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With a clear and fresh perspective, based on experience, we do things that our competition doesn’t even know how we do it.
If you’re running a PPC or SEO without our Juggernaut System in place, you are literally flushing money down the toilet.
Representatives from numerous print advertising companies may be beating down your door to tell you how you must renew your billboard or newspaper ads if you want to reach clients.
Although print ads have worked for a long time, today more people are turning to the internet to locate a service than ever before. Unlike print advertising and billboards, online marketing will allow you to clearly track the results of your efforts.
SEO is the process of improving the on page factors of your website and increasing inbound links to improve site authority. PPC advertising is a form or advertising in which you pay each time someone clicks on one of your ads. Since many of us use social media in our personal lives, this is one of the first places people will try to launch a DIY campaign.
Taking the time to consider those questions can take you a long way in developing and effective social media strategy, even if you are new to social media for business. Although content marketing has become a hot topic in the past year or two, it originated in the early 1900s.
Simply put, content marketing is when you create educational content that helps the buyer understand your product or service during the research phase of the buying process so that they are likely to return to when they are ready to make a purchase. Regardless of the content format you choose to use, the key to successfully using this strategy is making sure that you are offering value to your audience. Although inbound marketing may seem a bit confusing, taking the time to implement an inbound strategy will pay for itself time and time again. If you have the time and patience to learn about online marketing, it is something you can do for yourself.
If you are not willing or able to devote a lot of time each week to promoting your firm, you would be better off to enlist the help of a professional. Yes we actually offer free consultations to all of our potential customers and even those who decide not to work with us will take away a ton of actionable information from the consultation that will help them to improve their website and online presence. This ready made logo will be customized with your business name and a tagline within 24 hours for $99.
The Hello Bar is a simple web toolbar that engages users and communicates a call to action.
RedCircuit specializes in digital marketing strategy and execution, web and brand development, design, and ecommerce to help small businesses maximize revenue growth, brand awareness, and success through key online channels. Our experts develop comprehensive digital marketing strategies and plans to establish a digital footprint and help achieve top business goals and drive success. We offer a variety of affordable digital marketing packages for small and mid-sized businesses, with services including SEO, Email Marketing, Social Media, Local Search, and more. We specialize in creative web development and design through the Wordpress platform to create a beautiful digital home for your brand and drive the best user experience.
Franklin & Moore LLC offers expertise in all areas of accounting, bookkeeping, and financial-based planning. Franklin & Moore LLC is a full-service accounting firm, serving the personal and business needs for the community of San Clemente, California and beyond. Individual Accounts - The base of individual accounts serves to offer consistent revenues for the firm.
Organizations of Over 50 Employees - Our most profitable business clients fall into the "over 50 employees" category. Organizations Under 50 Employees - Organizations under 50 employees represent some of the fastest growing clients within the firm. Market trends fall into three general categories: increasing use of software, and key client growth. Increasing use of software - Tax software is one of our major competitors and continues to erode revenue from individual clients with simple returns.
Key client growth - A cluster of our premier clients have experienced substantial success and growth. Consumer trends - Those clients that are PC literate are more likely to consider tax preparation software as a viable alternative to using our services. Economic changes - Two economic changes are taking place, due to the increasing assets of the over-70 "depression generation" and their saving behavior. Franklin & Moore LLC is an accounting firm offering traditional accounting services and business consulting.
Franklin & Moore is to be a profitable firm that continues to meet the financial objectives of the shareholders and provides a successful environment for its employees. Our services offer expertise to enable our clients to better realize their financial objectives.
Our services must be strong enough that each of our clients will answer positively to these questions. Franklin & Moore LLC offers a unique team of CPAs and a professional accounting and bookkeeping staff with proven expertise as business consultants. The SWOT analysis addresses the strengths and weakness within Franklin & Moore and the opportunities and threats that exist in our environment. A state-of-the-art computer system, utilizing the latest software that continues to enhance our productivity and expand our capacity.
Over-dependence on tax preparation work for individual and business clients and, therefore, a lack of diversification in our revenue sources.
