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Marissa, this was a great find on your part, and I’ll be crediting you when I write my own spin.
The other 50% don’t want to look stupid by recommending something everyone has heard of before.
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If you are considering which platform to launch an online video advertising campaign on, YouTube seems like the obvious choice, having dominated the market for a decade. Third party data revealed that YouTube’s share of video views for Super Bowl advertisements dropped 20 percentage points to 74% this year.
Looking at these superbowl stats can help you decide on which platform to launch your own video advertising campaign.
Better for specific demographic targeting – already has accurate user data from signed in Facebook users. If you are targetting older demographics or you need to target a very specific demographic, then Facebook might be a more economical choice.
Welcome to empowerinc newsEmpowerinc columnists deliver deep insights on the latest digital marketing news. Sean Mills, president of the mobile news operation NowThisNews claimed his company has seen a significant increase in video views on Facebook since the newsfeed update.
According to comScore’s Video Metrix report, Facebook still trails Google sites when it comes to video views across total devices. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. As the world continues to embrace social media, the ways we use the social networks are becoming clearer. Twitter with its short and snappy messaging is very dependent on mobile usage and smart phones. Artificial intelligence that adds other dimensions to humanity has already arrived but we just don’t notice it.
So what are the latest social media facts and statistics provided by the latest study by GlobalWebIndex for the second quarter of 2013?
Facebook still dominates at 70% of account ownership but Google+ is not far behind at just over 50%. The large Chinese internet user population is producing some large Chinese centric social networks including Sina Weibo, Tencent Weibo and Qzone. The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months. The latest statistics show it having 7% of its users over 55 and 14% in the 45 to 54 age range. What this graph doesn’t show is that engagement of all the social networks actually dropped in the last  12 months. Facebook though dominates with 62% of all its account owners being active in the last month of this study.
When you have one region (Asia Pacific) with a very large population including two countries with more than 1 billion citizens each then these statistics shouldn’t surprise.
Do you get sick of hearing about what someone had for breakfast, where they have been or who they are talking to on Twitter? Google had a clean slate just over 2 years ago when it designed the user interface and feature and function set for Google+.
Photo uploads…that is one of the things that Google+ and Facebook  have in common as the most popular activity.
Facebook maintains the highest penetration of active users among account owners at 62% globally. Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC.


My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.
Very interesting to see that the older demographics still leading the stats year after year.
A few months ago a did a quick survey at a mall and 90% of the younger generations (under 25 years old) thinks that social media is a waste of time (as the top answer). This article shows everyone that social media is just getting stronger and this is just the starting point.
A few months ago I heard that Google+ was going to overtake Facebook in 2013, and the way things are going, they just might exceed FB by the first quarter of next year if not by years’ end.
Some advice, please: As an aspiring author who is trying to narrow his social media focus on Twitter, Facebook, Google+ and LinkedIn, do you think I could benefit from a presence on Pinterest? Google Plus is a great platform but is really hard to distinguish its services from other Google services in our respondents’ mind. This said, our numbers about Google Plus have been growing constantly throughout our researches over the years.
I use Google+ for my design business portfolio, since I don?t want to mix my personal life (facebook) with my business stuff. The Google+ verses Facebook argument is pretty irrelevant if you step back and look at what is going on. Social media isn’t driven by being social, its driven by a desire to encouraging people to give away personal information that can be used for targeted marketing and business use.
Social media is a milestone along the critical path to the shift of ownership of data, personal or otherwise. Some of you already know that the stats we are discussing are not simply about popularity but are business metrics showing the potential market or active data assets to attract advertising clients.
Participants will learn the power of presentation and how it lends to personal and professional credibility.
Whether presenting one’s self to a prospective employer or addressing the department in a team meeting, our presentation of our self will have a great impact on how we are received. Participants will get the opportunity to present themselves and receive feedback and coaching in order to be more effective in their presentation of themselves. But it seems the Google owned video hosting site has rested on its laurels too long, as Facebook has recently overtaken YouTube as the most popular online video advertising platform. Facebook is a natural platform for things like the ALS Ice Bucket Challenge but even things like Super Bowl have garnered massive views. Facebook accounted for 25% of the online views for Super Bowl commercials, but this does not necessarily mean that they are taking views away from YouTube. On Facebook, anything over 3 seconds is counted as a “view”, while YouTube monitors audience retention more closely.
It all boils down to whether you prefer the Facebook autoplay ads, which count anything over 3 seconds as a view, or YouTube’s which only charges you for actual views, giving users the chance to skip the ad so that you don’t pay.
The actual break down of costs is hard to compare, since it’s down to you, but the two platforms charge in different ways. In other cases, it seems as though YouTube’s pay per view system is more fair and can yield great results, providing your target audience are YouTube users.
Our columnists publish articles regularly, keeping you up to date on the latest occurrences in the worlds of social media, search marketing, web design and digital technology.
The steep climb in Facebook’s video numbers is the result of the site adjusting its newsfeed algorithm in June, serving up more relevant video content to users that were more likely to watch a video.
From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. Keep in mind though that Google+ account is mandatory whenever you create a new  Gmail account. This is only set to increase as regions and countries in the developing world including Africa, Asia and South America get connected to the web. It is maybe the most conservative of the social networks due to the fact it is all about business. Don’t think though that social media is just for the for the teens and people who still have their hair.


This has a lot to do with activity generated by visits to Google services (read Gmail) that is counted as a Google+ visit. This is despite the fact that it has one of the lowest internet penetration rates in the world. Its banner and image display makes the user experience compelling, contagious and immersive. What was ho-hum and what have you learnt that may affect your social media isage for business and pleasure? I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook.
Some are long-term and some are just beginning, but they are what make us connect as human beings. As per the younger generations, they will eventually catch up and they will get involved at some level.
It tempts, but I have no defined plan, and I am finding it tough giving enough time to my social media efforts, as it is.
Was at Rich Brooks Agents of Change conference this weekend and the audience was asked to raise their hand on Google Plus usage and not many hands went up. Your daily posts enable the organisations to build a detailed profile of your life which is highly valuable to sell products or services to the right person at the right time. The accuracy of the numbers only matter if you are an investor or use the sites for business purposes. I have joined some great communities where I’ve met wonderful people and accomplished a lot. The will also receive the ‘how to’ in delivering not just a good, but an outstanding presentation.
It is becoming more social as it has realized that this will enhance its user penetration and attractiveness.
The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. Google+ should have an option to change your Profile design betwen personal blog – pinterest look alike or portfolio view. Most people are keen to jump on these corporate offering as a way of increasing their social standing or the illusion of being hip and on trend without consideration for the access and safeguards to your information.
I think Google still wins with original and professional content, but we could see Facebook make a play here as well. The True Reach data for views of super bowl advertisements indicates that they are doing OK. YouTube lets you enter the maximum amount you are willing to pay for a completed viewing of your video, and then estimates the average cost per view and how many views per day.
But be ready to adapt, as we may see both platforms making major changes in order to remain competitive. Google+ is no longer an afterthought and is embedded in Google’s web assets including Gmail, local checkins and the mobile Android ecosystems. The universes of content, social and search are being woven together and creating a web experience that looks more like magic everyday.
The big question is, can Facebook build an ad experience that is as natural for brands as YouTube’s.
YouTube seems more flexible but they might need to raise their prices soon as they are only roughly breaking even at $4 billion per year. The social and mobile web is becoming an extension of our lives as we share, search and upload photos. Copyright & Data protection Laws severely lag behind technological advancements and often only address issues once its to late.
If they intend to retain their customers, they might want to consider taking their security more seriously.



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