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If we take a quick glimpse into the crystal ball, we see a future of content marketing less about the impact of words and more about the experiences created for the consumer. Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity – answering quizzes, watching clips, or exploring scenarios. Let’s take a look at these interactive content tools that promise to engage the socks off your audience.
Apester offers brands the ability to create polls, surveys, personality tests, and video quizzes, which they can embed into articles to get readers involved. Frito-Lay sponsored a contest, Lay’s Do Us A Flavor, in which it invited people to submit ideas for a new chip flavor. The Weather Channel hosted an Apester-created video quiz, The Extreme Weather Driving Challenge. In an era when video engagement rates can make or break a brand, Zaption helps brands ensure that their videos are as engaging and captivating as possible. For example, Zaption created a training video for potential customers, explaining its key features and how to get the most out of the platform.
For example, the Chilean government uses the platform to track start-up growth in Chile, Pride of Place uses it to understand LGBT impact in England, and AccessNow utilizes Mapme so that its users can easily discover nearby accessible places. Your audience will love feeling a part of the action and interactive content makes this attainable. Join our upcoming #CMWorld Twitter chat on interactive content on Tuesday, January 19 at noon Eastern with special guest Scott Brinker. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE!
Available for free download, EIT is both PC and MAC compatible, can be installed on as many computers as needed.
Use Easy MP Monitor to monitor and control the status of all Epson networked projectors from a single computer over a wired or wireless Ethernet network. Easiteach is a robust alternative to NoteBook and Activinspire with the option for pre-made or create-your-own lesson plans aligned to core curriculum standards. This work helps us restore brain power in school age kids and patients with damage from stroke or dementia. SpineForce® is the first technology designed to pinpoint and tone these deep spinal muscles.

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The 'Pas a Pas' interactive education tool is a fantastic new product that promotes learning through a digital board, camera and interface. Three main modes are programmed: Assisting (guides students to place objects in a certain way, and progresses to helping them learn to create realistic animations with stop motion), Directing (children create their own movies), and Collection (children watch previously recorded movies). It also enables you to provide more content to your target audience and encourages participants to share their outcome with their nearest and dearest. Apester is revolutionizing the age-old custom of storytelling via a digital experience, allowing readers to help shape the content delivered to them. AOL posted an article about the winner and used Apester to embed a quiz asking users, “Which flavor was your favorite?” Readers who clicked on their favorite could immediately see the results of the poll and received links to related content. The six-question quiz hosted by The Weather Channel’s Jim Cantore seeks to engage and educate viewers and reinforce the message that The Weather Channel is the go-to resource for all things weather related. The platform enables brands to add images, text, questions, and quizzes to any video, effectively transforming passive videos into interactive learning experiences. Along the way, Zaption stops the video and adds a quiz or question to ensure that the viewers understand what they are reading and seeing. With WebyClip, viewers can interact with items they see in a video – taking purchasing to a whole different level. Brands can create maps based on their own designated interest or one from Mapme’s list and share it with their audience. He’s also mentoring startups in accelerators such as Microsoft and Yahoo and a regular columnist at most top tier media – Forbes, Inc, Entrepreneur, TheNextWeb, Venturebeat and more.
Producing more and more interactive and engaging content on consistent basis is very important for online businesses. Installation is optional and is not required for interactivity if another annotation software is preferred.

The software license permits use with 1 BrightLink projector and installation on up to five (5) computers. Thomas Santucci is a Spinal Decompresson Pioneer, Expert and a patient and practitioner since 2002.
Using the objects provided, and other objects, children can learn simple things like shapes, or more complex things like using stop motion animation to create movies. Admit it – how often do you find yourself briefly skimming an article only to move on within seconds to something new?
It can challenge individuals to think and respond – snoozing is no longer the preferred option. Naturally, the quiz got tons of shares from readers who ultimately marketed Lay’s new chip flavor to their friends.
Although Zaption is used primarily by educators and instructors, brands will find value in this platform for solidifying their message and ensuring that viewers fully retain and understand video content.
Users then can add new locations and sites of interest to that map – it’s crowdsourcing for locations of interest. These three tools offer just a glimpse of how you can empower your audience and give them every reason to engage with your brand for years to come. Feel free to include additional tools in the comments (from your company or ones that you have used). It must be installed and running on computers connected to BrightLink for the interactive pen to work.
Installation is optional and is not required for interactivity if another annotation software program is preferred. Viewers need only click on that product and they’re taken to the site where they can buy it. The personalized experience and innovative features make this tool a necessity for engagement with potential customers.

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