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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Create a Marketing Plan That Produces Results Learn the steps & necessary information required to create a highly effective marketing strategy and budget.
Marketing is the Center of Your Business Universe Everything you do to promote your business is marketing. But we’re often required to have plans for “digital” based on the way teams and reporting is structured within companies. To get you going in the right direction, here are 7 core criteria when creating a digital marketing plan. FOCUS THE PLAN AROUND CUSTOMERS, NOT PRODUCTS AND TACTICS: Always start with the customer, their characteristics, behaviors, needs and wants, often expressed through keywords.
CREATE AN ACTIONABLE SCORECARD: End your digital marketing plan with a scorecard of the measurements that matter most, your Key Performance Indicators (KPIs). To put these guidelines into steps every company should take to achieve success in digital marketing, we follow a process of Crawl, Walk, Run and Thrive.
However, without a strategy or plan, your marketing will not bring you the desired results. You can create on marketing analysis on the total number of potential customers in a city, state, country or the world.
In fact, companies shouldn’t separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business.


Have the plan that is going to make it happen for the first 90 days but be flexible to change.
87% of consumers research products online, then buy offline according to Internet Retailer.
Therefore, creating a marketing plan is a critical ingredient in building a successful business. Who you choose as your target market (niche) has direct consequences on the success or failure of your business. Buyer Personas are examples of real buyers who influence or make decisions about the products, services or solutions you market. You should not only consider the communications but the form it takes such as an email, blog, infographic, video or podcast.
Situations and plans change, especially online, so ensure plans are usable by having a clear vision for the year and keeping real detail to a shorter term. 79% of consumers trust online reviews as much as personal recommendations according to Search Engine Land. Instead, use the same language as you would for traditional media channels but support it with the facts, resources and metrics that give digital an even greater credibility.
This allowed us the ability to accurately estimate the size of our market and its potential for business over a given period of time. They are a tool that builds confidence in  strategies to persuade buyers to choose you rather than a competitor or the Status Quo.


These are just a few ways to gain the attention of people in your organization to support your plan. Curabitur scelerisque, nulla et facilisis fringilla, sapien elit auctor augue, at porttitor ipsum nibh faucibus ligula.
Beginning with our primary market, (organizations), we will demonstrate the size of the market and explain why we chose Cities and Counties as our specific niche. Limitations on time, money and resources means that if you waste what money and time you do have marketing to the wrong target market, then you are almost guaranteed to fail.
You can compare the social media presence of your brand versus competitors in terms of Likes and Followers or engagement terms like Comments and Shares. So, consider using facts throughout your digital marketing plan to win the approval of the people who may not totally understand digital but are smart business people who sign off on it.
Any organization, be it a For-Profit company or government agency that has 500 or more employees, located in California and is losing employees to retirement and not able to replace them. The forecast tells us how much revenue we expect to generate every month and what it will cost to generate those sales. All of these organizations are feeling the pain of people leaving the organization without replacements on the horizon.



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