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However, in the competitive channel marketplace, OEMs and VARs face multiple obstacles in improving sales effectiveness. To increase revenue and a company’s presence in the market, OEMs and resellers must analyze current company perceptions. Branding in the channel can be compared to Hollywood: the bigger the name, the bigger the seller. A top way for channel marketers to make their brands known is by creating compelling thought leadership that discusses top buyer pain points. Marketing company messages, research and insights also is a vital step in improving brand reputation and penetration.
This strategy is especially true for OEMs and resellers that specialize in specific market segments. In the blog entry, titled “A B2B Channel Mid-Market Reality: One Size Doesn’t Fit All,” Gonzalez shared the benefits of this approach. Today’s research-dependent marketplace presents an optimal opportunity for OEMs and resellers to get in sync with customer preferences Jim McKinnis, CMO of The Kern Organization, told Channel Marketer Report.
B2B buying behavior is shifting: end-users are more focused on independent research and interacting with brands in a more intimate, casual manner. Once companies initiate a relationship, it is up to both parties understand each customer’s unique needs and most importantly, deliver on them without comprising the overall brand image. Retail Tech, a point of sale hardware reseller for IBM, Epson, Panasonic and Motorola, like others, struggles with standing out in the crowded channel. Although OEMs provide partners with titles and certifying resellers based on courses they complete and the amount of sales they close, sometimes this is not enough to boost profit, according to Samantha Noble, Marketing Manager for Retail Tech. Maximizing brand awareness relies highly on integrating the value and contribution of both OEMs and partners, Noble noted. Emphasizing the need to maximize channel partnerships, Noble discussed the work Retail Tech did with Agilysys and RTC for Duane Reade in 2010.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are corporate merchandise branded with a logo for marketing and communication campaigns. Lenticular printing is a technology in which lenses are used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.

Lenticular prints can be used for In Store POS, direct mail campaigns or outdoor advertising as well as many other applications, without the need for a power source or glasses. Today' stock market news analysis - nasdaq., Please note selection, apply future visits nasdaq , time, interested reverting . 112 nonprofit fundraising ideas, marketing tips & cace, Madeline turner is the online and social marketing manager at blackbaud. Yes, toys were marketed to children but they were toys that engaged the imagination, inspired creativity, developed make-believe skills, supported social skills and promoted hand-eye coordination. Thanks to those pioneering youth marketers with the courage to listen to (exploit) what pre-pubescents want, tweens now grow up with low expectations for products, services, media, politics, entertainment, as well as other human beings because they are permanently latched to the teat of high-test mediocrity. Tugboat Group selected to create the booth experience for Johnson Matthey Atmosphere Control Technologies at PMA Fresh Summit in Atlanta.
Tugboat Group is back in the saddle with the Canadian Produce Marketing Association as they prepare for the roll-out of the 2016 Convention and Trade Show in Calgary. One of the UK's biggest pet and aquatic wholesalers has refreshed its branding, with the aim of clearly communicating to customers its core business ethic: Here for your pet business. Going forward Pedigree Wholesale’s aim is to become the number one wholesaler of choice in the specialist independent pet and aquatic sector. Guinea pig owners embrace 'pignics' this summerI will have to start including my guinea pigs in these!
While channel participants have the same goal of increasing mindshare and improving up-sell and cross sell opportunities, some partners fall flat in creating compelling, brand-savvy campaigns and messaging. From there, channel marketers can strategize to develop an optimal branding strategy, branding expert and author Karen Post told Channel Marketer Report. With a crowded marketplace and an abundance of good choices and limited bandwidth for end-users, OEMs and VARs must decide on a brand strategy that is best for their joint well-being, according to Scott Gillum, President, Practice Leader Channel Marketing at gyro, a B2B advertising agency. OEMs and resellers must have a firm understanding of their target audience, their pain points, and wants and needs to determine the optimal channel to relay information.
For example, companies that provide solutions and technologies for the IT and Telecom niche areas can focus on providing educational content that will really serve these markets and become “trusted advisors,” according to Laz Gonzalez, Service Director of Channel Management Strategies for SiriusDecisions. Furthermore, channel marketers must think outside the box to guide prospects and customers along the buying journey, not force them through it. That is why, despite usage of logos, messaging and value propositions, it is more vital than ever for OEMs and partners to be seen as approachable and understanding of buyers’ pain points and preferences.

Then, companies can work together to fuel their channel with strong marketing messages, and the resources to match.
Along with POS hardware, the company allows end-users to extend their hardware lifecycle, reduce maintenance costs, provide system integration and logistic services, develop hybrid solutions and provide end-of-life hardware disposal. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world.
The lenticular panels have many applications and are an extremely low cost solution providing amazing eye-catching effects.
Sure, it sounded adorable but what it signified was a thrust by marketers to get hooks for their products and brands into kids while they were still soft and malleable. As we look at economies around the world that are circling the bowl, does this hyper-consumerism make any sense?
While integrating accurate brand messaging and imagery is important in making OEMs and partners stand out, it is vital that all parties be seen as industry thought leaders.
With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks.
Clothes are designed to disintegrate after one season, shoes fall apart after a few months and body-image issues dominate. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry. What’s amazing is how marketing to this delicate audience was initially positioned by youth marketers – like it was lifting them out of some kind of bondage! In his book, Childhood Under Siege - How Big Business Targets Children, Joel Bakan articulates how sneaky and devious marketers are becoming as they stoop ever-downward to exploit kids to feed the bottom line.
Retailers want to deal with people who know what they’re talking about, who are passionate about the pet and aquatic industry, with the experience to talk to retailers about which products will sell through to dedicated drivers who know where to park and unload stock and helpful and friendly customer service advisors.

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