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As online media continue to grow and diversify, the typical customer journey covers an ever-wider variety of channels. Steve Muylle, PhD Vlerick Business School will discuss trends and directions from scientific research and their implication on the changing world of marketing.
Patrick Roozeman, American Express will share some of their best-in-class marketing practices. Peter Schellemans, Adobe  will talk about analytics and digital marketing techniques. Two years ago Capitol Broadcasting Company created a new subsidiary, a digital marketing team, under the umbrella of our division CBC New Media Group.  Digital Elements emerged as a natural extension of CBC’s commitment to helping local businesses prosper. During the past two years Digital Elements has worked with over 100 clients from local universities, auto dealers, law firms, dentists, medical practices, private schools, and service providers.  From helping smaller businesses punch above their weight with larger national competitors to larger clients like Home Comfort, Campbell University and Meredith College, Digital Elements handles all of the digital marketing for their clients. A CBC team player, Digital Elements works on cross-divisional sales with our Radio and TV staffers both in Raleigh and Wilmington. Digital Elements Client Services Manager Gordon Buchanan shared a little about what makes the small team with the big mission tick.
The main thing that makes us special is our willingness to do whatever it takes to satisfy our clients. We are a (recent) Google Adwords Certified Partner, have multiple staff members who are experts in Google Analytics and other reporting tools, and we are adept at telling a story using data to illustrate success for our clients.

Additionally we are constantly learning and getting better at what we do, and are always on the lookout for a better way to serve our clients. I think what makes us tick is seeing results for our clients, whether it is phone call conversions from PPC, rises in organic traffic from SEO efforts, or hearing that our client had “the best month they have ever had” which happened recently.
We are a product of CBC which is to say we strive 100% of the time to do good work and live up to the sterling reputation of our parent company. Digital Elements has offered several ‘Introduction to Digital Marketing’ seminars on the Western Blvd campus in partnership with groups including the Downtown Raleigh Alliance, Raleigh Homebuilders Association, and The Montessori Association. Digital Elements has also offered a webinar and plan to develop a full series in the future. The Digital Elements team hosts an ‘Introduction to Digital Marketing’ seminar in WRAL-TV's Studio A. NMG's Gordon Buchanan speaks at a Digital Elements ‘Introduction to Digital Marketing’ seminar in WRAL-TV's Studio A. Digital Elements' Chad Fairchild speaks at a Digital Elements ‘Introduction to Digital Marketing’ seminar in WRAL-TV's Studio A.
The Digital Elements Team (l to r): Chad Fairchild, Jordan Rogers, Lisa Chappell, Meredith Duncan, Chris Overby, Veronica Dyer, John Deans, Gordon Buchanan & Reagan Fisher. We retain most of our clients because we treat them well, show them great results, and are completely transparent in everything we do with for them.

We understand that digital marketing is constantly changing and evolving and we do a good job of keeping up. Their next scheduled seminar takes place this Wednesday, September 16.  Held in partnership with The Wake Tech Small Business Center, the event is open to the public. In response, marketers need real-time intelligence about digital marketing strategies so they can take effective action.
We invite you to attend this seminar, where you'll learn how your organisation can benefit from the latest and most effective digital marketing strategies. He chairs the Competence Centre Marketing and Sales Department and runs the executive master class in business-to-business marketing and sales.
As an avid user of the Adobe Digital Marketing Suite, they have adopted SiteCatalyst for online analytics worldwide.
They must be able to identify the most profitable paths through websites and segment traffic to spot high-value web visitors. Looking to increase the organisation’s ability to take action using online data, it initiated a cooperative effort with Adversitement which resulted in major ROI improvements and converting prospects into new cardholders.

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