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Today I’ll show you how I created and optimized a professionally designed, socially viral landing page for an eBook, and how you can do the same in just a few hours, without writing any code.
I used three online services and one page design marketplace to bring my vision together as quickly as possible, each of the tools is either free or has a free plan to let you try out your concept with the minimum of fuss. ThemeForest: For my landing page design shopping experience I headed to ThemeForest to check out their new landing page section. Unbounce: I used Unbounce (obviously) to construct the landing page in a code free WYSIWYG editor.
PayWithATweet: This great new free service is what adds the viral secret sauce to your page.
Each template comes packaged with Photoshop PSD files and they usually have a variety of color palettes to choose from.
My goal was to find a page template with a nice big hero shot of a book cover to showcase the eBook I wanted to give away. The Premiere Landing Page theme had exactly what I was looking for and at $8 was a no-brainer.
The ThemeForest files typically include images already cut up for you (great for people without Photoshop experience), but I sometimes cut them up myself in case I want to make any customizations to the design.
I made the page section tall enough to contain the background image and set the background to stretch to the page edges. Some templates (such as this one) show the hero shot of the product at an angle which makes it harder to replace with your own image.
For the bottom half of the page, I added another series of images containing the bullet points and section titles. To provide some context for who wrote the eBook, I wanted to put a short showcase video onto the page. I wanted to add a simple form in the footer to capture email addresses in exchange for a special Unbounce promo. This clever network effects means that the more people pay for your product with a tweet, the more new people will get to hear about it – perpetuating the flow of traffic to your landing page. You decide what the default tweet text will be, but your customers can edit it before it’s posted to their stream. After watching the conversion rate hover around 25% I decided to try and figure out why more people weren’t clicking my CTA. Qualaroo is a small interactive widget that appears in the lower–right corner of your page either immediately, or after a predetermined delay (I set it to 20 seconds to give people some time to digest the page messaging). It allows you to survey your visitors with simple questions to gain insight into their experience.
When you set up your account at Qualaroo, they provide you with the script to paste into Unbounce. To see how valuable the eBook was perceived against the currency of a tweeted recommendation. I was pretty surprised by some of the results, which I’ll explain below along with the steps I took to optimize the landing page based on the feedback I gathered. Overcoming click fear: I positioned two statements close to the CTA stating that you will have the opportunity to edit the tweet before it gets sent. Infographic preview: On the hero shot I placed a link to an enlarged view which launched a modal Lightbox style overlay containing the infographic, allowing people to see it and judge the quality. Text content preview: As the PDF was based on a blog post, I linked to the post, explaining that it represented the content of the eBook, again allowing people to see the quality of the content. Ideally the content preview would be a single chapter of the eBook in PDF format, because I suspect that a portion of my visitors are clicking through to the blog post and are content to consume the information there (not needing or wanting a PDF version). If you have any thoughts or other ideas of things to test, I’d love to hear them in the comments . I’ve recently seen a few instances where discounts or free downloads have been offered for a tweet. I was first hesitated about the pay it with tweet option as I didn’t want to share something I haven’t read.