Inability to generate sufficient billable hours in the off-season, based on the current capacity of our systems and full-time staff.
Difficulty in retaining aggressive non-partner CPAs, as they move to smaller firms that will make them partners sooner.


Being perceived as a non-progressive, "too traditional" firm and maybe overlooked as a viable option for new clients.
Some individuals within the professional staff do not have an understanding of or a commitment to the marketing activities of the firm. Increasing income levels of the population over the age of 60 that have aggressively saved for retirement and have increasingly complex tax planning, tax preparation, and estate planning needs. Leveraging the positive perception business has about locating in this section of Orange County. Continued sophistication and affordability of software that replaces or minimizes the role of a CPA for tax preparation, accounting, and bookkeeping services.
General perceptions that accounting firms are only used for tax-related aspects of business rather than as a valuable resource for broader business consulting issues. Some organizations planning for an Initial Public Offering (IPO) perceive they must use a national accounting firm. Board member participation: Lodging Association of Southern California, San Clemente City Commission on Land Use, California Opera, Youth Sports. Additional work is required to better track revenues resulting from each of our marketing activities. Competitors fall into four primary categories; other firms, sole practitioners, licensed tax consultants and bookkeeping services, and software. Other CPA firms - A total of 5 firms conduct business in our area that are comparable to Franklin & Moore in size and capabilities, including one that is a national firm. Licensed tax consultants and bookkeeping services - The "Type I" individual client, with straightforward and uncomplicated needs, often looks to licensed tax consultants and bookkeeping services in lieu of the services we offer. This system can DOUBLE the Results your getting from your online marketing and we can not only set this up for you, but also handle your PPC & SEO campaigns as well. The last few years have been a nightmare with most lost and confused as to what works (and many blacklisted). We can make that happen, but better yet… We can show you how to utilize this Authority (press) to create a windfall of cashflow for your business as well. If you are a criminal defense lawyer, you may want to keep a phone book ad so that inmates can find and call you, otherwise, taking your marketing online is the best way to reach clients in 2015. According to the Lawyer Marketing Blog, more survey respondents said they would use the internet to find an attorney than print or word-of-mouth referrals.
If an online marketing channel such as social media is working extremely well for your law firm, you will be able to clearly see it and if it is the weakest link in your online campaign, you will be able to see that as well. Search engine optimization, pay per click advertising, social media, and content marketing are the most popular options though. As a matter of fact, a recent survey by Hubspot indicated that 90% of businesses using inbound marketing saw a return on their investment.
The result of this is that your website will appear highly when people search for the services you offer. Facebook and LinkedIn show ads based upon other factors you select such as audience demographics. While actually posting on various social sites is similar on business and personal accounts, effectively marketing requires more insight into your audience and a more detailed strategy. John Deere was actually one of the first companies to leverage content marketing in their guide that offered practical advice for farmers. If they come to know you as the “go to” resource for advice, they are very likely to come to you when it is time to buy. If you would like to speak with someone about which methods may work best for your site and how to get started, schedule your free consultation today with me! Either way, I encourage you to take advantage of our free consultation so we can show you where your site stands and where it could be with the right marketing strategy in place. You will recieve the logo in both JPEG and EPS format, so you can use it for websites, email templates and company documents. The firm has a solid and loyal customer base in a market that has experienced constant but slowing growth in recent years. Our objective is to minimize the tax exposure of our clients and adhere to all state and federal tax laws.
Our most important clients are mid to large-size organizations that rely on our services for their accounting needs. Approximately 20% of these accounts also depend on the firm for ongoing financial planning of their investment portfolios.
These corporate accounts generate the highest revenues on a per-hour basis and also generate revenues on the most consistent basis throughout the year. Franklin & Moore offers attractive services that understand and meet the needs of these clients. This includes products produced by Intuit with their "Turbo Tax" line and H&R Block Financial with their "Tax Cut" products.
Meeting these clients' needs will "bring us along" to offer additional services and provide an opportunity for us to strategically expand the services we offer. This is due to the growth of established businesses as well as movement into the San Clemente area. First, they have proportionately greater assets than their predecessors, particularly individuals with assets in excess of $1.2 million.
