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Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression. Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Now imagine that same campaign without a video, but only with print advertisements such as the one below. There’s no denying videos have immense influence and power over their audience, and whether you are in marketing or just promoting your product or startup, a strong video is almost always a necessity to get the word out.
It’s almost a certainty that any campaign that went viral was almost always built on the foundation of a great video. Considering videos still take significant time and effort to brainstorm and create, proper analytics helps to justify the cost by letting you evaluate the return on investments. According to Psychologist Susan Weinschenck, there are four reasons we are innately attracted to video. A quick search on the most popular websites around the world shows Google, Facebook and Youtube consistently dominating the charts. While Youtube may hold the largest database of videos from around the world, Facebook has recently overtaken YouTube on total number of video views in the world.
Many years ago, advertisers will carefully research and pay a significant sum to air their advertisement during the commercials of a particular television show, based on its demographics. With people spending increasingly more time on their phones, tablets and PCs rather than watching what’s on the telly, there really isn’t any reason not to put your videos online for people to watch and share at all times of the day.
In the age of the 56k modem, videos probably would have never taken off and this article redundant. Companies like Netflix structure their business model entirely around the concept of streaming videos online, and the FCC has also reclassified the definition of broadband to 25mbps, up from just 4mbps. In fact, video streaming is starting to make up such a high proportion of Internet bandwidth that Internet Service Providers recently tried, albeit unsuccessfully, to charge content providers more money for users to stream content without being throttled. Stand out from your competition and increase your search engine rankings with our high quality video marketing solutions for law firms.
With over 1 billion viewers a day, YouTube is the second most powerful search engine, just behind Google (which also owns YouTube).
If you’re interested in strengthening your law firm’s Web Presence and growing your practice, contact WebPresence, Esq. No amount of sophisticated technology will ever take the place of connecting live, in person. With video, you can look into the lens of the camera and talk with your viewers just as if you were sitting down for a cuppa coffee… or a glass of wine in Gary Vaynerchuk‘s case!! Adding video to your social media marketing dramatically enhances your relationship with your community – your friends, fans, followers, subscribers will feel *much* closer to you. I love to shoot impromptu videos when I’m out and about at a speaking engagement, for example. I was recently in Orlando, Florida delivering a keynote on social media best practices to the Association of Golf Merchandisers. An excellent way to create technical video tutorials is to record your computer screen using either ScreenFlow for Mac, or Camtasia or Jing for PC or Mac. There are many options for conducting video interviews from the comfort of your home office!
Another favorite of mine is to go LIVE on camera directly on my Facebook Page using the Vpype app which I reviewed here. Alternative Facebook streaming apps include Ustream,, Livestream and the brand new app about to come out of beta and get really big, Linqto.
Last August, Mike Stelzner and I came up with the idea of launching an internet TV show for Social Media Examiner (SMEtv) with me as the host.
In the show below, I talk all about how to integrate video into your social media marketing efforts. See all Social Media Examiner TV shows with accompanying notes here and as a YouTube channel here. Thanks for the in-depth info, heads-up on Linqto, and preparing us to use video to best advantage, Mari!