Since I have been following you on Twitter and LinkedIn, I decided it won’t hurt to share something from you and went ahead, shared it.
This is truly one of the most interesting, practical and useful articles I have read in quite some time. I am planning to considerably up my visibility on Twitter over the next month and have been testing out a number of Twitter-related WordPress plugins to help with this and your article certainly gives me a range of new ideas. Additionally I must admit that KISSinsights is new to me as I typically use SurveyMonkey so looking forward to checking them out shortly. KISSinsights is very specific in it’s use and provides great point-of-conversion feedback.
As always Oli, you manage to take a great marketing experience and break it down into its most simplistic and educational form. Another reason for your own case study may be because they could access your extensive article over at SEOmoz?
Yeah, I think the link to the blog post would definitely have an effect as it nullifies some of the need to get the PDF. That’s the beauty of this type of feedback, you can learn how to set expectations for future exercises.
Appster – Clean Minimal App Landing Page Theme for WP- Appster is a clean and minimal app landing page wordpress theme with many user friendly options. Landlr – The All-in-One Landing Page for WordPress – Landlr is 100% responsive, flat, flexible and advanced landing page theme.
12 Years experience in SEO and Web Development, SEO Expert, Digital Marketing consultant, Web Developer, Author, Blogger and Simple Person.
Brown is responsive WordPress theme designed for eBook authors and marketers with everything you need to quickly create awesome landing page for your product.
All images used in the preview are just for demonstration purposes and not included in the Theme. Negli ultimi anni, la capacita di creare rapidamente pagine web responsive utilizzando Bootstrap ha coinvolto gran parte della comunita di sviluppatori web.
La seguente galleria contiene 40 temi e template Bootstrap che potete utilizzare per il vostro prossimo progetto web. The only cash outlay came from buying the page design – for about the price of two cups of coffee.
The screenshots below show some of the steps I took to re-construct the design in Unbounce.
Luckily, the designer of this page had included very precise instructions for how to recreate the angled view in Photoshop. After moving it close to the right spot, I nudged with the arrow keys for an exact placement on the product box.
I usually stay away from having more than one call to action, but wanted to experiment to see if people would be interested.
You can then pass the data through to a list at an email provider like MailChimp or AWeber and receive automated notification email updates whenever a new lead is captured. They can’t remove the link back to your page though which is how the viral nature is preserved.
I grabbed the link, set it as the target for my button and set it as the page conversion goal in Unbounce (so that I can track how many people click the button). I also placed some links strategically around a few pages to generate some extra traffic, but Twitter was the primary inbound source.
You can watch a complete instructional video which shows you how to create a simple survey question and how to add the Qualaroo script into Unbounce. Having only recently discovered Unbounce this is the type of post that I love – it reveals actual metrics yet offers practical advice how how the rest of us can use these techniques. How long do you think it takes to get to a level of expertise that allow you to create landing pages as good as this one? Having only recently discovered Unbounce this is the type of post that I love – it reveals actual metrics yet offers practical advice how how the rest of us can use these techniques.

Ideally there would be a 1-2 chapter preview of the content as a smaller openly accessible PDF as a teaser and proof of quality. It may not display this or other websites correctly.You should upgrade or use an alternative browser. It is designed to easily show off all of your ebook’s features in one page so that your customers don’t have to look for it. If you are looking for perfect landing page design for marketing campaign of your website, products, apps, services, then your search ends here. Many of the marketing landing page themes are responsive and comaptible with all types of browsers, resolutions and devices.
This theme has selected 12 google fonts, unlimited color combinations, shortcodes, ajax powered contact form and much more.
Dragness is a responsive business landing page theme that built with advanced and awesome features. You can launch any type of marketing campaign on this theme like social media campaign, email marketing campaign and PPC campaign. It is a clean responsive landing page theme suitable for book authors, ebook writers, marketers, digital products. I am an SEO consultant with more than 12 years of experience in SEO, PPC, website designing, development, wordpress development, social media marketing and online marketing. Sebbene esistano altri framework di sviluppo front-end come Foundation, senza dubbio Bootstrap e ad oggi il piu popolare.
The screenshot below shows how I pasted in the embed code that I grabbed from our video hosting provider Vzaar. Digging into individual responses it seems that the primary reason for this was that people would rather tweet about it after having read the content and established an opinion about it’s value (as noted in the last point).
Part of me is a little reticent to offer the email option as the viral nature of the tweet is lost with this method.
These responsive landing page WP themes are compatible and fully functional with latest wordpress version.
This theme has with 6 custom colors, advanced theme panel, bucket post type and backgrounds that you can choose your own.
This theme comes in dark and white layout options with many color schemes and advanced and attractive slider. I am an adwords and google analytics qualified individual, having expertise in digital marketing consultancy. Non e una sorpresa infatti che molti web designer e sviluppatori oggi utilizzino i framework front-end per creare modelli e template. You can launch any type of online marketing campign with the help of these wordpress themes.
This theme is 100% SEO friendly theme with lots of shortcodes, multilingual support and integrated contact form. It also sheds light on how protective people can be about what they say via Twitter – again, it makes total sense when you consider that someone is effectively giving you a recommendation (often to thousands of people who have come to expect a certain standard). You can launch a PPC (adwords) campaign, email marketing and social media marketing campaign for your website by using these marketing campaign wordpress themes. Check the demo and download these latest and unique wordpress landing page themes for your next marketing campaigns. JustLanded is one of the best theme for all types of online marketing campaigns like PPC campaigns, social media marketing and engagement and email marketing campaigns.

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