Mobile marketing trends 2014 examples,marketing management latest edition,small business social media marketing case study research,sales order planner job description - Plans On 2016

Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Mobile usage continues to rise worldwide as consumers purchase more and more smartphones, which is exactly why that growth isn’t stopping anytime soon.
With mobile and mobile apps playing such a significant role in the successfulness of a business, let’s take a look at some of this year’s top mobile marketing trends and what they mean for mobile apps and the businesses utilizing them. Because location technology has improved so much this year, companies can better target their audiences. A great personalized way of doing this is incorporating native advertising into their mobile app marketing strategy. This means businesses looking to better connect with their consumers and market their brand to a wider audience — including several potential clients — should look at ways to use social media apps for ad campaigns.
Businesses are able to capitalize on mobile video platforms to connect with their audiences similar to Facebook.
The craze of 2014 is wearable technology, and we don’t see that craze ending in the near future. Misfit is one such company that had to make a strategic decision to stay ahead of the curve, and so far its choice has been a good one. Technology advances and people’s wants change every day, which also means mobile trends regularly change and businesses have to keep adapting to these trends.
With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. I think that we can add another mobile marketing trend, which is an increase in the use of mobile analytics tools for optimizing the mobile marketing campaigns. Small business lending is increasingly going mobile – and we predict you can expect to see more about the mobile lending trend in 2014. Kabbage, an Atlanta-based company specializing in loans for online sellers and home-based businesses, has iPhone and Android apps. With more and more lending options, there is now no excuse for small and online businesses that they cannot find the right funds for their projects. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. 360 Degree Services from design to development & marketing to branding, The App Chicks does it all! Unleash the next-gen mobility solutions for your enterprise with right access, right context & right leverage and without compromising data security! Startups are the people with something more than just fads, they have ideas with cracking solutions!
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Since there’s basically an app for everything these days and new ones are developed daily, it’s no wonder predictions are made for there to be more than 4 billion app users worldwide in 2017.
And it’s not just targeting a large group of their audience, but the capability of targeting individuals. Businesses are using mobile app marketing techniques to create a more personalized experience for their users.
Through location technology and knowing a user’s mobile history, businesses can target each user with relative mobile apps and sites. The average smartphone user downloads anywhere from 25-40 apps, but then only regularly uses half or a third of those. With the Starbucks app, customers pay for their coffee and track their purchases on their smartphones. It’s a way to stay connected with friends and family, a way to get and share information, and a great way for businesses to reach their consumers. Facebook for example lets you quickly set up mobile app ads to push to users.  Other tactics could include Facebook remarketing, promoted tweets, LinkedIn sponsored updates, Stumbleupon paid discovery and other tools or maximum exposure. Adapting isn’t a new concept, and like the example above with Misfit, it’s very possible for a company to do.
They just mean businesses need to continue evolving and improving with technology and the times, and businesses must fully understand the needs of their customers to make sure their mobile apps and mobile marketing strategies are meeting those needs. The use of mobile devices will continue to rise and those that ignore it will be left behind! The data gathered from mobile analytics will give you insights that will allow you to take action in a variety of areas. When a shipment was delayed, she needed to buy 200 pounds of yarn to get her through the Holiday shopping season. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Fuel your business with innovative web & mobile enterprise solutions and digital marketing services.
At The App Chicks, we build more than just apps, we built complete enterprise mobility experiences. To address each customer’s needs, we offer complete web services from simple landing page development to customized solutions. Doing this means their users are more likely to download the apps and visit the sites shown, which also means those businesses will better monetize their mobile visitors.
It also has a loyalty program, My Starbucks Rewards, where customers earn rewards when they purchase with their phones and then can redeem their rewards for free Starbucks products. According to one study, social penetration (how much of the population is using a social network on a monthly basis) is around 40% across the globe and growing.
About two-thirds of smartphone and tablet users access their social network accounts from mobile devices, with Facebook being the top smartphone app accessed.

Video is a fun way of sharing information, not to mention easier for users to digest that information. Instead, they’re devices with apps that collect a user’s data and relay real-time notifications and feedback to them, and people are loving it. All that’s required is making some tweaks to their existing mobile app to fit their own wearable design.
Its CEO said he knew only making fitness trackers would put him out of business within the next year, so recently Misfit partnered with Pebble to make the Misfit app and its algorithm technology available on a Pebble smartwatch. Partnering with other companies to give customers exactly what they need is one way of adapting. I think that analytics tools will be a large part of the equation as well, since it is vital to know how mobile plays into the customer journey.
Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers. The App Chicks fertilizes freshly stirred startup projects with captivating design, user-friendly development and sticky marketing solutions.
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More apps are out there than people can handle, causing a serious case of mobile app burnout.
This app shows Starbucks understands its customers needs because it makes life easier for every on-the-go Starbucks customer by helping them more quickly get in and out with their coffee, not to mention a chance at free stuff which all customers love.
Because video is such a strong mobile traffic driver, businesses need to start producing awesome video content. Now instead of a sports band, users can wear a regular-looking watch and with one glance can see the time, their number of steps and other activity the Misfit app tracks. But the best way of being prepared and adapting to these changes is staying up to date with the mobile industry, taking the time to really understand mobile trends and making mobile a top priority.
No question that consumer have different behaviors when using a mobile device versus a laptop or desktop computer so real-time insights (as you mentioned) are huge. With this happening, a business needs to make sure if they create an app for their consumers that they create a useful app their users can really connect with.

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