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A poorly designed product causes unnecessary stress, creates frustration, and wastes valuable time. An ecommerce web design is not created to serve as a product placeholder; the design is part of the customer service, sales, marketing, and visual merchandising department. With 2014 nearly over, it’s time to be aware of ecommerce design trends and predictions for next year. These 4 ecommerce web design trends for 2015 keep new visitors and returning customers engaged by keeping you ahead of the curve.
The subtle elements of nearly flat design direct the focus towards the content, decreasing the site’s bounce rate. Images are far more captivating and time-saving than text boxes; this is just one reason why tiled navigation is becoming increasingly popular among ecommerce sites. Not only are high-resolution product images more appealing than text, they’re much more enticing to click through. Properly responding to every device will allow users to easily navigate through products and complete the checkout process. You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
In 2015, when the total usage of digital media users outpaced that of traditional media, the social media also showed their own unique development properties and characteristics in China. Businesses of all sizes and levels in China are committed to test and realize the value of their social media marketing.
Companies were expected to measure ROI (return on investment), tie social activities to business outcomes, develop social media strategy, which were challenging to achieve through their social media programs.
About Incitez ChinaIncitez China helps businesses and enterprises develop digital assets, digital marketing strategies and campaigns targeting Greater China markets including mainland, Hong Kong, Macau and Taiwan.
Poorly designed websites elicit the same responses and result in low conversion rates and below average returns on investment (ROI).


If your ecommerce business is not placing importance on ecommerce webdesign, 2015 is the year to do so. To help you prepare, EYEMAGINE’s experienced team of web designers composed a list of the top ecommerce design trends and predictions to be on the look out for in 2015.
While the idea isn’t new, it’s become an increasingly popular design used for ecommerce sites. The core principles of skeuomorphism are applied to a digital palette to resemble real life scenarios.
It’s possible to bring an element to the front of the screen without making it appear as if it’s floating in outer space.
Hover effects on the navigation bar, such as color change and animation, enhance the online shopping experience by outlining the paths visitors take as they navigate the shop. Instead of the standard top navigation bar we’re accustomed to seeing, ecommerce sites are implementing preview in the form of tiles.
Your visitors should not navigate away from your site without completing a desired action, whether it’s downloading a free content offer or making a purchase.
There is no need for consumers to pinch the screen, click on an undesired button, or to navigate away from frustration. If you are new here, you might want to subscribe to the RSS feed for updates on this topic.
Entrepreneurs expect to improve their brand awareness, and increase website traffic and audience reach to obtain more customers.
Marketers in China fall easily into simply referring to the number of followers, likes and reposts as the only measurement for the success of their China social media campaigns. Properly executing these elements will place your eCommerce business as a forerunner among competitors. Expect this trend to continue as its more pleasing to the eye, easier to understand, and easier to develop and make responsive.


The “less is more” approach to web design will continue to grow in 2015 as there’s a greater focus on the products rather than on background design elements. Fun little features you may assume will be overlooked by the average customer actually boost the user experience and have the potential to increase click-through rates. Some ecommerce sites are including large product images with details displayed as visitors hover over the image.
Using image tiles instead of lists cuts down on the possibility of getting lost and gives users a preview of what they’re going to see. Tiled navigation has the potential to grab the attention of visitors as soon as they interact with your ecommerce store and keeps them entertained as it recreates the feel of walking into an actual store. Trent Walton refers to the page adaptation as “device-agnostic.” The ecommerce web design must take into account the amount of screen resolution combinations, input methods, browser capabilities, and connection speeds to create the most enjoyable experience for visitors. If your ecommerce business is not up-to-date with ecommerce design to increase sales, let us help with a FREE ecommerce consultation. The hover appearance saves space on the site, surprises page viewers, and allows for better product displays. Great design on ecommerce websites create a friction less experience for visitors, but including micro UX effects and transitions creates a memorable impact. These new and unique features elevate the ecommerce store’s reputation as modern and unique, while keeping visitors engaged.



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