Videos are sure easier to take rather than sitting down and writing a blogpost, checking grammar and everything. This concept won’t apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. The main goal of video marketing is to bring in new business, but it is important to not make this so obvious.
While YouTube might be the industry monster for online videos, it does not hold a monopoly.
Contact us for more information on how we can help you get more leads and more sales for your business. When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. But in case you aren’t quite convinced as to why you should jump on this bandwagon just yet, here are just a few reasons to change your mind. Videos are easily shared, fun to watch, and are possibly the best stepping stone to get people interested in your product or brand.
Current analytics available on some mainstream video sites aren’t quite up to par when it comes to comprehensive analytics, but these sites provide users with basic information such as page views and retention rates so you can use them as rough guides to better understand your audience.
For example, Wootag comes with in-depth analytics that allows you to analyze and properly segment your target audience. There is just something about seeing a person on screen that connects us on a more human level and let’s us build trust. She believes we are hardwired to want to pay attention to people’s faces, draw more information from hearing someone’s voice over just reading words, become more easily influenced due to the volatile state of emotions , and pay more attention to it because of the movement in video. Looking past the need for a search engine to be the default homepage for most, you can see just how dominant videos are on the Internet. And in 2017, it is estimated 70% of the world’s bandwidth will be the result of streaming videos. While still done today, with events like the Super Bowl and World Cup commanding huge audiences, the internet has allowed for greater segmentation for more niche audiences and has opened the floodgates to more targeted advertising.
Advertisers no longer have to cross their fingers and hope their target audience doesn’t run away from the TV during the commercial break. In light of all these changes, it’s no surprise that faster internet speeds have led to higher video consumption rates and has been the driving force behind people sharing videos to others, with a large proportion of videos coming from mobile platforms like mobile phones and tablets.
Whether it’s a higher conversion rate for new product or newsletter sign ups, or increased sales after watching a video, there is simply no denying this is a trend that is only going to get bigger in the coming years. One of the most compelling ways to convince a website visitor to contact your firm is with video. When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. As an entrepreneur with a home office, I’m not exactly always camera-ready every day.
Though I do also carry my Canon PowerShot SX10IS (big brother models available too) for the best quality audio and video. You can also include an optional inset (picture in picture) of you on camera too; I tend to leave that part out as my eyes are looking at the screen, not camera lens!
You might make a list of your ideal interviewees, reach out to them and set up times to interview them on their subject expertise. The first three of these platforms are standalone streaming services and include recording, embedding and rebroadcasting tools. I spend a fair bit of time prior to each shoot selecting relevant topics, conducting research, and identifying content for b-roll.
Be sure to read the companion post here too as I go into greater detail about sourcing content for your videos, camera equipment and distribution channels. My sister and I have a Facebook business page where we share community events and highlight local businesses or nonprofits. However, one needs to really feel comfortable in front of a camera and I think that needs practice.
Is this just where the industry is right now, or are there tools available that produce at a higher resolution?

After all, 20% of people exit a video within 10 seconds if it does not swiftly engage them.
People are not going to be interested in videos that equate to nothing more than several minutes of an advertisement.
Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project. Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too.
While the cost of creating a video can exceed that of creating a poster campaign, the potential gains are significant enough to make people want to try.
Learn everything you need to know about how your videos are viewed, where they are viewed, which aspects of your videos they get excited about with in-built technology like heat-mapping and more. When we feel we are connected to these people, any message the video tries to convey suddenly becomes more real with the help of ‘eye contact’ as we are driven on a more emotional level than a logical one, making it almost the perfect way to convince your audience about your product. There just isn’t any other way to say it, videos are and will be an integral part of the Internet for years to come.
And with videos now online and permanently accessible, it opens the gateway to two-way communication for better branding and good public relations. But with the average Internet speed constantly on the rise and fast connection speeds ubiquitous in any developed society, streaming content has become the norm. Just ask Volvo how they enjoyed their 31% increase in truck sales with their epic Jean-Claude Van Damme Split.
An effective tool for turning a lead into a client, video allows your firm to showcase its expertise by identifying legal issues and providing a potential solution (you).
When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO!
For shooting videos in my home office, I’ll often use my built-in web cam on my iMac and the Snowball mic by Blue. In fact, here’s a photo from the set of the last SMEtv shoot with a detailed description of the process we go through for each show! Please do share in the comments below other ways you’ve found to be effective for your own social video marketing! Every week, we do our best to include at least two videos using our Kodak ZI8 that I purchased over the holidays for $99. I want to record a series of video talks using iMovie, but as I want them to be slick and to the point, I want to use a prepared script. Take a lesson from Google Earth, who made an ad that merely showed how their product brought a family back together. Uploading to various platforms increases backlinks to the main site and enhances the likelihood a video will get seen.
The good news is, half of this battle is just keeping away from mistakes like the aforementioned.
Where there are no borders – no limits – and where the possibilities go beyond your imagination. For you and your Mac fans, a little know secret that Apple added way back in OS – Snow Leopard. For me to do this, I will need a tele prompt package into which I can feed my script and read it in front of me- beneath the inbuilt camera – as I record. Enter your name and email below to start receiving our weekly top selections in The Social Scoop newsletter, published every Friday. Back in the day Mac users had to upgrade to QuickTime Pro for $29, but now its on every Mac. What I need is a ticker tape style teleprompt that will pass in front of me, beneath the built-in camera and be clear so that I can see the written words as well as be able to monitor the screen in front of me.

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