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Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount to 300, and seeing revenues of over $100 million. Founded in 2008, Fiksu previously raised $16.7 million over its prior Series A and Series B rounds from Qualcomm Ventures and Charles River Ventures, but it hadn’t taken in additional capital since 2012, according to CrunchBase.
Across its platform, Fiksu has over 2,300 apps it helps to promote through its data-driven mobile ad products which help app publishers and marketers with ad tracking, optimization, media buying, and integrations. Fiksu’s decision to take on debt funding comes on the heels of its hiring of Kenneth Goldman as Fiksu’s first-ever CFO. The company understands not only what is happening, but also can explain why these costs rise and fall – for example, marketers may wait in a holding pattern ahead of the launch of new Apple devices, or the holidays may increase spending as marketers try to get their apps found and installed by new smartphone owners.
The company says it’s also planning to double its office space in Boston, as it continues to expand its workforce worldwide over the course of 2015.
Fiksu is a data-fueled mobile marketing technology company that connects brands, agencies, and app advertisers to precise audiences throughout the customer journey. Technology’s increasing sophistication – coupled with the rising amount of time people spend on the Internet and social media networks – continues to drive robust efforts in the field of digital marketing. The question has been drawing the attention of thought-leaders and entrepreneurs across industries. Digital marketer Jeff Dachis, who co-founded the company Razorfish, told Forbes in January 2013 that marketing efforts should focus more on brand building instead of just driving commerce.
With rising ownership of smartphones and tablet computers, mobile is set to play a huge role in the future of digital marketing. In essence, AR involves the addition of digital information into an individual’s physical environment. Another mobile-driven development that is positioned to benefit digital marketing campaigns is the introduction of responsive web design (RWD). Responsive web design automatically adapts to a device’s screen size, orientation and platform, removing the need to create separate sites for traditional web and mobile sites. With major players such as Walmart and Facebook investing more heavily in mobile commerce and advertising, the future of digital marketing seems bright.
It probably won’t surprise you to learn that in 2015, mobile traffic and shopping were both at an all-time high, even though overall sales dipped a bit this year from last year. And while smartphones were third behind tablets and PCs when it came to online sales, they were responsible for 44.7 percent of all online traffic, three-and-a-half times that of tablets. Because this trend isn’t likely to change anytime soon, it behooves marketers to take a long, hard look at how their customers are experiencing all facets of their business via their mobile devices. Clearly, making it as easy as possible to buy via mobile is a good first step, but, given the data above showing smartphones driving significant traffic during Black Friday, there are other things that you could and should be doing. In all cases, customers log their credit card and shipping information into an application or mobile site one time and then only have to provide a name and password in subsequent sessions. Sometimes, the simplest of changes can break the user experience and thus cost thousands, if not millions, in lost revenue. It’s critical to know which pages mobile customers are reaching (or not reaching) when they visit you via a smartphone or tablet. Because customers expect search to be as relevant as possible, the more one can do to enhance this experience, the better. These are just a few of the ways marketers can maximize their customers’ experiences.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. The Leadership Team at ATS Mobile is made up of some of the top mobile marketing strategists in the industry. ATS is a mobile marketing agency that will share our knowledge of media and mobile to design a mobile strategy and execution that is in synch with your overall marketing plan.

Bob Bentz is the President of ATS Mobile and Advanced Telecom Services with key responsibilities in product development, sales and media relations. He guided the company from a start-up with no outside funding to a company with $61.3 million in annual sales through offices in the USA, Canada, United Kingdom, Taiwan, and Czech Republic.
Bentz is an avid sports fan and season ticket holder to the Phillies, Eagles, and West Virginia Mountaineers. Brad Bierman has worked in sales and marketing at ATS Mobile in three different phases of the company’s transformation from interactive voice response services to a mobile marketing agency.
