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APApple is set to release iPhone 6, its latest update to the iPhone juggernaut, in the fall. And if that is the case, can a mobile device that serves such a small minority of the planet stay relevant in the years to come? IDCIn IDC's forecast for 2018, note that Android actually loses market share and sinks to 77.6% of the market.
IDCNote that the average Android price is heading toward $200 and the average iPhone price is heading toward $600. But the history of computing has one iron-cast lesson for us all: Devices get cheaper over time, and better over time.
Is Apple boxed in as a brand and a platform that merely serves the richest 15% of the world, while everyone else uses Android?
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While iPhone 6 sales are expected to be huge for various reasons, there is a broader question facing Apple: Is it boxed in as a brand and a platform that merely serves the richest 15% of the world, while everyone else uses Android? To put it in its bluntest terms, what is the point of launching the new Candy Crush Saga on a platform that hardly anyone a€” in a global sense a€” uses? In Q4 2013, according to research firm IDC, Google's Android mobile operating system had a 78% share of all users globally. But that occurs after Android adds about 404 million phones, while Apple adds only 63 million a€” and its share sinks to 13.7%. All e-cards are personalized with your contact information, photo, company logo and contains a greeting to the person receiving the e-card.
The quality of Android phones is getting better and better, IDC says, and that offers a long-term challenge to Apple. Apple doesn't gain share a€” it merely loses it to Microsoft's Windows, a humbling irony, at least in the IDC scenario.

For a long time, that was because Apple's strategy in the East a€” low distribution and high pricing a€” was feeble. And Apple's business model is to only do the most profitable thing, not the most widespread thing. It's the same situation a€” Android growing faster a€” in mobile ads, according to Opera Mediaworks.

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