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While researching this post, I came across literally dozens, if not hundreds of marketing ideas for small business.
I figured another article about networking or content marketing or SEO & Google should probably not be the focus here. I run a creative business, so I wanted to come up with some marketing ideas that have a bit more zing. If you’re a fledging serviced-based entrepreneur, doing discounted or pro-bono work for charities can help you to develop your portfolio. You could do seasonal or long-term campaigns, with a certain percentage of sales going to the charity of your choice. Over the years I’ve worked with a number of agencies, and they excel at creative branded marketing material – especially over the Christmas period. If part of your service is providing digital files to a client, why not deliver them on a branded USB stick. When you go to networking events or other client meetings, along with your business card, you could give away a small gift. If you’ve followed through on the idea to get some branded material created, or have some samples of the product you sell, how else can you get them out there? That’s just a really quick selection from their site, there are loads of opportunities there! About the AuthorCathy Facebook Twitter Google+Cathy is the engine behind Two10 Solutions, as well as the designer behind many of our projects.
According to Cincinnati based research agency AcuPoll, as many as 95% of new products launched each year fail. Traditional advertising is an effective way to communicate your new product or service to your target audience.
With almost 99% of US households owning a television, advertising on TV is among the most effective ways to reach your target audience.
TV advertising that drives a new product introduction will shorten the time it takes for your product to become a hit.
Radio allows you to reach 93% of your local consumers every week, making it the most dominant out-of-home media in the US. In the business-to-business world, there is almost nothing better than getting your message out in your target audience’s trade publication. By reaching people where they drive, live, work and play, you can deliver your new product in an inescapable way. Before you consider expanding into other areas of online marketing, you need a website or blog that can act as your home base. A landing page is the first page on your site that a visitor will see, even before they reach your homepage.
Pay-per-click marketing services from Google, Yahoo and Bing can boost awareness of your new product launch and put you in front of a very targeted audience. Facebook, Twitter and YouTube can all be used as a great way to inform current customers and contacts about your new product.
Social Media Influencers – Determine the most active social media users in your target market and begin to create a relationship with them. Without the proper promotional literature in place to support your launch, your business is going to struggle to capitalize on any interest that is shown to your product.
Promotional items are an excellent way to advertise your new product, they have many advantages that other marketing ideas can’t compete with. Journalists, bloggers, reporters and news editors all get press releases for new products all the time. Your press kit is a valuable public relations tool that can be handed out in both print and electronic versions. Businesses choose to launch their new products during conferences and association meetings because they give you exposure for your business.
By meeting with other business people in the community, you can get in front of those who might otherwise not have been aware of your new product.
Launching your new product or service at a seminar is a time efficient way to get it in front of as many clients as possible. Instead of relying on a large budget, guerrilla marketing uses time, energy and imagination to get attention for your product. If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Looking for a new advertising agency or marketing firm to assist us with a new product launch, plus other services. It was funny, when I sat down to do this year’s version, I realized that so much had changed in just one year. Once you click the button, filling out your name and email in and click submit, you will immediately be able to download the PDF version of the marketing ideas that have been updated for this year!
I am pleased to help small business owners with my TOTALLY FREE, 100 Free Marketing Ideas Handout to help grown your business! If you are here, you visited my Marketing Artfully website or attended a networking event or heard me as a marketing speaker somewhere! I offer these 100 Free Marketing Ideas to anyone who wants them, with full rights to share them or send this link on to someone else who you thing could benefit from them!

Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. Lots I had thought of, plenty that I’ve seen put into actions, and few that made me stop and actually laugh out loud (stage a fake protest against lillies in a flower shop? Some of them I already do, and others I have decided to implement myself, as a result of my own research, cause they just sound so good!
Using your skills or talents to help a charitable cause connects you with new people, and done properly, will provide mutual benefit for both businesses (because yes, charities are still businesses). There may be benefits in partnering with just 1 charity, or you could spread your allocation across a number of smaller ones. It’s in your interest, and the interest of the charity to spread the word about the campaign. Companies I’ve worked for have received branded wrapping paper (subtle branding obviously, no-one wants to wrap their presents in paper covered in someone’s logo), scrabble letters spelling out my name, beautifully designed desk calendars.
Chances are they’ll reuse it, or have it lying around in a visible place, serving as a reminder of your business. How about finding ways to get your business featured in print media, or other journalistic contexts? They will help you with drafting press releases, introduce you to media contacts, and sniff out media and publicity opportunities for your business. Part of the deal can be that enough samples are provided to create a specific number of goodie bags, that you all then distribute through your own networks.
This form of advertising is very powerful because it helps your new product gain instant credibility and puts you in the same realm as large companies in the mind of consumers. It reaches targets when they have less to distract them, so the percentage of people who are actively paying attention to your ad is the highest of any mass media. If gearing your new product to a more general market, newspapers are worth considering, due to the fact that they are consumed by nearly all segments of the population. These publications are really targeted to particular industries and sometimes even segments of an industry. According to the Advertising Specialty Institute (ASI) Impression Study, the cost per impression rate of outdoor advertising is also the lowest in the industry at $0.003, making it a great value.
Aside from containing useful information about your company, your site needs to contain information about your new product.
A person can reach it by entering a URL or by clicking a link from an e-mail or another website. Research the most widely read blogs and websites in your target market, and purchase banner advertising there. Placing your product on Amazon, eBay or Google Product Search puts it in front of people who are already inclined to buy. By placing your new product in the hands of those who can influence others by means of a product review, you can expand your reach. Be familiar with their blogs, audience and content before providing them with any information about your product. Other forms of marketing and advertising don’t create something that makes people remember your new product, much less motivate them to go out and buy your product. By placing you in front of journalists and other industry insiders, they’re an opportunity to introduce or reintroduce people to your company. A seminar allows you to build a case and vision for your product while you’re educating clients about it. You want to get your launch off on the right foot by exceeding customer expectations, starting with their first impression of the product. Your campaign should be unexpected and interactive in order to generate a positive buzz for your business. This is actually a handout from a Free 15-30 minute speech that I give at networking events.
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People.
A charity may run on a tight budget, but they still need to partner up with competent service providers. We currently work with DCH Animal Adoptions, and in 2012 created a coffee table book of rescue animals – we did all the photography, writing and design. I think we are all well aware by now that engaging in these activities are pretty much the bare minimum in marketing for small business. If you’re a fitness trainer, for example, there may be a call-out from a journalist writing a story about your industry. Maybe, businesses don’t reach early adopters soon enough, or their promotional marketing programs don’t support their product introductions.
The combination of the visual and audio sparks the viewers’ emotions, helping them to identify with your new product. People also expect to find ads in their newspapers; they often buy them just to read the ads.
They’re usually only of interest to people who are truly, fanatically obsessed with that particular field; these tend to be early adopters who are constantly up-to-date on the latest trends. Feature it on the homepage of your site and create a product specific landing page that features photos, videos, product descriptions and other content you want to share.

There are many techniques to attract people to your landing page, including search engine optimization, social media, advertising, email, etc. You can offer a sneak peak of your never-before-seen product, pre-orders, or other exclusive content. Promotional products ensure that your product launch is memorable because they stick around.
It lets you target prospects very precisely and gets your marketing campaign moving quickly, sometimes in the span of a few days. By providing journalists with a greater amount of information, there’s a better chance they’ll cover your item. They’re a natural gathering of your audience ready to listen to your pitch, and are a proven method for finding business and making new connections.
They’re typically held at traditional meeting spaces like conference centers or hotels, and can also work in conjunction with major trade shows or industry conventions. Group members won’t necessarily be a part of your target audience so you get a different viewpoint. It gives you a solid foundation from which to talk about your new product, while allowing smaller companies to appear larger than they really are. Pass out promotional products and literature on the new product so that prospects have something they can take home with them. It can be as simple as sending out a short thank you email or a follow up appointment request. If you have a networking event in the Denver, Boulder, Clearwater or Tampa area that you would like to have a speaker for, give me a jingle at 727-415-9165! Your business gets more attention, in the process converting more sales, and as a result money is raised for the charity. Today, consumers get information from multiple sources; this requires multiple marketing channels to ensure the success of your launch. You’re reaching a large segment of your audience at a point when they’re highly engaged in what you have to say. But remember, the most important objective of your landing page is to convert visitors in line with your goals. Send messages on a regular schedule to keep your product or service in the minds of your contacts. Or even worse, they may remember that they were very interested, but didn’t have a chance to investigate further. Even if you can’t find something that relates directly, you could always create a miniature replica of your product and attach it to key chains, pens, or other items. Sales letters, self-mailers, statement stuffers, postcards and CD mailers all give you different avenues through which to target prospects depending on your product or budget. There can be a lot of work involved in the planning of your trade show product launch, but they’re an excellent way to create anticipation and build excitement for your new product. Invite journalists as well as your target clients and make sure you set goals for the seminar.
Have someone dress up as your new product and mingle through the crowd passing out promotional items.
By reaching out to other small businesses to contribute, you’ll be making and cementing your contacts.
Second, magazine readers tend to be part of a better educated audience, making them more open to new ideas or products.
If your landing page is a product page and your goal is to get a user to order, your landing page is a success when they add the product to their cart. You need to continue to manage and communicate with your followers in order to build relationships. The cost per impression rate of promotional products is extremely low, at an average of $0.004, according to a ASI Impression Study. Your promotional item raises awareness for your new product and build anticipation for its launch.
This gives staff time to network with potential clients, and shows how professional you can be. This helps you remember the names of people you might have forgotten, and the tags left over tell you who didn’t show. They already target a very specific market, making it easy to line your market up with theirs. On the other hand, the majority of attendees probably don’t know you or your business, so you can get unfiltered responses to how your product is really perceived. This not only increases the strength of the group, but it promotes an exclusive audience for your new product with little to no competition. If your customer hasn’t seen any advertising about the product, this could be your only opportunity to connect with them.

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