Before joining ATS, Brad was the sports director for eight years at WSYR Radio in Syracuse, handling various on-air duties of the state-wide Syracuse University football and basketball network. Before coming to ATS, Frank spent 15 years with AT&T Bell Laboratories as a systems engineer, software developer, and technology and business manager. Frank holds a Masters Degree in Electrical and Computer Engineering from the University of Michigan, and dual bachelor’s degrees in Electrical Engineering and Business Administration from Rutgers University. Prior to joining ATS, Margie worked for 14 years as the customer service manager at Varallo Reporting, Inc. Before joining ATS, Scott worked as VP of New Business Development for CFA Promotions, a leading digital promotions agency headquartered in Framingham, Massachusetts. Bronenberg brings a great mix of both traditional and non-traditional media strategy to ATS Mobile and its clients. Prior to his time in media sales he developed “out of the box” promotions as Director of Fan Fun for Action Sports America.
Scott studied Sports Management at West Virginia University and graduated with a degree in Sports Marketing from Temple University. Most recently, Barb was Vice President of Client Strategy for Revenue Inbound, an Inbound Marketing and Social Media Agency based in West Des Moines, Iowa, where she worked on marketing, social media and content strategy for clients in a variety of industries including: health & fitness clubs, nutritional products, multi-unit franchises, business coaching, resort properties and some notable authors & speakers such as Jeffrey Gitomer and Harvey Mackay. Steve Gonzalez has worked with prominent national brands in developing customized marketing programs that extend beyond traditional media. He is a graduate of Fordham University where he majored in Marketing and Communications and was a member of the baseball team. In addition to a BA in Liberal Arts from Wells College, Stephanie possesses certifications in Marketing, Paralegal, Grant Writing, EEO Complaint Handling, and EEO Studies, and is a graduate of the Verizon Leadership Excellence Program. And just like the good ol’ days of the Yellow Pages, when a customer starts searching they are usually ready to buy.
It’s about being found by local customers ready to do business with you.  Contact us today to help you EXPOSE your business in MULTIPLE places online…we are the top SEO company in Hawaii!
The company today claims it has 800 customers, including big-name brands like Coca-Cola, Disney, Topps, Dunkin’ Donuts and Groupon using its platform for ad targeting and related campaigns. Fiksu currently has offices in San Francisco, Northampton, MA, London, Finland, Singapore, South Korea, Japan, New York, Chicago and L.A.
Fiksu’s mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach audiences. An April 2013 report from management consulting firm McKinsey & Company concluded that the constant availability of technology and information has led digital marketing to the brink of a challenging period. As Dachis told the magazine, social sites are brimming with various measures, such as the tweet, re-tweet, thumbs up, like, tip and check-in.
Globally, spending on mobile advertising should top $23 billion by 2016, eMarketer has reported.
For example, augmented reality (AR) is attracting increasing interest with Google’s development of its wearable technology, Google Glass.
Of particular note to marketers, this information could include hotel locations, prices of items in nearby stores and an assortment of other commerce-related details targeted at specific users based on factors such as their location, shopping history and online preferences. Simply stated, RWD allows businesses and organizations to design one website that works smoothly across all platforms, from smartphones to personal computers. Not surprisingly, the average online smartphone shopper spent about $15 less per person, but that still represented a four-percent increase over 2014. Two of the major barriers that keep people from shopping online are security and the aggravation of having to type credit card details into one’s device during every checkout. Many of these mobile payments providers keep data more secure than what occurs when people type credit card information into a mobile device, as the data is encrypted, and card numbers are kept away from potentially watchful eyes. While this should seem obvious to everyone, marketers should be shopping their own site via a few different mobile devices monthly. Build this process into your monthly routine, even if you have to set a reminder on your calendar. Use location-based technologies to assist shoppers who are using their mobile device as they shop brick-and-mortar retailers. And increasingly, relevant in-store experiences can differentiate shopping experiences among retailers. Consider testing social commerce plays like the partnership Domino’s struck with Twitter. He is also the co-author of Location-Based Marketing for Dummies (Wiley) and an avid blogger, podcaster and speaker. We are consultants, technologists, developers, and marketers that will help you increase sales with mobile marketing and IVR. The Pennsylvania native is a frequent speaker at industry trade shows and has authored a book and numerous articles that have appeared in national publications such as Money magazine, Inc., and USA Today.

