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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.


The standards of excellence have now become international with organizations operating globally.
The target market and the marketing mix variables of product, place(distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Improving Quality + Customer Satisfaction = Growth + Survival  It is now being realized that the human factor will play a crucial role in achieving these standards of excellence.





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