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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuarios. If you have a brick and mortar store, don't think online videos can't work to promote your business. When considering video marketing, you have to think about the idea of search engine optimization.
Clipping is a handy way to collect and organize the most important slides from a presentation.
One of the best ways to increase the visibility of your business is through video marketing. Recortar slides e uma maneira facil de colecionar slides importantes para acessar mais tarde. Bring along a video camera if you are attending any public events like trade shows and conventions.
There will probably be some chances to interview other experts and document your experiences. Brainstorming with family, friends, and staff can help with idea generation for content focus. Interview a prominent business person and share that video in your video marketing campaign. Keep your logo prominently placed in your video, but make sure it doesn't interfere with the content.
Research has proved that blog posts with video always have a better Click Through Rate (CTR) and Average Visit Duration. Our client who is into education finance, identified the problems faced by students and parents who are worried about education financing. Competitors’ research is the second step, where we compare our services or products directly with one or more competitors. Our client provided all the study abroad loan and admission process knowledge through the video and grabbed the users’ attention. Best Solution: Our client gave parents and students the best solution by offering GRE based loans, Pre-Approved Loans, Pre-Visa disbursement loan, etc.
Video Length: We would recommend making a video of length 2-3 minutes only, as lengthy videos never grab the viewers’ attention. Conclusion: Creative videos and emotional videos make a good impression in the eyes of users. The behind the scenes video shows Brandon photographing the colourful and vibrant people that roam it’s streets. Pressplay Video Marketing is a video marketing agency that helps you generate video content for your business or organisation. If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on. YouTube alone has more than 4 billion views per day, and it’s the second-largest search engine, right after Google (which owns YouTube).


81 percent of senior marketing executives now use online video content in their marketing programs, up from 70 percent in 2011. Video results have appeared in almost 70 percent of the top 100 search listing on Google in 2012. Video sharing is a huge part of social media, and social media is a huge part of our lives. Online video production will account for more than one-third of all online advertising spending within the next five years. Video has created an even playing field on which brands, business, and organizations can compete.
More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
People love to comment on videos, and that’s where you can learn more about your consumers. Analytics are so accessible, and they do a great job of telling how successful your videos are. Videos stay online and in Google results for a very long time and typically require an executive order to be removed. 34 percent of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16 percent after watching an ad on TV. Shoppers who viewed video were 174 percent more likely to purchase than viewers who did not.
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. People take video with them on their phones and watch it because they’re interested in a certain topic (see No.
On the Radio!I was recently interviewed by Kris Anderson on the radio show Living the Luxurious Life.
Offer free information in the form of a report or eBook, and explain what they will gain from it. Most of the marketers fail because they don’t make newsworthy videos that grab users’ attention. We did one experiment for our education finance provider client by comparing blog posts with video and without video. They also highlighted the USPs like fastest loan process, customized interest rate, unsecured loan. The video that talks only about products and services will never grab the user’s attention. Follow us for tips and advice on  how video content can help you save time, money and help your business grow.
Convince them that they need to get with the program and escalate quickly before it’s too late. The advantage is still with larger, more established brands, simply because they have bigger budgets for video seeding and media buying, but the trick is just to keep being more creative and do a better job of targeting, in order to reach your consumers.


Video is way better at moving viewers to laugh, cry, get mad, learn, and take action than photos, text, or audio. Comments and response videos help you redirect your fire based on their feedback and needs. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy the product or service you are selling. Make it clear to your boss or partners that video is a way of selling more products and services, not just entertaining for the fun of it. They basically create the videos that talk about the services or products they are offering. The video views increased and the Average Visit Duration on the blog posts also improved, compared to blog posts without videos.
How cool would it be for fans to leave comments on a video, then find themselves mentioned by name in the next video? Measurement can help your boss, partners, and you to determine which videos and surrounding social media activities are leading to increased sales and moving your marketing in the right direction.
You may consider an initial media purchase or video seeding to promote your video, but unlike TV ads that get taken down once the rent isn’t paid, video content stays online, working for you and reducing your overall per-unit spending over time.
You can put direct links in video descriptions, surrounding text, banners, or overlays that let viewers click directly on the video. Video initiatives and the surrounding activities should revolve around clear objectives and calls to action, to create an environment where consumers know what they’re supposed to buy and can easily purchase it.
With mobile video you have the potential to be in people’s hands, understanding everything about what you offer, and one click away from their buying your stuff—which is the whole point.
Our client came up with Pre-Approved loan which helped parents and student to decipher the quantum of loan they are eligible for.
Social media can affect organic Google search results as well as be an entry point to your website, microsite, or promo page.
Cisco said that consumer video traffic would account for 80% of all traffic globally till 2019.
You need to be making ads, promos, branded entertainment, Web series, video blogs, funny viral videos, videos of your cat, your dog, your cat riding your dog—whatever style and format best reaches your customers. YouTube is the second-largest search engine, meaning videos get ranked high in Google results.
So, you should not ignore video marketing – a free marketing activity that drives free traffic to your website.



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