s relevant to their precise actions at the exact time they’re online. Identifying these socially strong consumers is relatively easy because they generate high response rates to emails. These consumers are extremely valuable and should receive special treatment in the form of exclusive promotions and opportunities with the brand. Within this microsite, customer behaviors can be easily monitored so brands can track when visitors are engaging with various social media elements, whether posting on message boards or watching brand-related videos.
At MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, our 360° marketing approach uses just the right mix of traditional and online media to reach your marketing goals. If you are undertaking higher-level academic work you need to clarify with your tutor, the nature of his or her preferred model.


For many, CRM is far more than a new software package, the renaming of traditional customer services, or an IT-based customer management system to support sales people. However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. Incorporating such customer relationship management (CRM) techniques can transform email efforts into coveted “Mighty Mouse” campaigns, which are initiatives sent to small populations that deliver enormous results. This is the essence of CRM and it shows consumers that the brand is responsive to their immediate needs, which leads to stronger customer relationships and loyalty.
These consumers usually have the highest levels of both brand and social media engagement, which signals their potential to become long-term customers and brand advocates.
Beyond their individually high open rates, they actually have the power to enhance a brand’s online reputation and increase the inbox delivery of the brand’s email marketing campaigns among their large social media networks. They should be targeted for new customer acquisition programs since their recommendations can be highly influential to prospects. These actions can trigger the delivery of targeted emails that respond to what these coveted consumers are seeking or saying. While some industries may fare better in print and others online, we strive to create a balanced approach where digital and traditional marketing efforts support each other and your marketing message is tailored to the medium.
However, IT is vital since it underpins CRM, and has the payoffs associated with modern technology, such as speed, ease of use, power and memory, and so on. Our model contains three key phases – customer acquisition, customer retention and customer extention, and three contextual factors – marketing orientation, value creation and innovatove IT. These Mighty Mouse campaigns perform more than five times better than the standard, segmented, and targeted campaigns.


Most importantly, the brand should create a special social media microsite specifically for engaging with these extremely loyal customers.
The emails can provide rewards, encourage the sharing of content, or virtually anything to build the brand and the customer relationship.
A prime example of Mighty Mouse marketing is an email campaign driven by social media actions. The microsite can display all of a brand’s social interactions on their many social media networks in a single place. This is based upon a definition of marketing that considers marketing as a mutually satisfying system of exchanges (for example Baker 2002).
Essentially, CLC is a summary of the key stages in a customer’s relationship with an organisation. In fact, such socially triggered campaigns can generate approximately 10 times the revenue of standard email campaigns.
The loyal customers invited to this microsite will enjoy being able to view all of the brand’s social media efforts in one place and such exclusive access will make them feel appreciated by the brand. The business strategy is based upon the recruitment, retention and extension of products, services, solutions or experiences to customers.



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