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Inbound marketing uses strategies to help your audiences find you online–SEO, blogs and social media. Inbound marketers offer their audiences useful information and tools to attract people to their site, while also interacting and developing relationships with these potential customers.
Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations.
81% of businesses rated their company blogs as “useful,” “important” or “critical.” An impressive 25% rated their company blog as “critical” to their business. Get a deep understanding of what information your prospects are looking for, where they’re looking and the terms that they use to search on. Download our Brand Responsibly Manifesto … read, post, share, discuss, refer to it when building your marketing program. Jennifer's training as a graphic designer has guided the Creative Company's focus on unifying design and message to improve marketing results.
Our goal is to empower every business owner to understand and take advantage of the power that marketing in a digital world has to offer. Unfortunately simply creating and launching a website is like building boat without an engine or map.
With millions of websites being created every year – without a well-developed and integrated marketing strategy your business will not realize the benefit of your investment in your online presence.
Understanding this concept is really what separates the Full Circle Marketing Group from other web-development companies.
We believe that your companies online media presence is an amazingly powerful marketing tool that should not only pay for itself but be an integral component in growing your business. Through our comprehensive marketing planning we ensure that your website ranks high on Google, Bing & Yahoo but most importantly that your site actually converts visitors into paying customers! Contact us to find out more about how the Full Circle Marketing Group can help your business achieve success.
What we doOur goal is to empower every business owner to understand and take advantage of the power that Internet marketing and social media has to offer. The primary goal of online marketing is to get enquiries that will be converted into new business. These enquiries are called inbound leads and they occur when someone you have most likely never met or heard of contacts you. Although this type of marketing is seen as less aggressive than face to face or telephonic canvassing it is by no means passive. So if our Goal is to be more profitable and generate more clients how do we fit this to our online marketing campaign?
Think of your website as your online base of operations where all your online efforts are dedicated to driving traffic to your website. A website needs to draw people in, have the right information and that information needs to be current.  The first page has to sell your value to a visitor as this may be the only page they see. Decisions are made quickly by the visitor so present the information in easy to scan bite sized chunks.
Do not leave the visitor to figure out the next step, put a call to action in plain sight to guide your visitor to the next step. If you don’t have a website that is designed to funnel visitors to make contact you need to make this your first online marketing goal.
Having a blog on your website is a great way to create a voice for your company, add new content, keep visitors up to date of interesting happening in your business, generate a following and build trust.
Break the article up, make use of headings and link some of your keywords to important parts of your website and finish with the next step – a call to action. Don’t wait for Google to find you – once you have written your blog and updated your website pages you need to get the message out there. Despite the volume of spam coming to our inboxes a newsletter campaign still brings in business.
The steps above are organic search engine optimisation and will take time to bring in the business. Follow us for tips and advice about webpage design, content creation, social media marketing and pay per click campaigns. Your inbound marketing strategy should reach out to your target audience in a way that puts them in control of the information they receive. Before using any type of content for your inbound marketing, it is essential to evaluate the benefits and determine if it is the right option for your business. A Timely Option – When businesses want to give their customers information right away, a newsletter is one of the most effective ways to do it.
Cost-Effective Content – Creating a digital newsletter that is sent through email is a cost-effective option for any business. Searchability and Sharability – Your newsletter content will be available online, which means search engines will likely index it and provide access through search engine results. Create More Links – Your copywriting service should include links within your newsletter content, leading individuals from your newsletter articles to your website.

Making the decision to use a newsletter as an inbound marketing tool is just the first step in the process. Identify Your Target Audience – Who is most likely to request and read this newsletter content? Build a Distribution List – Create a list of individuals who are already registered to receive the newsletter. Draft the Content – Whether you work with a copywriting service or you complete your own content, the next step is to create all the content that will be included in your newsletter.
Choosing the company newsletter for your inbound marketing plan can be an effective aspect of your strategy. Click here to find out how we can help you with this and other aspects of your content marketing.
We are not your average online marketing company because our pricing and deliverables are completely transparent to ensure your satisfaction. 62% of companies said that social media had become more important as a source of leads in the past six months. Create your website to be a magnet to the right audiences, to fulfill on what they’re seeking and how they make a decision. Delivering content that connects and resonates will build the relationship and position you as the right choice, when those audiences are ready to choose. When you build your brand online, build in an inbound marketing program to deliver qualified leads and engaged, self-educated new clients and customers. Award winning design, on point messaging and strategic positioning have generated response for clients since 1978.Another blog post by Jennifer Larsen Morrow. Our work resonates with your audiences, escalates response and triggers recognition for who you are and what you offer. This fact seems to be kept secret from many business owners when they are making decisions on their website development and online strategy. The first contact can be by email, a post on your website, response to a newsletter, comment or post on one of your social media pages or a result of a paid for campaign. If a website is old and behind the times and not responsive (adapts to various screen sizes and handheld devices), your business will be assumed to be the same.
Think of the home page of the website as a shop window where the best and most enticing things about the shop are placed in plain view. Use graphics to highlight the important parts of your message to aid interest and understanding of your offer. A call to action can be a button to contact you, to add a product to their basket, to sign up to your newsletter, to request a quote…something to make sure you get their details and can complete the sales process.
Over time the blog will ensure that your website is keyword and content rich, which in turn will increase your rankings with search engines like Google.  Along with keywords and many other website indexing factors, Google likes websites that are frequently updated with fresh content and that have return visitors. The article title is the most important in capturing your audience’s attention as well as placing you well for Google searches.
Some businesses will have obvious dates or periods to schedule posts (like specials for Valentine’s Day).  Decide how often you want to post per day, per week and per month and stick to it.
If there are important dates of note coming up write a blog about it and post it in advance to generate hype and interest.
If you are going to add a newsletter to the online marketing mix make sure it is sent out consistently, that the recipients have willingly subscribed and that it is responsive or mobile friendly.  If there is a gap of many months before the next newsletter is sent out, people may forget that they subscribed and send your newsletter to the spam box. A Pay per click campaign will increase your website traffic and put your company in front of your target audience immediately. The data is extensive and can be used to track the visitors to your website to see what is popular and what is not. One of the most cost-effective ways to do this is to allow your customers to sign up for a company newsletter.
The most common reason businesses use this type of email marketing is to send news regarding the company to their customers. Many individuals check their email daily, often multiple times per day, giving them easy access to the information offered in the newsletter. Besides the cost of hiring a content writing service to create the content, sending this newsletter to your readers will not cost you anything additional. In addition to making your newsletter searchable, it can also be shared with the recipient’s friends and family members.
Creating a quality newsletter as part of your inbound marketing can enhance your reputation online and establish your      company as a leader in the field. Even if you work with a content writing service to create and distribute your newsletter, understanding the process can be helpful.
This list will be a fluid piece of work as more individuals sign up and others unsubscribe. While most companies send them through email, you may also hand out copies at a trade show or other event or make them available at the front office for your company. Working with a content writing service to create this important marketing tool can ensure you reach your target audience in a way that encourages them to turn to you to meet their needs.

