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As more and more people are looking for a plan B in the current economic downturn I have decided to list some small business marketing ideas that will enable local or home businesses feature along with the “Big Boys” on page one of the search engine rankings. Well for starters it is a fact that 94% of businesses are now found using the internet and by learning some simple marketing strategies you would be able to promote your business in a way that is considerably cheaper (and probably a lot more effective) than newspaper adverts and get your business found locally.
Get yourself a web presence – a simple blog is all that is required and before you stop reading and say well that’s it then, I can’t do that  as I have no clue how to start……. What if I could then show you how to write a blog post that promotes your business, put up pictures and add links to social profiles or wherever you want to link to all for FREE? Once you have a web presence you want to be making sure that you are attracting people (traffic) to your website. Create a video of your product or service or you demonstrating a skill onto YouTube and leave a link in the YouTube comments field back to your new website. Does your product or service go hand in hand with a similar local business that you know and like?  If so, consider exchanging website links and promoting their site on yours and yours on theirs. Okay so I hope my 5 small business marketing ideas has given you something to think about. You can also promote affiliate products or services on your blog that you like that can earn you additional revenue.  And in the current economy, that’s not really a bad idea is it? Well it’s just $25 or if you are in the UK like me – about ?17 a month and you can cancel at any time with no minimum contract.
In addition to the training I provide, I also provide access to my private facebook group where you can ask any questions you like as it is full of business owners from all around the world. In these tricky economic conditions, dozens of small businesses are closing on a day-to-day basis. People who have a brick and mortar business have their battle in their hands particularly if they sell anything which is sold by these giant chains.
So as to market the product successfully, you’ve got to be an expert and unique in what you do and provide best customer services to draw in and retain customers. Look at what the major chains do NOT offer and you’ll see that consumer service is a thing of the past, their stores all look the same and if they have not got what you want, you are sunk.
On a local strip I recently asked 11 small business owners if they have their own website and only one said yes. All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact information, some great photos and perhaps a record of the business and that is it!
Add an opt in box and a monthly newsletter can go out, chits can be sent and sales narrated, and with the addition of some affiliate advertizing the site can essentially make the business owner some money even after covering the minor costs concerned. PS: Need some marketing ideas for small business to help you get more customers?Click here for access. If you enjoyed this post on marketing ideas for small business, then please retweet and comment below.
Home Are You Ready To Grow Your Business? Create and implement an effective marketing plan and stand out from your competition, even on a low budget! In order to build a successful small business online it’s important to find a niche to market your products. You see your blog is your own prime piece of advertising space and by learning some simple marketing strategies to get people over to your website, it is actually very easy to  rank your website on the front page of the search engines.

Tens of thousands of home business owners have already benefited from this revolutionary information, and now you can safely do so as well.
But there still exists a bunch of reduced cost or free marketing ideas for small business.The low price offerings of big outlets like Target and Wal-mart on a variety of items from electronics to clothing in an effort to control the market will continually cause the small business to fail. Local businesses are what make a community and folks who’ve chosen to start their own businesses have a taste for what they do and they really like to help when was the last time that happened in your local Wal-mart?
They most likely do not know that Google really loves small business and always will pull a small business to the apex of a search page, by somebody putting in the name of a city and whatever they are on the lookout for. There are always local directories, for instance thru the local Chamber of Commerce, where you can list your site, regularly for a small fee or free. If you need to start your own business the market is completely open to help these folks out and make yourself a great living, I just wish I had the time. Just like a small high street business, a website should offer helpful information, great buyer service and brand itself as being unique. Finding and registering the best name available can play a big part in your website’s success. Niche marketing concentrates all of your marketing efforts on a small, but specific and well defined, segment of the population. But more importantly, it helps you tell people why they should buy your products or services and what makes you unique.
When small business fail competing against these giant companies, many folks have a tendency to lose their livelihood and valuable resources are lost by communities.Therefore how is a small business to remain afloat in these difficult times? To put into perspective just how many websites there are and to get an idea who dominates the online field visit The Internet Map. Jager Web Design - Free Resources For Low Budget Small Business Marketing Ideas, SEO, Web Design & Craft Marketing Solutions! Marketing also gives business owners the opportunity to present their products in a creative way that makes a long lasting impression.Often times, the difference between a successful business and a struggling one is marketing. As you work through the month – picking those marketing ideas for small business that work for you — keep notes on what worked or what you would do differently.
But there are so many strategies that people often get confused and start to rely only on the good old TV or radio commercials.
While this is a quick way to reach an audience, it might not be very effective and could also burn a whole in your wallet at the same time. Here are some of the best marketing ideas for smaller business:Be uniqueThis might not seem like a marketing strategy but it is.
It is the very first step you need to take in order to be successful with your advertising later. If you’re business is not unique and if you offer something your competitors are already selling, your marketing efforts will most certainly be futile.
In other words you will have no leverage.Chances are that you won’t think of anything that hasn’t already been done before, but that’s quite alright. This could be exceptional customer service or one of a kind deal for first time customers for example. It also helps to have a catchy slogan that people will easily remember after hearing it a couple of times.Email marketingEmail marketing is inexpensive and truly effective. While sending emails to random people is never a good idea (and maybe even illegal depending on where you live), asking your customers to sign up for your newsletters is recommended.

There are amazing online tools which will help you keep a list of your subscribers and track the success of your campaigns. By that I mean that if you are a fitness instructor, join a group related to stay at home moms in your area. For example, you can go for a Facebook contest where you encourage people to share something, like your fan page, recommend it to their friends or do something else and give a prize to the winner at the end of the month. You’d be surprised to see that it almost doesn’t matter how small or inexpensive the prize is.
You will still get plenty of participants because participating only takes a few minutes.Contests can also be offline. Develop an editorial calendar that you can use to make sure that your blog posts, email marketing missives and social content are all organized. If you have a restaurant for example, you can ask people to write their own recipe on a piece of paper and put it in a box. Award the authors of the best recipes with gift cards or discounts and compile all submitted entries in a cookbook which you can later sell.Leaflet distributionLeaflet distribution is a very old way of marketing which can be extremely effective. Use a key word search tool like Jaaxy to find out what words you should include in your marketing.
The reason why many people avoid it, however, is the uncertainty that all of their leaflets will be put to good use and not just thrown away somewhere. Nowadays, however, it is possible to know for sure that all your leaflets have been received by potential customers. There are professional companies who track their employees via GPS and will actually return all the leaflets that haven’t been used.Another advantage here is the price.
If you find the right leaflet distribution team, you will be offered free design when you order printing and distribution services and we all know that design can cost more than printing and distribution together.These 4 strategies are only scratching the surface when it comes to marketing, but they are truly effective. Vine is a great way to get started…a Vine video is only about 6 seconds so you don’t have to worry too much about content. When someone comments on your blog or reposts your content, thank them publicly and then return the favor.
Email addresses are such a valuable thing to have and many commerce sites don’t collect them regularly.
Many businesses do this for the December holidays but overlook other great seasonal selling opportunities. Look over all your different marketing pieces to make sure you are using the strongest, most powerful words available.
It’s great to have interesting, scannable content, but having a strong image also makes an impactful statement.
Even something as simple an updated tagline can be incredibly powerful and is a chance to reinforce your branding.
Instead of uploading a photo for each site – or worse, being a default egg or pattern – the Gravatar will automatically appear beside your name whenever you comment on most posts on a blog. Review what you did this month that you thought was the best marketing idea and do it again!

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