He received a BS in journalism from West Virginia University and an MBA in marketing from Marshall University. He is also a baseball coach and has seen five players that he coached go on to play professionally. Brad originally joined ATS in 1990 after serving as an Information Provider on the Syracuse University sports information 900 line, and more recently has several years experience working with ATS clients to initiate and evolve their mobile initiatives.
Frank joined ATS in 1995 and oversees all technical activities in support of ATS automated telephony, web and mobile services. Frank also held several positions including Director of Network Operations for Met-Net Communications and Manager of Application Development for the Project Management Institute. He is also an accomplished drummer and percussionist and often unwinds on the weekends playing gigs with several area bands. She oversees the billing department at the company and her department provides customer support. She is an avid reader, does pilates, and can be found at a local happy hour on most Friday nights.
Scott has worked with national and regional brands, creating and executing turn-key programs for clients such as Party City, Modell’s Sporting Goods, Fastenal, and Jolly Time Popcorn.
At ASA, he specialized in “HOT market” retail promotion execution, with high profile clients including the Dallas Mavericks, MLB, FOOT LOCKER, NFL, NBA, ATLANTIC 10 Conference, and the University of Oregon.
His career that began with a $1.00 website (sold on eBay), grew his talents to eventually service numerous high-profile clients including NBA Athletes, Reality Television Stars and even a few Playboy Playmates! In addition to his work at ATS, he also operates a t-shirt design company and owns multiple popular sports blog including the renowned Soccer Desk and Philly Sports Live. His career has taken him through all facets of filmmaking, from studio development, through production and post. Barb has created and managed campaigns for over 200 large and small local & regional businesses as well as national and international companies.
When she’s not immersed in mobile and social media strategies, she is enjoying a cup of luxury coffee or looking for unusual and kitschy treasures. Some of those brands that have benefited from Steve’s expertise are Southwest Airlines, the National Basketball Association (NBA), the United States Army, and Hyundai America. He has over 18 years of experience working in Philly, including stints as General Sales Manager with Clear Channel Communications and Radio One.
His one passion in addition to working diligently with clients to create viable mobile and digital strategies is baseball.
Stephanie is also bilingual in Spanish, and supports writers of Spanish-language documents as well as non-native English speakers by proofreading for proper grammar and punctuation. She is a member of the Perkiomen Valley Chamber of Commerce and the Collegeville Business Networking Group. According to a recent study search engines are now the #1 Media type consumers use to find local businesses. Fiksu uses a “big data” and AI-based approach to analyzing mobile ads’ effectiveness with its “Programmatic Mobile Demand Platform,” the company says. This can be anything from making your site optimized for local search all the way through to Bluetooth Low-Energy (also called BLE or Bluetooth Smart) beacons. Margie has seen her role grow from billing manager to heading up the client services department. He also was National Sales Manager at La Mega 1310 -- the #1 Hispanic radio station in Philadelphia.
Currently serving as Creative Director for boutique Philadelphia ad agency Purplegator, his work includes visual design and digital-mobile execution for clients including MetLife, Aldi and Volkswagen. Stephanie attributes her unique skillset to a nearly 20-year career at Verizon Communications during which she held a variety of positions, many of which required specialized expertise that she developed and communicated in written format for clients both internal and external. When not researching, writing, or editing, Stephanie enjoys walking, biking, reading, and her newest hobby, crochet.
Toallow these files to properly run you need to download and installone of the Zend guard run-time libraries. He volunteers with the Almost Home Dog Rescue of Doylestown, Pennsylvania and the Darlington, South Carolina Humane Society.
She was instrumental in the company’s recent move to providing mobile advertising services to its mobile clients. This included: training documents, methods and procedures, position papers, RFPs, and compliance and contract materials. In addition to his work as a cinematographer, Michael is also an accomplished still photographer and photojournalist, having captured images on four continents.
He has photographed on assignment for charities including the Special Olympics and the National Multiple Sclerosis Society, and his work has been featured by CNN, Reuters, Zagat, Conde Nast, the Philadelphia Inquirer and the Toronto Sun.

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