We understand that your business and target markets may change rapidly or from season to season so having the ability to make changes or adjustments in real time is a crucial part when creating your successful online marketing campaign. In fact, Forrester Research (2011) shows 70% of the buying decision in a B2B purchase is complete before prospects talk to a salesperson. Outbound marketing relies on interruption–telemarketing, sales calls, direct mail, trade shows.
Build your content to help web visitors make a choice, rather than to sell them on what you offer. Cultivate the relationship by providing content that captivates, informs, educates or entertains. Build your visual and verbal brand through your content, on your website, and with a clear strategy to reach, connect and invite audiences to look further. Once inside the shop you can wax on about what a great company you have, your business ethics, how it all began, who is in your team… but only if the customer is interested.
Graphics are a great way to convert a lengthy text explanation into an image that can be understood in a matter of seconds. Second most important is the first paragraph – this is generally what Google will show in the preview text.
Whether you hire a content writing service or someone within your company creates the content, this marketing tactic sends valuable information relating to your company and industry directly to your subscribers’ inbox on a regular basis, increasing the impact without spending a large portion of your budget. If not, they will help you create a design that will appeal to your audience and create a good impression of your company.
The proper use of a newsletter can be one of the most cost-effective components of your content marketing.
Unlike other online marketing companies, we give you direct creative control, comprehensive services, campaign scalability, and a higher return on investment.
A decision is more than halfway made because research (most of it online) has already framed the solution. We work with you to improve your current marketing plan, overcome your challenges,  and achieve your business goals.
This creates more repeat visitors and the call to action will guide the visitor down the sales funnel.
As a top rated online marketing company we believe that our actions speak louder than words so we produce trackable results for every client, every month! B2B, B2C, e-commerce, non-profits and educational institutions can all reach and connect with wider audiences at a lower cost. Many companies also use newsletters to educate their readers on various aspects of the industry or their business, review products or services or provide useful tips that help customers use their products or services.
Other online marketing companies do not provide the in-depth tracking, comprehensive reports, market penetration and campaign scalability that we do.
Some newsletters use a combination of these purposes, while others focus on one over the others. All of our online marketing campaigns and ads are built to your specifications so satisfaction is guaranteed. Let us show you the difference and earn your business!Trackable Results With Total Online Marketing CompanyUnlike other online marketing companies, we develop every aspect of your marketing campaign and website directly with you to provide you with complete creative control you desire. Knowing what is going on within your campaign and knowing what is working the best is a very important aspect of a successful campaign. We provide real time tracking, secure account login features, behavioral insights and much more for our clientele.
When you choose an online marketing company like Total Market Exposure you receive results you can actually feel. We earn our clients business every month.In Touch With TomorrowTotal Market Exposure is an online marketing company that is in touch with tomorrow.
Our custom tailored marketing campaigns are in touch with tomorrow and a proven path to success. We incorporate many different forms of online marketing within thousands of proven marketing mediums to reach the largest audience possible.
Please contact the Total Market Exposure team and speak with one of our knowledgeable professionals with all of your questions, concerns and online marketing strategies.Market PenetrationTotal Market Exposure provides all your online marketing solutions in one place. We will develop and implement a customized online marketing campaign that will effectively target your demographic.
As a premier online marketing company it is our job to deliver online marketing solutions that works in conjunction with other marketing channels and that are in touch with tomorrow. Our main services include display banner advertising, social media marketing, search engine optimization, viral marketing, Facebook advertising, PPC management, conversion optimization, video production, Google compliant website design and creation.
For more information about our comprehensive online marketing solutions please contact us today and one of our knowledgeable professionals will answer all of your questions.Maximum Exposure-Maximum ResultsAs a top rated online marketing company we will dramatically increase name branding, boost sales, enhance brand awareness, improve conversions, raise profitability, lift product interest, expand website traffic, and deliver a higher ROI.

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