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Since this entire agreement is formatted in Word, you can edit it like any other Word document. Die folgende Statistik zeigt die wesentlichen 3 Bereiche fur e-business Consulting und deren Entwicklung. Fur alle Marketing-Ma?nahmen des Online-Marketings (auch E-Marketing oder Internetwerbung genannt), also alles was Online im Internet machbar ist, bieten wir Unterstutzung an. Auch die Teilgebiete klassische Bannerwerbung, Suchmaschinen-Marketing, E-Mail-Marketing und -Werbung und Business Partner Netzwerke (Affiliate-Marketing) konnen wir kompetent und professionell abdecken. Wir beraten sie auch bei der Gestaltung und dem thematischen Aufbau einer Unternehmenswebsite. Die Unternehmenswebsite dient dabei sowohl der Kundenbindung, als auch zur Werbung neuer Kundenkreise. If you are working with a product portfolio you have a range of tools at your disposal to determine how each one or a group of the products are doing. Back in 1968 a clever chap from Boston Consulting Group, Bruce Henderson, created this chart to help organisations with the task of analysing their product line or portfolio. Products are classified into four distinct groups, Stars, Cash Cows, Problem Child and Dog. Also sometime referred to as Question Marks, these products prove to be tricky ones for product managers.

A completed matrix can be used to assess the strenght of your organisation and its product portfolio.
Market share gains have the potential to generate a cash surplus due to the effect of economies of scale.
The best opportunities to build a strong market position usually occur during a market’s growth period.
Vendre des services intangibles, des solutions complexes, face a une concurrence accrue: Une politique commerciale toute en finesse est indispensable.
Nous travaillons a ameliorer les performances de nos clients en mettant a leur disposition des techniques de gestion adaptes a leurs realites, et en les tenant informes des meilleures pratiques de gestion efficace de leur l´entreprise.
Our initial consultation involves a 3 hour strategy planning training workshop wherewe will discuss: The 13 Key Segments to Grow Your Business Online 1. Will my company benefit • Our services are ideal for small and medium businesses (from estate agents, guest houses to manufacturers) who want to benefit from marketing their products and services online. Durch unsere Spezialisierung auf suchmaschinenfreundliche barrierefreie Internetanwendungen konnen wir einen kompletten Service fur das Onlinemarketing liefern. This is due to less competitive pressures with a low growth market and they usually enjoy a dominant position that has been generated from economies of scale. These products are in a high growth market but does not seem to have a high share of the market. The second dimension then measures the product’s market share relative to the largest competitor in the industry.
These products will need a lot of investment to retain their position, to support further growth as well as to maintain its lead over competing products.

Cash cows are still generating a significant level of income but is not costing the organisation much to maintain. Please have a look at these if you would like to further your marketing knowledge and skills. Analysing products in this way provides a useful insight into the likely opportunities and problems with a particular product. This being said, star products will also be generating a lot of income due to the strength they have in the market.
The question for managers are whether the investment currently being spent on keeping these products alive, could be spent on making something that would be more profitable.
The main problem for product portfolio managers it to judge whether the market is going to continue to grow or whether it will go down. Star product can become Cash Cows as the market growth starts to decline if they keep their high market share. Your current online presenceAfter the strategy planning training workshop you will receive a detailed report andproposal explaining our findings with suggestions to reach your objectives.In the Report 1. Critical Keywords to rank on 1st page of Google (and what you need to do rank on the 1st page of Google) 3.

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