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Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin.
Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans.
Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets.
For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans. SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence.
You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each.
SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan.
Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia. Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing.
Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future. Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education.
Milestones Accomplished - Elaborate on significant milestones that have accomplished to date.
Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers.
Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g. Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g.
Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace.
Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. Through the process of developing your marketing plan you will determine where you stand in the market place, who your competitors are, the demand for your products and services, your target market, and the price of your product or service. Your marketing plan will outline strategies to promote your brand, build your client base and meet the needs of your clients.
Your marketing plan will include a budget for your online and offline advertising, marketing material, creative design, tradeshows, press releases and website development.  Design Dept. Overview of the marketing plans main goals and objectives.  This should be done last after the marketing plan is complete. This is an overview of the industry and where the company and the competition stand in the market place. This section outlines the companies short and long term goals and indicates the desired accomplishments for a certain period of time. This section outlines the tasks required to implement the strategy, who is responsible for the task and deadlines. Harper Resource Group business coaching professionals can help your business develop strategies and solutions that will create business success and continued growth.  In order for you and your business coaching professional to solve problems, put a plan in place that will help you achieve your business goals you only have to be willing to grow.

Come get your professional headshot, video and brand identity package at the Media Marketing Mixer!  Don’t miss the opportunity to enhance your marketing collateral, website, social media, email marketing and brand image. Creating a marketing strategy and picking the right marketing services for your business might seem overwhelming, but it’s necessary if you want put your company on the path to success. Running an email marketing campaign is an affordable way to reach your customers and will help keep your company in the front of your recipient’s minds.
It’s important to remember that direct mail marketing continues to be a powerful marketing tool for bringing back previous customers and targeting new ones. With direct mail marketing, it also helps to find the correct mailing list that is specifically tailored for your company. A smart marketing campaign will combine all of these marketing services for the biggest impact. Today, the mobile marketplace has such a huge impact on businesses that organizations need to develop mobile strategies in order to stay competitive.
Mobile is growing faster and larger each day as more consumers embrace mobile convenience and companies follow their lead. MDG Advertising is a full-service advertising agency and one of Florida’s top creative ad agencies. This entry was posted on Wednesday, September 11th, 2013 at 9:01 am and is filed under General, Mobile Marketing, Website Design and Development. LinkedIn is now responsible for 64% (!) of all visits from social media channels to corporate websites. The Products and Services tab may be gone, but maybe that is just the motivation you need to learn how to make your Page more user-friendly. Many of us are guilty of posting LinkedIn updates only once or twice a week, but that is probably why we are not seeing engagement. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. Keep a consistent and clear image and message in your social media, marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients.  A strong brand is invaluable and will confirm your credibility and result in consumer action. Get your company media mix in one convenient stop at a savings!  Media Marketing Mixer is bringing the 4 P’s of media to the Dallas area September 24, 2011.  Don’t miss out on Photography, Professional video, Product creative design and Printing all in one place at incredible prices.  RSVP today!
Keep a consistent and clear image and message in your marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients.  A strong brand is invaluable and will confirm your credibility and result in consumer action. Without a marketing plan, there’s very little chance that potential customers will pick your company over your competitors or know anything about what products and services you can provide for them.
Email marketing is a great marketing service because you’re reaching a highly targeted group of people in a matter of seconds. A good data company will work with you to choose the correct mailing list for your target audience. Since your customers will most likely be bombarded with email messages nowadays, running a direct mail campaign can be a great way to grab their attention. Spending the time to develop the right list for your campaign with a reputable list company will help you bring in more business and your campaign will be much more successful because of it. Since so many people have personal profiles on these sites, building one for your company will help you get in on the action. Running just one campaign is most likely not going to be enough to get your company recognized and bring in more business. With Gartner predicting the sale of more than 1 billion mobile devices worldwide this year, ignoring mobile audiences can be an extremely costly mistake.
Understand Your Mobile Options – Mobile access is generally divided into the mobile Web and mobile apps. Promote Mobile Visits with Commercial Web Services – Commercial Web services provide information in a mobile-friendly form that consumers can easily view and navigate on their digital devices.
Make Your Move into Mobile with Your Website – Many companies choose to enter the mobile market by first making their website mobile-friendly.
Optimize Your Marketing for Mobile Subscribers – Subscribers often read and share communications via mobile devices, so make sure that your marketing messages are formatted for their digital devices. Mobile Metrics Provide Important Information – Today’s technology makes it easy to analyze mobile consumer behavior, so take advantage of these tools to gain a greater understanding of your mobile market. Mobile Can Be a Springboard to Other Digital Opportunities – Once companies get started in mobile, they often discover a world of online options that can enhance their marketing and build on their more traditional advertising strategies. As a result, it’s become vital for organizations to develop mobile device strategies to ensure that their marketing reaches the massive mobile market. With offices in Boca Raton, FL and New York, NY, MDG’s core capabilities include branding, logo design, digital marketing, print advertising, email marketing, media planning and buying, TV and radio, outdoor, newspaper, video marketing, Web design and development, content marketing, mobile marketing, social media marketing, and SEO.

LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience.  In contrast, when you only post occasionally, your single post only reaches about 20% of your followers. Employees are 70% more likely to click, share and comment on an update than a typical LinkedIn user. She has a passion for social media, PR and would never turn down an opportunity to research a new topic. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. However, getting started isn’t that difficult if you focus on utilizing three common marketing services: email marketing, direct mail marketing, and social media marketing.
Since recipients need to opt into your emails in order to receive them, you’re targeting people who already show interest in your products and services.
Direct mail campaigns have lots of potential for showing off your creativity, and they can engage your customers in a unique way. Social media is a useful way to keep your customers engaged with your brand, making them more likely to purchase from you in the future. However, you can also focus on niche social sites if they offer the right target audience you’re searching for. US Data offers tailored direct marketing and email marketing campaigns to fit the needs of your company. Fortunately, most companies want and need a mobile marketing strategy but just don’t know how to begin. The mobile Web involves browser-based Internet access and Web-based applications through mobile devices, while mobile apps are software applications that are downloaded to smartphones and tablets.
As a result, many mobile users rely on these services to lead them to interesting and relevant websites. There are various website content management systems with responsive-design features that can make Web pages viewable on mobile devices. Create your emails, newsletters, subscriber forms, and other messages to be viewable on all kinds of digital devices. These options include QR codes, customer text messaging, and mobile-targeted emails, among others. To stay on top of the latest trends in marketing and advertising, contact MDG Advertising today at 561-338-7797.
Showcase your products or services with a video – 52% of consumers say that watching product videos makes them more confident in online purchasing decisions.
Alyx has worked with many for-profit and non-profit businesses to create and revitalize their website content strategies; she also writes blog posts and web content for businesses all across the country.
Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them? Learning the basics of these marketing services will help you form your marketing strategy and get your business the exposure it needs.
You can start by participating on many different sites and seeing how it goes, and once you get a sense for which ones get the biggest response for your company, focus the majority of your energy on those sites. Contact us today to find the right marketing services for your company at (888) 578-3282 or get a quote on our website! It’s easy to feature your organization on these commercial Web services, but remember that your information and search results pages must be mobile-enabled so they can be viewed on a variety of mobile devices and provide mobile users with an optimal experience.
If the website doesn’t have responsive-design features, there are third-party services that can create mobile-friendly versions of the website. There’s also the world of mobile advertising, which can greatly increase exposure and awareness for the brand.
The Products and Services tab was the logical place for many businesses to promote their services and encourage engagement (and sales!), but don’t let change stop you from using LinkedIn Company Pages. If you are too busy during business hours to post consistently, schedule your posts to be published automatically (Note: You are only able to schedule individual LinkedIn user updates. To each project, Alyx brings an array of skills, including the ability to effectively communicate across age groups. It’s important to realize that mobile apps often involve more effort and expense to produce and usually need third-party platforms to properly deploy, while mobile Web development often takes less time because companies can easily use their existing website content and infrastructure.
Before making the website mobile, it’s important to select the right content and navigation for your audience, as well as to realize that Adobe’s Flash is not always supported by devices or desired by audiences. Also, decide whether the mobile website will have its own URL or maintain the existing one. Watch for viable and valuable mobile advertising opportunities and then evaluate their performance with campaign metrics.

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