Unfortunately, technological advancements are also creating greater challenges in the competitive environment.
In addition to the impact end-user software is having on the industry, firms of similar size have grown and expanded and there are more sole proprietors and licensed tax consultants and bookkeeping services.
The firm's reputation is impeccable and is known throughout the San Clemente, California area as one of the top three accounting firms. Our firm will maintain strong growth as a provider of high quality professional services to our clients.


This analysis highlights areas to be leveraged and points out where we must improve within the firm and within our industry and market. The following is a summary of those activities and categorizes them in terms of "successful" and "unsuccessful." A successful marketing activity produced billable hours that were equal to or greater than the total investment into the activity, excluding time.
These firms have staff and technology resources similar to ours, although their focus and areas of specialization vary. This ranges from individuals that have been in business for over 20 years to those that are in their sixth month. This client type may consider these preparers on the basis of "self preparation avoidance" rather than from seeking proactive advice and council. These alliances have positioned them to grow quickly and they could become a bigger threat.
They have not been around for very long and struggle with providing quality services backed with expertise. Digital marketing has proven to be a highly effective method of reaching your ideal client more often.
The near real time tracking will allow you to optimize your spending and focus on channels that drive the highest ROI for your firm. If you use a combination of those advertising methods it is often referred to as inbound marketing. The goals and budget of your law firm will determine which marketing channels you should be using, but here is a bit more information about each of the methods. If you are a personal injury attorney in San Diego, a good SEO strategy would make sure you show up first when people are looking for personal injury attorneys in your area.
All of the platforms determine the cost you will pay per click based upon the number of people competing to show ads to the same people. The swooping motion of the digital bits makes your potential clients feel that you will give them success and security. The bigger picture means that we are providing peace of mind for our clients - they are legally using their financial resources in the most productive manner possible. Tax preparation and planning is just the beginning as we strive to become an integral part of their financial management and planning process. As we gain expertise and establish our reputation in these areas, we market those to other clients and use them as a point of interest to attract new clients.
This growth rate has plateaued in recent years and is expected to remain constant for the foreseeable future. Franklin & Moore LLC serves the accounting and financial needs of businesses and individuals to enable them to realize their financial goals. We will strive to consistently be perceived as a firm that is professional, trustworthy, accurate, and timely. We also provide a variety of valuable services that enable a business to optimize their profitability and minimize their tax exposure. An unsuccessful activity generated traceable revenue but was less than the cost of the effort.
There are several additional factors that can influence pricing but generally speaking, more competition equals higher prices. The firm is highly dependant on revenues from tax planning and preparation for businesses and individuals.
Our best clients value their time and resources, and seek to minimize their tax obligations. These clients are also more likely to look to Franklin & Moore for the widest range of services the firm offers, such as assisting with pension planning and investment management services. The key clients in this category have annual sales between $250,000 and $3,000,000, serve customers in the Southern California market, have a local or statewide customer base, and are privately owned. For example, we are producing in excess of 50% more work, and therefore billable hours, with the same resources we did in 1995 due to the computer systems now in place. There is also a phenomenon where the children of this aging population are more likely to inherit assets and need to integrate these newly acquired assets with their own. Franklin & Moore will offer the innovative approach clients need to reach their business and personal financial goals. We will work to offer our services in an innovative manner to create a source for business planning solutions that will be difficult to emulate. Can I sign up for a free consultation even though I’m in a completely different field?
Target clients in this category have annual sales over $3 million, operate more than one location, serve a national customer base or more, and are publicly owned. The long-term strategy is to grow with these clients as they expand and their needs for our services increase. We offer a premium level of service and expect to receive premium compensation for those services. You need someone on top of the latest strategies to make sure you get the results you’re looking for. They realize and appreciate the value in the services we offer, along with the lost opportunity costs of not benefiting from our services. We must diversify our revenue base to realize ongoing growth and stability in a changing industry.



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